Mary Ellen Bates
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Subjects -> Business & Investing -> Reference -> General
Subjects -> Business & Investing -> Reference -> General AAS
Subjects -> Computers & Internet -> Home Computing -> Internet -> Online Searching
Customer Reviews:
Total reviews: 6
Average rating: 4.5 of 5
Offers A Wealth of Useful Research Tips and Ideas! 5 out of 5 stars.
22 of 22 people found this review helpful.
The migration of literally thousands of companies and their databases to the Internet has made available a tremendous amount of helpful information about the inner workings of these companies and the products and services they have to offer. The availability of all kinds of information in a variety of formats has given birth to a new breed of corporate employees - research professionals. Linked closely with terminology such as "competitive intelligence" and "data mining," researchers can play an important role in the future of any company doing business today. Mary Ellen Bates has done the business community a great service by bringing together a handful of some pretty amazing interviews with researchers involved in finding information for business use. Super Searchers Do Business offers readers plenty of useful research tips and ideas gleaned from these researchers already operating in the corporate trenches.
The professional researchers interviewed for this book offer plenty of insightful help. They identify some of the databases they use, the discussion groups and mailing lists they participate in, the journals they read, the electronic newsletters they receive, and some good recommended reading. These resources are listed at the back of the book for convenient reader accessibility. While the use of these resources alone won't guarantee researching success, they do offer a good place to start.
Other helpful insight offered by these researchers includes their advice. Each offer their own angle for success. They point out how they make use of multiple resources for information gathering, how they have learned to move from one resource to another when the task calls for new direction, identifying reliable resources, and how they have learned to rely on their "gut" feelings at times when sorting through information. The professional researcher must learn not only how to gather information but how to package it together to meet their client's needs. This book will show readers how!
One of the recurring themes identified throughout this book is that of combining research skills with a business mindset. The researchers interviewed for the book demonstrate by example how they have interacted with their clients. They cite actual circumstances they have faced on the job and how they responded to client demands. This valuable insight will go a long way to help readers assess their own research and interpersonal relationship skills and help them to learn how to relate better with their own business clients.
This book is ideal for persons desiring to improve their research skills. It's loaded with tips, resources, and many ideas that can make online and off-line researching an easier and more productive task to accomplish. It is must reading for persons desiring to setup their own research services!
Editorial Review:
With the vast resources and ever-changing systems on the Internet, finding and gaining access to needed information can seem like an insurmountable task. This book interviews 11 online researchers and explains their techniques, including how to find and sort through information and what online sources to tap into. In-depth interviews offer advice on how to begin projects, evaluate Internet information sources, and decide when to or not to use high-cost online services. Written for anyone interested in locating information on the Internet, this book provides the tools needed for searchers to make the best use of their online time.
