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The Loyalty Effect: The Hidden Force Behind Growth, Profits, and Lasting Value

Frederick F. Reichheld, Thomas Teal

The Loyalty Effect: The Hidden Force Behind Growth, Profits, and Lasting Value Frederick F. Reichheld, Thomas Teal List Price: $29.95
By: Harvard Business School Press
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Customer Reviews:
Total reviews: 27 Average rating: 4.5 of 5

A way to earn consistently higher profits 5 out of 5 stars.
0 of 0 people found this review helpful.

The Loyalty Effect is an analysis of the effects of loyalty. The author, Frederick F. Reichheld, takes a rigorous looks at a variety of successful companies and finds that those "that earned superior levels of customer loyalty and retention also earned consistently higher profits" and sustainable levels of growth.

The examples and data shown in this book give a clear picture of how loyalty can be earned through strong value creation and why this leads to long-term profitability and growth. Beyond customer loyalty, the author also looks at how the right employees, the right investors and the right partnerships can add to the overall strength of a company. The evidence that Reichheld presents in support of loyalty-based management is thought provoking and compelling.

While the author himself doesn't proclaim this that style of management is a magic "cure all", Reichheld's argument is extremely convincing and the research supporting his claim is clear: loyalty makes good economic sense. People running businesses, big and small, can benefit from the ideas presented in The Loyalty Effect. I highly recommend this book.

Editorial Review:

U.S. corporations now lose half their customers in five years, half their employees in four, and half their investors in less than one. The Loyalty Effect reveals the secrets of successful companies which base their business strategies on loyal relationships. Reichheld lays out the principles that connect value creation, loyalty, growth, and profits, and shows how great companies have used these principles to build loyal customers, loyal employees, and loyal owners.

Satisfied Customers Tell Three Friends, Angry Customers Tell 3,000: Running a Business in Today's Consumer-Driven World

Pete Blackshaw

Satisfied Customers Tell Three Friends, Angry Customers Tell 3,000: Running a Business in Today's Consumer-Driven World Pete Blackshaw Amazon Price: $14.93
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By: Doubleday Business
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Customer Reviews:
Total reviews: 7 Average rating: 4.0 of 5

Actually, more than 3000 5 out of 5 stars.
1 of 1 people found this review helpful.

Once again, Pete's insight into the inner workings of social media and why it matters to marketers comes to the fore. Building on Fred Reichheld's work at Bain and the development the Net Promoter Score, Pete picks up on the pivotal difference in motivation between a satisfied customer--"I got what was promised, and if *you ask me* I'll affirm it"--versus the dramatically different motivation of someone who's been shortchanged and is now out to make sure that this never happens again, *actively initiating* a conversation with anyone in earshot. Given the tools now available, the number reached is likely to top 3,000. It's this basic truth that drives social media that makes "Angry Customers" a must-read for contemporary marketers and business leaders.

Editorial Review:

In today’s Internet-driven world, customers have more power than ever. Through what interactive marketing expert Pete Blackshaw calls "consumer-generated media"—blogs, social networking pages, message boards, product review sites—even a single disgruntled customer can broadcast his complaints to an audience of millions. Blackshaw shows managers, marketers, and business leaders how to establish and maintain credibility for their brand by being authentic, listening and responding to customers, and forming relationships built on openness, transparency, and trust.Filled with stories based on his experience working with Fortune 500 brands such as Toyota, Dell, Nike, Sony, General Motors, Hershey, Unilever, Nestlé, Lexus, and Bank of America, Blackshaw offers a clear strategy to sustain a competitive advantage by creating enduring, loyal relationships with today’s consumer.

A Complaint Is a Gift: Recovering Customer Loyalty When Things Go Wrong

Janelle Barlow, Claus Moller

A Complaint Is a Gift: Recovering Customer Loyalty When Things Go Wrong Janelle Barlow, Claus Moller Amazon Price: $13.57
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By: Berrett-Koehler Publishers
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Customer Reviews:
Total reviews: 15 Average rating: 4.5 of 5

This book IS a gift for Increasing Customer Loyalty 5 out of 5 stars.
1 of 2 people found this review helpful.

When things go wrong, most of us want to run and hide. But wait! These embarrassing moments can be among the most positive and powerful for your business and your career. Barlow and Moller reveal why a complaining customer can is valuable asset. And they show you exactly how to win your customer back, win a lot more business and get positive testimonials, too! If success in business is important to you, you want to read this book!

Editorial Review:

The first edition of A Complaint is a Gift introduced the revolutionary notion that customer complaints are not annoyances to be dodged, denied or buried, but are instead valuable pieces of feedback that can be used to improve an organization's products and services. This new edition has been thoroughly revised and updated. There are two brand new chapters on the Internet, a new section entitled Handling Complaints Directed at You and another new section that turns the tables and discusses how the reader can complain effectively. More relevant than ever in today's constantly connected world, when customers can complain instantly, 24/7, and broadcast their dissatisfaction around the world if they choose to, throughout the text has been heavily revised, with a wealth of new examples, tools and strategies.

Reaching The Goal: How Managers Improve a Services Business Using Goldratt's Theory of Constraints

John Arthur Ricketts

Reaching The Goal: How Managers Improve a Services Business Using Goldratt's Theory of Constraints John Arthur Ricketts Amazon Price: $19.79
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By: IBM Press
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Customer Reviews:
Total reviews: 7 Average rating: 4.5 of 5

Editorial Review:

“There is no doubt that this is a truly original and groundbreaking work in applying the Theory of Constraints. I run a services company and learned some things about the services business. Anyone involved in large services companies needs to look at what John is proposing. I will definitely quote this material frequently.”

Chad Smith, Managing Partner, Constraints Management Group

 

“The information presented in this book is badly needed by service providers who struggle to balance supply and demand with their resources.”

Carol A. Ptak, CFPIM, CIRM

 

“The techniques that John brings to light in this book are the bridge from the vision of Dr. Goldratt’s work to the successful implementation in a range of services firms.”

From the Foreword by Erik Bush, Vice President, IBM Global Services 

  • Discover the powerful Theory of Constraints (TOC), and use it to drive continuous performance improvement in any services organization
  • Identify the hidden constraints that are limiting your organization, and manage or eliminate them
  • Use TOC to improve the way you manage resources, projects, processes, finance, marketing, and sales
  • Determine whether your organization faces an internal or external constraint, manage that constraint accordingly, and anticipate where the next constraint will arise
  • Release latent capacity shrouded by common business practices
  • Simplify processes that have grown unmanageably complex
  • Optimize your enterprise as a whole rather than suboptimizing individual business units
  • Get buy-in to fundamental changes in strategy, tactics, and operations

 Managing services is extremely challenging, and traditional “industrial” management techniques are no longer adequate. In Reaching the Goal, Dr. John Arthur Ricketts presents a breakthrough management approach that embraces what makes services different: their diversity, complexity, and unique distribution methods.

 

Ricketts draws on Eli Goldratt’s Theory of Constraints (TOC), one of this generation’s most successful management methodologies...thoroughly adapting it to the needs of today’s professional, scientific, and technical services businesses. He reveals how to identify the surprising constraints that limit your organization’s performance, execute more effectively within those constraints, and then loosen or even eliminate them.

 

This book’s relentlessly practical techniques reflect several years of advanced IBM research and consulting with enterprise clients. Step-by-step, Ricketts shows how to apply them throughout your most crucial business functions...from project management to finance, process improvement to sales and marketing.

 

Whatever your role in improving service delivery, processes, or profitability, this book gives you the tools to reach your goals...and go beyond them 

  • Identify, manage, and overcome your key constraints

    Five steps to uncovering and addressing the real obstacles to improved performance

  • Optimize core business functions, one step at a time

    Improve the way you manage resources, projects, processes, finance, and marketing

  • Implement TOC rapidly and effectively

    Get buy-in, deploy infrastructure, and provide the right IT support?

 

 

Customer Service For Dummies (For Dummies (Business & Personal Finance))

Karen Leland, Keith Bailey

Customer Service For Dummies (For Dummies (Business & Personal Finance)) Karen Leland, Keith Bailey Amazon Price: $14.95
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By: For Dummies
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Customer Reviews:
Total reviews: 10 Average rating: 5.0 of 5

Nice! 5 out of 5 stars.
1 of 2 people found this review helpful.

This book is a must for those who are finding themselves just put in a situation where they must speak with customers. Gives insight into customer types, reminds on proper etiquette both on the phone and in person and in general makes communication more effective. Good for a geek (like myself) who is finding himself talking with the clients that (s)he supports more and more.

Editorial Review:

Customer Service For Dummies, Third Edition integrates the unbeatable information from Customer Service For Dummies and Online Customer Service For Dummies to form an all-in-one guide to customer loyalty for large and small businesses alike. The book covers the fundamentals of service selling and presents up-to-date advice on such fundamentals as help desks, call centers, and IT departments. Plus, it shows readers how to take stock of their customer service strengths and weaknesses, create useful customer surveys, and learn from the successes and failures of businesses just like theirs.

Karen Leland and Keith Bailey (Sausalito, CA) are cofounders of Sterling Consulting Group, an international consulting firm specializing in quality service consulting and training for such clients as Oracle, IBM, Avis, and Lucent.

The Service Profit Chain

James L. Heskett, W. Earl Sasser, Leonard A. Schlesinger

The Service Profit Chain James L. Heskett, W. Earl Sasser, Leonard A. Schlesinger Amazon Price: $21.45
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Customer Reviews:
Total reviews: 7 Average rating: 5.0 of 5

Editorial Review:

Why are a select few service firms better at what they do -- year in and year out -- than their competitors? For most senior managers, the profusion of anecdotal "service excellence" books fails to address this key question. In this pathbreaking book, world-renowned Harvard Business School service firm experts James L. Heskett, W. Earl Sasser, Jr. and Leonard A. Schlesinger reveal that leading companies stay on top by managing the service profit chain. Based on five years of painstaking research, the authors show how managers at American Express, Southwest Airlines, Banc One, Waste Management, USAA, MBNA, Intuit, British Airways, Taco Bell, Fairfield Inns, Ritz-Carlton Hotel, and the Merry Maids subsidiary of ServiceMaster employ a quantifiable set of relationships that directly links profit and growth to not only customer loyalty and satisfaction, but to employee loyalty, satisfaction, and productivity. The strongest relationships the authors discovered are those between (1) profit and customer loyalty; (2) employee loyalty and customer loyalty; and (3) employee satisfaction and customer satisfaction. Moreover, these relationships are mutually reinforcing; that is, satisfied customers contribute to employee satisfaction and vice versa.

Here, finally, is the foundation for a powerful strategic service vision, a model on which any manager can build more focused operations and marketing capabilities. For example, the authors demonstrate how, in Banc One's operating divisions, a direct relationship between customer loyalty measured by the "depth" of a relationship, the number of banking services a customer utilizes, and profitability led the bank to encourage existing customers to further extend the bank services they use. Taco Bell has found that their stores in the top quadrant of customer satisfaction ratings outperform their other stores on all measures. At American Express Travel Services, offices that ticket quickly and accurately are more profitable than those which don't. With hundreds of examples like these, the authors show how to manage the customer-employee "satisfaction mirror" and the customer value equation to achieve a "customer's eye view" of goods and services. They describe how companies in any service industry can (1) measure service profit chain relationships across operating units; (2) communicate the resulting self-appraisal; (3) develop a "balanced scorecard" of performance; (4) develop a recognitions and rewards system tied to established measures; (5) communicate results company-wide; (6) develop an internal "best practice" information exchange; and (7) improve overall service profit chain performance.

What difference can service profit chain management make? A lot. Between 1986 and 1995, the common stock prices of the companies studied by the authors increased 147%, nearly twice as fast as the price of the stocks of their closest competitors. The proven success and high-yielding results from these high-achieving companies will make The Service Profit Chain required reading for senior, division, and business unit managers in all service companies, as well as for students of service management.

The Best Service is No Service: How to Liberate Your Customers from Customer Service, Keep Them Happy, and Control Costs

Bill Price, David Jaffe

The Best Service is No Service: How to Liberate Your Customers from Customer Service, Keep Them Happy, and Control Costs Bill Price, David Jaffe Amazon Price: $18.45
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Customer Reviews:
Total reviews: 7 Average rating: 5.0 of 5

Editorial Review:

In this groundbreaking book, Bill Price and David Jaffe offer a new, game-changing approach, showing how managers are taking the wrong path and are using the wrong metrics to measure customer service. Customer service, they assert, is only needed when a company does something wrong—eliminating the need for service is the best way to satisfy customers. To be successful, companies need to treat service as a data point of dysfunction and figure what they need to do to eliminate the demand. The Best Service Is No Service outlines these seven principles to deliver the best service that ultimately leads to “no service”:
  • Eliminate dumb contacts

  • Create engaging self-service

  • Be proactive

  • Make it easy to contact your company

  • Own the actions across the company

  • Listen and act

  • Deliver great service experiences

Call Centers For Dummies (For Dummies (Computer/Tech))

R‚al Bergevin

Call Centers For Dummies (For Dummies (Computer/Tech)) R‚al Bergevin Amazon Price: $16.49
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Customer Reviews:
Total reviews: 3 Average rating: 5.0 of 5

Great overview of the call center operation 5 out of 5 stars.
18 of 18 people found this review helpful.

If you are like me, in business related to call centers, but not really in call center business, this book is the one. After reading it, I got a new level of appreciation for the processes and complexity involved.
First part describes business aspect, goals, variables and how they influence goals. That's the part where I said, "It's not as simple as it seems".
Next one, on technology, gives you a review of supporting technologies. I personally knew most of the stuff, but it's a light reading and gives you a perspective how the call center views the technology.
Final two parts, on managing agent performance and call handling are valuable reading no matter what business you're in. Suggestions from the book can be applied outside of call centers, as well. And call handling... I think every employee that has a phone on their desk is the company's representative and should know how to handle calls. Dealing with angry customers, controlling the call, sales... it all goes beyond just call centre agents.
To summarize, if you want to get the big picture, see all the elements, understand them and understand how they interact, this is where you should start. Doesn't dwell too much on any individual subject (and doesn't go too much in-depth) and therefore, it is an easy informative reading. And that's what books from Dummies series are all about, aren't they?

Editorial Review:

A fun and simple guide to improving call center management and response
Call Centers For Dummies serves as the ideal resource for call center managers. Concentrating on revenue generation, efficiency, and customer satisfaction, it helps managers improve their results and affect their company's bottom line. With new tools and tactics specifically designed for call center managers, Call Centers For Dummies helps put a value on customer relations efforts undertaken in call centers and helps managers implement new strategies for continual improvement of customer service.

What Clients Love: A Field Guide to Growing Your Business

Harry Beckwith

What Clients Love: A Field Guide to Growing Your Business Harry Beckwith Amazon Price: $14.93
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Customer Reviews:
Total reviews: 34 Average rating: 4.5 of 5

A real joy on multiple levels 5 out of 5 stars.
0 of 0 people found this review helpful.

I first read this book shortly after it was published. I just finished my third reading. Each time it gets better.

The book follows the typical Beckwith format. Short, one or two page lessons. You can jump in anywhere in the book ... read for very short periods of time or read for long pleasurable periods. It is well written and contains some of the most succinct lessons on branding, marketing, selling, client attraction and retention that you will find anywhere.

It is not a book to be read once and put on the shelf. You will gain the most value if you revisit it periodically. The lessons are so short and to the point, there is no way you could retain all the information in one reading. You need repeated exposure to the information in this book.

Some of the more valuable lessons are:

A wealth of information creates a poverty of attention. The more there is to hear, the less we listen.

We are drowning in information and screaming for knowledge.

Growing complexity makes us covet the simple.

Say little - a simple point penetrates.

Clarity is expertise.

We are generally more persuaded by the reasons we discover ourselves than those given to us.

Four rules for choosing clients.
Trust your instincts. If something feels wrong, it will be. Bad clients don't produce minimal results, they produce losses. If a prospect is more interested in cost, you will never be happy and always be vulnerable. You cannot cut a bad deal with a good person or a good deal with a bad person.

Throughout the book, Beckwith cites many books that are well worth reading. At the end of the book is a great appendix that in itself is worth the price of the book.

Well worth reading.

Editorial Review:

Harry Beckwith discusses effective business tactics in a practical, down-to-earth style. He explains the sheer simplicity of a marketing plan - how to find your company's position, how to define a brand and how to manage that brand so it has its full and overwhelming impact. With sections such as "Thinking and Planning", "Communicating" and "Serving The Client", Beckwith shows how effective marketeers need to be brief, succinct and "cut to the close". "What Clients Love" also reveals the very nature of a service and why the phrase "pushing the product" itself begins to suggest why this more aggressive approach fails, since you cannot "push" a relationship, as people know from their failed attempts to do so in non-business situations.

Super Service: Seven Keys to Delivering Great Customer Service...Even When You Don't Feel Like It!...Even When They Don't Deserve It!

Jeff Gee, Val Gee

Super Service: Seven Keys to Delivering Great Customer Service...Even When You Don't Feel Like It!...Even When They Don't Deserve It! Jeff Gee, Val Gee Amazon Price: $10.17
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Customer Reviews:
Total reviews: 12 Average rating: 4.5 of 5

Whoa! That's me in that book! 4 out of 5 stars.
2 of 2 people found this review helpful.

This is a great book for all customer sservice reps. Here is what I especially loved: I am not alone. Many people across America feel as I do. It makes me feel better about all the people I have to deal with!

Great book 5 out of 5 stars.
1 of 2 people found this review helpful.

As someone who writes about customer service, I found this book very interesting. It's an excellent read for a customer service representative and I'd recommend companies getting the book for each of their employees. It covers some customer service basics, how to handle certain situations, and is really a great overview of what great customer service is and how to deliver it.

Editorial Review:

Unlike other customer service books, Jeff and Valerie Gee's concise motivational book is written both for executives and managers, but for the millions of front-line workers who serve customers directly. The authors share their straightforward, proven techniques and guidelines for coping with angry customers, minimizing stress, and making customer service providers feel great about doing their jobs. In the bestselling tradition of Delivering Knock Your Socks Off Service, the authors' "pep talk" includes concrete tips on how to: sympathize with the customer; take a call, transfer a caller, or end a call smoothly; defuse angry customers; maintain a positive frame of mind...and more!

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