Robert S. Kaplan, David P. Norton
Amazon Price: $26.37
List Price: $39.95
Usually ships in 24 hours
By: Harvard Business School Press
Amazon Marketplace: 56
new & used starting at $18.50
|
Buy at Amazon.com
|
Browse similar items by category:
Subjects -> Business & Investing -> Management & Leadership -> Strategy & Competition
Subjects -> Business & Investing -> Management & Leadership -> Planning & Forecasting
Subjects -> Business & Investing -> Management & Leadership -> Systems & Planning
Customer Reviews:
Total reviews: 29
Average rating: 3.5 of 5
Editorial Review:
More than a decade ago, Robert S. Kaplan and David P. Norton introduced the Balanced Scorecard, a revolutionary performance measurement system that allowed organizations to quantify intangible assets such as people, information, and customer relationships. Then, in The Strategy-Focused Organization, Kaplan and Norton showed how organizations achieved breakthrough performance with a management system that put the Balanced Scorecard into action.
Now, using their ongoing research with hundreds of Balanced Scorecard adopters across the globe, the authors have created a powerful new tool-the "strategy map"-that enables companies to describe the links between intangible assets and value creation with a clarity and precision never before possible.
Kaplan and Norton argue that the most critical aspect of strategy-implementing it in a way that ensures sustained value creation-depends on managing four key internal processes: operations, customer relationships, innovation, and regulatory and social processes. The authors show how companies can use strategy maps to link those processes to desired outcomes; evaluate, measure, and improve the processes most critical to success; and target investments in human, informational, and organizational capital.
Providing a visual epiphany for executives everywhere who can't figure out why their strategy isn't working, Strategy Maps is a blueprint any organization can follow to align processes, people, and information technology for superior performance.
