Computers & Internet Books - Page 2

The Apple Way: 12 Management Lessons from the World's Most Innovative Company, 4-cd set

Jeffrey Cruikshank

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Editorial Review:

This insightful book divulges how the company's steps - and missteps - have led to its continuing evolution, and what lessons can be learned from Apple. It is filled with real-world examples of Apple's phenomenally successful management principles. Written by the bestselling author of several Harvard Business School Press titles.

Just for Fun: The Story of an Accidental Revolutionary

Linus Torvalds, David Diamond

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Customer Reviews:
Total reviews: 77 Average rating: 4.0 of 5

Editorial Review:

Most 31-year olds can't boast of being the instigator of a revolution. But then again, the world's leading promoter of open source software and creator of the operating system Linux does humbly call himself an accidental revolutionary--accidental being the operative word here. Just for Fun is the quirky story of how Linus Torvalds went from being a penniless, introverted code writer in Helsinki in the early 1990s to being the unwitting (and rather less than penniless) leader of a radical shift in computer programming by the end of the decade.

OK, perhaps "story" in the traditional sense of the term is stretching it a bit. This whole book is more like a series of e-mails, an exercise in textual communication for someone more used to code language than conversation: choppy sentences packed into short paragraphs, and sometimes just one-liners. The pace is fast, but the quippy tone can get somewhat tiring, though it definitely suits the portrayal of a computer-dominated life. And like an e-mail conversation, the tense often changes, the topics jump back and forth, and the narrators occasionally change, mostly alternating between the Linux man himself and Red Herring executive editor David Diamond, who convinced the difficult-to-pin-down Torvalds to write his story (or at least allow Diamond to poke, prod, and pull it out of him, all the while giving his own impressions and interpretations). But Torvald's tale contains enough informative and entertaining tidbits--on growing up in dark, strangely silent but communication-gadget-obsessed Finland (which boasts more cell phones per capita than anywhere else), on what makes passionate code writers tick, on making the transition from unknown computer geek to world-famous computer geek, on the convergence of technology and ideology, on his work for Transmeta and involvement (or lack thereof) with all the players worth mentioning in Silicon Valley - to keep more than just computer programmers engrossed in his story. For the latter, of course, Just for Fun will be required reading.

If you pick up this book as a geek's guide to the meaning of life (which, believe it or not, Torvalds does ramble on about at the beginning and the end), then you're in for a bit of a shallow take on the whole thing. But if you're interested in the idea of technological development as a global team sport, and how a nerdy Finnish transplant to California got the whole game going in the first place, check out Linus's story... just for fun, of course. --S. Ketchum

Who Says Elephants Can't Dance? Inside IBM's Historic Turnaround

Louis V. Gerstner Jr.

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Customer Reviews:
Total reviews: 121 Average rating: 3.5 of 5

Editorial Review:

In 1990, IBM had its most profitable year ever. By 1993, the company was on a watch list for extinction -- victimized by its own lumbering size, an insular corporate culture, and the PC era IBM had itself helped invent.

Enter Lou Gerstner. The presumption was that Gerstner had joined IBM to preside over its continued dissolution into a confederation of autonomous business units -- effectively eliminating the corporation that had invented many of the industry's most important technologies. Instead, Gerstner took hold of the company, making the bold decision to keep it together, defiantly announcing, "The last thing IBM needs right now is a vision."

Told in Lou Gerstner's own words, this is a story of an extraordinary turn-around, a case study in managing a crisis, and a thoughtful reflection on the computer industry and the principles of leadership. Summing up his historic business achievement, Gerstner recounts high-level meetings, explains the no-turning-back decisions that had to be made, and offers his hard-won conclusions about the essence of what makes a great company run.

Read by Edward Herrman
With an introduction Read by the Author

The Pixar Touch: The Making of a Company

David A Price

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Total reviews: 12 Average rating: 4.5 of 5

Editorial Review:

Product Description

The roller-coaster rags-to-riches story behind the phenomenal success of Pixar Animation Studios: the first in-depth look at the company that forever changed the film industry and the "fraternity of geeks" who shaped it.

The Pixar Touch is a story of technical innovation that revolutionized animation, transforming hand-drawn cel animation to computer-generated 3-D graphics. It’s a triumphant business story of a company that began with a dream, remained true to the ideals of its founders—antibureaucratic and artist driven—and ended up a multibillion-dollar success.

We meet Pixar’s technical genius and founding CEO, Ed Catmull, who dreamed of becoming an animator, inspired by Disney’s Peter Pan and Pinocchio, realized he would never be good enough, and instead enrolled in the then new field of computer science at the University of Utah. It was Catmull who founded the computer graphics lab at the New York Institute of Technology and who wound up at Lucasfilm during the first Star Wars trilogy, running the computer graphics department, and found a patron in Steve Jobs, just ousted from Apple Computer, who bought Pixar for five million dollars. Catmull went on to win four Academy Awards for his technical feats and helped to create some of the key computer-generated imagery software that animators rely on today.

Price also writes about John Lasseter, who catapulted himself from unemployed animator to one of the most powerful figures in American filmmaking; animation was the only thing he ever wanted to do (he was inspired by Disney’s The Sword in the Stone), and Price’s book shows how Lasseter transformed computer animation from a novelty into an art form. The author writes as well about Steve Jobs, as volatile a figure as a Shakespearean monarch . . .

Based on interviews with dozens of insiders, The Pixar Touch examines the early wildcat years when computer animation was thought of as the lunatic fringe of the medium.

We see the studio at work today; how its writers, directors, and animators make their astonishing, and astonishingly popular, films.

The book also delves into Pixar’s corporate feuds: between Lasseter and his former champion, Jeffrey Katzenberg (A Bug’s Life vs. Antz), and between Jobs and Michael Eisner. And finally it explores Pixar’s complex relationship with the Walt Disney Company as it transformed itself from a Disney satellite into the $7.4 billion jewel in the Disney crown.

Little-Known Facts from The Pixar Touch: The Making of a Company by David Price

• Pixar, not Apple, made Steve Jobs a billionaire. Jobs bought Pixar in 1986 from Lucasfilm for $5 million. In 1995, the week after the release of Toy Story, Pixar went public and Jobs’s stock was worth $1.1 billion.

• Ed Catmull, Pixar’s co-founder, dreamed as a youth of becoming an animator, but decided in high school that he couldn’t draw well enough. Instead, he became an early visionary of computer animation as a graduate student in the 1970’s. "Computer animation was sort of on the lunatic fringe at that time," remembered Fred Parke, a fellow Ph.D. student in Catmull’s class at the University of Utah.

• When John Lasseter joined Pixar—which was then the computer graphics department of George Lucas’s Lucasfilm—he had just been fired from his dream job as an animator at Disney. He became the first person to apply classic Disney character animation principles to computer animation.

• Before it became an animation studio, Pixar went through years of struggle and multi-million-dollar losses. It started as a computer company and John Lasseter’s short films, such as Luxo Jr. and Tin Toy, were promotional films to help sell the company’s computers.

• Pixar was almost bought by…Microsoft? Yep: Jobs remained worried about the company’s finances even after Pixar made a deal with the Walt Disney Co. in 1991 to produce Toy Story, Pixar’s first feature film. The Pixar Touch details the effort to sell Pixar to Bill Gates’s company while Toy Story was in production.

• When writing Toy Story, to find inspiration for the relationship between Buzz and Woody, Lasseter and his story department screened classic "buddy" movies, including 48 Hrs., The Defiant Ones, Midnight Run, and Thelma & Louise.

• John Lasseter has instilled an intense commitment to research in the studio’s creative staff. To prepare for the scene in Finding Nemo in which the fish characters Marlin and Dory become trapped in a whale, two members of the art department climbed inside a dead gray whale that had been stranded north of Marin, California.

• To learn how to make a realistic French kitchen, the producer and first director of Ratatouille worked as apprentices at an elite French restaurant in the Napa Valley.

• Pixar deliberately avoided making the humans in The Incredibles look too realistic. They knew that as animated human characters became too close to lifelike, audiences would actually perceive them as repulsive. The phenomenon, known as the "uncanny valley," had been predicted by a Japanese robotics researcher as early as 1970. Thus, the details of human skin, such as pores and hair follicles, were left out of The Incredibles’ characters in favor of a more cartoonlike appearance.

• The signature of most Pixar feature films is characters who appeal to children (toys, fish, monsters…), but who have adult-like personalities and are dealing with adult-like problems.

• Prior to the acquisition of Pixar by Disney in 2006, Lasseter loathed the idea of Disney making sequels to Pixar films without Pixar’s involvement—as Disney’s contract with Pixar allowed it to do. "These were the people that put out Cinderella II," Lasseter remarked.

• Pixar is more than an animation studio. Pixar’s innovations in computer graphics technology pervade movies today. Special-effects houses like Industrial Light & Magic (Pirates of the Caribbean: Dead Man’s Chest, The Chronicles of Narnia: The Lion, The Witch and The Wardrobe, Harry Potter and the Order of the Phoenix) use Pixar’s software to create out-of-this-world places and characters.

(Photo © Simon Bruty)

The Art of the Start: The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything

Guy Kawasaki

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Total reviews: 183 Average rating: 4.5 of 5

What's in it for low tech or no tech startups 4 out of 5 stars.
0 of 0 people found this review helpful.

Because Guy Kawasaki is associated with tech and Silicon Valley, you might think his book about how to execute a start up wouldn't apply much if you're launching a dry cleaning service or a machine shop. But there is valuable information here for any business.

No matter what you're doing, positioning, business plans, and pitching your business are essential, and Kawasaki does a great job of explaining how to do all three without going overboard.

Another area where his insight is especially valuable is financing. His experience has taught him a lot about bootstrapping, borrowing, and other ways of raising capital. These days, when loans are hard to come by, any new business needs creative options, and Kawasaki provides several.

He devotes a fair amount of time to branding and sales as well, but the meat and potatoes is in the areas I mentioned above. On every topic, Kawasaki provides a list of further reading recommendations for those who want more detail.

Overall, the book is heavy on common sensical, practical suggestions. Kawasaki has been on all sides of the start up game and knows most if not all of the angles.

Editorial Review:

A new product, a new service, a new company, a new division, a new anything---where there's a will, Guy Kawasaki shows the way with his essential steps to launching one's dreams.

The Google Story

David Vise, Mark Malseed

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Total reviews: 95 Average rating: 3.5 of 5

Editorial Review:

Social phenomena happen, and the historians follow. So it goes with Google, the latest star shooting through the universe of trend-setting businesses. This company has even entered our popular lexicon: as many note, "Google" has moved beyond noun to verb, becoming an action which most tech-savvy citizens at the turn of the twenty-first century recognize and in fact do, on a daily basis. It's this wide societal impact that fascinated authors David Vise and Mark Malseed, who came to the book with well-established reputations in investigative reporting. Vise authored the bestselling The Bureau and the Mole, and Malseed contributed significantly to two Bob Woodward books, Bush at War and Plan of Attack. The kind of voluminous research and behind-the-scenes insight in which both writers specialize, and on which their earlier books rested, comes through in The Google Story.

The strength of the book comes from its command of many small details, and its focus on the human side of the Google story, as opposed to the merely academic one. Some may prefer a dryer, more analytic approach to Google's impact on the Internet, like The Search or books that tilt more heavily towards bits and bytes on the spectrum between technology and business, like The Singularity is Near. Those wanting to understand the motivations and personal growth of founders Larry Page and Sergey Brin and CEO Eric Schmidt, however, will enjoy this book. Vise and Malseed interviewed over 150 people, including numerous Google employees, Wall Street analysts, Stanford professors, venture capitalists, even Larry Page's Cub Scout leader, and their comprehensiveness shows.

As the narrative unfolds, readers learn how Google grew out of the intellectually fertile and not particularly directed friendship between Page and Brin; how the founders attempted to peddle early versions of their search technology to different Silicon Valley firms for $1 million; how Larry and Sergey celebrated their first investor's check with breakfast at Burger King; how the pair initially housed their company in a Palo Alto office, then eventually moved to a futuristic campus dubbed the "Googleplex"; how the company found its financial footing through keyword-targeted Web ads; how various products like Google News, Froogle, and others were cooked up by an inventive staff; how Brin and Page proved their mettle as tough businessmen through negotiations with AOL Europe and their controversial IPO process, among other instances; and how the company's vision for itself continues to grow, such as geographic expansion to China and cooperation with Craig Venter on the Human Genome Project.

Like the company it profiles, The Google Story is a bit of a wild ride, and fun, too. Its first appendix lists 23 "tips" which readers can use to get more utility out of Google. The second contains the intelligence test which Google Research offers to prospective job applicants, and shows the sometimes zany methods of this most unusual business. Through it all, Vise and Malseed synthesize a variety of fascinating anecdotes and speculation about Google, and readers seeking a first draft of the history of the company will enjoy an easy read. --Peter Han

iCon Steve Jobs, the Greatest Second Act in the History of Business

Jeffrey S. Young, Barton Biggs

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Customer Reviews:
Total reviews: 69 Average rating: 3.5 of 5

Exceptionally detailed account of all of Job's successes and failures 4 out of 5 stars.
3 of 4 people found this review helpful.

Young and Simon provide an in depth and seemingly unbiased thrashing and congratulatory depiction of what Steve Jobs has accomplished. There is a lot about Jobs covered in this book, and those with an interest in the man behind Apple, the I-pod, and Pixar will find this book fascinating.

Among Steve Jobs accomplishments:
Created the Apple II, making Apple the first computer giant
Created the first windows platform with the Mac
Created the mouse
Funded Pixar against all logic becoming the largest animator in history
Made more money selling a failed company than he did in the original Apple IPO
Current largest stockholder in Disney, Pixar, and ABC
Negotiated the first music store with the music industry in the wake of a long list of heavy failures by major companies to accomplish the same (and paving the way for countless since)
Beat cancer
Despite a long list of failures, is back on top
Created 7 blockbuster movies in a row

Among his failures:
Pissed off enough co workers/employees to nearly fill a stadium.
Blew a chance to develop the windows system for the PC - paving the way for Microsoft.
Wasted more money on failed projects than any computer company in history.

I had written a summary after I read the book that provides a full overview of the entire account. For those already interested in the book, I suggest reading the book instead of finishing my review. For those seeking a summarization of the content of the book, the rest of my review is for you.

-----

Steve was essentially the muscle early on behind his startup, where the other Steve (Steve "Woz" Wozniak) was the schematic genius. Jobs really couldn't build a schematic with the complexity that Woz could, but Woz could not convince, sell, market, raise money, or operate a business the way Jobs could. It was a perfect combination of skills. Early on they sold illegal boxes that permitted people to make free long distance calls. At that point, they realized there was money in developing their chips which up to that point had only been a hobby. They set out with no money to develop a computer, with Woz doing the designing and Jobs doing the business and sales. Jobs eventually sold 100 computers to a retail store, which when delivered would make them $25,000. They didn't get paid until they delivered, so Jobs negotiated to get all the supplies on credit using the agreement he had with the store as collateral. This was the start of Apple, and quite smart money management considering Jobs was still a teenager with long hippie hair and wore only jeans and t-shirts.

Apple was selling a lot of basic kits, but nothing of any great magnitude. With Woz being the brains behind the design of the actual computers, Jobs then took it up a notch. He would go to computer fairs all the time and he began to recognize what people were becoming impressed with. Most of the buyers of computers were what he considered computer geeks who had tech knowledge, so they designed the Apple I to suit them. Jobs recognized that these guys liked to get into the circuitry and see what was going on, so he had Woz design all the wiring in very organized straight lines, as opposed to soldering wires haphazardly, which was common at the time. It was the right call, and they sold enough circuit boards to get the Apple name out there. Next they designed the Apple II, based on Jobs view of what it would take to get into homes. For the early 80's, the Apple II was such a hit that the company went public and Jobs was worth $300 million by age 24.

At this point, Jobs could do no wrong. Things would change however. He was a visionary in one major way; he focused all his energy on what consumers wanted. This led to his products being known for their quality and design...something Apple is still known for to this day. The problem was that this often times took the focus away from budgeting, producing some fairly unrealistic costs. Apple eventually would put out products that were much better than anything out there but were not priced for the market they aimed at, thus becoming failures. This was evident in the next two huge leaps Apple made at Job's direction. He was so shrewd that he made a deal with Xerox to view what they were doing behind closed doors in exchange for some big discounts on services Apple was working on for Xerox (Xerox was also an investor/owner). What they discovered was a user interface that inspired Jobs to come up with what we now know today as windows and a mouse. This was revolutionary.

Apple went ahead with a windows style computer...two of them. The first, the Lisa, was the beginning of problems with Jobs. He was a visionary, but he also was at times a complete disaster when dealing with people. He was so convinced that what he was working on was the future of computers (which in hindsight is interesting) and thus refused to accept anyone else's opinion about anything. This resulted in two revolutionary computers being developed, and two total flops. The LISA had a sales price of $10,000 and never sold. The Macintosh, the computer that is still revered as the most revolutionary breakthrough in computers, although a big seller, never sold what it needed to live up to its reputation as a smashing success. Essentially, the computer was viewed by the public as the best thing since sliced bread, but the cost prevented it from outselling more than IBM PC's. Job's had been spot on about what the computer meant to Apple and the computer industry, but as a result had totally blew the cost analysis of what it would take to become profitable. At this point, people in Apple disagreed so vehemently with him that the board was split about what to do to, and he was eventually voted out. This was the same board of course that was 100% against his view on using the Superbowl commercial Jobs liked to much to present the Mac, which is still the most famous SB commercial ever. Again, Jobs was right, but his total inability to give any focus to cost analysis or people skills got him ousted.

Jobs then went on to start Next. At this point, his net worth was about $90 million (because Apple stock had dropped). He cashed out and used it to fund Next and eventually to buy Pixar, a failing computer company trying to sell computers for artistic design. Both companies were trying to create new computers, something Jobs did at Apple. For years he poured money into both companies, with neither ever developing any notable profit. Early on at Next, IBM approached him about using their operating system to run on IBM computers. They had been negotiating and were coming to an agreement, but Jobs was so difficult to deal with that it caused significant delays. Eventually, the exec at IBM that was interested in Next's system left the company, and IBM chose to look elsewhere. They went with Microsoft, and the rest of that story is history. This was an eye opener for Jobs, a lesson he would not easily forget.

Jobs eventually was finally willing to admit temporary defeat, and that neither company was producing a computer that was going to challenge on the market. Although Next sold hundreds of millions of dollars in revenue, this was nothing compared to what Apple and leading PC retailers were doing, so while considered a success to most, this was a failure for Jobs who was known as a revolutionary. Thus, Jobs stopped all computer sales in both companies and focused on software. This changed everything.

With Next, the company was in the brink of bankruptcy when Jobs decided he would make an effort to sell the software to Apple (the software is what windows 95 was based on). When he went to Apple, he found them surprising receptive because the software was very good, and one of Job's biggest strengths was presentation. Jobs identified that Apple was interested and took the negotiation up a notch. He said that if Apple was interested in the software, they would best be served by gaining all the technology and staff of the whole company, essentially they should buy Next. They did, and paid nearly $1 billion which put half a billion in profit right into Job's pocket. This was remarkable considering the company didn't have enough revenue to support itself. In terms of sales, this was among the greatest of all time. But it worked out for Apple as well, because that software was the future of the industry.

With Pixar, Jobs was putting up to a million a month into the company to keep it afloat. He was making so many cuts that the only thing left in the company was its division on animation with 3D graphics. Jobs eventually pressed Disney to do a movie for them, at Disney's cost. This was the beginning of what became the most profitable venture in Job's life. After creating Toy Story, they went on to develop seven blockbusters in a row, bringing the company public, and making Job's far richer than Apple or Next ever did. He was finally a billionaire. In addition, the seven straight blockbusters gained Pixar so much revenue that they became the biggest studio (based on revenue) in Hollywood history, bigger than Paramount, bigger than Lucasfilm, bigger than them all. The bigger they got, the harder Job's negotiated, and eventually they were more powerful than Disney in the animation department. Disney had no other choice left except to buy Pixar, making Jobs the current largest shareholder in all of Disney, Pixar, and ABC all at once. With that purchase, he became more powerful in the media industry than Ted Turner.

Back at Apple, they were facing serious issues ever since the failure of the Mac. Nothing had worked out, and they decided to try giving Jobs another shot. They never looked back. He cut so many Apple projects that he made the company profitable in six months. However, they were no longer a dominant in the market, taking a huge backseat to other major players. Job's sold the Next software to Microsoft to get some profits back and Microsoft went on to use it to design Windows 95. Steve was so focused on quality though, that eventually Apple would regain its reputation. He focused on giving to schools, and got all the kids in the current generation using Macs...what would be a brilliant move for the future. Every school in California was given countless Macs and thus all the kids these days using are Macs...as are the teachers.

The hand held market was taking off in the early 2000's and Job's had to decide what direction to go. He made an unprecedented move by totally discontinuing all Apple's interest in the hand help market. He said he just didn't see a future in it and decided he wanted to go in the direction of music applications. At this point, there were many companies in music that were announcing failures. The invention of Napster had upset the music community so badly that it was near impossible to create anything profitable. Jobs had a different idea. He assessed what the music industry wanted and decided it was a good point to begin negotiations. The music industry feared losing its ability to make residuals because of theft and duplication. They were proposing some of the most ridiculous software which had chased out weaker negotiators, but not Jobs. The music industry wanted features such as monthly subscriptions but no downloads, or, downloads but only onto a single computer, or, downloads that would expire meaning music you bought disappeared after a while. Essentially, the concept of a music store with this type of guidelines would be a ridiculous venture. Steve took the initiative and went to all the top producers and many major labels and bands and presented his case for being able to offer the store with downloads that would have protection, meaning they could not be copied on to other computers or shared, but could be downloaded onto a single music player. In addition, if there was an attempt to transfer the music, it would automatically delete all music on that computer (a feature long gone). This was what Jobs had to doin order for the music industry to agree, and the only way he could offer this was to develop his own software with all these protections. Counter to what is believed to be manipulative marketing strategy to sell his I-pods, this was the reason I-tunes was designed in the limiting manner.

What would happen next changed the industry. Selling music for 99 cents each created billions for the industry, and the music industry eased up considerably as they saw internet sales as a viable way to sell their music and still make a lot of money on residuals. Essentially, Job's had negotiated so hard with so many restrictions that initially the success of I-tunes meant that the music industry would lessen their desire to have so many restrictions, setting the table for many other music stores with FAR less restrictions.

The I-pod sold on its own merit. Jobs had a goal to make a player that was the easiest to use on the market. If you had to hit more than three buttons to reach any song, it would not be acceptable. He designed the pinwheel approach and the I-pod sold on its own accord, and became the bedrock of digital music. Job's was also brilliant in negotiating music legends to do their advertisements for free. He convinced them that the advertisements were just as much an endorsement for them as it was for Apple, so they agreed. .

At this point, he has been spot on for many projects in a row. Surprisingly, it was Pixar that made Job's the most money, but his comeback at Apple making it one of the major players and viable competition for Microsoft's dominance may end up being the ultimate story.

Editorial Review:

This is a 3 Audio CD Set. Lightning never strikes twice, but Steve Jobs has, transforming modern culture first with the Macintosh and more recently the iPod. He has dazzled and delighted audiences with his Pixar movies. And he had be-devilled, destroyed, and demoralised hundreds of people along the way. Steve Jobs is the most interesting character of the digital age. What a long, strange journey it has been. With the mainstream success of the iPod, Pixar's string of hits and subsequent divorce from Disney, and Steve's triumphant return to Apple, his story is better than any fiction. Ten years after the leading maverick of the computer age and the king of digital cool, crashed from the height of Apple's meteoric rise, Steve Jobs rose from ashes in a Machiavellian coup that only he could have orchestrated and has now become more famous than ever.

Who Says Elephants Can't Dance? CD SP

Louis V. Gerstner

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Editorial Review:

In 1990, IBM had its most profitable year ever. By 1993, the company was on a watch list for extinction -- victimized by its own lumbering size, an insular corporate culture, and the PC era IBM had itself helped invent.

Enter Lou Gerstner. The presumption was that Gerstner had joined IBM to preside over its continued dissolution into a confederation of autonomous business units -- effectively eliminating the corporation that had invented many of the industry's most important technologies. Instead, Gerstner took hold of the company, making the bold decision to keep it together, defiantly announcing, "The last thing IBM needs right now is a vision."

Told in Lou Gerstner's own words, this is a story of an extraordinary turnaround, a case study in managing a crisis, and a thoughtful reflection on the computer industry and the principles of leadership. Summing up his historic business achievement, Gerstner recounts high-level meetings, explains the no-turning-back decisions that had to be made, and offers his hard-won conclusions about the essence of what makes a great company run.

Who Says Elephants Can't Dance? CD SP

Louis V. Gerstner

List Price: $9.99 By: HarperAudio Amazon Marketplace: 1 new & used starting at $15.50

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Subjects -> Business & Investing -> Biography & History -> Company Profiles
Subjects -> Business & Investing -> Industries & Professions -> High-Tech
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Editorial Review:

In 1990, IBM had its most profitable year ever. By 1993, the company was on a watch list for extinction -- victimized by its own lumbering size, an insular corporate culture, and the PC era IBM had itself helped invent.

Enter Lou Gerstner. The presumption was that Gerstner had joined IBM to preside over its continued dissolution into a confederation of autonomous business units -- effectively eliminating the corporation that had invented many of the industry's most important technologies. Instead, Gerstner took hold of the company, making the bold decision to keep it together, defiantly announcing, "The last thing IBM needs right now is a vision."

Told in Lou Gerstner's own words, this is a story of an extraordinary turnaround, a case study in managing a crisis, and a thoughtful reflection on the computer industry and the principles of leadership. Summing up his historic business achievement, Gerstner recounts high-level meetings, explains the no-turning-back decisions that had to be made, and offers his hard-won conclusions about the essence of what makes a great company run.