General Books

Killing Sacred Cows: Overcoming the Financial Myths That Are Destroying Your Prosperity

Garrett B. Gunderson, Stephen Palmer

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Customer Reviews:
Total reviews: 32 Average rating: 4.5 of 5

Editorial Review:

Our culture is riddled with destructive myths about money and prosperity that are severely limiting the power, creativity, and financial potential of individuals. In Killing Sacred Cows, Garrett B. Gunderson boldly exposes ingrained fallacies and misguided traditions in the world of personal finance. He presents a revolutionary perspective that can create unprecedented opportunity and wealth for thoughtful, mission-driven individuals.

Our financial lives are intimately connected to our societal contributions, and we must be financially free in order to achieve our fullest potential. Sadly, however, most people are held captive in their financial lives by misinformation, propaganda, and limited knowledge. Through well-reasoned arguments, unflinching logic, and revelatory insight, Gunderson defeats common clichés and faulty retirement planning advice to plainly demonstrate the following and much more:

• 401(k)s and the stock market are the most risky investments for most people and the gambling mindset they induce creates disastrous consequences.
• Conventional retirement planning advice, products, strategies, and techniques expose you to significant danger of being unable to retire, or of running out of money prematurely if you do.
• Building net worth is a recipe for creating a life of fear and poverty and how to escape that common trap.
• Debt may not be what you think it is and why that matters to your prosperity.
• 'High risk equals high returns' is destructive dogma and how reducing risk can increase your returns.

Killing Sacred Cows is a must-read for brave individuals willing to question common assumptions and teachings, overcome the herd mentality, break through financial myths, and live a purposeful, passionate, and prosperous life.

Principles of Microeconomics

N. Gregory Mankiw

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Customer Reviews:
Total reviews: 5 Average rating: 4.0 of 5

Easy to read. Easy to understand. Thorough. 4 out of 5 stars.
11 of 14 people found this review helpful.

I would have given it 5 stars if the price was lower, but that's what you get for text books these days. It was still cheaper than buying it at Berkeley's bookstore.

I found this book to be very informative and well written whith good flow and easy to understand examples. The author brings current events into the world of Microeconomics, and allows the reader to understand the underlying mechanism that drives the decisions we make. When used in conjunction with a class, or by itself, this book provides the novice with a thorough understanding of the principles of Microeconomics.

Editorial Review:

Mankiw's Principles of Economics textbooks continue to be the most popular and widely used text in the economics classroom. PRINCIPLES OF MICROECONOMICS, 4th Edition features a strong revision of content in all 22 chapters while maintaining the clear and accessible writing style that is the hallmark of the highly respected author. The 4th edition also features an expanded instructor's resource package designed to assist instructors in course planning and classroom presentation and full integration of content with Aplia, the leading online Economics education program. In the 4th edition Greg Mankiw has created a full educational program for students and instructors -- Experience Mankiw 4th edition. "I have tried to put myself in the position of someone seeing economics for the first time. My goal is to emphasize the material that students should and do find interesting about the study of the economy." - N. Gregory Mankiw.

A Guide to the Project Management Body of Knowledge, Third Edition (PMBOK Guides)

Project Management Institute

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Total reviews: 121 Average rating: 3.5 of 5

Not as expected 2 out of 5 stars.
0 of 0 people found this review helpful.

The title for the book is too much for what you can find inside. They cared much more about the definitions than the actions. It's not really a "guide" when you can't find in few words what are you looking for.

Editorial Review:

A Guide to the Project Management Body of Knowledge (PMBOK® Guide)—2000 Edition is now available in eight additional languages to help project managers around the world.

Each of PMI's official translations includes a bilingual glossary of newly translated and standardized project management terminology. This allows candidates to study the guide in the same language in which they plan to take the Project Management Professional (PMP®) certification exam.

PMI undertook a rigorous, year-long process to ensure the maximum effectiveness of each official translation. Each translation team included qualified bilingual PMPs as well as professional translators and editors.

Official translations: Chinese, Japanese, Spanish, Portuguese, French, Korean, German and Italian.

Freakonomics [Revised and Expanded]: A Rogue Economist Explores the Hidden Side of Everything

Steven D. Levitt, Stephen J. Dubner

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Total reviews: 1559 Average rating: 4.0 of 5

Editorial Review:

Economics is not widely considered to be one of the sexier sciences. The annual Nobel Prize winner in that field never receives as much publicity as his or her compatriots in peace, literature, or physics. But if such slights are based on the notion that economics is dull, or that economists are concerned only with finance itself, Steven D. Levitt will change some minds. In Freakonomics (written with Stephen J. Dubner), Levitt argues that many apparent mysteries of everyday life don't need to be so mysterious: they could be illuminated and made even more fascinating by asking the right questions and drawing connections. For example, Levitt traces the drop in violent crime rates to a drop in violent criminals and, digging further, to the Roe v. Wade decision that preempted the existence of some people who would be born to poverty and hardship. Elsewhere, by analyzing data gathered from inner-city Chicago drug-dealing gangs, Levitt outlines a corporate structure much like McDonald's, where the top bosses make great money while scores of underlings make something below minimum wage. And in a section that may alarm or relieve worried parents, Levitt argues that parenting methods don't really matter much and that a backyard swimming pool is much more dangerous than a gun. These enlightening chapters are separated by effusive passages from Dubner's 2003 profile of Levitt in The New York Times Magazine, which led to the book being written. In a book filled with bold logic, such back-patting veers Freakonomics, however briefly, away from what Levitt actually has to say. Although maybe there's a good economic reason for that too, and we're just not getting it yet. --John Moe

Getting to Yes: Negotiating Agreement Without Giving In

Roger Fisher, William L. Ury

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Customer Reviews:
Total reviews: 147 Average rating: 4.5 of 5

One of the best books ever written on negotiation 5 out of 5 stars.
1 of 1 people found this review helpful.

This book changed the study and practice of negotiation since it was first published.

It is one of the most important books on negotiation ever written.

It is based on "interest based" negotiation and "expanding the pie" and then "dividing it". It is about cooperative negotiation and how this should be the default rule whenever possible.

It is excellent and a must read for any student of negotiation.

Editorial Review:

We're constantly negotiating in our lives, whether it's convincing the kids to do their homework or settling million-dollar lawsuits. For those who need help winning these battles, Roger Fisher has developed a simple and straightforward five-step system for how to behave in negotiations. Narrated soothingly by NPR announcer Bob Edwards, Fisher adds the meaty portions of the material with a sense of playfulness. The blend of voices makes this tape easy to listen to, especially the real-life negotiating scenarios, in which negotiating examples are given. This is a must-have tape for every businessperson's car. (Running time: one hour, one cassette) --Sharon Griggins

When Markets Collide: Investment Strategies for the Age of Global Economic Change

Mohamed El-Erian

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Total reviews: 19 Average rating: 3.5 of 5

Editorial Review:

"ONE OF THE SMARTEST INVESTORS ON THE PLANET."--MONEY MAGAZINE

“This book is an essential read for those who wish to understand the modern world of investing.”
—Alan Greenspan

When Markets Collide is a timely alert to the fundamental changes taking place in today's global economic and financial systems--and a call to action for investors who may fall victim to misinterpreting important signals. While some have tended to view asset class mispricings as mere “noise,” this compelling book shows why they are important signals of opportunities and risks that will shape the market for years to come. One of today's most respected names in finance, Mohamed El-Erian puts recent events in their proper context, giving you the tools that can help you interpret the markets, benefit from global economic change, and navigate the risks.

The world economy is in the midst of a series of hand-offs. Global growth is now being heavily influenced by nations that previously had little or no systemic influence. Former debtor nations are building unforeseen wealth and, thus, enjoying unprecedented influence and facing unusual challenges. And new derivative products have changed the behavior of many market segments and players. Yet, despite all these changes, the system's infrastructure is yet to be upgraded to reflect the realities of today's and tomorrow's world. El-Erian investigates the underlying drivers of global change to shed light on how you should:

• Think about the new opportunities and risks
• Construct an appropriately diversified and internationalized portfolio
• Protect your portfolio against new sources of systemic risk
• Best think about the impact of central banks and financial policies around the world

Offering up predictions of future developments, El-Erian directs his focus to help you capitalize on the new financial landscape, while limiting exposure to new risk configurations.

When Markets Collide is a unique collection of books for investors and policy makers around the world. In addition to providing a thorough analysis and clear perspective of recent events, it lays down a detailed map for navigating your way through an otherwise perplexing new economic landscape.

Predictably Irrational: The Hidden Forces That Shape Our Decisions

Dan Ariely

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Customer Reviews:
Total reviews: 135 Average rating: 4.0 of 5

Figure Out People By Identifying Patterns 5 out of 5 stars.
1 of 1 people found this review helpful.

In writing and speaking on the subject of human behavior, I often remind people the secret to dealing with a person's explosive anger. Although the anger may be unexplainable, the explosions are quite predictable.

Such is the framework of a relatively new discipline called behavioral economics, which is featured in Dan Ariely's book, "Predictably Irrational-The Hidden Forces That Shape Our Decisions." Where standard economics presumes humans to be rational beings, Dan Ariely and the theory of behavioral economics portend we are not only fundamentally irrational, but that we make the same mistakes over and over.

Ariely has plenty of fascinating research to back up his claims, including information on procrastination, a suggestive language technique called priming, a marketing technique referred to as "decoy pricing" and why, as a society, we steal from our own employers.

Stealing is a crime, so it's especially intriguing to learn that it's easier for most people to justify stealing when the pilfered item is one step removed from cash such as supplies.

Employee-related theft and fraud in the workplace costs American businesses around $600 billion annually. By comparison, all robberies, burglaries, larceny and auto theft cost about $16 billion in 2004.

There's a name for what people do when they buy clothes, wear them and then return the garments for a refund. It's a type of stealing called "wardrobing" and it costs retailers $16 billion per year.

This information has far-reaching consequences. The author is convinced that our irrational consumer spending habits can errantly convince someone that he is affluent.

Noting that Americans regard uniqueness as a positive character trait, Ariely notes that people with a need for uniqueness are sometimes willing to sacrifice personal utility for "reputational" utility.

One might think the concept of predictable irrationality to be rather depressing, but the author offers many suggestions for improving our situation, including self-control credit cards and a program called, "save more tomorrow," that allows employees to save a percentage of future salary raises.

It seems as though Ariely performs the bulk of his research on college students, who one might argue are even more irrational and less predictable than the rest of us.

"Predictably Irrational" is read by the Simon Jones in his great British accent. Socrates said, "The unexamined life is not worth living." Marketers, business owners and anyone who examines human behavior will find this book a very worthwhile read. -Michael Angelo Caruso, www.EdisonHouse.com.

The Back of the Napkin: Solving Problems and Selling Ideas with Pictures

Dan Roam

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Total reviews: 46 Average rating: 4.5 of 5

Editorial Review:

A bold new way to tackle tough business problems—even if you draw like a second grader

When Herb Kelleher was brainstorming about how to beat the traditional hub-and- spoke airlines, he grabbed a bar napkin and a pen. Three dots to represent Dallas, Houston, and San Antonio. Three arrows to show direct flights. Problem solved, and the picture made it easy to sell Southwest Airlines to investors and customers.

Used properly, a simple drawing on a humble napkin is more powerful than Excel or PowerPoint. It can help crystallize ideas, think outside the box, and communicate in a way that people simply “get”. In this book Dan Roam argues that everyone is born with a talent for visual thinking, even those who swear they can’t draw.

Drawing on twenty years of visual problem solving combined with the recent discoveries of vision science, this book shows anyone how to clarify a problem or sell an idea by visually breaking it down using a simple set of visual thinking tools – tools that take advantage of everyone’s innate ability to look, see, imagine, and show.

THE BACK OF THE NAPKIN proves that thinking with pictures can help anyone discover and develop new ideas, solve problems in unexpected ways, and dramatically improve their ability to share their insights. This book will help readers literally see the world in a new way.

Economics

Campbell R McConnell, Stanley L Brue

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Total reviews: 9 Average rating: 3.5 of 5

Economics 17th edition 5 out of 5 stars.
4 of 4 people found this review helpful.

I used this text in an Econ class last semester (my first in a few years) and this book was great. The summaries were helpful, there are several in each chapter instead of one at the end, that's very handy when you're looking for specific information. There are lots of charts to help with the formulas. My favorite areas included the chapters on Antitrust Policy and Regulation, Agriculture, Income Inequality, and the Costs of Production. Economics can be pretty dry subject matter, luckily I also had a lively instructor. Obviously as a student you don't get much say in which text you use, but this is a good one.

Editorial Review:

McConnell and Brue’s Economics: Principles, Problems, and Policies is the leading Principles of Economics textbook because it is innovative and teaches students in a clear, unbiased way. The 17th Edition builds upon the tradition of leadership with three main goals: help the beginning student master the principles essential for understanding the economizing problem, specific economic issues, and the policy alternatives; help the student understand and apply the economic perspective and reason accurately and objectively about economic matters; and promote a lasting student interest in economics and the economy.

Fast Food Nation

Eric Schlosser

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Total reviews: 1402 Average rating: 4.5 of 5

Editorial Review:

On any given day, one out of four Americans opts for a quick and cheap meal at a fast-food restaurant, without giving either its speed or its thriftiness a second thought. Fast food is so ubiquitous that it now seems as American, and harmless, as apple pie. But the industry's drive for consolidation, homogenization, and speed has radically transformed America's diet, landscape, economy, and workforce, often in insidiously destructive ways. Eric Schlosser, an award-winning journalist, opens his ambitious and ultimately devastating exposé with an introduction to the iconoclasts and high school dropouts, such as Harlan Sanders and the McDonald brothers, who first applied the principles of a factory assembly line to a commercial kitchen. Quickly, however, he moves behind the counter with the overworked and underpaid teenage workers, onto the factory farms where the potatoes and beef are grown, and into the slaughterhouses run by giant meatpacking corporations. Schlosser wants you to know why those French fries taste so good (with a visit to the world's largest flavor company) and "what really lurks between those sesame-seed buns." Eater beware: forget your concerns about cholesterol, there is--literally--feces in your meat.

Schlosser's investigation reaches its frightening peak in the meatpacking plants as he reveals the almost complete lack of federal oversight of a seemingly lawless industry. His searing portrayal of the industry is disturbingly similar to Upton Sinclair's The Jungle, written in 1906: nightmare working conditions, union busting, and unsanitary practices that introduce E. coli and other pathogens into restaurants, public schools, and homes. Almost as disturbing is his description of how the industry "both feeds and feeds off the young," insinuating itself into all aspects of children's lives, even the pages of their school books, while leaving them prone to obesity and disease. Fortunately, Schlosser offers some eminently practical remedies. "Eating in the United States should no longer be a form of high-risk behavior," he writes. Where to begin? Ask yourself, is the true cost of having it "your way" really worth it? --Lesley Reed