Greg Holden, Jill K. Finlayson
Amazon Price: $27.95
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By: McGraw-Hill
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Subjects -> Business & Investing -> Industries & Professions -> Nonprofit Organizations & Charities
Subjects -> Business & Investing -> Management & Leadership -> Motivational
Subjects -> Business & Investing -> Small Business & Entrepreneurship -> Raising Capital
Customer Reviews:
Total reviews: 4
Average rating: 5.0 of 5
A Great Book for Anyone Who is Raising Money 5 out of 5 stars.
3 of 4 people found this review helpful.
I purchased this book for our church group and we are quickly putting it to use. The book is very informative and demystified online fundraising. It is easy to read and follow, with great insight and simple advice. About 20 of us are going to run a holiday fundraiser on eBay using this book as our guide. I would highly recommend this book to anyone who is thinking about fundraising.
Excellent Hands On Guide 5 out of 5 stars.
3 of 4 people found this review helpful.
Carefully researched and includes lots of information first-hand from successful sellers and nonprofits. It has a great visual layout too. Lots of illustrations and navigational aids, like Tips, Must Haves, Warnings, etc. It is an invaluable resource to get up & running on eBay in the most effective way.
Using e-Bay in a Slightly Different Way 5 out of 5 stars.
3 of 5 people found this review helpful.
The web is really just as a communications medium. But what a medium it is. e-Bay set up all kinds of new records as a way to get money out of the used stuff stored in your back room. In doing so, it has become a phenomonen of its own. One of the many unexpected side effects of e-Bay has been the development of on-line fund raising. Instead of working with the relatively few people in your home town or local community, e-Bay reaches some 160 million people.
The authors of this book are: ==1 -- a power seller on e-Bay, a consumate master at using e-Bay to sell all kinds of products, and
2 -- an ex-e-Bay executive who specialised in setting up new marketing areas.
The concept of raising money on e-Bay is not too different that becoming a e-Bay marketeer. However the wording that you would use in the offering, the ways you would get items to sell, and particularly the impact of having a famous name to assist make fundraising subtly different than what you would normally do. This book then is like a normal book on selling on e-Bay, but 'subtly different.'
The stories of successful campaigns, illustraing what other people have done make the book worth its cost.
Editorial Review:
An invaluable guide to help your nonprofit or charitable organization reach 135 million potential donors
Fundraising with eBay offers proven strategies for raising money, converting in-kind gifts to cash, and increasing awareness for charitable causes.