Advertising Books

Designing Brand Identity: A Complete Guide to Creating, Building, and Maintaining Strong Brands

Alina Wheeler

Amazon Price: $29.70 List Price: $45.00 Usually ships in 24 hours By: Wiley Amazon Marketplace: 54 new & used starting at $24.88

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Customer Reviews:
Total reviews: 42 Average rating: 4.5 of 5

Editorial Review:

This innovative approach -- blending practicality and creativity -- is now in full-color!

From translating the vision of a CEO and conducting research, through designing a sustainable identity program and building online branding tools, Designing Brand Identity helps companies create stronger brands by offering real substance. With an easy-to-follow style, step-by-step considerations, and a proven, universal five-phase process for creating and implementing effective brand identity, the book offers the tools you need, whether a brand manager, marketer, or designer, when creating or managing a brand. This edition includes a wealth of full-color examples and updated case studies for world-class brands such as BP, Unilever, Citi, Tazo Tea, and Mini Cooper.

Alina Wheeler (Philadelphia, PA) applies her strategic imagination to help build brands, create new identities, and design brand-identity programs for Fortune 100 companies, entrepreneurial ventures, foundations, and cities.

Advertising: Concept and Copy, Second Edition

George Felton

Amazon Price: $31.50 List Price: $50.00 Usually ships in 24 hours By: W. W. Norton Amazon Marketplace: 48 new & used starting at $30.00

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Customer Reviews:
Total reviews: 8 Average rating: 4.5 of 5

You're not really an "ad guy" until you read this! 5 out of 5 stars.
6 of 7 people found this review helpful.

I read this book 4 years ago and still refer to it when I'm in a slump or just want to generate new ideas. I would suggest this to anyone in the advertising business or anyone interested in learning how to concept. It really gives a fresh and new perspection on how to look at a product, and then how to write about it. It's simple, funny and keeps you wanting to read more. I know a lot of George's work, and found it just as entertaining as informational as his articles. George kicks some serious concepting [rear].

Editorial Review:

How to find the ideas that make for great ads and deliver them in fresh, memorable, persuasive ways.

Ideas are what make advertising great, but they're elusive, which is why great ads are so rare. Advertising: Concept and Copy covers the conceptual process, from developing smart strategy to executing it with strong, distinctive copy. Over two hundred ads, many in color, demonstrate the strong thinking and writing that underlie the best advertising. 250 illustrations.

Fashion Sketchbook

Bina Abling

Amazon Price: $58.90 List Price: $85.00 Usually ships in 24 hours By: Fairchild Publications Amazon Marketplace: 23 new & used starting at $55.00

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Customer Reviews:
Total reviews: 14 Average rating: 5.0 of 5

the ONLY book you will ever need as a designer, this is the Bible of fashion illustration 5 out of 5 stars.
43 of 43 people found this review helpful.

This is The authority on illustrating for fashion. Abling's attention to detail and artistic ability make her a perfect tutor on the topic, and every explanation is clear--it's the sort of thing where you look at the example, and it clicks in your head, "Oh, Now I see!".

The book goes over Everything you need, but in case you want to know exactly what is inside, here is a quick summary:

Ch 1: Fashion Figure Proportions
Figures on grids broken down in several ways, extensive work on proportion. Abling divides figures into geometric shapes: foot, head, hips, chest, upper arm, thigh; she then puts them together, showing how they fit and relate to one anther. It then goes further and shows how different poses and types of movement affect the torso (upper and lower), as well as different types/shapes of figures, from the elongated fashion figure to petite and full. The chapter also features a figure map, interpretations of anatomy, different poses and artistic approaches, balance, and movement.

Ch 2: Basic Figure Forms
Drawing legs, arms, feet, shoes, hands, fingers, and foreshortening. There are so many helpful diagrams from multiple perspectives, numerous poses.

Ch 3: Model Drawing
Gesture drawing, exercises on isolated sections of the body, angles, and more; balance line, supporting leg (where the weight is distributed so the figure looks planted to the ground, not floating around or unevenly/awkwardly perched), arms.

Ch 4: Fashion Heads
Faces, different ethnicities, facial features, dissection of the head with a map on the placement of eyes, nose, lips, etc. The head in different positions, from different angles; techniques to maintain proportion and balance: diamond technique, working with angles and planes of the face, shading/highlights/shadows. Hair: styles, hairlines, period styles.

Ch 5: Drawing Men
Comparison to female figure, legs, arms, hands, hair, gesture, dressing the figure, suits, and details on how the fabric falls, where to put certain features like the cuff, armhole, etc. Proportions, classic menswear techniques, fashion croquis technique, vintage styles.

Ch 6: Drawing Children
Proportions by age, with many dissections and comparisons, tons of helpful illustrations and examples. Infants, toddlers, children, tweens; heads, facial expressions, hairstyles, arms, hands, legs, feet, vintage styles.

Ch 7: Garment and Garment Details
Necklines, collars, sleeves (different types, lengths, etc), skirts (folds, fall of fabric, gathering, flaring, volume, pleats), pants (folds, gathering, lengths, fit), blouses, blazers, jackets, coats, ruffles, smocking, shirring, cowls, fur, quilting, formal gowns, applying the concepts to garments.

Ch 8: Accessories
Jewelry and how they sit on the body, eyewear, hats (male, female), belts (types, fit), trims, notions, closures, handbags, shoes (different angles, heel heights, types).

Ch 9: Basic Rendering Techniques
Working with stripes and other fabric types/prints. Shading, highlighting, rendering with marker, fall fabrics, more fabric types: shiny fabrics, flat/matte, sheers, layers, velvet, satins, chiffon, etc. Working with all black fabrics.

Ch 10: Color Rendering
Chapter features color renderings to show skin tones, menswear with marker, children; using gouache, using watercolors, rendering hair in color.

Ch 11: Drawing Knits
Necklines, knit patterns, treatments/embellishments.

Ch 12: Designer Sketching and Fashion Illustration
Poses: I-pose, S-pose, X-pose, T-pose. Attitude, "look" and feel, style, emphasis.

Ch 13: Drawing Flats and Specs
Layout styles, freehand sketching, proportion, chart on measurements by size: Women, Men, Unisex, Belts, Hats, Socks. Gathering, buttons, closures, top stitching. Mixing croquis and flat drawings.

Ch 14: Layout
Combining multiple drawings, elements, or figures; groupings,

Appendix
More necklines, collars, sleeves, armholes, tops, dresses, skirts, pants, jackets, coats, sleepwear, underwear, design details, ties, hats, waistlines, pockets, handbags, shoes, collars, cuffs.
One of the neatest sections in the book is titled "problem spots" and features examples of the right and wrong way to do various details. Showing examples of how amateurs or beginners make mistakes and then showing the correct way works So well! Better than explanation, this simple and clear approach is crucial.

This book is filled with immensely helpful diagrams, exercises, and demonstrations. Every part of it is useful to students and designers, and because it is so comprehensive, this could be the single most important book in fashion illustration. If you could only have one book on the subject, get Fashion Sketchbook by Bina Abling.

Logo Design Workbook: A Hands-On Guide to Creating Logos

Noreen Morioka, Terry Stone Sean Adams

Amazon Price: $16.50 List Price: $25.00 Usually ships in 24 hours By: Rockport Publishers Amazon Marketplace: 27 new & used starting at $15.68

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Customer Reviews:
Total reviews: 9 Average rating: 4.5 of 5

Great resource, even for non-designers 5 out of 5 stars.
10 of 10 people found this review helpful.

A great introduction to logo design process. The first part of the book is about the process and the second part is a catalog of case studies.

This book will not teach you how to draw your logo in your favorite vector-based drawing program, but gives you a bird's eye view on process and it does it great: it is easy to understand and covers important topics as asking the right questions to make your logo successful. Because it talks about the process more, it does not go into details with e.g. typeface and color selection (there are books which cover those topics), but you can see how the complete identity was designed e.g. for Metropolitan Market. Recently I had to work with external graphics professionals to re-design the graphical identity of one of our products and this book's focus on the process has helped me a lot to understand and to set up project requirements.

I recommend this book to anyone who works with designers or interested in logo design.

Editorial Review:

Logo Design Workbook focuses on creating powerful logo designs and answers the question, "What makes a logo work?"

In the first half of this book, authors Sean Adams and Noreen Morioka walk readers step-by-step through the entire logo-development process. Topics include developing a concept that communicates the right message and is appropriate for both the client and the market; defining how the client's long-term goals might affect the look and needs of the mark; choosing colors and typefaces; avoiding common mistakes; and deciphering why some logos are successful whereas others are not.

The second half of the book comprises in-depth case studies on logos designed for various industries. Each case study explores the design brief, the relationship with the client, the time frame, and the results.

New Fashion Figure Templates: Over 250 Templates

Patrick John Ireland

Amazon Price: $16.47 List Price: $24.95 Usually ships in 24 hours By: Batsford Amazon Marketplace: 30 new & used starting at $15.22

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Customer Reviews:
Total reviews: 8 Average rating: 4.0 of 5

Ok. 3 out of 5 stars.
7 of 7 people found this review helpful.

This book is ok. I agree with the other reviewer that it is best for entry level drawing. The croquis are decent minus the stringy hair, broad shoulders, and large, manly necks, but those are things you can fix. The color is horrible and many of the drawings just look downright strange and very much like strippers. I highly suggest to use this book as a starting point, no more.

Editorial Review:

From quick sketches to polished portfolio pieces, this essential collection leads the fashion student through every stage of the design process. Two hundred classic and modern templates of men, women, teens, and children show figures from every imaginable angle (full-length, three-quarter, back, and front-on), so would-be designers can showcase each stunning garment with the correct pose. Draw right over the templates using semi-transparent layout paper, a light box, or computer scanning. For more adventurous students, this will serve as a guide to create their own properly proportioned figures freehand and elongate the hands, feet, and legs for elegant curves that draw the eye to every unique style feature.

Best of Brochure Design 9

Jason Godfrey

Amazon Price: $19.80 List Price: $30.00 Usually ships in 24 hours By: Rockport Publishers Amazon Marketplace: 9 new & used starting at $19.79

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Customer Reviews:
Total reviews: 1 Average rating: 3.0 of 5

Not experimental enough imo 3 out of 5 stars.
21 of 24 people found this review helpful.

Some of the brochures were from 2003. Most of them looked like they were from 2003. It's a fairly good source of inspiration (and you'll get a look at the standard brochure design of the past few years), but I think they could've done better.

Basically it just lacks original ideas that could be absorbed into your own creative thinking. It's more like a gallery of what is expected from professional brochure design. So I'd say it's good for brochure professionals with demanding clients, but people like me looking for good, experimental, exploitable ideas should look elsewhere.

Logology

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Customer Reviews:
Total reviews: 6 Average rating: 4.0 of 5

Awesome reference 5 out of 5 stars.
6 of 6 people found this review helpful.

It's so great to find great logo books such as Logology! This is one of the few that I have found worth buying. It's full of very progressive styles and refreshing ideas. You'll love the orange leather cover with various debossed logos. Very fun book to have on your shelf or table. Some of the text on the back cover and within was written a little interestingly, but I guess it gives this book a little character. Anyways, I would recommend this book to anyone to wants to break away from the mainstream corporate identity logos and be a little more progressive.

Wonderful feel, even if the grammar is a little off 4 out of 5 stars.
4 of 4 people found this review helpful.

This book is just wonderful to hold. The soft leather cover and the bright orange page edges are great. I love the case studies showing the development of various logos, and there are over 200 pages of logos to flip through for inspiration. As someone else noted, the English isn't quite perfect. While reading, I thought "This sounds like it was written by someone with English as a second language." Then I flipped to the front and saw it was made in Hong Kong. It's still readable, and really- we just want to see the logos anyway!

1,000 Restaurant Bar and Cafe Graphics: From Signage to Logos and Everything in Between (1000 Series)

Luke Herriott

Amazon Price: $26.40 List Price: $40.00 Usually ships in 24 hours By: Rockport Publishers Amazon Marketplace: 25 new & used starting at $25.08

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Customer Reviews:
Total reviews: 3 Average rating: 4.0 of 5

beautifully designed series 4 out of 5 stars.
1 of 1 people found this review helpful.

This 1000 series is wonderful and this is an excellent example. It really stands out in the sea of graphic design annuals that are poorly designed and are questionably juries.

too heavy on graphics itself 3 out of 5 stars.
1 of 1 people found this review helpful.

I was looking for a book that showed more branding within the space, rather than all the 'extras' like menus, etc. Maybe the coverage in the book was too broad so they had to include equal coverage on each category (signs, menus), so they sacrificed on the interior/environmental design category. Also the 1000 is misleading - there seemed to be a lot of images from the same restaurants within each chapter in the book. If I were looking for a book on menu design, I'd buy it separately. That whole chapter was of little importance to me (based on what I thought the book would be about). I would not recommend this book for a designer looking for inspiration for environmental design/branding of restaurants. It wasn't comprehensive in this regard at all.

Editorial Review:

1000 designs for restaurants cafe and bar graphics.

Restaurants, bars, and cafes are some of the most competitive businesses in the world. Getting the marketing and branding right is essential for survival. This book will provide a catalog of creative ideas for getting restaurant graphics right. This book will offer designers hundreds of inspiring and innovative graphic options for identity, signage, installations, promotions, swag, menus, and more. As with the other books in the 1000 series this book offers designers the ultimate resource to jump start their creativity for their restaurant industry clients.

Fashion Illustration for Designers

Kathryn Hagen-Kelly

Amazon Price: $62.82 List Price: $90.67 Usually ships in 1 to 3 weeks By: Prentice Hall Amazon Marketplace: 30 new & used starting at $62.81

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Customer Reviews:
Total reviews: 6 Average rating: 5.0 of 5

YOU'VE GOT TO HAVE IT!!! 5 out of 5 stars.
13 of 14 people found this review helpful.

My teacher recommmended that I get this book and I absoulutely love it. Karen Hagen is a great illustrator and gives a variety of ideas of different mediums to use and how to coordinate them all together. This book is also great for those who don't quite know how to draw. There are step by step instructions and the illustrations are great!

the gold standard 5 out of 5 stars.
8 of 9 people found this review helpful.

i teach from this book and it is instrumental in creating enormous breakthroughs in students' sketching abilities. you will never tire of this book. loads of information. a must.

Fab Fashion 5 out of 5 stars.
7 of 7 people found this review helpful.

I have a lot of worthless books on fashion illustration, however, this one is not one of those. It is worth the money and then some. She is clearly a good teacher, the illustrations are great and the videos are a bonus. Buy this book, you won't be disappointed.

Easy to follow and a great reference 5 out of 5 stars.
6 of 6 people found this review helpful.

I found this book the best for examples on learning to draw draped garments on the body. Although not explicitly meant for this purpose, this book divides each type of garment by chapter and gives examples for drawing them, appropriately. I find her approach realistic, and her style excellent. She definitely helped me!

The Copy Workshop Workbook 2002

Bruce Bendinger

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Customer Reviews:
Total reviews: 8 Average rating: 4.5 of 5

Ok for beginners 2 out of 5 stars.
4 of 7 people found this review helpful.

I bought this book based on the reviews I read on here and I was not happy with it at all. I am a recent graduate of an advertising program and am currently completing a portfolio program. I had hoped this book would provide me with some sort of valuable insight. Unfortunately it seems to be geared toward those who know nothing about advertising at all. Much of this information is in the text book from my very first advertising class, and the rest of it belongs in a marketing text book. After buying this book Bruce came to my school as a candidate for an open teaching position. The students were not impressed with him. He is very old school. While there is a lot we can learn from people who are "old school", there is no room in this business for people who are stuck in their ways. If you are a beginner and are looking to learn a few things about advertising this may be the book for you. If not, save your 40 bucks.

A Gift to Copywriters 5 out of 5 stars.
2 of 3 people found this review helpful.

Among the 100-plus how-to books on my office shelves, Bruce Bendinger's well-thumbed first edition of the Workbook stands out. This book taught me, for instance, to write an effective creative strategy. (Thank you, Mr. Bendinger!) Fifteen years into my copywriting career, I can report that the Workbook has stood the test of time. It is fast, uniquely informative, practical and "really updated" in 2002. If copywriting is your profession, you'll be glad you own this useful book.