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Psycho-Cybernetics

Maxwell Maltz

Psycho-Cybernetics Maxwell Maltz List Price: $4.50
By: Bantam
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Subjects -> Health, Mind & Body -> Self-Help -> General
Subjects -> Health, Mind & Body -> Self-Help -> General AAS

Customer Reviews:
Total reviews: 78 Average rating: 4.5 of 5

Editorial Review:

Positive wisdom and helpful insights on how to be a successful person

Happiness and success are habits. So are failure and misery. But negative habits can be changed--and Psycho-Cybernetics shows you how!

This is your personal audio guide to the amazing power of Psycho-Cybernetics--a program based on one of the world s classic self-help books, a multimillion-copy bestseller proven effective by readers worldwide. Presenting positive attitude as a means for change, Maltz s teaching has the ring of common sense.
Psycho-Cybernetics-is the original text that defined the mind/body connection the concept that paved the way for most of today s personal empowerment programs. Turn crises into creative opportunities, dehypnotize yourself from false beliefs, and celebrate new freedom from fear and guilt.

Testimonials and stories are interspersed with advice from Maltz, as well as techniques for relaxation and visualization. Dr. Maxwell Maltz teaches you his techniques of emotional surgery --the path to a dynamic new self-image and self-esteem and to achieving the success and happiness you deserve!

Web 2.0: A Strategy Guide: Business thinking and strategies behind successful Web 2.0 implementations.

Amy Shuen

Web 2.0: A Strategy Guide: Business thinking and strategies behind successful Web 2.0 implementations. Amy Shuen Amazon Price: $16.49
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By: O'Reilly Media, Inc.
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Customer Reviews:
Total reviews: 17 Average rating: 4.5 of 5

Editorial Review:

Web 2.0 makes headlines, but how does it make money? This concise guide explains what's different about Web 2.0 and how those differences can improve your company's bottom line. Whether you're an executive plotting the next move, a small business owner looking to expand, or an entrepreneur planning a startup, Web 2.0: A Strategy Guide illustrates through real-life examples how businesses, large and small, are creating new opportunities on today's Web. This book is about strategy. Rather than focus on the technology, the examples concentrate on its effect. You will learn that creating a Web 2.0 business, or integrating Web 2.0 strategies with your existing business, means creating places online where people like to come together to share what they think, see, and do. When people come together over the Web, the result can be much more than the sum of the parts. The customers themselves help build the site, as old-fashioned "word of mouth" becomes hypergrowth. Web 2.0: A Strategy Guide demonstrates the power of this new paradigm by examining how: Flickr, a classic user-driven business, created value for itself by helping users create their own value Google made money with a model based on free search, and changed the rules for doing business on the Web-opening opportunities you can take advantage of Social network effects can support a business-ever wonder how FaceBook grew so quickly? Businesses like Amazon tap into the Web as a source of indirect revenue, using creative new approaches to monetize the investments they've made in the Web Written by Amy Shuen, an authority on Silicon Valley business models and innovation economics, Web 2.0: A Strategy Guide explains how to transform yourbusiness by looking at specific practices for integrating Web 2.0 with what you do. If you're executing business strategy and want to know how the Web is changing business, this book is for you.

The Soul of a New Machine

Tracy Kidder

The Soul of a New Machine Tracy Kidder List Price: $12.50
By: Harper Perennial
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Subjects -> Computers & Internet -> Business & Culture -> History
Subjects -> Computers & Internet -> Hardware -> Microprocessors & System Design -> Computer Design

Customer Reviews:
Total reviews: 56 Average rating: 4.5 of 5

Tremendous piece of writing. 5 out of 5 stars.
0 of 0 people found this review helpful.

Though the technology the story is about has become dated, the story itself hasn't; the book is about the building of a computer, yes, but then it is about Kidder's own mind coming to grips with the technology involved, and then more about the people who were doing the actual building

Kidder's book is engaging and terrifically written. It is a landmark work of modern non-fiction writing, and fully deserves its Pulitzer.

Editorial Review:

Tracy Kidder's Pulitzer Prize winning phenomenon! From the bestselling author of House and Among Schoolchildren comes the astonishing true story of the "Hardy Boys" and "Microkids" of Data General Corporation--dedicated technological wizards who envisioned the impossible...then battled time, corporate intrigue and the odds to bring their dream to breathtaking lilfe. A momentous achievement, The Soul Of A New Machine is the epic an unforgettable human adventure--an enthralling celebration of the eternal spirit of American invention.


In the Beginning...was the Command Line

Neal Stephenson

In the Beginning...was the Command Line Neal Stephenson Amazon Price: $8.00
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By: Harper Perennial
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Subjects -> Computers & Internet -> General

Customer Reviews:
Total reviews: 100 Average rating: 4.0 of 5

Shockingly bad 1 out of 5 stars.
2 of 3 people found this review helpful.

I was excited about this book for about the first 10 pages. I did manage to read the first 100 pages but I just couldn't make myself read the rest of it.

This book is full of gross technical errors, sweeping generalizations, long sidebars about unrelated topics, and useless anecdotes.

I am a professional software engineer and spent years working early stage start-ups in Silicon Valley--The author knows very little about computers, programmers, and user interfaces.

Yes, the book is 10 years old, and thus is dated--but even ignoring this, the book has serious problems with its facts. The author's credentials do not enable him to write this type of book. Stick to fiction, please.

Editorial Review:

This is "the Word" -- one man's word, certainly -- about the art (and artifice) of the state of our computer-centric existence. And considering that the "one man" is Neal Stephenson, "the hacker Hemingway" (Newsweek) -- acclaimed novelist, pragmatist, seer, nerd-friendly philosopher, and nationally bestselling author of groundbreaking literary works (Snow Crash, Cryptonomicon, etc., etc.) -- the word is well worth hearing. Mostly well-reasoned examination and partial rant, Stephenson's In the Beginning... was the Command Line is a thoughtful, irreverent, hilarious treatise on the cyber-culture past and present; on operating system tyrannies and downloaded popular revolutions; on the Internet, Disney World, Big Bangs, not to mention the meaning of life itself.

Sovereign Individual

Sir William Rees-Mogg, James Dale Davidson

Sovereign Individual Sir William Rees-Mogg, James Dale Davidson By: Humanity Press/prometheus Bk
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Customer Reviews:
Total reviews: 59 Average rating: 4.0 of 5

Predictions are Finally Coming True 5 out of 5 stars.
2 of 2 people found this review helpful.

Keep in mind that this book was written around 1997, before 9/11/2001.
It is summer 2008 and the "US empire" is in decline.
The US debt is quickly approaching the $10 trillion mark.
(that is a one with thirteen zeros behind it)
The US dollar is in decline.
The US financial markets are in meltdown mode.
The FDIC has taken over IndyMac, more banks to follow.
The government is talking about a bailout of Fannie Mae and Freddie Mac.
(how high can the US deficit go?)
The government has enacted the so called "patriot act".
The government has expanded the FISA rules.
The housing market is in deflation mode.
The commodities market is in inflation mode (oil approaching $150).

Here are few quotes from the book:
Page 20: "Governments will violate human rights, censor the free flow of information, sabotage useful technologies, and worse".

Page 23: "All nation-states face bankruptcy and the rapid erosion of their authority".

Page 29: "We forecast and explained why militant Islam would displace Marxism as the principal ideology of confrontation with the West".

Page 137: "You can expect to see crises of misgovernment in many countries as political promises are deflated and governments run out of credit".

Page 196: "Governments that tax too much will simply make residence anywhere within their power a bankrupting liability".

Page 197: "Paper money also contributed significantly to the power of the state, not only by generating profits from depreciating the currency, but by giving the state leverage over who could accumulate wealth".

Page 198: "Control over money will migrate from the halls of power to the global marketplace".

Editorial Review:

Two renowned investment advisors and forecasters present their prognostications--political, social, and economic--for the coming years and outline the practical consequences of adapting to the new global economy and the information age. 100,000 first printing. Tour.

Fundamentals of Information Systems, Second Edition

Ralph Stair, George Reynolds

Fundamentals of Information Systems, Second Edition Ralph Stair, George Reynolds List Price: $53.95
By: Course Technology
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Customer Reviews:
Total reviews: 6 Average rating: 4.5 of 5

pretty accurate 4 out of 5 stars.
2 of 7 people found this review helpful.

What i was told wasn't far from what i recieved. The company/ person I bought the book from is good to do business with.

A good one... 4 out of 5 stars.
0 of 2 people found this review helpful.

The book is good, in general, that reviews IT from different perspectives. Gives you the basics and the fundamentals in a simple way so anybody can understand it.

Great Transaction 5 out of 5 stars.
0 of 0 people found this review helpful.

Super fast shipping and the book is in great condition. Thanks!
I will do business with you again

Info Systems 4 out of 5 stars.
0 of 1 people found this review helpful.

Good price, it did take a few days longer than expected to recieve the book.

Excellent condition 5 out of 5 stars.
0 of 0 people found this review helpful.

This book was brand new as stated and I received the book in a timely manner.

Editorial Review:

Updated with increased focus on the effects of globalization, this concise nine-chapter text presents the timeless principles of information systems.

We the Media

Dan Gillmor

We the Media Dan Gillmor List Price: $24.95
By: O'Reilly Media, Inc.
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Subjects -> Computers & Internet -> Business & Culture -> Blogging & Blogs

Customer Reviews:
Total reviews: 30 Average rating: 4.5 of 5

Editorial Review:

Grassroots journalists are dismantling Big Media's monopoly on the news, transforming it from a lecture to a conversation. Not content to accept the news as reported, these readers-turned-reporters are publishing in real time to a worldwide audience via the Internet. The impact of their work is just beginning to be felt by professional journalists and the newsmakers they cover. In We the Media: Grassroots Journalism by the People, for the People, nationally known business and technology columnist Dan Gillmor tells the story of this emerging phenomenon, and sheds light on this deep shift in how we make and consume the news. We the Media is essential reading for all participants in the news cycle:
  • Consumers learn how they can become producers of the news. Gillmor lays out the tools of the grassroots journalist's trade, including personal Web journals (called weblogs or blogs), Internet chat groups, email, and cell phones. He also illustrates how, in this age of media consolidation and diminished reporting, to roll your own news, drawing from the array of sources available online and even over the phone.
  • Newsmakers politicians, business executives, celebrities get a wake-up call. The control that newsmakers enjoyed in the top-down world of Big Media is seriously undermined in the Internet Age. Gillmor shows newsmakers how to successfully play by the new rules and shift from control to engagement.
  • Journalists discover that the new grassroots journalism presents opportunity as well as challenge to their profession. One of the first mainstream journalists to have a blog, Gillmor says, "My readers know more than I do, and that's a good thing." In We the Media, he makes the case to his colleagues that, in the face of a plethora of Internet-fueled news vehicles, they must change or become irrelevant.
At its core, We the Media is a book about people. People like Glenn Reynolds, a law professor whose blog postings on the intersection of technology and liberty garnered him enough readers and influence that he became a source for professional journalists. Or Ben Chandler, whose upset Congressional victory was fueled by contributions that came in response to ads on a handful of political blogs. Or Iraqi blogger Zayed, whose Healing Irag blog (healingiraq.blogspot.com) scooped Big Media. Or acridrabbit, who inspired an online community to become investigative reporters and discover that the dying Kaycee Nichols sad tale was a hoax. Give the people tools to make the news, We the Media asserts, and they will. Journalism in the 21st century will be fundamentally different from the Big Media that prevails today. We the Media casts light on the future of journalism, and invites us all to be part of it.

The Technological Society

Jacques Ellul

The Technological Society Jacques Ellul Amazon Price: $10.36
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By: Vintage
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Customer Reviews:
Total reviews: 14 Average rating: 4.5 of 5

Technique - the bedrock of the modern world 5 out of 5 stars.
50 of 51 people found this review helpful.

Before proceeding with this review, let me just say that no fewer than a hundred pages could be trimmed from its content without diluting its message at all. Many of the examples used in the book are extremely dated; while I think I'm fairly well read, I confess that I'm not really up on the vicissitudes and catfights of French academic sociology in the early 1960's (to give but one example). With that being said, this book is worth well worth the time spent reading its 436 pages.

This is undoubtedly one of the most important books of the twentieth century, and if you accept its thesis you won't be able to look at the political milieu in the same way ever again. (If you agree with it and it doesn't change the way you look at things, you haven't grasped its importance.) Most political theorists take ideology to be a central point from which "real world" consequences emanate. In other words, a Communist or libertarian ideology in practical use will produce a particular type society and individual divorced from the actual technical workings of the society. Liberals and conservatives both speak of things in such a manner as if ideology is the prima facie cause of existence - but as Ellul shows in painstaking detail, this is wrong. What almost everyone fails to grasp is the pernicious effect of technique (and its offspring, technology) on modern man.

Technique can loosely be defined as the entire mass of organization and technology that has maximum efficiency as its goal. Ellul shows that technique possesses an impetus all its own and exerts similar effects on human society no matter what the official ideology of the society in question is. Technique, with its never-ending quest for maximum efficiency, tends to slowly drown out human concerns as it progresses towards its ultimate goal. "...the further economic technique develops, the more it makes real the abstract concept of economic man." (p. 219) Technique does not confine itself merely to the realm of technical production, but infiltrates every aspect of human existence, and has no time for "inefficiencies" caused by loyalties to family, religion, race, or culture; a society of dumbed-down consumers is absolutely essential to the technological society, which must contain predictable "demographics" in order to ensure the necessary financial returns. "The only thing that matters technically is yield, production. This is the law of technique; this yield can only be obtained by the total mobilization of human beings, body and soul, and this implies the exploitation of all human psychic forces." (p. 324).

Ellul thoroughly shows that much of the difference in ideology between libertarians and socialists becomes largely irrelevant in the technological society (this is not to say that ideology is unimportant, but rather that technique proceeds with the same goals and effects.) This will doubtlessly please no one; liberals want to believe that they can have privacy and freedom despite a high degree of central planning, and libertarians want to believe that a society free of most regulation and control is possible in an advanced technological society. Libertarian fantasies seem especially irrelevant given the exigencies of a technological society; as Ellul notes, as technique progresses it simply cannot function without a high degree of complexity and regulation. "The modern state could no more be a state without techniques than a businessman could be a businessman without the telephone or the automobile... not only does it need techniques, but techniques need it. It is not a matter of chance, nor a matter of conscious will; rather, it is an urgency..." (p. 253-254). Can anyone really doubt Ellul here, especially seeing as how twenty-plus years of conservative promises to downsize government still result in more regulation and bureaucracy with every passing year? Planning, socialism, regulation, and control are the natural consequences of technique; an increasingly incestuous relationship between industry and the State is inevitable. "The state and technique - increasingly interrelated - are becoming the most important forces in the modern world; they buttress and reinforce each other in their aim to produce an apparently indestructible, total civilization." (p. 318).

This is not an optimistic book. Given that the nature of technique is one of a universal leveling of human cultures, needs, and desires (replacing real needs with false ones and the neighborhood restaurant with McDonalds), Ellul is certainly pessimistic. He does not propose any remedies for the Skinnerist nightmares of technique somehow leading to a Golden Age of humanity, where people will enjoy maximal freedom coupled with minimal want: "...we are struck by the incredible naivete of these scientists... they claim they will be in a position to develop certain collective desires, to constitute certain homogeneous social units out of aggregates of individuals, to forbid men to raise their children, and even to persuade them to renounce having any... at the same time, they speak of assuring the triumph of freedom and of the necessity of avoiding dictatorship... they seem incapable of grasping the contradiction involved, or of understanding that what they are proposing." (p. 434).

Understanding Management

Richard L. Daft, Dorothy Marcic

Understanding Management Richard L. Daft, Dorothy Marcic List Price: $173.95
By: South-Western College Pub
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Customer Reviews:
Total reviews: 4 Average rating: 4.0 of 5

Hard to learn when you fall asleep... 3 out of 5 stars.
4 of 6 people found this review helpful.

This book, although quite imformative and related to class discussions, was a little boring when I read it. Also, as it usually happens with business textbook it lacked "When good idea goes bad" examples. But, I guess, management never makes any mistakes... that's what you have to understand in it.

Great material 4 out of 5 stars.
1 of 1 people found this review helpful.

Purchased this book for a management class in college. Material is put together very well and easy to follow. Great book to be able to learn the basics of business management.

great resource 4 out of 5 stars.
0 of 0 people found this review helpful.

This book is a great starter if you want to learn basic terms as well as management techniques.

Editorial Review:

Understanding Management combines classic management concepts with emerging trends and issues in a concise, exciting, and user-friendly format. The theme of the fourth edition is the 'new workplace' highlighting how technology and other influences have changed the traditional organizations and the impact on their members. The goal since the first edition has been to provide a practical and hands-on alternative to the traditional and comprehensive texts on the market.

Everyware: The Dawning Age of Ubiquitous Computing (Voices That Matter)

Adam Greenfield

Everyware: The Dawning Age of Ubiquitous Computing (Voices That Matter) Adam Greenfield Amazon Price: $23.09
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Customer Reviews:
Total reviews: 9 Average rating: 4.5 of 5

Editorial Review:

Ubiquitous computing--almost imperceptible, but everywhere around us--is rapidly becoming a reality. How will it change us? how can we shape its emergence?

Smart buildings, smart furniture, smart clothing... even smart bathtubs. networked street signs and self-describing soda cans. Gestural interfaces like those seen in Minority Report. The RFID tags now embedded in everything from credit cards to the family pet.

All of these are facets of the ubiquitous computing author Adam Greenfield calls "everyware." In a series of brief, thoughtful meditations, Greenfield explains how everyware is already reshaping our lives, transforming our understanding of the cities we live in, the communities we belong to--and the way we see ourselves.

What are people saying about the book?

"Adam Greenfield is intense, engaged, intelligent and caring. I pay attention to him. I counsel you to do the same." --HOWARD RHEINGOLD, AUTHOR, SMART MOBS: THE NEXT SOCIAL REVOLUTION

"A gracefully written, fascinating, and deeply wise book on one of the most powerful ideas of the digital age--and the obstacles we must overcome before we can make ubiquitous computing a reality."--STEVE SILBERMAN, EDITOR, WIRED MAGAZINE

"Adam is a visionary. he has true compassion and respect for ordinary users like me who are struggling to use and understand the new technology being thrust on us at overwhelming speed."--REBECCA MACKINNON, BERKMAN CENTER FOR INTERNET AND SOCIETY, HARVARD UNIVERSITY

Everyware is an AIGA Design Press book, published under Peachpit's New Riders imprint in partnership with AIGA.


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