Research Books - Page 2

Qualitative Inquiry and Research Design: Choosing Among Five Approaches

John W. Creswell

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Customer Reviews:
Total reviews: 13 Average rating: 4.5 of 5

Editorial Review:

"Creswell does an excellent job categorizing the various qualitative methods into five approaches: narrative research, phenomenology, grounded theory, ethnography, and case study...The author has expanded on and updated the information he presented in the first edition of the book (Creswell, 1998), including discussion of the various schools of thought that have developed among qualitative researchers since the mid 1990's...Qualitative Inquiry & Research Design: Choosing among five approaches is a highly informative book; researchers will likely return again and against to the book as they expand their comfort zone within qualitative research." 

                                                                          -Peggy M. Delmas, University of Alabama

“Creswell has produced an even more outstanding and valuable text for qualitative research than the First Edition.” 

                                                                                      -Edith King, University of Denver

Like the bestselling First Edition, this new version explores the philosophical underpinnings, history, and key elements of each of five qualitative inquiry approaches: narrative research, phenomenology, grounded theory, ethnography, and case study. Using an accessible and engaging writing style, author John W. Creswell compares theoretical frameworks, ways to employ standards of quality, and strategies for writing introductions to studies, collecting data, analyzing data, writing a narrative, and verifying results.


New to the Second Edition:

• Brings the philosophical and theoretical orientations to the beginning of the book: This grounds students in the foundational thinking behind these methods much earlier.
• Gives broader coverage of narrative research: One of the original five approaches is expanded from "Biography" to "Narrative," thus exploring a wider range of narrative opportunities, biography still being one of them.
• Offers a much deeper discussion of interpretive approaches: There is much more emphasis on interpretive and postmodern perspectives such as feminism and critical theory.
• Provides more specific steps for doing research within each approach: The actual procedure for each approach is discussed and includes the sub-types of qualitative research within each of the five approaches.
• Illustrates phenomenology and ethnography: Two new, recent sample journal articles: one covering a phenomenological study; the other on an ethnographic study are included.
• Includes additional examples: More examples from the human services add to the robust examples in education, sociology, and psychology already present in the text.

Innovative Instructor's Resource CD:
An accompanying Instructor’s Resource CD contains many useful resources including PowerPoint slides, syllabi, checklists, exercises, annotated references to SAGE journal articles, and relevant Web links.

Intended Audience:
This is an excellent text for advanced undergraduate and graduate courses in introductory qualitative research methods across the Social, Behavioral, and Health Sciences. (20071207)

Marketing Metaphoria: What Deep Metaphors Reveal About the Minds of Consumers

Gerald Zaltman, Lindsay H. Zaltman

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Customer Reviews:
Total reviews: 8 Average rating: 5.0 of 5

Editorial Review:

Why do advertising campaigns and new products often fail? Why do consumers feel that companies don't understand their needs? Because marketers themselves don't think deeply about consumers' innermost thoughts and feelings. Marketing Metaphoria is a groundbreaking book that reveals how to overcome this "depth deficit" and find the universal drivers of human behavior so vital to a firm's success.



Marketing Metaphoria reveals the powerful unconscious viewing lenses--called "deep metaphors"-- that shape what people think, hear, say, and do.



Drawing on thousands of one-on-one interviews in more than thirty countries, Gerald Zaltman and Lindsay Zaltman describe how some of the world's most successful companies as well as small firms, not-for-profits, and social enterprises have successfully leveraged deep metaphors to solve a wide variety of marketing problems. Marketing Metaphoria should convince you that everything consumers think and do is influenced at unconscious levels--and it will give you access to those deeper levels of thinking.

"An imaginative and insightful application of cognitive science to the world of business, rich with implications for both fields."

-Steven Pinker, Johnstone Family Professor, Department of Psychology, Harvard University, and author, How the Mind Works and The Stuff of Thought.

"Marketing Metaphoria is one of the most fascinating business books I have read in a long time. A brilliant combination of deep insight and actionable advice, it will forever change how you think about marketing."

-Daniel H. Pink, author, A Whole New Mind

"Despite the availability of increasingly sophisticated methods, most customer relationships remain standardized, superficial, and lacking in informed customization. Through deep metaphors, the Zaltmans provide an insightful and provocative framework for identifying and learning from the implicit cognitive influences on customer decision making that can enhance and deepen intimacy and loyalty."

-Gary W. Loveman, Chairman, CEO and President, Harrah's Entertainment, Inc.

"Any business seeking to build global brands should read the Zaltmans' groundbreaking work on metaphors. The universal power of deep metaphors crosses borders and generations, and enduring brands trade off this thinking, whether their owners know it or not."

-Tom Long, President and CEO, Miller Brewing Company

"A disruptive book that will change how you think about customer insights. The emotional power offered within these pages will energize you to dig deeper into your business and turn thin functional insights into rich emotional messages that will propel your business."

-Donna J. Sturgess, Global Head of Innovation, GlaxoSmithKline

"With the profound advances in psychology and neuroscience over the past two decades, I'm convinced that now is the time for practitioners to rewrite the 'principles of marketing.' Marketing Metaphoria transforms insights from the authors' research into a rich framework that will help you think more deeply about your consumers and develop more innovative ideas for action. Read it twice, then keep it on your desk for ready reference."

-Bob Woodard, Vice President, Global Consumer and Customer Insights, Campbell Soup Company

PRACTICAL RESEARCH: PLANNING AND DESIGN

Paul D. Leedy

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Customer Reviews:
Total reviews: 14 Average rating: 4.5 of 5

Great product! 5 out of 5 stars.
0 of 0 people found this review helpful.

This book was shipped fast and was brand new, just like they said. Thanks!

Practical Research: Planning and Design 5 out of 5 stars.
0 of 0 people found this review helpful.

A great book for a graduate student like me. It helps you how to pick a topic, have some questions concerning a topic, and make them into a research that is in your words. It is an excellent book for a beginning researcher, guiding him or her step by step, through the entire research process with practical suggestions. It is a great book if you want to have a quality research in any discipline. Good luck.

Fantastic 5 out of 5 stars.
0 of 0 people found this review helpful.

An absolute must for anyone who is getting started for the first time on writing a thesis or completing a major project. It breaks down the research process into manageable steps and explains them in plain language. It is targeted at the first time researcher but is also a valuable reference at later stages of the research and reporting writing processes. It has made researching my own project a whole less daunting.

Disappointed upon receipt 2 out of 5 stars.
0 of 0 people found this review helpful.

It's supposed to be a new item, but the book was wrinkled with a few wears on the binding.

Great book! 5 out of 5 stars.
0 of 0 people found this review helpful.

Great book...full of information which is easily organized and easy to read if you're interested in this good information.

Case Study Research: Design and Methods, Third Edition, Applied Social Research Methods Series, Vol 5

Robert K. Yin

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Customer Reviews:
Total reviews: 15 Average rating: 4.5 of 5

Editorial Review:

This new edition of the best-selling Case Study Research has been carefully revised, updated, and expanded while retaining virtually all of the features and coverage of the Second Edition. Robert Yin's comprehensive presentation covers all aspects of the case study method--from problem definition, design, and data collection, to data analysis and composition and reporting. Yin also traces the uses and importance of case studies to a wide range of disciplines, from sociology, psychology and history to management, planning, social work, and education.

New to the Third Edition:

• Additional examples of case study research
• Discussions of developments in related methods, including randomized field trials and computer-assisted coding techniques
• Added coverage of the strengths of multiple-case studies, case study screening, and the case study as a part of larger multi-method studies
• Five major analytic techniques, including the use of logic models to guide analysis

This edition also includes references to examples of actual case studies in the companion volume Applications of Case Study Research, Second Edition (Sage, 2003).

Applied Behavior Analysis (2nd Edition)

John O. Cooper, Timothy E. Heron, William L. Heward

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Customer Reviews:
Total reviews: 22 Average rating: 5.0 of 5

Years pass and still this gleams 5 out of 5 stars.
1 of 1 people found this review helpful.

There are a few things about this book that should be said right away. First, this is not really an introductory book to ABA, but works as a book that ties so many theories together. That means that it could be used in conjunction with many starter ABA books, allowing its reader to get a feel of just what ABA means. The book also works on both a Masters and a PhD level when it comes to conceptual decision/ debate (an oddity if I do say so myself), and covers so many things that cheaper guides seem to omit. This could mean bypassing some causal arena or not talking about something as simple as the C.A.R.R., but these tiny slips are really not so tiny when you think about them.

There are plenty of great things listed about this book in other reviews, so I'll skip the addition of chapter content and the addition of material and its praise. Instead, I'll add that this is one of the few books that can make or break you when it comes to trying to get licensure. In fact, this book has been listed as one of the top 10 preparation guides to use before testing, and that is some high praise considering how vaunted the test actually is. More than this, however, is the fact that this is a tool that can help you in real life scenarios and, truthfully, that is more important than being able to simply pass tests. In samples as heterogeneous as those seen in autism, you really need to know how to handle multiple scenarios to make a difference.

If you are looking for a navigation tool to help with the rocky waters of autism, this is a great book to acquire. It may have a price tag attached, but it proves invaluable in the long run and that matters more than anything.
Recommended for the student in all of us.

Using SPSS for Windows and Macintosh: Analyzing and Understanding Data (5th Edition)

Samuel B. Green, Neil J. Salkind

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Customer Reviews:
Total reviews: 9 Average rating: 3.5 of 5

Editorial Review:

Will help anyone use SPSS to successfully analyze data, interpret results, and describe findings. This complete introductory guide to SPSS has been thoroughly updated for the software's latest versions  for Windows and Macintosh. It has also been revised throughout for greater accessibility, simplicity, and ease of use. The book provides step-by-step walkthroughs of every basic SPSS and statistical technique, along with tips, examples, exercises, and extensive pedagogical support designed to promote rapid learning. Coverage includes: mastering the SPSS interface; creating and working with data files; defining and creating variables; working with data, charts, and output; univariate descriptive statistics; univariate and multivariate analyses; correlation, regression, and discriminate analysis; scaling and nonparametric procedures; and more. For everyone who wants to master the latest versions of SPSS. SPSS is used in a wide range of markets, including psychology and other areas of scientific research; marketing and surveys; financial services and insurance; education; government; telecommunications; and beyond.

Lost in a Good Book

Jasper Fforde

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Customer Reviews:
Total reviews: 106 Average rating: 4.5 of 5

Sometimes Nothing is as it Appears, Or is Supposed To 4 out of 5 stars.
1 of 1 people found this review helpful.

One of the few failings of Jasper Fforde is that he has a tendency to be way to cute sometimes (ok, lots of the time). And though most of the time this works, when it doesn't, it's like, uh! you've got to be kidding. There is no reason (is this understated) that everything has to be a pun, metaphor or a take off on some one or something. Eating chocolate is fun, but once in a while, you want a hamburger or a piece of pizza.

In this sequel, Fforde throws out so many ideas left and right and right and left, that they get lost in the pile-up. If he would take a little more time to flesh out the political structure of the era that Thursday lives in and then give a little more explanation as to how SpecOps relates to the government (and the governed), not to mention how the octopus Goliath controls everyone -thing -time, it would make the books more enjoyable. Well at least for me and since I'm writing the review whose opinion could be more important!

Editorial Review:

Thursday Next, literary detective and newlywed is back to embark on an adventure that begins, quite literally on her own doorstep. It seems that Landen, her husband of four weeks, actually drowned in an accident when he was two years old. Someone, somewhere, sometime, is responsible. Having barely caught her breath after The Eyre Affair, Thursday must battle corrupt politicians, try to save the world from extinction, and help the Neanderthals to species self-determination. Mastodon migrations, journeys into Just William, a chance meeting with the Flopsy Bunnies, and violent life-and-death struggles in the summer sales are all part of a greater plan. But whose? and why?

Visions

Michio Kaku

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Total reviews: 64 Average rating: 4.5 of 5

Editorial Review:

In a spellbinding narrative that skillfully weaves together cutting-edge research among today's foremost scientists, theoretical physicist Michio Kaku--author of the bestselling book Hyperspace--presents a bold, exhilarating adventure into the science of tomorrow.

In Visions, Dr. Kaku examines in vivid detail how the three scientific revolutions that profoundly reshaped the twentieth century--the quantum, biogenetic, and computer revolutions--will transform the way we live in the twenty-first century.  The fundamental elements of matter and life--the particles of the atom and the nucleus of the cell--have now been decoded, closing one of the great chapters of scientific history.  But this is just the preface to an even more far-reaching scientific revolution, as we make the transition from being passive observers of the mysteries of nature to becoming masters of nature, able to manipulate matter, life, and intelligence to remold the world around us.

In the first part of Visions, Dr.  Kaku discusses the cyber future, when millions of microprocessors are scattered throughout our environment; when the iron principle that has ruled the computer industry, Moore's Law, finally collapses, forcing scientists to adopt startling new designs like DNA computers and quantum computers; and when artificial intelligence systems finally arrive.

In the next section, Dr. Kaku shows how the decoding of DNA will allow us to conquer devastating genetic diseases, defeat many cancers at the molecular level, synthesize new medicines using virtual reality, grow new organs, conquer aging and reshape our genetic inheritance.

Finally, he explores how quantum physicists will perfect new ways to harness the cosmic energy of the universe--from molecular machines to supermagnets that may energize a second industrial revolution, to powerful fusion engines that one day may take us to the stars.

What makes Michio Kaku's vision of the future of science so compelling and authoritative is that it is based on the groundbreaking research already underway at leading laboratories around the world.  Weaving interviews with over 150 scientists--several of them Nobel laureates--into a rich, inspiring narrative, Dr. Kaku reveals the growing consensus among key scientists about how science will likely evolve through the early, middle, and late years of the twenty-first century.

An intimate, thrilling tour through the next century of science, Visions is a riveting, essential map to how scientists will reshape our future.

Educational Research: Competencies for Analysis and Application

L.R. Gay

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Customer Reviews:
Total reviews: 24 Average rating: 4.0 of 5

An Invaluable guide for educational research. 5 out of 5 stars.
0 of 0 people found this review helpful.

This is an excellent text for anyone who has to conduct educational research. I had to purchase it as part of my MEd program and haven't regretted it. The information is clear and accessible. The text is enhanced with a plethora of annotated charts, images and tables. Each chapter begins with a beautiful photograph from a famous film with a humorous caption underneath it. Chapter objectives and summaries are included at the start and ending of each chapter. There are exhaustive appendixes and references. Self-tests, an excellent glossary and thorough indexes help to make this book an educational researcher's best friend.

Editorial Review:

This market-leading book offers all the skills and procedures readers need to become competent consumers and producers of educational research. It uses a direct, step-by-step approach to the topic, while placing a strong emphasis on evaluation of reader performance. The accessible writing style and light, humorous tone demystify this demanding course. This comprehensive instructional resource encompasses the full spectrum of the field, making it appropriate as a core book for an introductory course in educational research. Includes expanded coverage of qualitative methods and learning to read and evaluate research effectively. Helps readers develop a complete quantitative research study, a qualitative research design, and an action research design. For professionals in the field of educational research.

Internet, Mail, and Mixed-Mode Surveys: The Tailored Design Method

Don A. Dillman, Jolene D. Smyth, Leah Melani Christian

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Customer Reviews:
Total reviews: 17 Average rating: 4.5 of 5

Excellent Reference 5 out of 5 stars.
3 of 3 people found this review helpful.

Overall there appears to be some confusion over the purpose of the book, but if you are trying to improve responses and design of the actual instrument, this book is excellent. If you need help figuring out sampling and the such, you aren't ready for the book.

There are many people who do still use paper surveys and even mail them and given it's in the title, it's a bit surprising reviewers found this absurd.

Perhaps more absurd are the complaints relating to how unscientific the work is. Dillman has published a great deal in the scientific literature on how to improve the quality of the data through better visual design. That is not saying he does not understand the importance of sampling. It does indicate the book he is going to write is going to assume you have very basic understanding of survey methodology and you are looking to improve the usability of a survey with the assumption in mind.

Dillman's research provides excellent guidelines for creating visual surveys that are likely to improve the accuracy and reliability of the responses. If that's what you are looking for, it's the best book on the subject and is grounded in the literature.

If you need a book on sampling, come back to this book later.

Editorial Review:

For over two decades, Dillman's classic text on survey design has aided both students and professionals in effectively planning and conducting mail, telephone, and, more recently, internet surveys. The Third Edition presents thoroughly updated and revised information about all aspects of survey research and features expanded coverage of online surveys. Dillman's unique Tailored Design Method, thoroughly explained and illustrated in the book, is the preferred model for practice. This invaluable resource is crucial for any researcher seeking to increase response rates and obtain high-quality feedback from survey questions.