Traffic Data As An Asset
Traffic data is an unmonetized asset of the Internet. This graph represents the web traffic on MagicBeanDip over the New Years holiday. The red line represents the average traffic over the past month.
Why Google should care about bean dip
As you can see, there’s a relatively large spike on New Years Eve. These traffic spikes aren’t uncommon and I almost didn’t give it a second glance. But it was a bit larger than usual and I was looking for something to do on New Years Day.
To my surprise, virtually all of the extra traffic was from holiday party planners looking for a new bean dip recipe.
By itself, this is an interesting bit of trivia. But, if I actually made money from selling bean dip, it would be quite valuable. This graph makes it plain that focusing a big marketing campaign on the New Years holiday would be much more successful than at other times.
That’s why bean dip should matter to Google. This type of information is readily available to search engines. It has tons of value as marketing research. And its true potential as an asset, has yet to be tapped.