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Envisioning Information

Edward R. Tufte

Envisioning Information Edward R. Tufte Amazon Price: $34.56
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By: Graphics Press
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Customer Reviews:
Total reviews: 50 Average rating: 4.5 of 5

An unveiling of visual design 5 out of 5 stars.
1 of 1 people found this review helpful.

I admit. I do not have natural tendencies for developing web sites, color maps, charts, schedules, power points, diagrams or GUIs. Anything as such comes out in complete discord until I came across Edward Tufte's name in a seminar brochure.

Edward Tufte scrutinizes design strategies all they way back in time from the Renaissance period into the 20th century. Initially I wondered, how on earth are these prestigious techniques presented in ancient times similarly applied today? They are not common today. Computer programs and marketing propaganda have limited our visual expectations to only broad and small pieces of information, limiting our learning space about the world we live in. Beyond contemporary appeals, Edward sheds out underlying utility out of these relics into everyday use. His prime example is a 1735 London figure of two dancers. The drawing describes their dance in time, motion, and sound without common resort to animation.

Chapters in this book: Escaping Flatland, Micro/Macro Readings, Layering and Separation, Small Multiples, Color and Information, and Narratives of Space and Time.

Editorial Review:

A remarkable range of examples for the idea of visual thinking, with beautifully printed pages. A real treat for all who reason and learn by means of images. -- Rudolf Arnheim

Graphic Design Solutions, Third Edition

Robin Landa

Graphic Design Solutions, Third Edition Robin Landa Amazon Price: $67.87
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By: Delmar Cengage Learning
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Customer Reviews:
Total reviews: 20 Average rating: 4.5 of 5

Best G.D. Book out there! 5 out of 5 stars.
3 of 3 people found this review helpful.

Was advised to buy from instrucor as additional class materials and found I love this book! Covers from core information to breaking down new media and cutting edge styles. Would not go without this book if you are interested in learning about graphic design as an art and a science. Great organization and use of information -good for any level designer.

Don't pay retail... GET IT ON AMAZON!

Editorial Review:

Cutting-edge concepts, a beautifully illustrated text, and a dazzling array of award-winning design make the third edition of this standout best-seller one of the most highly acclaimed design texts in the world. Graphic Design Solutions continues to provide a clear and comprehensive introduction to graphic design and advertising design, with step-by-step visual solutions that readers can apply with confidence to their own design and advertising projects. A highly illustrative, straightforward assessment of developing winning graphic design solutions for a variety of media-including print, Web, television, and unconventional formats-helps designers think critically and creatively about their work while understanding the demands of the graphic design profession in today's world.

Graphic Design: The New Basics

Ellen Lupton, Phillips Jennifer Cole

Graphic Design: The New Basics Ellen Lupton, Phillips Jennifer Cole Amazon Price: $23.10
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By: Princeton Architectural Press
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Customer Reviews:
Total reviews: 7 Average rating: 4.5 of 5

Editorial Review:

How do designers get ideas? Many spend their time searching for clever combinations of forms, fonts, and colors inside the design annuals and monographs of other designers’ work. For those looking to challenge the cut-and-paste mentality there are few resources that are both informative and inspirational. In Graphic Design: The New Basics, Ellen Lupton, best-selling author of such books as Thinking with Type and Design It Yourself, and design educator Jennifer Cole Phillips refocus design instruction on the study of the fundamentals of form and ideas in a critical, rigorous way, informed by contemporary media, theory, and software systems.

Through visual demonstrations and concise commentary, The New Basics shows students and professionals how to build interest and complexity around simple relationships between formal elements of two-dimensional design such as point, line, plane, scale, hierarchy, layers, and transparency. The New Basics explains the key concepts of visual language that inform any work of design—from a logo or letterhead to a complex Web site. It takes a fresh approach to design instruction by emphasizing visually intensive, form-based thinking in a manner that is in tune with the latest developments in contemporary media, theory, art, and technology. Colorful, compact, and clearly written, The New Basics is the new indispensable resource for anyone seeking a smart inspiring introduction to graphic design, and destined to become the standard reference work in design education.

www.gdbasics.com, the on-line companion to Graphic Design: The New Basics, includes a variety of student responses to the design problems featured in the book. Sample syllabi for a variety of course levels are included along with key technical information from each chapter.

Graphic Artists Guild Handbook: Pricing & Ethical Guidelines (Graphic Artists Guild Handbook: Pricing & Ethical Guidelines)

Graphic Artists Guild

Graphic Artists Guild Handbook: Pricing & Ethical Guidelines (Graphic Artists Guild Handbook: Pricing & Ethical Guidelines) Graphic Artists Guild Amazon Price: $21.00
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By: Graphic Artists Guild
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Customer Reviews:
Total reviews: 58 Average rating: 4.5 of 5

Graphic Artists Guild Handbook 4 out of 5 stars.
0 of 0 people found this review helpful.

Great book for pricing guidlines. Lots of good general information. Recommended if your getting started in the graphic field.

The best resource their is... 5 out of 5 stars.
0 of 0 people found this review helpful.

The graphic design industry bible on how to understand and execute the business of graphic design. Needs to be next to you at all times when beginning any kid of project. These best practices are the standard for running a design business.

This Is A Necessary Book For The Graphic Artist 5 out of 5 stars.
0 of 0 people found this review helpful.

This book is necessary for anyone wanting to start their own company in the graphic design industry. It covers every aspect of the business & things that you wouldn't think of.

Just a lot of the best information available... 5 out of 5 stars.
0 of 0 people found this review helpful.

So much information that it will take a lot of time to read it all, but it is so well written and with the right and necessary information that it is a must for everyone in this field. Very informative, clear and to the point. Covers almost every aspect of the Graphic Artist business. Will help a lot, specially with themes regarding your rights and obligation, what is to be expected from an artist and what should an artist expect from others.

The price tables are not accurate for everyone since I believe that there are different markets for different reasons, geographical, economical targets and so on... so you should not expect them to apply exactly to you, but those are really good points of reference you should consider and seriously evaluate.

I don't like the cover at all since it is very confusing and non practical, specially if you are looking for this book in a bookstore by reference and not knowing how it looks like, since it is hard to read it's title at first glance, which I think is a huge violation to the basic rules of commercial design. I think it should have some practical and useful design for that matters. Thats's a no, no, for something coming from an "Artist" Guild. Actually it is an ugly cover (sorry for the artist who created it). The size of it does not help to make it a carry on book say to read everywhere, but for the amount of information it carries, I don't see any more practical shape.

Buy it!

Editorial Review:

Graphic Artists Guild Handbook: Pricing & Ethical guidelines, 12th Edition is the industry bible, containing information all graphic artists and their clients need to buy and sell work in a totally professional manner. This edition has been revised and updated to provide all the information you need to compete in an industry moving at lightning speed.

Design Elements: A Graphic Style Manual

Timothy Samara

Design Elements: A Graphic Style Manual Timothy Samara Amazon Price: $19.80
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By: Rockport Publishers
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Customer Reviews:
Total reviews: 11 Average rating: 4.5 of 5

Editorial Review:

The graphic design equivalent to Strunk & White's The Elements of Style

This book is simply the most compact and lucid handbook available outlining the basic principles of layout, typography, color usage, and space.

Being a creative designer is often about coming up with unique design solutions. Unfortunately, when the basic rules of design are ignored in an effort to be distinctive, design becomes useless. In language, a departure from the rules is only appreciated as great literature if recognition of the rules underlies the text. Graphic design is a "visual language," and brilliance is recognized in designers whose work seems to break all the rules, yet communicates its messages clearly.

This book is a fun and accessible handbook that presents the fundamentals of design in lists, tips, brief text, and examples. Chapters include Graphic Design: What It Is; What Are They and What Do They Do?; 20 Basic Rules of Good Design; Form and Space-The Basics; Color Fundamentals; Choosing and Using Type; The World of Imagery; Putting it All Together?Essential Layout Concepts; The Right Design Choices: 20 Reminders for Working Designers; and Breaking the Rules: When and Why to Challenge all the Rules of this Book.

Universal Principles of Design

William Lidwell, Kritina Holden, Jill Butler

Universal Principles of Design William Lidwell, Kritina Holden, Jill Butler Amazon Price: $26.40
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By: Rockport Publishers
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Customer Reviews:
Total reviews: 49 Average rating: 4.5 of 5

Editorial Review:

Whether a marketing campaign or a museum exhibit, a video game or a complex control system, the design we see is the culmination of many concepts and practices brought together from a variety of disciplines. Because no one can be an expert on everything, designers have always had to scramble to find the information and know-how required to make a design workùuntil now.

Universal Principles of Design is the first cross-disciplinary reference of design. Richly illustrated and easy to navigate, this book pairs clear explanations of the design concepts featured with visual examples of those concepts applied in practice. From the 80/20 rule to chunking, from baby-face bias to Ockham's razor, and from self-similarity to storytelling, 100 design concepts are defined and illustrated for readers to expand their knowledge.

This landmark reference will become the standard for designers, engineers, architects, and students who seek to broaden and improve their design expertise.

2009 Children's Writer's & Illustrator's Market (Children's Writer's and Illustrator's Market)

Alice Pope

2009 Children's Writer's & Illustrator's Market (Children's Writer's and Illustrator's Market) Alice Pope Amazon Price: $18.47
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Customer Reviews:
Total reviews: 1 Average rating: 5.0 of 5

Yes, you need this. 5 out of 5 stars.
5 of 5 people found this review helpful.

While the internet provides writers with almost everything they need to succeed, there is still nothing to be found online that compares to this essential guide. Each year, Alice Pope and her crew deliver the goods, by scouring the publishing world for book, magazine and multimedia publishers that accept work from children's writers. Trust me, every successful agent and submitting author in the children's book field has a dog-eared copy of this book on the shelf. Plus, the articles that accompany the listings are of invariably high quality. A must-have.

Jon Bard
[...]

Editorial Review:

Children's Writer's and Illustrator's Market is the top market guide--the bible--for children’s writers and illustrators seeking publication.The 2009 edition of this stalward companion offers readers more than 650 listings for book publishers, magazines, agents, art reps and more. Completely updated, it also contains exclusive interviews with and articles by well-respected and award-winning authors, illustrators, and publishing professionals as well as nuts-and-bolts how-to information. Readers will learn what to do, how to do it, and get loads of information and inspiration.

The Elements of Typographic Style

Robert Bringhurst

The Elements of Typographic Style Robert Bringhurst Amazon Price: $19.77
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By: Hartley and Marks Publishers
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Customer Reviews:
Total reviews: 82 Average rating: 4.5 of 5

Editorial Review:

This lovely, well-written book is concerned foremost with creating beautiful typography and is essential for professionals who regularly work with typographic designs. Author Robert Bringhurst writes about designing with the correct typeface; striving for rhythm, proportion, and harmony; choosing and combining type; designing pages; using section heads, subheads, footnotes, and tables; applying kerning and other type adjustments to improve legibility; and adding special characters, including punctuation and diacritical marks. The Elements of Typographic Style teaches the history of and the artistic and practical perspectives on a variety of type families that are available in Europe and America today.

The last section of the book classifies and displays many type families, offers a glossary of typography terms, and lists type designers and type foundries. The book briefly mentions digital typography, but otherwise ignores it, focusing instead on general typography and page- and type-design issues. Its examples include text in a variety of languages--including English, Russian, German, and Greek--which is particularly helpful if your work has a multinational focus.

Layout Workbook: A Real-World Guide to Building Pages in Graphic Design

Kristen Cullen

Layout Workbook: A Real-World Guide to Building Pages in Graphic Design Kristen Cullen Amazon Price: $16.50
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By: Rockport Publishers
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Customer Reviews:
Total reviews: 14 Average rating: 4.5 of 5

Editorial Review:

New in Paperback! An inspired resource for creating excellent layouts

Layout Workbook is one of five volumes in Rockport's series of practical and inspirational workbooks that cover the fundamental areas of the graphic design business. In this edition, author Kristin Cullen tackles the often perplexing job of nailing down a layout that works.

More than a collection of great examples of layout, this book is an invaluable resource for students, designers, and creative professionals who seek design understanding and inspiration. The book illuminates the broad category of layout, communicating specifically what it takes to design with excellence. It also addresses the heart of design-the how and why of the creative process.

Cullen approaches layout with a series of step-by-step fundamental chapters (a "how-to" of layout) addressing topics such as The Function of Design, Inspiration, The Design Process, Intuition, Structure and Organization, The Interaction of Visual Elements, Typography, and Design Analysis. The book offers inspirational quotations and a unique, progressive design that truly reflects its content.

How to Cheat in Flash CS3: The art of design and animation in Adobe Flash CS3

Chris Georgenes

How to Cheat in Flash CS3: The art of design and animation in Adobe Flash CS3 Chris Georgenes Amazon Price: $26.37
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Customer Reviews:
Total reviews: 36 Average rating: 4.5 of 5

Editorial Review:

Frustrated by the overwhelming nature of Flash?

Want to get up to speed with the program fast so you can concentrate on your animation?

Need to solve problems quickly to get work done to time and to budget?

Then 'How to Cheat in Flash' is for you!

This book is different from the rest because it shows you, step by step, how to work from the problem to the solution when creating Flash animations, from the viewpoint of an animator who has been commissioned to create a job and is working to a deadline.

It is task orientated; every example shows real life commercial work. So, it's not so much a case of 'what does this filter/tool/option do?', as 'this is the task I've been set - how do I achieve it?' The solution may involve a variety of tools and techniques; it may take many steps to complete, or only a few. The free CD-Rom includes all the files you need to put your skills into practice as you read, and much more!

It's an accessible (conversational in style), practical book and CD package which also provides artistic inspiration, a goldmine of timesaving practical tips, tricks and step-by-step workthroughs. You will wonder how you survived without it.

* Successful, bestselling How to Cheat coverage now available for Flash
* Learn a myriad of tips and tricks based on real life working methods to help you work faster and more efficiently with Flash
* Work from the problem to the solution, gaining the best possible results from Flash

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