Bruce Thompson
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By: The Guilford Press
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Customer Reviews:
Total reviews: 2
Average rating: 5.0 of 5
Reminding me about Statistics 5 out of 5 stars.
0 of 1 people found this review helpful.
Recently I started back to school to obtain my PhD in Marketing. I have been having trouble remembering all my statistical terms since the last time I was in school 20+ years ago for my MBA. This text is SOO VERRRYY Helpful! It is humorous and in Layman's word for understanding. Highly recommend if being asked to do your MANOVA's ANOVA's Chi Sq & Z's again.
Editorial Review:
With humor, extraordinary clarity, and carefully paced explanations and examples, Bruce Thompson shows readers how to use the latest techniques for interpreting research outcomes as well as how to make statistical decisions that result in better research. Utilizing the general linear model to demonstrate how different statistical methods are related to each other, Thompson integrates a broad array of methods involving only a single dependent variable, ranging from classical and robust location descriptive statistics, through effect sizes, and on through ANOVA, multiple regression, loglinear analysis and logistic regression. Special features include SPSS and Excel demonstrations that offer opportunities, in the book’s datasets and on Thompson’s website, for further exploration of statistical dynamics.