General Books - Page 4

Print Work: Capture the Best Publication and Promotion

Amazon Price: $26.37 List Price: $39.95 Usually ships in 24 hours By: Victionary Amazon Marketplace: 24 new & used starting at $26.25

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Subjects -> Arts & Photography -> Design & Decorative Arts -> Graphic Design -> Printmaking

Customer Reviews:
Total reviews: 1 Average rating: 5.0 of 5

great book. must have for your collection. 5 out of 5 stars.
6 of 7 people found this review helpful.

i pre-ordered this book in hopes that this book would live up to the other books by victionary and it definitely has. from the design of the covers to the collection of packaging, type, collateral, etc designs is carefully chosen and uniquely displayed on each page/spread. and having the piece info along the bottom (ie. specs, clients, year, type of paper and printing, etc) is really useful and interesting. i have absolutely no regrets and can see myself reading/looking through this book many, many times. you definitely want this book for your collection if you're a graphic designer. great book for inspiration.

Editorial Review:

"Printwork" showcases the intimate relationship between prints and publications or promotions design. Graphic designers are continually challenged to find new ways to lend impact and interest to their work. The special printing methods collected in "Print Work" are employed to great effect in book and product design in innovative and exciting ways. Colors, gloss, and texture all add visual and tactile appeal to products, packaging and print designs. "Look and feel" has never been more important to the success of a product or campaign. "Print Work" encourages designers to experiment with unusual printing methods and techniques and challenges them to think beyond the computer screen and into the dimension of the realm of the senses. Presenting actual techniques featured in the book inviting readers to touch each page, allowing them access to the haptic quality of the finished products.

Confessions of an Advertising Man

David Ogilvy

Amazon Price: $11.56 List Price: $17.00 Usually ships in 24 hours By: Southbank Publishing Amazon Marketplace: 47 new & used starting at $10.06

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Customer Reviews:
Total reviews: 21 Average rating: 4.5 of 5

Sales vs. entertainment value of an ad 4 out of 5 stars.
0 of 1 people found this review helpful.

Confessions of an advertising man contains advertising principles David Ogilvy has derived based on his experience and available research. In this book he shares what he has learned to be the optimal practices both for advertising agencies and for clients of advertising agencies. While some of these principles and practices may be considered timeless, others have changed under the influence of new advertising media and technologies. One standard timeless practice in advertising is to test everything and to choose the most appropriate action based on research. David emphasizes that the bottom line of advertising is sales, rather than the entertainment value of an ad, and that in the end numbers demonstrate the effectiveness of the ad.

Editorial Review:

David Ogilvy was an advertising genius. At the age of 37, he founded the New York-based agency that later merged to form the international company known as Ogilvy & Mather. Regarded as the father of modern advertising, Ogilvy was responsible for some of the most memorable advertising campaigns ever created. Confessions of an Advertising Man is the distillation of all the Ogilvy concepts, tactics, and techniques that made this international best-seller a blueprint for sound business practice. If you aspire to be a good manager in any business, this seminal work is a must-read.

Best of Brochure Design 9 (Best of Brochure Design)

Jason Godfrey

Amazon Price: $19.80 List Price: $30.00 Usually ships in 24 hours By: Rockport Publishers Amazon Marketplace: 22 new & used starting at $19.79

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Customer Reviews:
Total reviews: 1 Average rating: 3.0 of 5

Editorial Review:

New in paperback!

 

Brochure design is a perennial in the world of marketing and graphic design, yet it can be challenging to execute successfully. This collection of the world’s best brochure design offers hundreds of ideas, pages of inspiration, and armloads of advice for professional graphic designers and students alike. Using a clean, unfussy presentation, this book is a highly visual collection of ideas for everything from choosing type to photo treatments, and everything in between.

 

Rockport’s Best of Brochure Design series is a best seller the world over. This ninth installment, now available in a new paperback format, is much like its predecessors: a stunning collection of work from internationally-acclaimed designers.

Graphic Design Solutions

Robin Landa

List Price: $78.95 By: Delmar Pub Amazon Marketplace: 35 new & used starting at $3.83

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Customer Reviews:
Total reviews: 22 Average rating: 4.5 of 5

Great visual reference 5 out of 5 stars.
1 of 1 people found this review helpful.

I bought this one through an Amazon seller. Although secondhand, the book is like new and it was very very cheap. The book is a valuable source of ideas, visual references and good examples of Graphic design. Recommended for all levels.

Comprehensive look at graphic design and advertising 3 out of 5 stars.
0 of 1 people found this review helpful.

This book was for a advanced graphic design production class I took. Overall the book was very comprehensive covering a wide range of topics for graphic design and advertising. However, due to the vast amount of info each topic was only touched on, nothing too in depth. There are however many reference materials the author suggests throughout the book and in the back. For the price though, I would have thought there would have been more meat to the book. Definitely not a book for advanced designers... great book for beginners and/or people who have taught themselves graphic design.

Editorial Review:

This in-depth step-by-step approach covers everything, from the basics of type and layout to diverse applications such as logos and packaging, builds a complete overview of what the reader needs to know to successfully execute design projects. Valuable skills such as how to critique and assess designs are taught, and a wealth of samples of master and contemporary designers make this an excellent reference. The exercises and projects offered have been tested in classrooms over the years and yield excellent protfolio pieces. Tips from designers and art directors' comments about artists' work give the reader a valuable perspective on professional applications of design.

The Evolution of Useful Things: How Everyday Artifacts-From Forks and Pins to Paper Clips and Zippers-Came to be as They are

Henry Petroski

Amazon Price: $10.17 List Price: $14.95 Usually ships in 24 hours By: Vintage Amazon Marketplace: 187 new & used starting at $0.01

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Customer Reviews:
Total reviews: 29 Average rating: 3.5 of 5

Boring book 1 out of 5 stars.
2 of 4 people found this review helpful.

This book draged on and on on the history of the fork. Poorly written and hard to follow.

So INTRIGUING 5 out of 5 stars.
1 of 2 people found this review helpful.

this book is so intriguing and offers such great insight into the world of design, patents, and the evolutionary history of some of the most "mundane" objects in our everyday lives! definitely worth a read! then pass it on to a friend!

Fascinating insights, a little dry 3 out of 5 stars.
1 of 1 people found this review helpful.

Henry Petroski writes an indepth look at how everyday items evolve. He thesis, which he rarely tires of repeating, is that the form of an object follows its failure. He rejects the saying "form follows function" as being quaint and incomplete. He uses numerous examples of the evolution of the paperclip, fork, scotch tape and other common items to illustrate that objects change not due to far sighted design, but instead to users finding fault with how the object does its job and trying to improve it. The book can be a little dry and repetitive at times but offers fascinating insights into why a fork has four tines or why the paperclip looks the way it does.

Editorial Review:

Petroski tells fascinating stories about the arduous processes that resulted in paper clips, Post-its, Phillips-head screwdrivers, Scotch tape, and fast-food "clamshell" containers. "Petroski . . . an examines the simplest . . . tools in our lives with an appraising eye."--Washington Post Book World. 45 illus.

1,000 Bags, Tags, & Labels: Distinctive Designs for Every Industry (1000 Series)

Kiki Eldridge

Amazon Price: $26.40 List Price: $40.00 Usually ships in 24 hours By: Rockport Publishers Amazon Marketplace: 46 new & used starting at $25.08

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Customer Reviews:
Total reviews: 9 Average rating: 4.5 of 5

smooth transaction, exact product, nice&easy supplier 5 out of 5 stars.
1 of 5 people found this review helpful.

exact product at an affordable price w a smooth transaction

Great inspiration 5 out of 5 stars.
0 of 0 people found this review helpful.

I am a designer for tags and labels. I find this book to be a great source of inspiration.

1,000 Bags, Tags, & Labels Design Book 5 out of 5 stars.
0 of 0 people found this review helpful.

An exceptional representation of a large category.
I recommend this to all in design and marketing.
Limitless idea starters that will keep your designs fresh.

Editorial Review:

When attempting to create a bag, tag, or label design that is strong in every respect, you are contending with some of the world's best designers. To compete in this league, you have to know your competition.

Finally, here is a book in which you can find 1,000 examples of brilliant bags, tags, and labels. Fresh ideas from a variety of industries are offered in a format that is as easy to read as any catalog. This book gives you the information you need to know in a quick-hit format, allowing the visuals to speak for themselves. Jam-packed with exciting samples from around the world, this consummate style resource provides you with an abundance of inspired ideas that will help your clients get noticed-and remembered.

Modern Americana: Studio Furniture From High Craft to High Glam

Julie Iovine, Todd Merrill

Amazon Price: $47.25 List Price: $75.00 Usually ships in 24 hours By: Rizzoli Amazon Marketplace: 31 new & used starting at $46.47

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Subjects -> Home & Garden -> Crafts & Hobbies -> Woodworking -> Furniture & Carpentry

Customer Reviews:
Total reviews: 1 Average rating: 5.0 of 5

Editorial Review:

In the current world of twentieth-century design collecting, the trend has shifted away from accessible, mass-manufactured modernist furniture and toward designs that were custom-made or produced in very limited editions, with emphasis on American studio design of the 1940s to the 1990s. In contrast to the mass-produced mid-century furniture by Knoll and Herman Miller, American studio designs of the same period focused on novel forms and exquisite craftsmanship. Ranging from the organic shapes of George Nakashima and Vladimir Kagan to metalworks by Paul Evans, these limited production designs were highly sought after in their days by original tastemakers and movie stars. In the last decade, a revival for these rare designs began with connoisseurs such as Tom Ford. Modern Americana is the first full survey of the designs of this prolific but forgotten period, bringing to life again the works of Samuel Marx, Billy Haines, Wendell Castle, T.H. Robsjohn-Gibbings, Karl Springer, James Mont, and many others -- including J.B. Blunk, Michael Coffey, Wharton Esherick, Arthur Espenet Carpenter, Sam Maloof, Jack Rogers Hopkins, Paul Evans & Philip Lloyd Powell, Vladimir Kagan, George Nakashima, Silas Seandel, Charles Hollis Jones, Philip & Kevin LaVerne, Tommi Parzinger, Harvey Probber, Edward Wormley, John Dickinson, Arthur Elrod, and Paul Laszlo.

Over and Over: A Catalog of Hand-Drawn Patterns

Michael Perry

Amazon Price: $23.10 List Price: $35.00 Usually ships in 24 hours By: Princeton Architectural Press Amazon Marketplace: 34 new & used starting at $22.92

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Customer Reviews:
Total reviews: 2 Average rating: 5.0 of 5

Editorial Review:

Pattern can be derived from many sources, if we remember to look closely. While patterns have been around forever, there’s a recent movement, a tendency among designers, to allow patterns to animate their work with colorful and exuberant complexity. "Over and Over: A Catalog of Hand-Drawn Patterns" collects groundbreaking work from fifty of today’s most talented designers who create patterns by hand and use them in their work in inventive and innovative ways. From Deanne Chenk’s patterns that adorn current fashion to those of Robin Cameron that explore her interest in art to Garret Morin’s patterns that arose from an exercise for a character called Eloie, the examples in this book are pushing the boundaries of the traditional concept of what a pattern is. The selected works are often not an end result but the beginning of something else, of something bigger and broader. While the computer is sometimes involved in the production of patterns, the hand-drawn element is always evident in the uniqueness of these works. Featuring more than 250 vibrant and exciting patterns, "Over and Over" explores this magic on every single page and will inspire designers everywhere.

"Drawing a pattern is not the easiest way of doing it, but, when the time is spent, something magical happens." – Michael Perry

The Elements of Color

Johannes Itten

List Price: $50.00 By: Wiley Amazon Marketplace: 20 new & used starting at $29.99

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Customer Reviews:
Total reviews: 11 Average rating: 4.5 of 5

For the Serious... 3 out of 5 stars.
59 of 64 people found this review helpful.

It's been difficult to give a balanced critique. On one hand, "Elements of Color" has a wealth of information, but on the other, it takes serious committment to fully understand and comprehensively apply the information Itten presents. There is much valuable data, but it's interspersed with almost stereotypic, outmoded "Teutonic" concepts; e.g. assigning "Blond Types" springtime, bright, vivid colored topics, while "Dark Types" should be assigned "Night, Burial and dark room" topics. There is much valuable, technical information, but it is like digging through hard stone to find the gold; overwrought and culturally centered, judgemental statements are very common ("red expresses intermediate degrees between the infernal and sublime"... what's this?!?!). Other statements seem value-laden, i.e., "sentimental blue", "angelic pink", "blue reigns supreme"... Some excuse may be found in realizing the concepts in this treatise may have been developed before the Post Modernist Age, which accepts cultural and ethnic diversity, that accepts art and the use of color as being open to various interpretations, that color is certainly relative and greatly subjective, that many statements about color are only opinions... and that there is no absolute truth as to what color is "right" or "wrong". Unless the reader is studious and very serious about trying to unearth the information contained in this book, he or she is much better served by studing Albers or others. Too bad there is no editing, no index, and no glossary. What would Itten think of the book, "Chromophobia"? ... Pablo Tellez

Editorial Review:

A useful simplification and condensation of Johannes ltten's major work. The Art of Color, this book covers subjective feeling and objective color principles in detail. It presents the key to understanding color in ltten's color circle and color contrasts.

Materials, Structures, and Standards: All the Details Architects Need to Know But Can Never Find

Julia McMorrough

Amazon Price: $19.80 List Price: $30.00 Usually ships in 24 hours By: Rockport Publishers Amazon Marketplace: 37 new & used starting at $18.79

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Customer Reviews:
Total reviews: 13 Average rating: 4.5 of 5

Editorial Review:

Most architectural standards references contain thousands of pages of details-overwhelmingly more than architects need to know to know on any given day. Now there is a place where architects can find vital information essential to planning and executing architectural projects of all shapes and sizes-in a format that is small enough to carry anywhere. Materials, Structures, and Standards distills the data provided in standard architectural volumes and offers and easy-to-use reference for the most indispensable-and most requested-types of architectural information.

Part 1, "Building an Architectural Project," addresses basic geometry, architectural drawing types, AutoCAD guidelines, building codes, accessibility issues, structural and mechanical systems, conventional building components, and sustainable design. Part 2, "Materials," provides a detailed catalog of wood, masonry and brick, metals, concrete, and interior finishes. Also included are an illustrated glossary of architectural terms and a cross-referenced guide to the most helpful books, organizations, and websites.