Marketing & Sales Books - Page 11

Principles of Marketing, 12th Edition

Philip Kotler, Gary Armstrong

Amazon Price: $146.97 List Price: $186.67 Usually ships in 24 hours By: Prentice Hall Amazon Marketplace: 166 new & used starting at $55.00

Buy at Amazon.com

Browse similar items by category:
Subjects -> Business & Investing -> Marketing & Sales -> Marketing -> General
Subjects -> Business & Investing -> Marketing & Sales -> Marketing -> General AAS
Subjects -> Business & Investing -> Marketing & Sales -> General AAS

Customer Reviews:
Total reviews: 11 Average rating: 4.0 of 5

Just a copy 3 out of 5 stars.
0 of 1 people found this review helpful.

I am not really impressed with this purchase. It stated in the write up this was a hard back book. The book is paperback. It looks like someone put the original book on a copy machine and photocopied all the pages. At some point the toner must have run out on the printer because some pages are hard to read. This is not the book that was advertised.

Editorial Review:

The 12^th edition of this popular text continues to build on four major marketing themes: building and managing profitable customer relationships, building and managing strong brands to create brand equity, harnessing new marketing technologies in the digital age, and marketing in a socially responsible way around the globe. Thoroughly updated and streamlined, Principles of Marketing tells the stories that reveal the drama of modern marketing, reflecting the major trends and forces that are impacting this dynamic and ever-changing field. Topics include: the marketing environment, managing information, consumer & business buyer behavior, segmentation, targeting, and positioning, branding strategies, distribution channels, advertising and sales promotion, direct marketing, and the global marketplace. An excellent tool for anyone in marketing and sales, whether self- or corporate- employed.

The Little Black Book of Connections: 6.5 Assets for Networking Your Way to Rich Relationships

Amazon Price: $19.79 List Price: $29.99 Not yet published By: Simon & Schuster Audio

Buy at Amazon.com

Browse similar items by category:
Subjects -> Business & Investing -> Marketing & Sales -> Sales & Selling -> General
Subjects -> Business & Investing -> Marketing & Sales -> Sales & Selling -> General AAS
Subjects -> Business & Investing -> General

Customer Reviews:
Total reviews: 79 Average rating: 4.0 of 5

Editorial Review:

People in all kinds of jobs, in big and small companies career builders, sales people, and aspiring executives will love this edgy, practical, and fun book In the spirit, style, and format of the bestselling Little Red Book of Selling, the country's #1 sales trainer, Jeffrey Gitomer, offers a fresh take on networking and connecting your way to success. The Little Black Book of Connections is based on the power of give value first. It's about how you can climb the ladder without stepping on people's backs. It's about how to earn the respect of a powerful mentor without begging. It's about how to build stronger relationships with customers, bosses, co-workers, vendors, friends, and family. It's about being in the same room with powerful people. It's about how to connect and how to not connect. It's about how to say the right things to the right people in the right circumstances to make the right impression. The book is small. The cover is classic black cloth. The four-color text graphics makes it attractive and easy to read the compelling content is easy to understand and implement.

Marketing Metrics: 50+ Metrics Every Executive Should Master

Paul W. Farris, Neil T. Bendle, Phillip E. Pfeifer, David J. Reibstein

Amazon Price: $26.39 List Price: $39.99 Usually ships in 24 hours By: Wharton School Publishing Amazon Marketplace: 53 new & used starting at $22.99

Buy at Amazon.com

Browse similar items by category:
Subjects -> Business & Investing -> Marketing & Sales -> Advertising
Subjects -> Business & Investing -> Marketing & Sales -> Marketing -> Research
Subjects -> Business & Investing -> Marketing & Sales -> Marketing -> General

Customer Reviews:
Total reviews: 27 Average rating: 4.5 of 5

Editorial Review:

Few marketers recognize the extraordinary range of metrics now available for evaluating their strategies and tactics. In Marketing Metrics, four leading researchers and consultants systematically introduce today's most powerful marketing metrics. The authors show how to use a "dashboard" of metrics to view market dynamics from various perspectives, maximize accuracy, and "triangulate" to optimal solutions. Their comprehensive coverage includes measurements of promotional strategy, advertising, and distribution; customer perceptions; market share; competitors' power; margins and profits; products and portfolios; customer profitability; sales forces and channels; pricing strategies; and more. You'll learn how and when to apply each metric, and understand tradeoffs and nuances that are critical to using them successfully. The authors also demonstrate how to use marketing metrics as leading indicators, identifying crucial new opportunities and challenges. For clarity and simplicity all calculations can be performed by hand, or with basic spreadsheet techniques. In coming years, few marketers will rise to senior executive levels without deep fluency in marketing metrics.This book is the fastest, easiest way to gain that fluency.

Cracking Creativity: The Secrets of Creative Genius

Michael Michalko

List Price: $24.95 By: Ten Speed Press Amazon Marketplace: 14 new & used starting at $9.68

Buy at Amazon.com

Browse similar items by category:
Subjects -> Business & Investing -> Job Hunting & Careers -> General AAS
Subjects -> Business & Investing -> Management & Leadership -> Strategy & Competition
Subjects -> Business & Investing -> Marketing & Sales -> General AAS

Customer Reviews:
Total reviews: 45 Average rating: 5.0 of 5

Practical Techniques to Boost Creativity 5 out of 5 stars.
3 of 3 people found this review helpful.

Author Michael Michalko delivers his best performance to date in this book. The book is filled with information on, and techniques for using, our creative processes. Many of the techniques are easy to learn, requiring only a little bit of practice to get used to them. Most of the book centers around: helping an individual generate many possible ideas about something, which will be critically evaluated at a later time; visualizing the problem and potential solutions; seeing from another's perspective, even the problem's in one case (quite effective sometimes); collaboration and creativity. This book already helped me deliver a 5 star essay on a very controversial subject. I followed its advice, producing as many ideas as possible in a short time, without rejecting any at first. Also, visualizing the data, as recommended, formed the basis for my later outline, which was complete enough that a rough draft was no work at all. So, for me, buying this book paid off already. I think anyone buying this will read it for a few minutes and then recognize they have a winner in their hands.

Editorial Review:

In this trailblazing book, internationally renowned business creativity expert Michael Michalko analyzes over 100 of history's greatest thinkers to show how creative people think and how to put their secrets to use. It's no wonder that Entrepreneur magazine lauded "Cracking Creativity" as "required reading for anyone in business." Packed with exercises and strategies for stimulating creativity, this book will revolutionize the way you think and open up a world of solutions to everyday challenges.

Do You Matter? How Great Design Will Make People Love Your Company

Robert Brunner, Stewart Emery, Russ Hall

Amazon Price: $16.49 List Price: $24.99 Usually ships in 24 hours By: FT Press Amazon Marketplace: 41 new & used starting at $15.18

Buy at Amazon.com

Browse similar items by category:
Subjects -> Business & Investing -> Marketing & Sales -> Advertising
Subjects -> Business & Investing -> Marketing & Sales -> Marketing -> General
Subjects -> Business & Investing -> Marketing & Sales -> General AAS

Customer Reviews:
Total reviews: 67 Average rating: 4.0 of 5

Editorial Review:

More and more companies are coming to understand the competitive advantage offered by outstanding design. With this, you can create products, services, and experiences that truly matter to your customers' lives and thereby drive powerful, sustainable improvements in business performance. But delivering great designs is not easy. Many companies accomplish it once, or twice; few do it consistently. The secret: building a truly design-driven business, in which design is central to everything you do. Do You Matter? shows how to do precisely that. Legendary industrial designer Robert Brunner (who laid the groundwork for Apple's brilliant design language) and Stewart Emery (Success Built to Last) begin by making an incontrovertible case for the power of design in making emotional connections, deepening relationships, and strengthening brands. You'll learn what it really means to be "design-driven" and how that translates into action at Nike, Apple, BMW and IKEA.You'll learn design-driven techniques for managing your entire experience chain; define effective design strategies and languages; and learn how to manage design from the top, encouraging "risky" design innovations that lead to entirely new markets. The authors show how (and how not) to use research; how to extend design values into marketing, manufacturing, and beyond; and how to keep building on your progress, truly "baking" design into all your processes and culture.

Diffusion of Innovations, 5th Edition

Everett M. Rogers, Everett Rogers

Amazon Price: $31.50 List Price: $35.00 Usually ships in 24 hours By: Free Press Amazon Marketplace: 49 new & used starting at $20.99

Buy at Amazon.com

Browse similar items by category:
Subjects -> Business & Investing -> Marketing & Sales -> Advertising
Subjects -> Business & Investing -> Marketing & Sales -> Marketing -> General
Subjects -> Business & Investing -> Marketing & Sales -> Marketing -> General AAS

Customer Reviews:
Total reviews: 30 Average rating: 4.5 of 5

Interesting 4 out of 5 stars.
1 of 2 people found this review helpful.

This book is fascinating. It discusses the spread of ideas and products through communities, how they spread and why. Rogers breaks down the process and describes different categories of people depending on when they take up the innovation. This book is very readable, and although written by an academic, not written in academese. It covers various domains of interest (agriculture, sociology, marketing) and has something for everyone.

The one thing I think Rogers has missed is subjective norm. Not only do people weigh the relative advantage, compatibility, complexity, trialability and observability, but they also weigh up what they believe their personal network believes what they should do.

For instance, I will do something that someone important (to me)tells me to do, even if I personally find it silly, simply because I put enough weight and consideration into what I believe is their opinion.

Rogers gets close to that with the discussion of personal networks and adoption of innovations by organisations, but still misses the point. That is why this book only gets four stars, from me.

Editorial Review:

In an age of ever-increasing technological innovation, this renowned volume - which has sold more than 30,000 copies in each edition - is more important than ever. DIFFUSION OF INNOVATIONS lucidly explains how inventions are almost always perceived as uncertain or even risky. To overcome this, most people seek out others like themselves who have already adopted the new idea. The diffusion process, then, is most often shaped by a few individuals who spread the word amongst their circle of acquaintances, a process that typically takes months or years. But there are exceptions: use of the Internet in the 1990s, for instance, may have spread more rapidly than any other innovation in human history - and it continues to influence the very nature of diffusion by decreasing the significance of physical distance between people. As thought-provoking as it is instructive, this fully updated, widely acclaimed work of scholarship is itself a great idea that continues to spread.

Customer Satisfaction is Worthless, Customer Loyalty is Priceless: How to Make Them Love You, Keep You Coming Back, and Tell Everyone They Know

Jeffrey Gitomer

Amazon Price: $19.80 List Price: $30.00 Usually ships in 24 hours By: Bard Press Amazon Marketplace: 108 new & used starting at $3.12

Buy at Amazon.com

Browse similar items by category:
Subjects -> Business & Investing -> Industries & Professions -> Customer Service
Subjects -> Business & Investing -> Management & Leadership -> Management
Subjects -> Business & Investing -> Management & Leadership -> General AAS

Customer Reviews:
Total reviews: 79 Average rating: 4.5 of 5

Are your customers satisfied, or loyal? 5 out of 5 stars.
3 of 6 people found this review helpful.

The difference between a satisfied customer and a loyal customer is; one MIGHT do business with you again and MIGHT refer others to you, the other WILL do business with you again and CAN'T WAIT to tell others about your business. Of course this is just one of the many differences between a satisfied and a loyal customer. There are many others. Loyal customers cost less, because they are worth more!

Sales guru Jeffrey Gitomer's book, CUSTOMER SATISFACTION IS WORTHLESS: CUSTOMER LOYALTY IS PRICELESS, details these and many other differences that are critical to your business. The beautiful thing about it is, mediocre, or even less than mediocre has become the norm, so when you make just minimal effort at building customer loyalty, your business will literally stick out like a sore thumb. It's so easy in today's business climate to be head and shoulders above your competition.

I've never been a big fan of the way Gitomer lays out his books. Essentially this is a 200-page lesson in a 300-page format. I find it a little annoying sometimes when a page is filled with only eight or ten giant sized words, but must say the book does flow well and is very easy to digest.

I was also pleased to find some very interesting reading on related topics such as company mission statements. Gitomer includes several of these topics one may not initially associate with building customer loyalty, but yet, in their own way, play integral parts in your overall company focus on customer relationships.

I guess the easiest way to summarize this book is this; building customer loyalty is not that difficult, but it does take commitment and effort, coupled with direction and process. You furnish the first two, Gitomer has furnished the rest in this book.

Editorial Review:

Nationally syndicated columnist and sales trainer, Jeffrey Gitomer shows you how to convert satisfied customers into loyal customers.

How to Master the Art of Selling

Tom Hopkins

Amazon Price: $10.87 List Price: $15.99 Usually ships in 24 hours By: Business Plus Amazon Marketplace: 48 new & used starting at $6.38

Buy at Amazon.com

Browse similar items by category:
Subjects -> Business & Investing -> Marketing & Sales -> Sales & Selling -> Techniques
Subjects -> Business & Investing -> Marketing & Sales -> Sales & Selling -> General
Subjects -> Business & Investing -> Marketing & Sales -> Sales & Selling -> General AAS

Customer Reviews:
Total reviews: 74 Average rating: 4.5 of 5

Average 3 out of 5 stars.
4 of 4 people found this review helpful.

While the book is very well worth the money, some of the concepts are far fetched and much too cheesy for today's selling environment.

In my personal opinion, the consumers today are too savvy and some of the techniques in this book will scream at them 'USED-CAR SALESMAN'. However, there are some very good tips in the book, and as with any book, if you can get one good idea out of it it is very well worth the money spent.

Editorial Review:

With over one million copies sold and now fully revised and updated, HOW TO MASTER THE ART OF SELLING motivates and educates readers to deliver superior sales. After failing during the first six months of his career in sales, Tom Hopkins discovered and applied the very best sales techniques, then earned more than one million dollars in just three years. What turned Tom Hopkins around? The answers are revealed in HOW TO MASTER THE ART OF SELLING, as Tom explains toreaders what the profession of selling is really about and how to succeed beyond their imagination, including:

The Long Tail: Why the Future of Business is Selling Less of More

Chris Anderson

Amazon Price: $16.47 List Price: $24.95 Usually ships in 24 hours By: Hyperion Amazon Marketplace: 150 new & used starting at $2.94

Buy at Amazon.com

Browse similar items by category:
Subjects -> Business & Investing -> Economics -> Economic Conditions
Subjects -> Business & Investing -> Economics -> Economic History
Subjects -> Business & Investing -> International -> Economic Conditions

Customer Reviews:
Total reviews: 179 Average rating: 4.0 of 5

Editorial Review:

What happens when the bottlenecks that stand between supply and demand in our culture go away and everything becomes available to everyone?

"The Long Tail" is a powerful new force in our economy: the rise of the niche. As the cost of reaching consumers drops dramatically, our markets are shifting from a one-size-fits-all model of mass appeal to one of unlimited variety for unique tastes. From supermarket shelves to advertising agencies, the ability to offer vast choice is changing everything, and causing us to rethink where our markets lie and how to get to them. Unlimited selection is revealing truths about what consumers want and how they want to get it, from DVDs at Netflix to songs on iTunes to advertising on Google.

However, this is not just a virtue of online marketplaces; it is an example of an entirely new economic model for business, one that is just beginning to show its power. After a century of obsessing over the few products at the head of the demand curve, the new economics of distribution allow us to turn our focus to the many more products in the tail, which collectively can create a new market as big as the one we already know.

The Long Tail is really about the economics of abundance. New efficiencies in distribution, manufacturing, and marketing are essentially resetting the definition of what’s commercially viable across the board. If the 20th century was about hits, the 21st will be equally about niches.

The 22 Immutable Laws of Branding

Al Ries, Laura Ries

Amazon Price: $12.89 List Price: $18.95 Usually ships in 24 hours By: Collins Business Amazon Marketplace: 63 new & used starting at $6.49

Buy at Amazon.com

Browse similar items by category:
Subjects -> Business & Investing -> Marketing & Sales -> Advertising
Subjects -> Business & Investing -> Marketing & Sales -> Marketing -> Global
Subjects -> Business & Investing -> Marketing & Sales -> Marketing -> Industrial

Customer Reviews:
Total reviews: 87 Average rating: 4.0 of 5

Editorial Review:

This marketing classic has been expanded to include new commentary, new illustrations, and a bonus book: The 11 Immutable Laws of Internet Branding

Smart and accessible, The 22 Immutable Laws of Branding is the definitive text on branding, pairing anecdotes about some of the best brands in the world, like Rolex, Volvo, and Heineken, with the signature savvy of marketing gurus Al and Laura Ries. Combining The 22 Immutable Laws of Branding and The 11 Immutable Laws of Internet Branding, this book proclaims that the only way to stand out in today's marketplace is to build your product or service into a brand—and provides the step-by-step instructions you need to do so.

The 22 Immutable Laws of Branding also tackles one of the most challenging marketing problems today: branding on the Web. The Rieses divulge the controversial and counterintuitive strategies and secrets that both small and large companies have used to establish internet brands. The 22 Immutable Laws of Branding is the essential primer on building a category-dominating, world-class brand.