Graphic Design Books - Page 4

Designing with Type: The Essential Guide to Typography (Designing With Type)

James Craig, William Bevington, Irene Korol Scala

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Subjects -> Computers & Internet -> Graphic Design

Customer Reviews:
Total reviews: 22 Average rating: 4.5 of 5

A Textbook I Will Hang onto Long After the Class 5 out of 5 stars.
0 of 0 people found this review helpful.

As a graphic design student, I purchased this book as the required text for my Typography I class. The school has been using Designing with Type for years and it is easy to see why. The information is clear, consice, and covers everything from the history and naming of typefaces to the nitty gritty technical information. The definitions of technical terms, measurements, and industry standards are incredibly useful and are supported by visual examples throughout the entire book. The glossary in the back is also a great reference to some common and and popular typfaces. One thing to note, a lot of these reviews refer to the spiral bound (4th ed.), which unfortunately is no longer a feature in the 5th edition.

Editorial Review:

• First published in 1971, used universally ever since
• Access to lessons from distinguished typographers around the world through Web site: designingwithtype.com
• "An excellent and useful introduction to the subject."—Milton Glaser

New information and new images make this perennial best-seller an even more valuable tool for anyone interested in learning about typography.

Creating Motion Graphics with After Effects: Essential and Advanced Techniques, 4th Edition

Chris and Trish Meyer

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Total reviews: 15 Average rating: 5.0 of 5

Editorial Review:

Trish and Chris Meyer share fifteen years of real-world film and video production experience inside the critically acclaimed Creating Motion Graphics with After Effects. More than a step-by-step review of the features in After Effects, you will learn how the program thinks so that you can realize your own visions more quickly and efficiently. This full-color book is jammed full of tips, gotchas, and sage advice that will help you survive whatever your next project throws at you.

Creating Motion Graphics 4th Edition has been heavily revised, reuniting the previous two volumes plus adding detailed coverage of new features introduced in After Effects 7 and CS3 Professional to form one massive, essential reference. The enclosed DVD-ROM contains source footage and project files for the numerous exercises which help reinforce each concept. The DVD also includes over 180 pages of additional information, including lengthy Bonus Chapters on
Expressions and Effects.

* Mastering animation through the use of keyframes, motion paths, and the Graph Editor

* Blending imagery using alpha channels, masks, mattes, modes, and stencils

* Building groups and hierarchies through parenting and nested comps

* Extended coverage of type animation, paint tools and 3D space

* Advanced subjects such as keying, motion tracking, expressions, and video issues

* Includes over 180 PDF pages of bonus content on the DVD

* Extensive coverage of the new CS3 features including the Shape and Puppet tools, Brainstorm, per-character 3D text, color management, and more!

Patternmaking for Fashion Design and DVD Package

Helen Joseph Armstrong

Amazon Price: $72.34 List Price: $104.40 By: Prentice Hall Amazon Marketplace: 20 new & used starting at $72.34

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Subjects -> Entertainment -> Puzzles & Games -> General

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Total reviews: 12 Average rating: 4.0 of 5

Editorial Review:

Renowned for its comprehensive coverage, exceptional illustrations, and clear instructions, this hallmark book offers detailed yet easy-to-understand explanations of the essence of patternmaking. Hinging on a recurring theme that all designs are based on one or more of the three major patternmaking and design principles—dart manipulation, added fullness, and contouring—it provides all the relevant information necessary to create design patterns with accuracy regardless of their complexity. Sewing guides included for the pleated trouser (with pattern layout), belt/loops, pockets, and zipper; the jean pant with pockets, countour belt, and fly front; and the gusset. Updated jacket foundation draft includes fabric preparation, interfacing, chest piece, tape control, and shoulder pads. Pant drafts—Trouser draft including pocket, waistband, and loop; dungaree foundation draft; grunge pant draft; and three jean waistline variations including pocket and sewing instruction. Includes fitting corrections for the basic patterns. Unique section on patternmaking for bias-cut garments. For anyone developing their patternmaking skills.

The Art of Kung Fu Panda

Tracey Miller-Zarneke

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Subjects -> Entertainment -> Movies -> Genre Films
Subjects -> Arts & Photography -> Design & Decorative Arts -> Graphic Design -> Animation

Customer Reviews:
Total reviews: 19 Average rating: 5.0 of 5

SWEET! 5 out of 5 stars.
0 of 0 people found this review helpful.

I'm pretty picky when it comes to art books, especially when the art style isn't what I'm looking for. This book, however, has various styles that I actually enjoyed, and it isn't even in a style I'm particularly fond of either! What makes it so interesting, you ask? Well, for one, you get to see and understand why the producers chose the particular art style for the movie, and it makes a lot of sense.

If you've seen the movie already, you know how the intro movie goes (all in 2D at first), the author explains why they chose to go with that style and how they came up with the idea.

From 2D sketches from various character designers to the final 3D output of the characaters and environments, you won't be disappointed at how they all turned out. Most of them didn't make in the movie, but you eventually find out why. Some of the art is so good, you won't even be able to tell if it's 2D or 3D. Vibrant colors fill up the pages in this book, and the overall design for the cover inside and out will make you want to come back to this book, even if it's just for fun or for your personal reference to character/environment design. PICK THIS ONE UP!

How To Be a Graphic Designer Without Losing Your Soul

Adrian Shaughnessy

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Customer Reviews:
Total reviews: 18 Average rating: 4.5 of 5

Editorial Review:

Designers are quick to tell us about their sources of inspiration, but they are much less willing to reveal such critical matters as how to find work, how much they charge, and what to do when a client rejects three weeks of work and refuses to pay the bill. How to be a graphic designer without losing your soul addresses the concerns of young designers who want to earn a living by doing expressive and meaningful work, and who want to avoid becoming hired drones working on soulless projects. Written by a designer for designers, it combines practical advice with philosophical guidance to help young professionals embark on their careers.

How should designers manage the creative process? What's the first step in the successful interpretation of a brief? How do you generate ideas when everything just seems blank? How to be a graphic designer offers clear, concise guidance for these questions, along with focused, no-nonsense strategies for setting up, running, and promoting a studio, finding work, and collaborating with clients.

The book also includes inspiring interviews with ten leading designers, including Rudy VanderLans (Emigre), John Warwicker (Tomato), Neville Brody (Research Studios), and Andy Cruz (House Industries). All told, How to be a graphic designer covers just about every aspect of the profession, and stands as an indispensable guide for any young designer.

Dress Your Best: The Complete Guide to Finding the Style That's Right for Your Body

Clinton Kelly, Stacy London

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Subjects -> Health, Mind & Body -> Beauty & Fashion

Customer Reviews:
Total reviews: 106 Average rating: 3.5 of 5

Editorial Review:

The 8 million fans of TLC’s hottest show, What Not to Wear, know it as the place to go for real-life fashion advice. Now the show’s hosts, Clinton Kelly and Stacy London, offer spot-on fashion wisdom—with an attitude—in this fully illustrated, authoritative, and irreverent fashion guide to dressing your best for every occasion. Clinton and Stacy’s surefire method for boosting appearance rests on their belief that we can all win admiring glances by selecting clothes that play up our positives and create a balanced body shape. In Dress Your Best, Clinton and Stacy match a wide range of female and male body types with the perfect work, casual, and evening attire, showing you exactly how to make your best parts “work” for you.

Dressing tips for 26 body types!
Features 18 women and 8 men: bigger on top, bigger on bottom, a little extra in the middle, not curvy, extra curvy, small-framed, athletic, and more!

Whether you’re searching for a way to accentuate your assets, puzzling over the right print pattern for your frame, or just looking for a solution to the dilemma “What do I need to wear to look fabulous?” you’ll find here the universal tips, dos and don’ts, seasonal alternatives, and must-haves that will deliver the answers. Dress Your Best is certain to become the standard by which all other fashion guides are measured.

Color by Betty Edwards: A Course in Mastering the Art of Mixing Colors

Betty Edwards

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Total reviews: 27 Average rating: 4.5 of 5

Editorial Review:

Millions of people have learned to draw using the methods of Dr. Betty Edwards's bestseller The New Drawing on the Right Side of the Brain. Now, much as artists progress from drawing to painting, Edwards moves from black-and-white into color. This new guide distills the enormous existing knowledge about color theory into a practical method of working with color to produce harmonious combinations.

Using techniques tested and honed in her five-day intensive color workshops, Edwards provides a basic understanding of how to see color, how to use it, and-for those involved in art, painting, or design-how to mix and combine hues. Including more than 125 color images and exercises that move from simple to challenging, this volume explains how to:

- see what is really there rather than what you "know" in your mind about colored objects
- perceive how light affects color, and how colors affect one another
- manipulate hue, value, and intensity of color and transform colors into their opposites
- balance color in still-life, landscape, figure, and portrait painting
- understand the psychology of color
- harmonize color in your surroundings

While we recognize and treasure the beautiful use of color, reproducing what we see can be a challenge. Accessibly unweaving color's complexity, this must-have primer is destined to be an instant classic.

After Effects Apprentice (DV Expert Series)

Chris Meyer, Trish Meyer

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Total reviews: 24 Average rating: 5.0 of 5

Editorial Review:

If youre new to After Effects and want to get up to speed quickly, After Effects Apprentice was created just for you. With 11 core lessons plus a fun final project, youll quickly get into the program and learn how to tap its potential whether you want to create motion graphics for a network program, your companys video, or your own independent production.

In this book, youll get a professional perspective on the most important features a motion graphics artist needs to learn to use this program effectively. Youll learn to creatively edit and combine layers, animate eye-catching titles, replace a screen on a computer monitor, place a studio shot in anew environment, manipulate 3D space, and use effects to generate excitement or enhance the realism of a scene. Easy to follow step-by-step instructions take you through each technique, including projects that encourage you to express it in your own way. Youll learn more than just the tools; youll learn skills that you can immediately put to work in your own projects.

Topics include how to:
* Animate, layer, and composite images and text.
* Manipulate keyframes to create more refined animations.
* Use masks, mattes, stencils and modes to add depth.
* Manage layers to make them easier to coordinate.
* Add 3D to your animations.
* Use tracking and keying to create special effects.
* Includes new CS3 features; Shape layers, the Puppet tool, Brainstorm, and Per-Character 3D Text.

DVD contains: All exercise source material and projects in AE7 and CS3, video guided tours, and movies of the finished projects.

* Full color presentation of professional workflows
* Core motion graphic techniques in 12 engaging lessons
* Companion DVD features QuickTime movies and lesson media

Grid Systems: Principles of Organizing Type (Design Briefs)

Kimberly Elam

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Total reviews: 17 Average rating: 3.0 of 5

Editorial Review:

Although grid systems are the foundation for almost all typographic design, they are often associated with rigid, formulaic solutions. However, the belief that all great design is nonetheless based on grid systems (even if only subverted ones) suggests that few designers truly understand the complexities and potential riches of grid composition.
In her best-selling Geometry of Design, Elam shows how proportion, symmetry, and other geometrical systems underlie many of the visual relationships that make for good design. Now, Elam brings the same keen eye and clear explanations to bear on the most prevalent, and maybe least understood, system of visual organization: the grid.
Filled with extensive research and more than 100 informative examples from the Bauhaus to Nike ads, Grid Systems provides a rich, easy-to-understand overview and demonstrates a step-by-step approach to typographic composition. It suggests design strategies that transcend simple function and reductionist recipes to allow grids to become a means of truly dynamic communication. Any designer, educator, or student will benefit greatly from this elegant slim book, chock-a-block full of colorful examples, helpful vellum overlays, and Elam's insightful analysis.

The Laws of Simplicity (Simplicity: Design, Technology, Business, Life)

John Maeda

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Total reviews: 43 Average rating: 3.5 of 5

Editorial Review:

Received an Honorable Mention in the Communication and Cultural Studies category of the 2005 Professional/Scholarly Publishing Annual Awards Competition presented by the Association of American Publishers, Inc.

Finally, we are learning that simplicity equals sanity. We're rebelling against technology that's too complicated, DVD players with too many menus, and software accompanied by 75-megabyte "read me" manuals. The iPod's clean gadgetry has made simplicity hip. But sometimes we find ourselves caught up in the simplicity paradox: we want something that's simple and easy to use, but also does all the complex things we might ever want it to do. In The Laws of Simplicity, John Maeda offers ten laws for balancing simplicity and complexity in business, technology, and design--guidelines for needing less and actually getting more.

Maeda--a professor in MIT's Media Lab and a world-renowned graphic designer--explores the question of how we can redefine the notion of "improved" so that it doesn't always mean something more, something added on.

Maeda's first law of simplicity is "Reduce." It's not necessarily beneficial to add technology features just because we can. And the features that we do have must be organized (Law 2) in a sensible hierarchy so users aren't distracted by features and functions they don't need. But simplicity is not less just for the sake of less. Skip ahead to Law 9: "Failure: Accept the fact that some things can never be made simple." Maeda's concise guide to simplicity in the digital age shows us how this idea can be a cornerstone of organizations and their products--how it can drive both business and technology. We can learn to simplify without sacrificing comfort and meaning, and we can achieve the balance described in Law 10. This law, which Maeda calls "The One," tells us: "Simplicity is about subtracting the obvious, and adding the meaningful."