Business Life Books - Page 7

Tuned In: Uncover the Extraordinary Opportunities That Lead to Business Breakthroughs

Craig Stull, Phil Myers, David Meerman Scott

Amazon Price: $16.27 List Price: $27.95 Usually ships in 24 hours By: Wiley Amazon Marketplace: 55 new & used starting at $11.97

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Subjects -> Business & Investing -> Marketing & Sales -> Marketing -> Product Management
Subjects -> Business & Investing -> Marketing & Sales -> Marketing -> General

Customer Reviews:
Total reviews: 22 Average rating: 4.5 of 5

It's all about "connections" 5 out of 5 stars.
2 of 2 people found this review helpful.

This straight-talking book is a great addition to any entrepreneur's bookshelf. When positioning a company or a product - or a candidate for public office, there are several rules to follow, among them: Who is your customer? What is important to your customer? And how does your service or product meet the "perceived" needs of your customer? The key words are "perceived needs." You must know what your customer is buying and why, and what they want to buy. You also need to know what they are not buying - and why. It's all about establishing authentic connections, or as Myers, Stull and Scott say, how we tell our buyer that we've solved their problems - so that they listen to what we have to say, buy our products or services, or vote for us. (The reviewer is author of two books:Personal Publicity Planner: A Guide to Marketing YOU and Top Cops: Profiles of Women in Command.)

Editorial Review:

If you market a product, service, or idea in any business, industry or organization, you must read Tuned In: Uncover the Extraordinary Opportunities That Lead to Business Breakthroughs, a guide to understanding and meeting the needs of consumers, whether or not they make those needs clear. An easy-to-follow six-step process developed over the past 15 years can help you address unsolved problems, recognize buyer personas, quantify impact and create breakthrough experiences. Stop wasting time by guessing what your market needs and start understanding consumer desire.

Shut Up, Stop Whining, and Get a Life: A Kick-Butt Approach to a Better Life

Larry Winget

Amazon Price: $12.21 List Price: $17.95 Usually ships in 24 hours By: Wiley Amazon Marketplace: 60 new & used starting at $6.99

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Customer Reviews:
Total reviews: 91 Average rating: 4.5 of 5

Editorial Review:

Shut Up, Stop Whining & Get a Life

This is not your typical self-help book. You won't find any motivational platitudes or cute business parables here. This is more of a "get off your butt and get to work" approach that can help you achieve more success, make more money, improve your business, and have more fun.

Larry Winget doesn't pull any punches here. He believes that business gets better when businesspeople get better through personal growth. And it works the same way in your personal life-husbands and wives improve each other when they improve themselves, and kids improve when their parents do. In other words, everything in life gets better when you get better, and nothing gets better until you get better.

This book can make you better, but it will probably tick you off. Winget is direct, caustic, and controversial. You won't like or agree with everything he has to say. Yet his advice is full of wisdom and truth that can't easily be argued with.

Words from Shut Up, Stop Whining & Get a Life that prove that this book is anything but typical:

"If you don't have much going wrong in your life, then you don't have much going on in your life."

"When you work, work! When you play, play! Don't mix the two."

"What you think about, talk about, and do something about is what comes about."

"When it quits being fun-quit."

"Time management is a joke."

And that's just the beginning!

The Smartest Guys in the Room: The Amazing Rise and Scandalous Fall of Enron

Bethany McLean, Peter Elkind

List Price: $18.60 By: Penguin Books Ltd Amazon Marketplace: 24 new & used starting at $7.99

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Customer Reviews:
Total reviews: 129 Average rating: 4.5 of 5

Corporate arrogance gone amok 5 out of 5 stars.
2 of 2 people found this review helpful.

When one reads 'The Smartest Guys In The Room' there is one question that keeps recurring. How did no-one at Enron foresee the company's grizzly demise. The folly of mark to market accounting was reason enoough to expect certain problems, but the endless treadmill that Enron placed itself on concerning the stock price made those problems an inevitability.

Although Elkind and Mclean portray the story well, they really don't have to do much with the material to make a fantastic story of the blistering story with which Enron rose and the calamitous pace at which it fell. The Enron tale is one of brash arrogance in almost every possible facet of a business, allied to a stubborn refusal to accept the economic reality even when it is staring you in the face. The real shame about the whole mess is that these were bright guys and this was potentially a great company. All they had to do was have a little common sense and regular business accumen and they could have been on to a real winner here.

I would ultimately say to everyone that has an interest in business or the financial markets, however slight, that this book is a thumping good read and is worth some money ouot of anyone's pocket.

Editorial Review:

What went wrong with American business at the end of the 20th century? Until the spring of 2001, Enron epitomized the triumph of the New Economy. Feared by rivals, worshipped by investors, Enron seemingly could do no wrong. Its profits rose every year; its stock price surged ever upward; its leaders were hailed as visionaries. Then a young Fortune writer, Bethany McLean, wrote an article posing a simple question how, exactly, does Enron make its money? Within a year Enron was facing humiliation and bankruptcy, the largest in US history, which caused Americans to lose faith in a system that rewarded top insiders with millions of dollars, while small investors lost everything. It was revealed that Enron was a company whose business was an illusion, an illusion that Wall Street was willing to accept even though they knew what the real truth was. This book - fully updated for the paperback - tells the extraordinary story of Enron's fall.

The Truth About You: Your Secret to Success

Marcus Buckingham

Amazon Price: $17.99 List Price: $29.99 Usually ships in 24 hours By: Thomas Nelson Amazon Marketplace: 44 new & used starting at $11.96

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Customer Reviews:
Total reviews: 67 Average rating: 4.0 of 5

Editorial Review:

An Experience to Revolutionize Your Life from Marcus Buckingham - the World's Leading Expert on Career Success!

Want to know what you are supposed to do with your life? The Truth About You is an experience to unlock life's toughest questions. The process this revolutionary toolkit teaches will create higher satisfaction and performance in life and work. This cutting-edge product includes:

Enhanced DVD. A high-energy film reveals how and why you must discover and prioritize your strengths and includes access to a wealth of downloadable resources, including five bonus Strength Tip videos.

Interactive Book. With insightful exercises and tried-and-true life wisdom no one else will tell you, the book takes you to the location of your most powerful and unchanging talents.

ReMemo Pad. Designed for a life on-the-go, the ReMemo Pad becomes your companion to complete the task of revealing your strengths using your everyday experiences.

Perfect for high school and college students, young professionals, and people simply wanting to revitalize their career, The Truth About You helps you develop the kind of clarity and passion that drives a successful and satisfying future. Marcus Buckingham will help you discover the real truth, the truth about you . . . it will be your secret to success.

No Logo: No Space, No Choice, No Jobs

Naomi Klein

Amazon Price: $10.88 List Price: $16.00 Usually ships in 24 hours By: Picador Amazon Marketplace: 89 new & used starting at $5.00

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Customer Reviews:
Total reviews: 165 Average rating: 4.0 of 5

Editorial Review:

With a new Afterword to the 2002 edition. No Logo employs journalistic savvy and personal testament to detail the insidious practices and far-reaching effects of corporate marketing—and the powerful potential of a growing activist sect that will surely alter the course of the 21st century. First published before the World Trade Organization protests in Seattle, this is an infuriating, inspiring, and altogether pioneering work of cultural criticism that investigates money, marketing, and the anti-corporate movement.

As global corporations compete for the hearts and wallets of consumers who not only buy their products but willingly advertise them from head to toe—witness today’s schoolbooks, superstores, sporting arenas, and brand-name synergy—a new generation has begun to battle consumerism with its own best weapons. In this provocative, well-written study, a front-line report on that battle, we learn how the Nike swoosh has changed from an athletic status-symbol to a metaphor for sweatshop labor, how teenaged McDonald’s workers are risking their jobs to join the Teamsters, and how “culture jammers” utilize spray paint, computer-hacking acumen, and anti-propagandist wordplay to undercut the slogans and meanings of billboard ads (as in “Joe Chemo” for “Joe Camel”).

No Logo will challenge and enlighten students of sociology, economics, popular culture, international affairs, and marketing.

“This book is not another account of the power of the select group of corporate Goliaths that have gathered to form our de facto global government. Rather, it is an attempt to analyze and document the forces opposing corporate rule, and to lay out the particular set of cultural and economic conditions that made the emergence of that opposition inevitable.”—Naomi Klein, from her Introduction

The Four Obsessions of an Extraordinary Executive: A Leadership Fable

Patrick M. Lencioni

Amazon Price: $16.47 List Price: $24.95 Usually ships in 24 hours By: Jossey-Bass Amazon Marketplace: 95 new & used starting at $6.95

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Customer Reviews:
Total reviews: 50 Average rating: 4.5 of 5

Great simple insights in a pleasurable format 4 out of 5 stars.
1 of 1 people found this review helpful.

I have read or listened to a number of Patrick Lencioni's books. The fable format makes them entertaining, and the simple management principles ring true. I gave this four stars because it is eclipsed by another one of Pat's books that shares some of the principles and has a better story line to bring it home. The Five Dysfunctions of a Team: A Leadership Fable

In the four obsessions book we learn that the secret of company success is
1. Build and maintain a cohesive leadership team
2. Be very clear about your message/mission/values
3. Over communicate your message/mission/values thoughout the org.
4. Set up systems that reinforce this organization clarity.

Of course that are more details with the above (which I have paraphrased).

Pat adds a helpful review of the model at the end of the fable. I really recommend this book!!

Editorial Review:

In this stunning follow-up to his best-selling book, The Five Temptations of a CEO, Patrick Lencioni offers up another leadership fable that's every bit as compelling and illuminating as its predecessor. This time, Lencioni's focus is on a leader's crucial role in building a healthy organization--an often overlooked but essential element of business life that is the linchpin of sustained success. Readers are treated to a story of corporate intrigue as the frustrated head of one consulting firm faces a leadership challenge so great that it threatens to topple his company, his career, and everything he holds true about leadership itself. In the story's telling, Lencioni helps his readers understand the disarming simplicity and power of creating organizational health, and reveals four key disciplines that they can follow to achieve it.

Graphic Artists Guild Handbook : Pricing & Ethical Guidelines (Graphic Artists Guild Handbook of Pricing and Ethical Guidelines, 10th Edition)

Graphic Artists Guild

List Price: $34.95 By: Graphic Artists Guild Amazon Marketplace: 57 new & used starting at $2.13

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Subjects -> Arts & Photography -> Reference -> General

Customer Reviews:
Total reviews: 61 Average rating: 4.5 of 5

Don't buy any book until you've read this one! 5 out of 5 stars.
2 of 2 people found this review helpful.

I've illustrated over 20 children's books, 10 of which without this book. Once I used the contracts from this book, I got paid what my time was worth! Great tips on pricing what your work and time. Most importantly, selling artist usage rights to multiple users. Who says your efforts can't be duplicated from one project to the next. This book is Gold! Pick up a copy and use it! Only for serious individuals wanting to do business in the real world. I recommend this book to authors, publishers, and anyone I work with.

Just a lot of the best information available... 5 out of 5 stars.
1 of 1 people found this review helpful.

So much information that it will take a lot of time to read it all, but it is so well written and with the right and necessary information that it is a must for everyone in this field. Very informative, clear and to the point. Covers almost every aspect of the Graphic Artist business. Will help a lot, specially with themes regarding your rights and obligation, what is to be expected from an artist and what should an artist expect from others.

The price tables are not accurate for everyone since I believe that there are different markets for different reasons, geographical, economical targets and so on... so you should not expect them to apply exactly to you, but those are really good points of reference you should consider and seriously evaluate.

I don't like the cover at all since it is very confusing and non practical, specially if you are looking for this book in a bookstore by reference and not knowing how it looks like, since it is hard to read it's title at first glance, which I think is a huge violation to the basic rules of commercial design. I think it should have some practical and useful design for that matters. Thats's a no, no, for something coming from an "Artist" Guild. Actually it is an ugly cover (sorry for the artist who created it). The size of it does not help to make it a carry on book say to read everywhere, but for the amount of information it carries, I don't see any more practical shape.

Buy it!

Editorial Review:

First published in 1973, the Graphic Artists Guild Handbook has become the essential source for fair prices and practice. Assembled by the national organization for graphic artists, this 10th edition contains the latest information on business, pricing and ethical standards for nearly every discipline in the visual communications industry, from advertising to publishing to corporate markets.

Small Giants: Companies That Choose to Be Great Instead of Big

Bo Burlingham

Amazon Price: $10.17 List Price: $14.95 Usually ships in 24 hours By: Portfolio Trade Amazon Marketplace: 63 new & used starting at $2.28

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Customer Reviews:
Total reviews: 40 Average rating: 4.5 of 5

Editorial Review:

It’s an axiom of business that great companies grow their revenues and profits year after year. Yet quietly, under the radar, a small number of companies have rejected the pressure of endless growth to focus on more satisfying business goals. Goals like being great at what they do . . . creating a great place to work . . . providing great customer service . . . making great contributions to their communities . . . and finding great ways to lead their lives.

In Small Giants, veteran journalist Bo Burlingham takes us deep inside fourteen remarkable companies that have chosen to march to their own drummer. They include Anchor Brewing, the original microbrewer; CitiStorage Inc., the premier independent records-storage business; Clif Bar & Co., maker of organic energy bars and other nutrition foods; Righteous Babe Records, the record company founded by singer-songwriter Ani DiFranco; Union Square Hospitality Group, the company of restaurateur Danny Meyer; and Zingerman’s Community of Businesses, including the world-famous Zingerman’s Deli of Ann Arbor.

Burlingham shows how the leaders of these small giants recognized the full range of choices they had about the type of company they could create. And he shows how we can all benefit by questioning the usual definitions of business success. In his new afterward, Burlingham reflects on the similarities and learning lessons from the small giants he covers in the book.

Small Giants is a finalist for the Financial Times / Goldman Sachs Business Book of the Year Award

Kiss, Bow or Shake Hands: How to Do Business in Sixty Countries

Terri Morrison, Wayne A. Conaway, George A. Borden

List Price: $20.00 By: Diane Pub Co Amazon Marketplace: 3 new & used starting at $22.00

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Customer Reviews:
Total reviews: 41 Average rating: 4.0 of 5

A great resource for business travelers 4 out of 5 stars.
0 of 0 people found this review helpful.

This was a recommendation and I have found it to be very helpful. Use it as a general reference only but it is nice to have a little insight to the different cultures.

World is Truly Smaller 5 out of 5 stars.
0 of 0 people found this review helpful.

With all the international trade and travel to and from foreign countries this book prepares all people in the cultures and foreign courtesies
each of us should at least have an idea of. Most foreigners appreciate even the most small recognition that we can expend toward their culture and practices even if we make small blunders in doing so - it shows we are aware that there are differences in cultures and we are at least trying to show respect for theirs'.

Kiss, bow or handshakes 3 out of 5 stars.
0 of 0 people found this review helpful.

the book serves as a source of information for leadership and managers in global perspective

Very useful 4 out of 5 stars.
0 of 0 people found this review helpful.

Well composed and useful book for those traveling abroad as well for seeking additional knowledge on the cultural experiences of different countries.

Editorial Review:

Kiss, Bow or Shake Hands explores how people from various cultures perceive information and negotiate business deals. The sections relating to Cognitive Styles, Negotiation Techniques and Value Systems are truly unique.

The Richest Man Who Ever Lived: King Solomon's Secrets to Success, Wealth, and Happiness

Steven K. Scott

Amazon Price: $13.57 List Price: $19.95 Usually ships in 24 hours By: Doubleday Business Amazon Marketplace: 57 new & used starting at $10.36

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Customer Reviews:
Total reviews: 68 Average rating: 4.5 of 5

Editorial Review:

In this short, powerful book, multimillionaire and bestselling author Steven K. Scott reveals King Solomon’s breakthrough strategies to achieve a life of financial success and personal fulfillment.

Steve Scott flunked out of every job he held in his first six years after college. He couldn’t succeed no matter how hard he tried. Then Dr. Gary Smalley challenged him to study the book of Proverbs, promising that in doing so he would achieve greater success and happiness than he had ever known. That promise came true, making Scott a millionaire many times over.

In The Richest Man Who Ever Lived, Scott reveals Solomon’s key for winning every race, explains how to resolve conflicts and turn enemies into allies, and discloses the five qualities essential to becoming a valued and admired person at work and in your personal life. Scott illustrates each of Solomon’s insights and strategies with anecdotes about his personal successes and failures, as well as those of such extraordinary people as Benjamin Franklin, Thomas Edison, Oprah Winfrey, Bill Gates, and Steven Spielberg.

At once inspiring and instructive, THE RICHEST MAN WHO EVER LIVED weaves the timeless truths of one of our greatest works of literature into a detailed roadmap for successful living today.