Anthropology Books - Page 7

The Culture Code: An Ingenious Way to Understand Why People Around the World Live and Buy as They Do

Clotaire Rapaille

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Customer Reviews:
Total reviews: 56 Average rating: 4.0 of 5

Editorial Review:

Why are people around the world so very different? What makes us live, buy, even love as we do? The answers are in the codes.

In The Culture Code, internationally revered cultural anthropologist and marketing expert Clotaire Rapaille reveals for the first time the techniques he has used to improve profitability and practices for dozens of Fortune 100 companies. His groundbreaking revelations shed light not just on business but on the way every human being acts and lives around the world.

Rapaille’s breakthrough notion is that we acquire a silent system of codes as we grow up within our culture. These codes—the Culture Code—are what make us American, or German, or French, and they invisibly shape how we behave in our personal lives, even when we are completely unaware of our motives. What’s more, we can learn to crack the codes that guide our actions and achieve new understanding of why we do the things we do.

Rapaille has used the Culture Code to help Chrysler build the PT Cruiser—the most successful American car launch in recent memory. He has used it to help Procter & Gamble design its advertising campaign for Folger’s coffee – one of the longest lasting and most successful campaigns in the annals of advertising. He has used it to help companies as diverse as GE, AT&T, Boeing, Honda, Kellogg, and L’Oréal improve their bottom line at home and overseas. And now, in The Culture Code, he uses it to reveal why Americans act distinctly like Americans, and what makes us different from the world around us.

In The Culture Code, Dr. Rapaille decodes two dozen of our most fundamental archetypes—ranging from sex to money to health to America itself—to give us “a new set of glasses” with which to view our actions and motivations. Why are we so often disillusioned by love? Why is fat a solution rather than a problem? Why do we reject the notion of perfection? Why is fast food in our lives to stay? The answers are in the Codes.

Understanding the Codes gives us unprecedented freedom over our lives. It lets us do business in dramatically new ways. And it finally explains why people around the world really are different, and reveals the hidden clues to understanding us all.

Fingerprints of the Gods

Graham Hancock

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Customer Reviews:
Total reviews: 263 Average rating: 4.0 of 5

Basic point is valid but numerous errors mar the book. 3 out of 5 stars.
1 of 1 people found this review helpful.

Graham Fancock's basic point is valid. Numerous artifacts have been found which show there were advanced civilizations prior to our historical records. Unfortunately he tarnishes his work with authoritative statements based on shoddy scholarship. One example is that he states Plato's Atlantis could not have been in the Atlantic Ocean because the the ocean floor has been mapped and no trace of a city has been found. Yet the mid-Atlantic ridge which goes past the Azores is home to many volcanos and earthquakes. In the early 1800's undersea volcanos spewed so much lava that a new island, Sambrina, appeared in the Azores. It was claimed by Great Britian but the new island later sank beneath the waves. While I am not saying Atlantis was near the Azores, if it was there the city would now be covered with huge amounts of silt and lava. Of course it would not be picked up by devices scanning the ocean floor.
Another defect in this book is that Hancock is an Egyptophile. While Egyptian monuments are important, Hancock ignores the older monolithic works found in Britian and Ireland. Radiocarbon dating of material at the site of Newgrange, in County Meath in Ireland, has shown that ancient structure is older than the Saqqara pyramid.
It is unfortunate that these problems mar the book. We need to learn more about our prehistory but the quest needs to be based on solid scholarship.
Jack Farrell, Middletown, MD

Editorial Review:

The bestselling author of The Sign and the Seal reveals the true origins of civilization. Connecting puzzling clues scattered throughout the world, Hancock discovers compelling evidence of a technologically and culturally advanced civilization that was destroyed and obliterated from human memory. Four 8-page photo inserts.

RACE MATTERS

Cornel West

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Customer Reviews:
Total reviews: 65 Average rating: 3.5 of 5

Ivy League Charlatan 1 out of 5 stars.
4 of 12 people found this review helpful.

Cornell West is a charlatan and this book, like all the rest of his work, is little more than a collection of biased opinions unsupported by logic or information. While most blacks have achieved middle class status in the past 30 years, West sees only those who are mired in poverty and crime. And those, he thinks, are pure victims of "racism". It does not occur to West that a person with a criminal record, a bad attitude, and a poor education - is unlikely to succeed regardless of his color. If America were really as racist as West imagines, how does he explain his own amazing success - for surely his success is amazing. How many men get paid the money that Cornell West is paid - and that for "mouthing off" about his favorite hobby-horses? Larry Summers chided West for his total lack of scholarship. This book proves that Summers was absolutely right.

Editorial Review:

First published in 1993 on the one-year anniversary of the L.A. riots, Race Matters has since become an American classic. Beacon Press is proud to present this hardcover edition with a new introduction by Cornel West. The issues that it addresses are as controversial and urgent as before, and West's insights remain fresh, exciting, and timely. Now more than ever, Race Matters is a book for all Americans—one that will help us build a genuine multiracial democracy.

Survival of the Sickest CD: A Medical Maverick Discovers Why We Need Disease

Sharon Moalem, Jonathan Prince

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Total reviews: 61 Average rating: 4.5 of 5

Editorial Review:

How did a deadly genetic disease help our ancestors survive the bubonic plagues of Europe? Was diabetes evolution's response to the last Ice Age? Will a visit to the tanning salon help bring down your cholesterol? Why do we age? Why are some people immune to HIV? Can your genes be turned on—or off?

Survival of the Sickest reveals the answers to these and many other questions as it unravels the amazing connections between evolution, disease, and human health today.

Joining the ranks of modern myth busters, Dr. Sharon Moalem turns our current understanding of illness on its head and challenges us to fundamentally change the way we think about our bodies, our health, and our relationship to just about every other living thing on earth, from plants and animals to insects and bacteria.

Survival of the Sickest is filled with fascinating insights and cutting-edge research, presented in a way that is both accessible and utterly absorbing. This is a book about the interconnectedness of all life on earth—and, especially, what that means for us.

Read it. You're already living it.

Read by Eric Conger

The Journals of Lewis and Clark (Nature Library, Penguin)

Meriwether Lewis, William Clark

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Customer Reviews:
Total reviews: 26 Average rating: 5.0 of 5

An OK read but slightly boring! 3 out of 5 stars.
1 of 4 people found this review helpful.

I am not an accomplished reader so it has to really hold my attention to finish a book. This book is written exactly from L&C's journals. Lots of mispelled words and some confusion. Sometimes hard to follow. Sometimes the minute details are a bit much. They don't really expound on things. I guess what they go through on a day to day basis is somewhat mundane at times. Overall a decent read IMO...I wouldn't get it again if I knew what I know now. Oh well. Enjoy!

I can scarcely express how much I love these journals. 5 out of 5 stars.
0 of 0 people found this review helpful.

I recently took a college class about the hidden history of the West--and it was a great class, one of the best ever--but one of the books we read in there was all about the Native American perspective of the Lewis and Clark expedition and while it was interesting to hear that take on the subject, I couldn't have been more at odds with the discussion that followed, most of which had to do with the low characters of the men of the expedition, the subversive agenda behind it all, and the thought that the world would have been a better place if the entire undertaking had never taken place.
That's because, to me, there has never been anything cooler than the Corps of Discovery, than the journey West, than Lewis and Clark and their whole ragged crew.
Actually, I take that back: the journals they kept...those are even cooler.
From Lewis's insightful reflections, to Clark's lyrical descriptions, to their hilariously bad attempts at spelling, to the thought of moving unknowing into America at its most pristine, these journals have it all. This is the quintessential American adventure story, an amazing account of men against the unknown. This edited collection of the journals, well-compiled by Bernard DeVoto, is one of the greatest things I have ever read, and ever since reading it, I have had an undeniable love for Lewis and Clark, and for their expedition.
Words fail me, but they didn't fail these guys, because here is the West of 1803, vividly rendered for us all to see today. When I first read these in 1999, they convinced me to move into the wild, onto the water, and I spent seven months afterward living out of a canoe...keeping a journal of my own.
If you haven't read these journals, do yourself a favor, and do so now: read them. DeVoto has already made it easy for you, by picking out all the most interesting parts, and by putting them in context with a well-written introduction. You need this book, and you may not even know it.

Editorial Review:

This selection captures the friendship between the leaders, the trials that required acts of heroism, and reveals the human dimension of the group.

Why We Want You to Be Rich: Two Men - One Message

Donald J. Trump, Robert T. Kiyosaki

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Customer Reviews:
Total reviews: 216 Average rating: 3.0 of 5

Awesome Book Highly Recommend 5 out of 5 stars.
0 of 0 people found this review helpful.

This is an awesome book and I highly recommend it no matter what business you are in or what walk of life you come from...........

Editorial Review:

Donald Trump and Robert Kiyosaki are both concerned. Their concern is that the rich are getting richer but America is getting poorer. Like the polar ice caps, the middle class is disappearing. America is becoming a two-class society.

Soon you will be either rich or poor. Donald and Robert want you to be rich.

The world is facing many challenges and one of them is financial. The entitlement mentality is epidemic, creating people who expect their countries, employers, or families to take care of them. Trump and Kiyosaki, both successful businessmen, are natural teachers who share a passion for education. They have joined forces to address these challenges, because they believe you cannot solve money problems with money. You can only solve money problems with financial education. Trump and Kiyosaki want to teach you to be rich. Why We Want You To Be Rich was written for you.

The Rise of the Creative Class: And How It's Transforming Work, Leisure, Community and Everyday Life

Richard Florida

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Total reviews: 62 Average rating: 3.5 of 5

Editorial Review:

The Washington Monthly 2002 Annual Political Book Award WinnerThe Rise of the Creative Class gives us a provocative new way to think about why we live as we do today-and where we might be headed. Weaving storytelling with masses of new and updated research, Richard Florida traces the fundamental theme that runs through a host of seemingly unrelated changes in American society: the growing role of creativity in our economy.Just as William Whyte's 1956 classic The Organization Man showed how the organizational ethos of that age permeated every aspect of life, Florida describes a society in which the creative ethos is increasingly dominant. Millions of us are beginning to work and live much as creative types like artists and scientists always have-with the result that our values and tastes, our personal relationships, our choices of where to live, and even our sense and use of time are changing. Leading the shift are the nearly 38 million Americans in many diverse fields who create for a living-the Creative Class.The Rise of the Creative Class chronicles the ongoing sea of change in people's choices and attitudes, and shows not only what's happening but also how it stems from a fundamental economic change. The Creative Class now comprises more than thirty percent of the entire workforce. Their choices have already had a huge economic impact. In the future they will determine how the workplace is organized, what companies will prosper or go bankrupt, and even which cities will thrive or wither.

Reveille for radicals

Saul David Alinsky

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Total reviews: 3 Average rating: 4.5 of 5

Editorial Review:

First published in 1946 and updated in 1969 with a new Introduction and Afterword, this volume represents the fullest statement of the political philosophy and practical methodology of one of the most important figures in the history of American radicalism. Like Thomas Paine before him, Saul Alinsky, through the concept and practice of community organizing, was able to embody for his era both the urgency of radical political action and the imperative of rational political discourse. His work and writing bequeathed a new method and style of social change to American communities that will remain a permanent part of the American political landscape.

"Alinsky is that rarity in American life, a superlative organizer, strategist, and tactician who is also a social philosopher."

-- Charles E. Silberman

"He cannot be bought; he cannot be intimidated; and he breaks all the rules."

-- The Economist

(London)

"I consider him to be one of the few really great men of our century."

-- Jacques Maritain

The Order of Things

Michel Foucault

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Total reviews: 12 Average rating: 4.0 of 5

Obtuse but Sharp 4 out of 5 stars.
11 of 16 people found this review helpful.

Foucault's stuff is hardly pleasure reading, but it rewards in other ways, more subtly. If you don't read Foucault without coming away with a deeper sense of the world around you, how power and knowledge is diffuse and not central, you would be a rare person. This book isn't so much concerned with power as it is the history of ideas, though.

Difficult but worth it 5 out of 5 stars.
10 of 11 people found this review helpful.

This book is one of the most important philosophy texts of the 20th century, if for no other reason than as an eye-opener. The text is a difficult read (although nowhere near as opaque as Derrida). The section on how our culture and, hence, our world-view has been "set" by accepted taxonomies is worth the read all by itself. I have come back to these comments again and again. Taxonomies are useful, but we need to understand the constraints on understanding imposed by such

Editorial Review:

"The work numbers among those outward signs of culture the trained eye should find on prominent display in every private library. Have you read it? One's social and intellectual standing depends on the response." -- Michel de Certeau

Nine Parts of Desire: The Hidden World of Islamic Women

Geraldine Brooks

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Total reviews: 142 Average rating: 4.0 of 5

nine parts of desire...ten parts intrigue 5 out of 5 stars.
1 of 1 people found this review helpful.

Geraldine Brooks takes us inside her personal trip trough the Islamic world and gives as close to an UNBIASED view of the treatment of Islamic women that i could imagine. she is careful to point out the reasons that are given for wierd practices. She doesn't shy away from her disgust for certain treatments.

For example the propagation of so-called "honor killings" that still take place all over the world, as well as many other ways women are opressed in the mainstream Islamic world.

O by the way the writting style is smooth and easy to read. You can really enjoy this book even though the topic is sad the way it is told is great!

Editorial Review:

With a new afterword

As a prizewinning foreign correspondent for The Wall Street Journal, Geraldine Brooks spent six years covering the Middle East through wars, insurrections, and the volcanic upheaval of resurgent fundamentalism. Yet for her, headline events were only the backdrop to a less obvious but more enduring drama: the daily life of Muslim women. Nine Parts of Desire is the story of Brooks' intrepid journey toward an understanding of the women behind the veils, and of the often contradictory political, religious, and cultural forces that shape their lives. Defying our stereotypes about the Muslim world, Brooks' acute analysis of the world's fastest growing religion deftly illustrates how Islam's holiest texts have been misused to justify repression of women, and how male pride and power have warped the original message of a once liberating faith.