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The Future of Men: The Rise of the Ubersexual and What He Means for Marketing Today

Marian Salzman, Ira Matathia, Ann O'Reilly

The Future of Men: The Rise of the Ubersexual and What He Means for Marketing Today Marian Salzman, Ira Matathia, Ann O'Reilly Amazon Price: $14.95
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Customer Reviews:
Total reviews: 10 Average rating: 3.0 of 5

Ubersexmania! 4 out of 5 stars.
1 of 6 people found this review helpful.

I found this a fun and interesting read. As someone who works in the media, I found the chapter on mass media, advertising and the modern man of particular interest. The authors illuminate how men have fallen into the beer-guzzling, skirt-chasing, stomach-scratching stereotypes in media. And it challenges us to come up with multi-layered portrayls. And if you're a George Clooney fan, you'll enjoy this read even more. They've dubbed him an 'ubersexual' ;)

Editorial Review:

A revealing exploration of a key market in flux, The Future of Men highlights substantial demographic shifts and their impact—from the stay-at-home dad to the new macho revival. The authors draw on their expertise as top thought leaders from the advertising world—they were the ones to create the buzz around “übersexuals” and “metrosexuals”—to show that the new definition of masculinity is a result of complex social, biological, and economic influences. From automobiles to cosmetics to consumer electronics, this cutting-edge book explains how to tap the potential of the male market.

A Circle of Men: The Original Manual for Men's Support Groups

Bill Kauth

A Circle of Men: The Original Manual for Men's Support Groups Bill Kauth List Price: $12.95
By: St. Martin's Griffin
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Customer Reviews:
Total reviews: 8 Average rating: 4.5 of 5

Excellent Ideas in this book 5 out of 5 stars.
6 of 7 people found this review helpful.

Don't be shy about calling yourself a "MAN". In a group of men, don't say "we are a group of people", instead say "we are a group of MEN!" At the end of a prayer, don't just say "Amen", say "a-MEN!" This book emphasizes not only the step-by-step instructions on forming a men's group, but also how to recognize yourself as a MAN and everything that makes you a MAN. And yes, that includes what you "feel" as well as what you "think".

I can't tell you how much I loved this book. While I am not the leader of a new group that is forming, this book has helped me to offer suggestions that were worthwhile in a men's group that I have joined. Sharing leadership, taking one's own initiative, these are things I was inspired to do myself from reading this book.

You know, "men's groups" are not just limited to men who come together to learn about themselves and look to each other to support. They are much more than that, even in everyday life or work situations. They can be a group of men that you work with every day.

While this book focuses on men supporting each other and the instructions on how to lead a men's group, it also helps a man to understand himself, and the very men he works with. While it may not always be appropriate for a man to follow the book's exercises and suggestions for men he already works with, the book is still provides good exercises for an individual man to follow himself, and realize who he really is on the inside.

The men's group I am a part of is not about "support", it is simply a group of men who have a common objective of working together to achieve. We are proud to do our part, and this book has helped me to understand the male psyche better, especially men who think differently than I do, and it helped me take part in creating a harmonious atmosphere with the men I work with.

Even if you are not planning to start a men's group, you just might consider it after you read this book.

Editorial Review:

What is the men's movement?
Hundreds of thousands of men all across North America are forming councils, lodges, and participating in "wild man weekends," inspired by the mythopoetic writings and personal testimonies of such authors as Robert Bly, Sam Keen, and John Lee.

What do you need to be part of it?
Robert Bly's practical advice to his gatherings of men is to go home and form small groups. This book, fifteen years in the making and written by one of the prominent forces in the men's movement, is the original handbook for forming and guiding these small support circles.

Here's what this book gives you:
This step-by-step manual grows out of Bill Kauth's two decades of experience with over 125 support groups. It will help the organizer or leader to start a group, find new members, solve group problems, and create rituals and activities that promote honesty, self--disclosure, and fun.

The Meanings of Macho: Being a Man in Mexico City

Matthew C. Gutmann

The Meanings of Macho: Being a Man in Mexico City Matthew C. Gutmann List Price: $50.00
By: University of California Press
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Total reviews: 2 Average rating: 4.5 of 5

Editorial Review:

In this compelling and readable study of machismo in one of Latin America's most populous cities, Matthew Gutmann overturns many stereotypes of male culture in Mexico. In their place he offers a sensitive, wide-ranging, often surprising look at how Mexican men see themselves, parent their children, relate to women, socialize among themselves, and talk about sex in their daily lives. Gutmann finds that men and women are responding to sweeping social forces in Mexico, just as they are in the United States, with women often initiating changes in male attitudes and behaviors.
The Meanings of Macho takes the reader into Santo Domingo, Mexico City, the working-class neighborhood where Gutmann and his family lived. Exploring women's conceptions about men as well as men's ideas about themselves, Gutmann uncovers intriguing, complicated sexual politics among friends and informants. He discovers that, against stereotype, many men's nuanced, complicated sense of sexual identity encompasses considerable child care responsibilities and recognition of a newfound female autonomy. He also considers the kinds of homosocial space men are afforded in their culture, how violence against women plays itself out in this community, and the role of alcohol in male socializing.

Life without Father: Compelling New Evidence That Fatherhood and Marriage Are Indispensable for the Good of Children and Society

David Popenoe

Life without Father: Compelling New Evidence That Fatherhood and Marriage Are Indispensable for the Good of Children and Society David Popenoe List Price: $19.50
By: Harvard University Press
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Customer Reviews:
Total reviews: 2 Average rating: 4.5 of 5

Popenoe has written a vital book on fatherhood. 5 out of 5 stars.
15 of 18 people found this review helpful.

With all of the various problems associated with the youth of our country - violence, drug use, sexually transmitted diseases, teen pregnancy, lower academic achievements, etc. - it is time that we consider how fathers can make a positive difference. Popenoe makes a strong case using authentic, supportive evidence for his conclusions about the unique contributions of father and the need to restore marriage. Even with research citations, the book is not difficult to read except for the pain of perhaps "having your toes stepped on". But Popenoe manages to do this with tact and honesty as well as offer comprehensive solutions in which everyone can participate to help our nation's children. I would recommend this book whether you are a parent, educator, or in some other profession involving children and families.

Editorial Review:

The American family is changing. Divorce, single parents, and stepfamilies are redefining the way we live together and raise our children. Is this a change for the worse? David Popenoe sets out the case for fatherhood and the two-parent family as the best arrangement for ensuring the well-being and future development of children. His argument has two critical assumptions, which he supports with evidence from a variety of disciplines, including anthropology, biology, and history. The first is that children flourish best when raised by a father and a mother with their differing psychological and behavioral traits. The second is that marriage, which serves to hold fathers to the mother-child bond, is an institution we must strengthen if the decline of fatherhood is to be reversed.

Size Matters: How Height Affects the Health, Happiness, and Success of Boys - and the Men They Become

Stephen S. Hall

Size Matters: How Height Affects the Health, Happiness, and Success of Boys - and the Men They Become Stephen S. Hall Amazon Price: $14.24
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By: Houghton Mifflin
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Customer Reviews:
Total reviews: 2 Average rating: 4.0 of 5

Editorial Review:

An award-winning journalist tackles the hot topic of male body image and shows how physical size during childhood affects our psychology, social status, relationships, and income as adults.

With a mix of fresh research, incisive reportage, and bracing candor, Size Matters traces the surprising history of society's bias against shortness and reveals how short people can and do thrive in spite of this insidious bigotry. Drawing on his own childhood experiences (he was shorter than 99 percent of boys his age), Stephen Hall explains the evolution of the growth chart, the biology of childhood aggression, and the wrenching phenomenon of bullying. He explores the factors that determine why one child's small stature may lead to anguish while another short child develops an emotional resilience that will enrich his later life. Weaving together recent findings from the fields of animal behavior, psychology, and evolutionary biology, Hall assesses the role of physical size in mating success and argues that the alpha male may not be king of the mountain after all.
Hall also pinpoints the social forces that create and cash in on our anxieties about size, from bulked-up superhero action figures to pharmaceutical companies selling growth hormone to increase a child's height -- at a cost of up to $40,000 a year. He introduces us to families who have agonized over whether to make that huge investment. He explains new research showing that a person's height as a teenager has lifelong psychological consequences. He even tracks down kids he bullied in elementary school and kids who bullied him in high school to show that these childhood encounters have lasting effects on our adult lives. Along the way, Hall builds a persuasive case against societal attitudes that make size (or any difference) matter and argues forcefully that being short has psychological, social, and biological advantages. Size Matters will raise the consciousness -- and the spirits -- of any short male and anyone who cares about him.

Picturing Men: A Century of Male Relationships in Everyday American Photography

Picturing Men: A Century of Male Relationships in Everyday American Photography Amazon Price: $25.51
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Customer Reviews:
Total reviews: 4 Average rating: 4.5 of 5

Editorial Review:

These photographs, spanning from before the Civil War to the 1950s, reveal a lost world. They show men comfortably sitting on each other's laps, embracing, holding hands, and expressing their various relationships through countless examples of simple physical contact. Rather than imposing contemporary notions of sexuality by assuming the images only illustrate a portion of the gay past, John Ibson returns them to their own time to examine what they meant to the subjects. His perspective unearths a hidden aspect of American men's history. His analysis focuses on the history of male intimacy and how these everyday photographs challenge conventional boundaries between erotic and platonic, homosexuality and heterosexuality. He explores the photos as symbols of male association from a time when America was far more gender-segregated than it is today, and men felt no anxiety about showing their affection for one another. The images present men of different ages, classes, and races in a range of settings: posed in photographers' studios, on beaches, in lumber camps, on farms, on ships, indoors and out. Ibson concludes his study with images from the 1950s, in which the men begin to show a rigid and limited set of expressions. All the photographs are being published here for the first time, and are drawn from Ibson's private collection of more than 5,000 images.

American Manhood: Transformations In Masculinity From The Revolution To The Modern Era

E. Anthony Rotundo

American Manhood: Transformations In Masculinity From The Revolution To The Modern Era E. Anthony Rotundo List Price: $25.00
By: Basic Books
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Customer Reviews:
Total reviews: 5 Average rating: 4.5 of 5

Excellent teaching book about men 5 out of 5 stars.
10 of 11 people found this review helpful.

I've used this book in my graduate seminar introducing students to the study of the social sciences, and they loved it. I've also used it in my 12th grade gender studies class, and its sections on boy culture and youthful romantic friendships helped students decide that the study of past lives was worthwhile.

"must" reading if you're interested in American manhood 4 out of 5 stars.
7 of 9 people found this review helpful.

I read this book because I am interested in pioneering a new "scouting" program for Christian young people. Rotundo's work has cut new ground; essentially there are few, if any, works available which have made the primary and secondary research connections made in his text. Because I have a greater understanding of previous manhood paradigms, I believe I will be better able to construct the pedogogical parameters of my program. Rotundo's text, incidently, should be read by feminists; it is likely they would develop a more sensitive approach to the objectives they would like to accomplish.

Editorial Review:

In the first comprehensive history of American manhood, E. Anthony Rotundo sweeps away the groundless assumptions and myths that inform the current fascination with men’s lives. Opposing the views of men’s movement leaders and best-selling authors who maintain that manliness is eternal and unchanging, Rotundo stresses that our concept of manhood is man-made and that, like any human invention, it has a history. American Manhood is a fascinating account of how our understanding of what it means to be a man has changed over time.

Men and Friendship

Stuart Miller

Men and Friendship Stuart Miller List Price: $8.95
By: Tarcher
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Editorial Review:

An intimate, revealing look at the rewards of close male friendships. Through his personal quest Miller exposes the underlying codes and dictates that prevent men from sustaining close friendships in adulthood and helps men recapture the male community of close companions left behind in childhood.

Secret Ritual and Manhood in Victorian America

Mark C. Carnes

Secret Ritual and Manhood in Victorian America Mark C. Carnes Amazon Price: $37.50
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Total reviews: 3 Average rating: 4.5 of 5

The Flowering - and Wilting - of Fraternalism 4 out of 5 stars.
9 of 10 people found this review helpful.

"Secret Ritual and Manhood in Victorian America" tells the story of the burgeoning nineteenth-century growth of "secret societies." These were clubs, the existence of which was far from secret, but which involved their members, mainly middle-class men, in secret ritualistic activities. By the end of the century, according to one source cited by Carnes, as many as 40% of American males belonged to one or another such society. What accounted for this popularity?

From the "sodalities in taverns" they were the eighteenth century, as the nineteenth century progressed, Freemasonry and Oddfellowship became more and more formal and ritualistic, the emphasis changing from the festive board to somber, quasi-religious ceremony. Entirely new orders were created, imitating the older ones. Many adopted a policy of teetotalism. Some of this was in reaction to the Anti-masonic movement that arose in the 1820s after the disappearance and alleged murder of "Captain" William Morgan by Freemasons.

Carnes correctly ties the Anti-masonic movement to the influence of women. The connection between teetotalism and early feminism is well-documented. Maurice Healey quite perceptively suggests that prohibitionism was a popular feminine cause because women believed it would force their husbands to spend their time at home attending to domestic duties, rather than at taverns, and their money on fineries for their wives, rather than on strong drink. Yet while making the connection between Anti-masonry and female influence, and pointing out that lodge affiliation amongst males was in many ways both cause and consequence of the feminization of religion, Carnes attributes teetotalism in the lodges to rising "middle-class values." He neglects the obvious connection between female influence and low Protestantism's elevation of teetotal abstinence to a Christian virtue - though completely foreign to Him who made water into wine at Cana. Finally, how much religious antipathy to the orders was simply a consequence of their successful charitable fundraising, which some critics may have felt diverted money from its appropriate channel through the churches?

Carnes relies heavily on nineteenth century ritual exposés of the various fraternities, while neglecting, or perhaps avoiding, much excellent historical work that has been done by such bodies as Quatuor Coronati Lodge No. 2076, E.C., the American Lodge of Research, and the Scottish Rite Research Society. He falls into errors that someone familiar with fraternal orders from personal experience would not have done. For example, he states (p. 178) that "...the crucial story concerning Hiram Abiff in the Master Mason degree was introduced into Masonic ritual in 1825." The Hiramic legend in Masonry is at least a century older than this, being found in such early exposés as Pritchard's "Masonry Dissected" (1730). Carnes's explanation of the Ancient/Modern division in Freemasonry is equally ill-informed.

Another area in which Carnes's coverage is faulty concerns supposed drastic revisions in ritual during the mid-nineteenth century. It is true that American masonic ritual differs substantially from that in use in England. American ritual is derived from William Preston, whose late eighteenth-century recensions were used only by his splinter Grand Lodge in the north of England. They little resembled the work of London lodges except in the essential obligations, words, and grips. Preston's work was adapted by the American Thomas Smith Webb in the early nineteenth century, widely spread by the masonic lecturer Jeremy Cross, and has remained essentially unchanged since then. English ritual changed dramatically with the union of the Ancients and Moderns under the Grand Mastership of the Duke of Sussex in 1814. The one major American masonic ritual change of the nineteenth century was that of conducting lodge business on the Third rather than the First Degree. Otherwise, American ritual more resembles Scottish than English practice. Far from having been radically revised, it represents the survival of archaic usage amongst an immigrant population - a phenomenon well-known to linguists and anthropologists.

Albert Pike's career is discussed more factually in Carnes's book than in most sources. However, the claim that Pike completely re-wrote the degrees of the Scottish rite is repeated here uncritically. The Francken manuscript, one of the eighteenth-century source documents for Scottish rite ritual, shows that in most cases Pike elaborated on established themes. He seldom created anything completely original. Carnes, despite his emphasis on fraternalism as a northern, urban phenomenon, sets little importance on the distinction between the Northern and Southern Jurisdictions of the Scottish Rite (Pike's authority was over the Southern Jurisdiction). He pays no attention to the intense jurisdictional conflicts, including that over Cerneauism, which raged in the northeast during the middle nineteenth century.

Carnes is confused about York rite ritual. For example, the the Past Master degree as a prerequisite for the Royal Arch was not an American innovation, but a survival of the requirement that the candidate have "passed the chair." In England, this archaism was completely abolished. In American Royal Arch work the High Priest is not a chaplain, but the presiding officer. This is a real departure from English work, where the First Principal represents the King. Carnes often conflates and confuses Freemasonry with Oddfellowship, Pythianism, and other orders. At the same time he misses some obvious points, such as that Oliver Kelley, founder of the Grange, was the first man made a mason in the first masonic lodge in Minnesota (today's Saint Paul Lodge No. 3). Oddfellowship's First Degree borrows from the masonic Order of the Secret Monitor, and the Knights of Pythias borrow a part of their Third Degree from another masonic side-degree.

Freemasonry never involved an insurance scheme, whereas most of the other fraternal orders did. The Woodmen, for example, even now have a sizable insurance operation headquartered in Omaha. This difference was reflected in the different class of people from which Freemasonry derived its membership as compared to the insurance-based orders. Carnes does not emphasize this contrast, yet it seems more significant than his treatment implies. The decline of many orders may be traced to the Great Depression, which led to the introduction of unemployment compensation, Social Security, pension plans and employer-funded benefits. These rendered fraternal insurance much less important. The foregoing may seem a litany of fault-finding. Still, Carnes's book is worthwhile, and blazes a trail for further investigation.

From Chivalry to Terrorism: War and the Changing Nature of Masculinity

Leo Braudy

From Chivalry to Terrorism: War and the Changing Nature of Masculinity Leo Braudy Amazon Price: $13.50
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Total reviews: 5 Average rating: 4.5 of 5

Editorial Review:

Manliness has always been linked to physical prowess and to war; indeed the warrior has been the archetypal man across countless cultures throughout time. In this magisterial excursion through literature, history, warfare, and sociology, one of our most prominent scholars tracks the complex relationship between the changing methods and goals of warfare and shifting models of manhood. This journey takes us from the citizen soldiers of ancient Greece to the medieval knights to the misogynistic terrorists of Al Qaeda.

As he chronicles these transformations, Leo Braudy weighs the significance of everything from weapon technology to the hairstyles favored during different eras. He offers fresh insights on codes of war and codes of racial purity, and on cultural and historical figures from Socrates to Don Quixote to Napoleon to Custer to Rambo. Epic in scope and free of academic jargon, From Chivalry to Terrorism is a masterwork of scholarship that is both accessible and breathtakingly ambitious.

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