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How to Use the Internet to Advertise, Promote and Market Your Business or Website with Little or No Money

Bruce C. Brown

How to Use the Internet to Advertise, Promote and Market Your Business or Website with Little or No Money Bruce C. Brown Amazon Price: $16.47
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By: Atlantic Publishing Company
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Customer Reviews:
Total reviews: 20 Average rating: 5.0 of 5

Editorial Review:

Interested in promoting your business and/or Web site, but don t have the big budget for traditional advertising? This new book will show you how to build, promote, and make money off of your Web site or brick and mortar store using the Internet, with minimal costs. Let us arm you with the knowledge you need to make your business a success! Learn how to generate more traffic for your site or store with hundreds of Internet marketing methods, including many free and low-cost promotions. This new book presents a comprehensive, hands-on, step-by-step guide for increasing Web site traffic and traditional store traffic by using hundreds of proven tips, tools, and techniques. Learn how to target more customers to your business and optimize your Web site from a marketing perspective. You will learn to target your campaign, use keywords, generate free advertising, search-engine strategies, learn the inside secrets of e-mail marketing, how to build Web communities, co-branding, auto-responders, Google advertising, banner advertising, eBay storefronts, Web-design information, search-engine registration, directories, and real-world examples of what strategies are succeeding and what strategies are failing. **Award-Winning Finalist in the Business Category of the National Indie Excellence 2007 Book Awards **Bronze Winner in the Computer/ Internet Category of the 2007 Independent Publisher Book Awards

Marketing to the Social Web: How Digital Customer Communities Build Your Business

Larry Weber

Marketing to the Social Web: How Digital Customer Communities Build Your Business Larry Weber Amazon Price: $16.47
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By: Wiley
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Customer Reviews:
Total reviews: 15 Average rating: 4.5 of 5

Editorial Review:

Praise for Marketing to the Social Web

"Weber understands that the world is going digital and that competitive advantage will accrue to those who understand the transformation. CEOs should heed this transformation and learn from Weber's insights how to navigate this new landscape to fully maximize their business opportunities."
-Mark Fuller, Chairman, Monitor Group

"Consumers are using technology to grab power from companies, the media, and the government. Marketing to the Social Web succinctly outlines how institutions can survive and win in this chaotic new world, and lays out the revised rules of engagement-ignore them at your peril."
-George F. Colony, CEO, Forrester Research, Inc.

"Larry has brought pragmatic and useful recommendations to help brand builders manage the complexity of social interaction in a digital age. I was pleased to read a book that actually suggests how to do something with social networks, instead of just ponder them."
-David Kenny, Chairman and Chief Executive Officer, Digitas Inc.

"Where's the allure of social 2.0? Brands can talk . . . customers talk louder! Digital influence has arrived."
-Jeff Taylor, CEO, Eons and Founder of Monster.com

"Larry Weber provides a simple and effective roadmap of the new customer information highway. Marketing to the Social Web is a valuable tool that will give everyone the confidence and know-how to compete in this fast-growing marketplace of ideas."
-Steve Harris, Vice President, Global Communications, General Motors Corporation

"As all lines and boundaries are washed away by the Web, Weber describes how to become part of the sea versus the sand."
-Nicholas Negroponte, Chairman, One Laptop per Child

The Strategy and Tactics of Pricing: A Guide to Growing More Profitably (4th Edition) (Pie)

Thomas T. Nagle, John Hogan

The Strategy and Tactics of Pricing: A Guide to Growing More Profitably (4th Edition) (Pie) Thomas T. Nagle, John Hogan Amazon Price: $57.44
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By: Prentice Hall
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Customer Reviews:
Total reviews: 40 Average rating: 5.0 of 5

Great, great, great 5 out of 5 stars.
0 of 0 people found this review helpful.

This is the reference book of many of the best MBA courses in US, and when I started the reading, I realised why. It's written in a very easy way, and covers all the topics on pricing: strategy of pricing, segmentation, unbundling products and finally emotional pricing.

I have never readen any princing book before. At first, I thougt it would be hard to read, difficult to understand and almost all full of mathematics. This book is not so. In fact, the authors try to explain all the topics by words, not by numbers.

Actually, princing managers tipically try to find diverse formulae to apply to price their items. Nevertheless, this book teaches you that it is one of the ways, but pricing a product is much more than using a formulae...it is strategy and psicology as well!!!

Best book on Pricing I have ever read 5 out of 5 stars.
0 of 0 people found this review helpful.

I have spent over 30 years in computer software sales, pricing, and terms and conditions. This book resonates with me, specifically with it's emphasis on sustained company profitability rather than get rich quick pricing. It's comprehensive, not specialized to any specific product set or industry, and nothing I read failed to make sense to me, based on my experience.

If you are interested in this topic, there is no better work I know of to give you both practical and good theoretical advice.

Management Lessons from Mayo Clinic: Inside One of the Worlds Most Admired Service Organizations

Leonard L. Berry, Kent D. Seltman

Management Lessons from Mayo Clinic: Inside One of the Worlds Most Admired Service Organizations Leonard L. Berry, Kent D. Seltman Amazon Price: $18.45
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By: McGraw-Hill
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Subjects -> Business & Investing -> Management & Leadership -> Management

Customer Reviews:
Total reviews: 7 Average rating: 5.0 of 5

Editorial Review:

Management Lessons from Mayo Clinic reveals for the first time how this complex service organization fosters a culture that exceeds customer expectations and earns deep loyalty from both customers and employees. Service business authority Leonard Berry and Mayo Clinic marketing administrator Kent Seltman explain how the Clinic implements and maintains its strategy, adheres to its management system, executes its care model, and embraces new knowledge - invaluable lessons for managers and service providers of all industries.

Drs. Berry and Seltman had the rare opportunity to study Mayo Clinic's service culture and systems from the inside by conducting personal interviews with leaders, clinicians, staff, and patients, as well as observing hundreds of clinician-patient interactions. The result is a book about how the Clinic's business concept produces stellar clinical results, organizational efficiency, and interpersonal service.

By examining the operating principles that guide every management decision at this legendary healthcare institution, the authors

  • Demonstrate how a great service brand evolves from the core values that nourish and protect it
  • Extrapolate instructive business lessons that apply outside healthcare
  • Illustrate the benefits of pooling talent and encouraging teamwork
  • Relate historical events and perspectives to the present-day Mayo Clinic
  • Share inspiring stories from staff and patients

An innovative analysis of this exemplary institution, Management Lessons from Mayo Clinic presents a proven prescription for creating sustainable service excellence in any organization.

Positioning: The Battle for Your Mind, 20th Anniversary Edition

Al Ries, Jack Trout

Positioning: The Battle for Your Mind, 20th Anniversary Edition Al Ries, Jack Trout Amazon Price: $16.47
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By: McGraw-Hill
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Customer Reviews:
Total reviews: 75 Average rating: 4.5 of 5

A must-read 5 out of 5 stars.
1 of 1 people found this review helpful.

This book is a must-read for anyone trying to understand strategy, marketing and also how to write compelling books. It is dense, intelligent and very well written. The 20th anniversary edition has the bonus fact that the authors comment and evaluate their own thesis made 20 years ago. Very few books and thesis would survive this test as this one did.

Editorial Review:

“Ries and Trout taught me everything I know about branding, marketing, and product management. When I had the idea of creating a very large thematic community on the Web, I first thought of Positioning....”—David Bohnett, Chairman and Founder of GeoCities

A handsome edition of the original 1981 text, this 20th Anniversary Edition makes available to business and marketing professionals—including tens of thousands of Ries and Trout groupies, worldwide—the work that forever changed the way marketing strategy is done. This new edition features commentary from the authors that offers fresh insight into why “positioning” a product in a prospective customer’s mind is still the most important strategy in business, and includes numerous examples of campaigns that followed, or didn’t follow, Ries and Trout’s thinking.

Retailing Management

Michael Levy, Barton A Weitz

Retailing Management Michael Levy, Barton A Weitz Amazon Price: $128.60
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By: McGraw-Hill/Irwin
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Editorial Review:

Retailing Management by Levy and Weitz is the best-selling textbook in the retailing market.

Retailing is a high tech, global, growth industry that provides challenging and rewarding career opportunities for college graduates. This book and its corresponding tools and exercises were written to expose students to the excitement of retailing and prepare them for a career in retailing and related fields.

Known for its strategic look at retailing and current coverage, this new 7th edition continues to be organized around a model of strategic decision-making. One of the major advantages of the Levy/Weitz approach is the text’s readability, organization, and its emphasis on how students can come to grips with real retailing issues and be able to solve problems. The text’s logical organization around a decision-making process allows readers to learn about the process of strategic decisions first before moving on to decision implementation. The implementation decisions are broken down into merchandise management decisions and store management decisions, just as they would be in a real retailing setting.

The text provides a balanced treatment of strategic, “how to,” and conceptual material, in a highly readable and interesting format. The seventh edition continues its cutting edge coverage on the latest topics and developments in retailing including globalization; customer relationship management programs; multi-channel retailing; supply chain management, the use of the Internet to improve operating efficiencies and customer service; and legal, ethical and cooperate social responsibility issues.. Students indicate that this text is a “good read” because of the numerous examples of retailers, their practices, the interesting retail facts in the margins, and eye catching design and layout.

Marketing

Dhruv Grewal, Michael Levy

Marketing Dhruv Grewal, Michael Levy Amazon Price: $147.00
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By: McGraw-Hill/Irwin
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Editorial Review:

Grewal and Levy's Marketing is the first text published since the AMA introduced its new value-based definition of the word "Marketing", making it the most modern and forward thinking of all principles of marketing offerings. It seeks to apply the marketing concept. Marketing and its supplementary package was built from scratch by focusing on what the market wants. The motto, "Marketing Creates Value" permeates this text and is stressed through the main themes of entrepreneurship, service global marketing, and ethics.

Zag: The Number One Strategy of High-Performance Brands

Marty Neumeier

Zag: The Number One Strategy of High-Performance Brands Marty Neumeier Amazon Price: $16.47
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By: Peachpit Press
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Customer Reviews:
Total reviews: 24 Average rating: 4.5 of 5

Editorial Review:

"When everybody zigs, zag," says author Marty Neumeier in this fresh view of brand strategy. ZAG follows the ultra-clear "whiteboard overview" style of Neumeier's first book, THE BRAND GAP, but drills deeper into the question of how brands can harness the power of differentiation. The author argues that in an extremely cluttered marketplace, traditional differentiation is no longer enough—today companies need “radical differentiation” to create lasting value for their shareholders and customers. In an entertaining 3-hour read you’ll learn:

- why me-too brands are doomed to fail
- how to "read" customer feedback on new products and messages
- the 17 steps for designing “difference” into your brand
- how to turn your brand’s “onliness” into a “trueline” to drive synergy
- the secrets of naming products, services, and companies
- the four deadly dangers faced by brand portfolios
- how to “stretch” your brand without breaking it
- how to succeed at all three stages of the competition cycle

ZAG is an AIGA Design Press book, published under Peachpit's New Riders imprint in partnership with AIGA. For a quick peek inside ZAG, go to www.zagbook.com.

Affluenza: The All-Consuming Epidemic (Bk Currents)

John de Graaf, David Wann, Thomas H Naylor

Affluenza: The All-Consuming Epidemic (Bk Currents) John de Graaf, David Wann, Thomas H Naylor Amazon Price: $13.57
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Customer Reviews:
Total reviews: 98 Average rating: 4.0 of 5

Editorial Review:

In their eye-opening, soul-prodding look at the excess of American society, the authors of Affluenza include two quotations that encapsulate much of the book: T.S. Eliot's line "We are the hollow men / We are the stuffed men," which opens one of this book's chapters, and a quote from a newspaper article that notes "We are a nation that shouts at a microwave oven to hurry up." If these observations make you grimace at your own ruthless consumption or sigh at the hurried pace of your life, you may already be ill. Read on.

The definition of affluenza, according to de Graaf, Wann, and Naylor, is something akin to "a painful, contagious, socially-transmitted condition of overload, debt, anxiety and waste resulting from the dogged pursuit of more." It's a powerful virus running rampant in our society, infecting our souls, affecting our wallets and financial well-being, and threatening to destroy not only the environment but also our families and communities. Having begun life as two PBS programs coproduced by de Graaf, this book takes a hard look at the symptoms of affluenza, the history of its development into an epidemic, and the options for treatment. In examining this pervasive disease in an age when "the urge to splurge continues to surge," the first section is the book's most provocative. According to figures the authors quote and expound upon, Americans each spend more than $21,000 per year on consumer goods, our average rate of saving has fallen from about 10 percent of our income in 1980 to zero in 2000, our credit card indebtedness tripled in the 1990s, more people are filing for bankruptcy each year than graduate from college, and we spend more for trash bags than 90 of the world's 210 countries spend for everything. "To live, we buy," explain the authors--everything from food and good sex to religion and recreation--all the while squelching our intrinsic curiosity, self-motivation, and creativity. They offer historical, political, and socioeconomic reasons that affluenza has taken such strong root in our society, and in the final section, offer practical ideas for change. These use the intriguing stories of those who have already opted for simpler living and who are creatively combating the disease, from making simple habit alterations to taking more in-depth environmental considerations, and from living lightly to managing wealth responsibly.

Many books make you think the author has crammed everything he or she knows into it. The feeling you get reading Affluenza is quite different; the authors appear well-read, well-rounded, and intelligent, knowledgeable beyond the content of their book but smart enough to realize that we need a short, sharp jolt to recognize our current ailment. It's a well-worn cliché that money can't buy happiness, but this book will strike a chord with anyone who realizes that more time is more valuable than toys, and that our relentless quest for the latest stuff is breeding sick individuals and sick societies. Affluenza is, in fact, a clarion call for those interested in being part of the solution. --S. Ketchum

Marketing Channels: A Management View

Bert Rosenbloom

Marketing Channels: A Management View Bert Rosenbloom Amazon Price: $165.56
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Customer Reviews:
Total reviews: 1 Average rating: 5.0 of 5

The Best Managerial Channels Book 5 out of 5 stars.
2 of 9 people found this review helpful.

I have taught executives and students from this text.

It is the best.

For a relationship marketing add on look to sheth 2000 from Sage

Editorial Review:

Marketing Channels: A Management View, a market leader, is known to provide a management focus and managerial framework to the field of marketing channels. Theory, research, and practice are covered thoroughly and blended into a discussion that stresses decision making implications. This new edition reflects global, socio-cultural, and technological changes that have taken place within the industry.

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