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Predictably Irrational: The Hidden Forces That Shape Our Decisions

Dan Ariely

Predictably Irrational: The Hidden Forces That Shape Our Decisions Dan Ariely Amazon Price: $17.13
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By: HarperCollins
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  • Why do our headaches persist after taking a one-cent aspirin but disappear when we take a 50-cent aspirin?
  • Why does recalling the Ten Commandments reduce our tendency to lie, even when we couldn't possibly be caught?
  • Why do we splurge on a lavish meal but cut coupons to save twenty-five cents on a can of soup?
  • Why do we go back for second helpings at the unlimited buffet, even when our stomachs are already full?
  • And how did we ever start spending $4.15 on a cup of coffee when, just a few years ago, we used to pay less than a dollar?

When it comes to making decisions in our lives, we think we're in control. We think we're making smart, rational choices. But are we?

In a series of illuminating, often surprising experiments, MIT behavioral economist Dan Ariely refutes the common assumption that we behave in fundamentally rational ways. Blending everyday experience with groundbreaking research, Ariely explains how expectations, emotions, social norms, and other invisible, seemingly illogical forces skew our reasoning abilities.

Not only do we make astonishingly simple mistakes every day, but we make the same types of mistakes, Ariely discovers. We consistently overpay, underestimate, and procrastinate. We fail to understand the profound effects of our emotions on what we want, and we overvalue what we already own. Yet these misguided behaviors are neither random nor senseless. They're systematic and predictable—making us predictably irrational.

From drinking coffee to losing weight, from buying a car to choosing a romantic partner, Ariely explains how to break through these systematic patterns of thought to make better decisions. Predictably Irrational will change the way we interact with the world—one small decision at a time.

Fuel Cell Projects for the Evil Genius

Gavin D J Harper

Fuel Cell Projects for the Evil Genius Gavin D J Harper Amazon Price: $16.47
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By: McGraw-Hill/TAB Electronics
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FUEL YOUR EVIL URGES WHILE YOU BUILD GREEN ENERGY PROJECTS!

Go green as you amass power! Fuel Cell Projects for the Evil Genius broadens your knowledge of this important, rapidly developing technology and shows you how to build practical, environmentally conscious projects using the three most popular and widely accessible fuel cells!

In Fuel Cell Projects for the Evil Genius, high-tech guru Gavin Harper gives you everything you need to conduct practical experiments and build energizing fuel cell projects. You'll find complete, easy-to-follow plans that feature clear diagrams and schematics, as well as:

  • Instructions for fascinating sustainable energy projects, complete with 180 how-to illustrations
  • Explanations of how fuel cells work and why the hydrogen economy will impact our lives in the near future
  • Frustration-factor removal-all the needed parts are listed, along with sources
  • Science fair project ideas that are on the cutting edge of the latest technological developments

Fuel Cell Projects for the Evil Genius gives you complete plans, instructions, parts lists, and sources to:

  • Understand how hydrogen could meet our energy needs in a post-carbon economy
  • Build a fuel cell car to race against your friends
  • Build an intelligent fuel cell car which autonomously drives
  • Build a simple fuel cell using adhesive bandages
  • Hydrogen fuel your iPod
  • Have a hydrogen barbecue-cook your food with zero carbon emissions!
  • Discover how the amounts of hydrogen supplied to fuel cells affect the amounts of electricity produced
  • And much more!

Handbook Of Batteries

Handbook Of Batteries Amazon Price: $113.40
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By: McGraw-Hill Professional
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THE WORLD'S LEADING GUIDE TO BATTERY TECHNOLOGY

Comprehensive, coherent, and completely up-to-date, Handbook of Batteries, Third Edition brings you the expertise of 80 of the world's top experts -- a wealth of hands-on knowledge compiled and edited by two pioneering researchers who are top-ranked consultants to the battery industry.,

Making vital data and equations instantly accessible for a wide range of applications, the Handbook has more authoritative information than any other source on the characteristics, properties, and performance of every major battery type.

This edition's four new chapters give you new, fully-detailed information on Lithium Ion and Propulsion and Industrial Nickel-Metal Hydride batteries, and portable fuel cells -- including small fuel cells (less than 1000 Watts) which are potentially competitive with battery sytems.

Thoroughly updating all developments in the field since 1995, the Third Edition of this ultimate state-of-the-art guide:


*Brings you up to speed on today's cutting edge battery technologies, materials and methods
*Helps you predict battery performance under all operating conditions
*Simplifies the selection of the most suitable batteries for a wide range of applications

Electric Bicycles: A Guide to Design and Use (IEEE Press Series on Electronics Technology)

William C. Morchin, Henry Oman

Electric Bicycles: A Guide to Design and Use (IEEE Press Series on Electronics Technology) William C. Morchin, Henry Oman Amazon Price: $45.95
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Design or build a battery-powered electric bicycle

For much of the world, bicycles are a transportation mainstay. Electric bicycles--powered by a rechargeable battery pack--are proven to deliver the highest possible energy efficiency, even compared to pedal bikes. A transportation alternative to fossil fuels, electric bicycles are fast catching on, in part because they don't require factory assembly. End-users can easily construct them with available components.

The text reveals important techniques, data, and examples that allow readers to judge various propulsion setups--used in both home- and factory-made bikes--and estimate speed and travel distance for each. Numerous charts clearly present the costs, benefits, and trade-offs between both commercial and user-converted models.

Key features include:
* Estimating motor-performance for wind, hill, and cruising power requirements
* Estimating battery capacity and a thorough description of battery charging
* Motor and motor-control options
* Evaluating motor-to-wheel coupling options
* Placement of propulsion components
* Configurations and performance
* How systems-engineering techniques can produce electric-bicycle designs that have long travel range and low life-cycle cost
* Testing
* Developments to watch

A comprehensive resource for harnessing innovation, Electric Bicycles is the definitive practical guide to taking full advantage of this exciting alternative energy technology.

Advances in Lithium-Ion Batteries

Advances in Lithium-Ion Batteries Amazon Price: $122.40
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By: Springer
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In the decade since the introduction of the first commercial lithium-ion battery research and development on virtually every aspect of the chemistry and engineering of these systems has proceeded at unprecedented levels. This book is a snapshot of the state-of-the-art and where the work is going in the near future. The book is intended not only for researchers, but also for engineers and users of lithium-ion batteries which are found in virtually every type of portable electronic product.

Advanced Batteries: Materials Science Aspects

Robert A. Huggins

Advanced Batteries: Materials Science Aspects Robert A. Huggins Amazon Price: $110.51
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By: Springer

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Storage and conversion are critical components of important energy-related technologies. "Advanced Batteries: Materials Science Aspects" employs materials science concepts and tools to describe the critical features that control the behavior of advanced electrochemical storage systems.

This volume focuses on the basic phenomena that determine the properties of the components, i.e. electrodes and electrolytes, of advanced systems, as well as experimental methods used to study their critical parameters. This unique materials science approach utilizes concepts and methodologies different from those typical in electrochemical texts, offering a fresh, fundamental and tutorial perspective of advanced battery systems.

Graduate students, scientists and engineers interested in electrochemical energy storage and conversion will find "Advanced Batteries: Materials Science Aspects" a valuable reference.

Understanding Batteries (RSC Paperbacks)

R.M. Dell, D. Rand

Understanding Batteries (RSC Paperbacks) R.M. Dell, D. Rand Amazon Price: $44.37
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Batteries are becoming increasingly important in today's world of portable electronic devices, along with the need to store electricity derived from solar and other renewable forms of energy, and the desire to introduce electric and hybrid electric vehicles to reduce emissions. "Understanding Batteries" is a must for all those seeking a straightforward explanation of how batteries are constructed, their operation, and the factors determining their performance and life. Beginning with a brief history of the development of batteries and a discussion of their applications and markets, the book goes on to outline the basic terminology and science of batteries. The different types of primary (non-rechargeable) and secondary (rechargeable) batteries are then described and emphasis is given to the importance of matching the battery to the intended application. Examples are given to demonstrate how to define and prioritise the various criteria which comprise the battery specification. Throughout, the chemistry is kept as simple as possible. "Understanding Batteries" will appeal to a wide range of readers, including electrical equipment manufacturers and users, engineers and technicians, chemistry and materials science students, teachers and the interested battery user.

Electric Vehicle Battery Systems

Sandeep Dhameja

Electric Vehicle Battery Systems Sandeep Dhameja Amazon Price: $63.96
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Electric Vehicle Battery Systems provides operational theory and design guidance for engineers and technicians working to design and develop efficient electric vehicle (EV) power sources. As Zero Emission Vehicles become a requirement in more areas of the world, the technology required to design and maintain their complex battery systems is needed not only by the vehicle designers, but by those who will provide recharging and maintenance services, as well as utility infrastructure providers. Includes fuel cell and hybrid vehicle applications.

Written with cost and efficiency foremost in mind, Electric Vehicle Battery Systems offers essential details on failure mode analysis of VRLA, NiMH battery systems, the fast-charging of electric vehicle battery systems based on Pb-acid, NiMH, Li-ion technologies, and much more. Key coverage includes issues that can affect electric vehicle performance, such as total battery capacity, battery charging and discharging, and battery temperature constraints. The author also explores electric vehicle performance, battery testing (15 core performance tests provided), lithium-ion batteries, fuel cells and hybrid vehicles. In order to make a practical electric vehicle, a thorough understanding of the operation of a set of batteries in a pack is necessary. Expertly written and researched, Electric Vehicle Battery Systems will prove invaluable to automotive engineers, electronics and integrated circuit design engineers, and anyone whose interests involve electric vehicles and battery systems.

* Addresses cost and efficiency as key elements in the design process
* Provides comprehensive coverage of the theory, operation, and configuration of complex battery systems, including Pb-acid, NiMH, and Li-ion technologies
* Provides comprehensive coverage of the theory, operation, and configuration of complex battery systems, including Pb-acid, NiMH, and Li-ion technologies

Battery Management Systems: Accurate State-of-Charge Indication for Battery-Powered Applications (Philips Research Book Series) (Philips Research Book Series)

Valer Pop, Henk Jan Bergveld, Dmitry Danilov, Paul P.L. Regtien, Peter H.L. Notten

Battery Management Systems: Accurate State-of-Charge Indication for Battery-Powered Applications (Philips Research Book Series) (Philips Research Book Series) Valer Pop, Henk Jan Bergveld, Dmitry Danilov, Paul P.L. Regtien, Peter H.L. Notten Amazon Price: $119.20
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Battery Management Systems: Accurate State-of-Charge Indication for Battery-Powered Applications describes the field of State-of-Charge (SoC) indication for rechargeable batteries. With the emergence of battery-powered devices accurately estimating the battery SoC, and even more important the remaining time of use, becomes more and more important.

An overview of the state-of-the-art of SoC indication methods including available market solutions from leading semiconductor companies, e.g. Texas Instruments, Microchip, Maxim, is given in the first part of this book. Furthermore, a universal SoC indication system that enables 1% or better accuracy under all realistic user conditions is developed. A possible integration with a newly developed ultra-fast recharging algorithm is also described.

The contents of this book builds further on the contents of the first volume in the Philips Research Book Series, Battery Management Systems - Design by Modelling. Since the subject of battery SoC indication requires a number of disciplines, this book covers all important disciplines starting from (electro)chemistry to understand battery behaviour, via mathematics to enable modelling of the observed battery behaviour and measurement science to enable accurate measurement of battery variables and assessment of the overall accuracy, to electrical engineering to enable an efficient implementation of the developed SoC indication system. It will therefore serve as an important source of information for any person working in engineering and involved in battery management.

The Complete Battery Book

Richard A. Perez, Van Waterford

The Complete Battery Book Richard A. Perez, Van Waterford List Price: $24.95
By: Tab Books
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very good source of information 5 out of 5 stars.
1 of 3 people found this review helpful.

very accurate,and very complete book.

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