Bruce Fier
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By: McGraw-Hill Professional
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Customer Reviews:
Total reviews: 7
Average rating: 4.5 of 5
This is an excellent resource for newbies AND veterans. 5 out of 5 stars.
42 of 43 people found this review helpful.
Just don't look at the cover (the cheeziest cover I think I've ever seen on a book; I literally had to tear mine off to avoid laughing or having any of its "uncoolness" rub off on me).Anyway, I own a pretty sucessful bar in Santa Barbara California (Indochine on State Street) and bought this book when I was reading up in anticipation of starting a new restaurant (w/ a bar in it).
While the book assumes the reader knows little or nothing about the business, it has a wealth of information for readers of all levels of experience. I was apprised/reminded of numerous aspects of the biz that caused me to tweak my own bar (to largely sucessful result). Quite simply, this book made/saved me significant money.
I highly recommend.
Christian Hunter
Editorial Review:
Written by an owner and consultant, this book provides a step-by-step course in bar business ownership, management, and operation. It explains how to research the market and location, get a loan, design the space, purchase, keep the books, advertise, and hire and train. It also talks about food service, entertainment, regulations, ownership structures, how to promote and advertise the business, and other topics.