Marketing & Sales Books - Page 14

Los Logos 4

R. Klanten, H. Hellige

Amazon Price: $43.47 List Price: $69.00 Usually ships in 24 hours By: Die Gestalten Verlag Amazon Marketplace: 34 new & used starting at $43.44

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Editorial Review:

Los Logos 4 is the latest addition to Gestalten s line of books on contemporary
logo design. This compendium provides an authoritative overview of current
developments and advances in logo design, one of the most prestigious of creative
disciplines which represent the essential visual identity of brands, companies
and their philosophies.
At over 500 pages, Los Logos 4 is the largest volume to date, showcasing
a collection of contemporary logo design by bourgeoning design talent and
once again offering an essential resource for all designers. This state-of-the-art
visual encyclopaedia provides a quality selection of over 5,000 examples of stylistic
approaches by designers from around the globe. Fully indexed and structured
thematically, the book draws connections between the applications and
the fields for which they were intended.
Los Logos 4 is the perfect companion to the Logos series and an unparalleled
publication on contemporary logo design. The series has proved to be a precursor
to styles and trends in logo design and highlighted the increased relevance and
importance of the logo in the 21st Century.

The Go-Getter: A Story That Tells You How To Be One

Peter B. Kyne, Alan Axelrod

Amazon Price: $10.88 List Price: $16.00 Usually ships in 24 hours By: Times Books Amazon Marketplace: 70 new & used starting at $0.61

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Subjects -> Business & Investing -> Management & Leadership -> Leadership

Customer Reviews:
Total reviews: 33 Average rating: 4.5 of 5

Editorial Review:

The classic motivational parable (over 500,000 copies sold worldwide) that shows you how to make your own opportunities in life, updated for the modern reader by bestselling business author Alan Axelrod Ever since its first printing by William Randolph Hearst in 1921, The Go-Getter has inspired employees and entrepreneurs to take initiative, increase their productivity, and excel against the odds. Now, more than half a million copies later, Alan Axelrod, bestselling author of Patton on Leadership and Elizabeth I, CEO, updates the tale to address today's most pressing work issues.In The Go-Getter, Bill Peck, a war veteran, persuades Cappy Ricks, the influential founder of the Rick's Logging & Lumbering Company, to let him prove himself by selling skunk wood in odd lengths-a job that everyone knows can only lead to failure. When Peck goes on to beat his quota, Rick hands Peck the ultimate opportunity and the ultimate test: the quest for an elusive blue vase. Drawing on such classic values as honesty, determination, passion, and responsibility, Peck overcomes nearly insurmountable obstacles to find the vase and launch hia career as a successful manager.In a time when jobs are tight and managers are too busy for mentoring, how can you maintain positive energy, take control of your career, and prepare yourself to ace the tests that come your way? By applying the timeless lessons in this compulsively readable parable, employees at all levels can learn to rekindle the go-getter in themselves.

Secrets of Social Media Marketing: How to Use Online Conversations and Customer Communities to Turbo-Charge Your Business!

Paul Gillin

Amazon Price: $10.85 List Price: $15.95 Usually ships in 24 hours By: Quill Driver Books Amazon Marketplace: 24 new & used starting at $9.81

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Customer Reviews:
Total reviews: 3 Average rating: 5.0 of 5

PAUL GILLIN IS THE MAN ! 5 out of 5 stars.
1 of 1 people found this review helpful.

What you don't know who Paul Gillin is ? If not it is time to learn. Mr. Gillin is the Guru for the use of Internet based social media.

In discussing his newest book I can safely use a very common phrase "you will learn everything you need to know" about interactive media and most of all how to use it to your advantage and fully. I defy anyone to find any topic or Website or technology related to social media today that is not included in "Secrets of Social Media Marketing." Let me save you some time. There aren't any. He covers the field completely.

If you are new to marketing yourself, your company, organization or cause on the Internet this new book is the indispensable guidebook you do not want to be without. If you are an experienced hand Paul Gillin's book is the tool you need to benchmark yourself against the best and find out IF you are really doing it as well as you think you are.

I could wax on and on about this brilliant Internet age sage but all I will do is delay you from placing your order. Do yourself and the larger world a favor do so right now right here and within days you will be smarter than anyone you know about fully utilizing the Internet as a communications platform.

Let me close by relating the challenge Mr. Gillin concludes his book. He recommends take one of your good ideas. Probably one of many you have thought about but never done anything to develop it. Use it as the basis for a simple Website, or blog. Apply all you will learn from carefully reading "Secrets Of Social Media Marketing."

Mr. Gillin is confident as you should be that with his book as your personal consultant you will do very well indeed. If that is not an absolute guarantee from Paul Gillin certainly consider it a guarantee from this very impressed reader who is going to do exactly what Mr. Gillin recommends

Editorial Review:

Secrets of Social Media Marketing is a handbook for marketers and business owners to use in deciding how to employ the new social media for online marketing. Social media has quickly moved from the periphery of marketing into the forefront, but this is a new and quickly-evolving field and there are few established formulas for success. Building on the lessons set out in Gillin’s acclaimed and oft-reviewed The New Influencers: A Marketer’s Guide to the New Social Media, this book provides practical advice on strategy, tools, and tactics. It is a hands-on manual that will educate marketers on how to extend their brands, generate leads, and engage customer communities using online tools.

The Strategy and Tactics of Pricing: A Guide to Growing More Profitably (4th Edition) (Pie)

Thomas T. Nagle, John Hogan

Amazon Price: $54.81 List Price: $87.00 Usually ships in 24 hours By: Prentice Hall Amazon Marketplace: 58 new & used starting at $44.98

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Customer Reviews:
Total reviews: 41 Average rating: 5.0 of 5

Best book on Pricing I have ever read 5 out of 5 stars.
0 of 0 people found this review helpful.

I have spent over 30 years in computer software sales, pricing, and terms and conditions. This book resonates with me, specifically with it's emphasis on sustained company profitability rather than get rich quick pricing. It's comprehensive, not specialized to any specific product set or industry, and nothing I read failed to make sense to me, based on my experience.

If you are interested in this topic, there is no better work I know of to give you both practical and good theoretical advice.

Editorial Review:

"The best book ever written about pricing is The Strategy and Tactics of Pricing by Tom Nagle and Reed Holden-these guys know their stuff and it works!" - Guy Kawasaki, CEO, Garage Technology Ventures "For more than a decade, this book has been the most influential and highly regarded reference among pricing professionals." - Eric G. Mitchell, President, The Professional Pricing Society "Most executives name pricing as their major challenge and major weakness. This book is an answer. It is full of new ideas arid insights." - Philip Kotler, S.C. Johnson & Son Distinguished Professor of International Marketing, Northwestern University "An investment in Tom and Reed's book will give you the highest return you've ever had. It's an investment you can't afford not to make." - Dan Nimer, President, DNA Group

Secrets of Question Based Selling: How the Most Powerful Tool in Business Can Double Your Sales Results

Thomas Freese

Amazon Price: $11.53 List Price: $16.95 Usually ships in 24 hours By: Sourcebooks, Inc. Amazon Marketplace: 53 new & used starting at $7.49

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Customer Reviews:
Total reviews: 25 Average rating: 4.5 of 5

Very similar to other books and still teaching traditional selling methodologies. 1 out of 5 stars.
9 of 11 people found this review helpful.

As a sales trainer for 14 years, I've read a lot of books on selling. Tom's books, especially Question-Based Selling, have a few ideas the reader may find helpful because of the way Tom states them. The ideas are not new compared to others out there however, he is attempting to take the methodology of question-based selling (something that has been around for many years) and put a new spin on it to help those who have not quite been able to grasp it yet.

My issue with Tom's book is that he still teaches some of the more traditional sales methodologies that no longer work simply because prospects have been aware of them for years. For example, Tom still teaches "the impending event close." The problem with Tom's material is that it's not different enough to truly help you set yourself apart from others in a world where we're all attempting to find ways to differentiate ourselves from our competition.

There are proven systems out there that also help you set yourself apart from your competition and have an impressive track record for success. I haven't found that to be true with Tom's material.

In most books, you will find a nugget that will be helpful to you. Tom's book may do that for you. And that nugget may certainly worth the money and time spent to find it. I didn't find that to be true for me personally.

Editorial Review:

Question Based Selling ( QBS®) is a commonsense approach to sales, based on the theory that "what" salespeople ask-and "how" they ask-is more important than anything they will ever say. This technique makes sense because in order to present solutions, you first must learn your customer's needs.

How do you uncover a prospect's needs? By asking questions. But not just any questions. You must ask the right questions at the right time. And this book provides a step-by-step, easy-to-follow program that does just that.

With this proven, hands-on guide, you will learn to:

--Penetrate more accounts
--Establish greater credibility
--Generate more return calls
--Prevent and handle objections
--Motivate different types of buyers
--Develop more internal champions
--Close more sales...faster
--And much, much more

Storyselling for Financial Advisors : How Top Producers Sell

Scott West, Mitch Anthony

Amazon Price: $19.80 List Price: $30.00 Usually ships in 24 hours By: Kaplan Business Amazon Marketplace: 67 new & used starting at $11.95

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Customer Reviews:
Total reviews: 29 Average rating: 4.5 of 5

An Advisor must read! 5 out of 5 stars.
1 of 1 people found this review helpful.

If you are considering a career in financial planning or are currently working in the financial services industry, this is a must read. Failure to read this book will insure you sound like everyone else and that will not understand your client.

Storyselling Works 5 out of 5 stars.
0 of 0 people found this review helpful.

This book is must reading for anyone who is in the business of selling anything!

This will make any financial advisor's career explode 5 out of 5 stars.
0 of 0 people found this review helpful.

I bought this book base on the recommendation of my mentor who is one of the best producer in the company (he's number 9 among 24,000 agents). I read through it and found that the financial advisors need to be more playful and more fun in order to connect with normal people. And normal people in this case are not middle-class or non-sophisticated investors. Some big-business owner or sophisticated investor want to be presented with something that is easy to understand. Plus, they also want to be entertained. This book will definitely worth your money and worth your time to read. It shouldn't be read only once. You should use it for reference if you feel "stuck" at the appointment or presentation. Also you should go back to it if you feel like your appointment or presentation that you've recently done was "dried" or "grim". This book will change all that. :)

Editorial Review:

Learn what makes a client trust you to be their financial advisor. 

Put the power of story telling into selling financial products. The authors explain the process of making these intuitive connections, then translate their findings into understandable and practical strategies that any financial professional can use. They present actual stories, including many by Warren Buffet, one of the greatest ""storysellers"" of all time. These actual stories can help financial pros tap into the ""gut reaction"" of different types of clients. the book also includes special topics on communicating to women, the 50+ market, and the affluent.

The Brand Gap: Expanded Edition

Marty Neumeier

Amazon Price: $14.95 List Price: $21.99 Usually ships in 24 hours By: Peachpit Press Amazon Marketplace: 61 new & used starting at $8.97

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Customer Reviews:
Total reviews: 19 Average rating: 4.5 of 5

Editorial Review:

THE BRAND GAP is the first book to present a unified theory of brand.  The second edition features a 220-term brand glossary and a premium softcover binding. Whereas most books on branding are weighted toward either a strategic or creative approach, this book shows how both ways of thinking can unite to produce a “charismatic brand”—a brand that customers feel is essential to their lives. In an entertaining two-hour read you’ll learn:

• a new definition of brand
• the five essential disciplines of brand-building
• how branding is changing the dynamics of competition
• the three most powerful questions to ask about any brand
• why collaboration is the key to brand-building
• how design determines a customer’s experience
• how to test brand concepts quickly and cheaply
• the importance of managing brands from the inside

The Brand Gap is an AIGA Design Press book published under Peachpit's New Riders imprint in partnership with AIGA.

FROM THE BACK COVER

Not since McLuhan’s THE MEDIUM IS THE MESSAGE has a book compressed so many ideas into so few pages. Using the visual language of the boardroom, Neumeier presents the first unified theory of branding—a set of five disciplines to help companies bridge the gap between brand strategy and customer experience. Those with a grasp of branding will be inspired by the new perspectives they find here, and those who would like to understand it better will suddenly “get it.” This deceptively simple book offers everyone in the company access to “the most powerful business tool since the spreadsheet.”

“The surprise book of the year!” —John Moore, Fast Company

“The first book on brand that seems fresh and relevant.” —Ric Grefe, executive director of AIGA, the professional association for design

“A pleasure to read.”—David A. Aaker, author of BRAND PORTFOLIO STRATEGY and BUILDING STRONG BRANDS

“Cuts to the heart of what brand is all about.” —Susan Rockrise, worldwide brand director, Intel

“Read this book before your competitors do!” —Tom Kelley, general manager, IDEO

FROM THE INSIDE FLAPS

“A pleasure to read. THE BRAND GAP consistently provides deep, practical insights in a light, visual way. Discover the power of imagery and the role of research in building a heavy-duty brand—without the heavy-duty reading.” —David Aaker, author of BRAND LEADERSHIP and BUILDING STRONG BRANDS

“Finally, a book that cuts to the heart of what brand is all about—connecting the rational and the emotional, the theoretical and the practical, the logical and the magical to create a sustainable competitive advantage.” —Susan Rockrise, Worldwide Brand Director, Intel

In THE BRAND GAP, Neumeier reminds us that the ultimate moment of truth for all brands is the customer experience. Customer perceptions trump our own perceptions.” —Kurt Kuehn, senior VP of worldwide marketing and sales, UPS

“This is not just another book on brand. This is the ONLY book you’ll need to read in business, engineering, and design school.” —Clement Mok, design entrepreneur

“A well-managed brand is the lifeblood of any successful company—and Neumeier shows us exactly how to do it. Read this book before your competitors do!” —Tom Kelley, general manager of IDEO, co-author of THE ART OF INNOVATION

 “THE BRAND GAP couldn’t be more timely. Just when we’re at our most skeptical about corporate motives, along comes a book that shows how to evaluate and develop a brand in a straightforward and honest manner.” —David Stuart, co-founder of The Partners, co-author of A SMILE IN THE MIND

“Must-reading for anyone who wants to understand how their business strategy will succeed or fail when put to the ultimate test: ‘Do customers perceive a difference that’s desirable?’” —Steve Harrington, director of strategy and operations, Hewlett-Packard

“The book slices like a hot knife through all the turgid, pseudo-academic nonsense that surrounds branding. It’s now on the course list for my graduate students, and new members of my team at Ogilvy get a copy with their training materials.” —Brian Collins, executive creative director, Ogilvy & Mather Worldwide

The Ultimate Sales Letter: Attract New Customers. Boost Your Sales (Ultimate Sales Letter)

Dan S. Kennedy

Amazon Price: $10.17 List Price: $14.95 Usually ships in 24 hours By: Adams Media Amazon Marketplace: 39 new & used starting at $8.98

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Customer Reviews:
Total reviews: 49 Average rating: 4.5 of 5

Not much detail 2 out of 5 stars.
3 of 3 people found this review helpful.

Dan Kennedy is a master of marketing and self-promotion.

This book functions to up-sell his other books and courses.

No problem there. That's the nature of his business,
which I admire.

This book isn't very long. It's printed on cheap paper.
It's a quick read.

Basically its a 20+ point outline of the elements of a
good salesletter. It won't teach you how to write copy
or how to think like a marketer - that is beyond the scope
of this book.

You could read this book and take a page or two of notes
and be done with it. In a way it's very concise and
fluff-free.

There are a lot of more-detailed copywriting books out there.
If you are writing for competitive markets you need a lot
more education than you will find in this book.

If you are writing for local business - say soliciting clients
for a pool-service, then this would be good - because few
people have ever read a salesletter about a pool service
and they'll be impressed that you cared enough to write one.

It's basic stuff. Not a bad reference if you already know
how to write copy and want something to carry in your laptop
case though.

Editorial Review:

A powerful sales letter is the ultimate marketing tool for all types of business owners, sales reps, and advertising professionals. However, most sales letters end up getting tossed in the junk mail pile. The Ultimate Sales Letter, 3rd Edition shows you how to write letters that get read, generate leads, and make money. Coverage includes:

The twelve best headline formulas

Strategies for building a customer base

Sales letters for Web sites and online use
This guide teaches you a step-by-step system for writing sales letters any business can use--designed by the most successful and highly paid professional direct-response copywriter in the country.

You Can't Teach a Kid to Ride a Bike at a Seminar : The Sandler Sales Institute's 7-Step System for Successful Selling

David H Sandler, David H. Sandler

List Price: $23.95 By: Bay Head Pub Amazon Marketplace: 16 new & used starting at $27.47

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Customer Reviews:
Total reviews: 51 Average rating: 4.5 of 5

Tongue Fu 5 out of 5 stars.
3 of 4 people found this review helpful.

If you want complicated - read something else. If you want to make selling easy and rewarding, read this book first.

Marshal arts teaches you to use your opponent's momentum. The Sandler Selling System and tactics are like Tongue Fu. His system gives the salesperson new leverage, which is in both the buyer and the seller's best interest.

I liked it when I first found it, because most sales programs tell you WHAT to do, but Sandler shows you tactically HOW to get it done.

This is the part most sales training misses.

As several reviewers and Sandler himself would have pointed out, reading the book is step 1. Selling requires skill and skills are built over time. These skills, while simple, require some effort to master because the best things Sandler teaches us are counter-intuitive. They are opposite of annoying traditional sales practices. So like any new habit it takes a sustained effort. Just like my new car with a keyless ignition. It took me about a month before I quit trying to put the key in.

Editorial Review:

A guide to the Sandler system of sales uses examples of successful and unsuccessful sales to illustrate Sandler's ideas on turning ordinary salespeople into crack sales reps who can control any situation. 15,000 first printing.

Website Optimization: Speed, Search Engine & Conversion Rate Secrets

Andrew King

Amazon Price: $26.39 List Price: $39.99 Usually ships in 24 hours By: O'Reilly Media, Inc. Amazon Marketplace: 49 new & used starting at $20.05

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Customer Reviews:
Total reviews: 9 Average rating: 5.0 of 5

Editorial Review:

Remember when an optimized website was one that merely didn't take all day to appear? Times have changed. Today, website optimization can spell the difference between enterprise success and failure, and it takes a lot more know-how to achieve success.

This book is a comprehensive guide to the tips, techniques, secrets, standards, and methods of website optimization. From increasing site traffic to maximizing leads, from revving up responsiveness to increasing navigability, from prospect retention to closing more sales, the world of 21st century website optimization is explored, exemplified and explained.

Website Optimization combines the disciplines of online marketing and site performance tuning to attain the competitive advantage necessary on today's Web. You'll learn how to improve your online marketing with effective paid and natural search engine visibility strategies, strengthened lead creation and conversion to sales methods, and gold-standard ad copywriting guidelines. Plus, your increased site speed, reduced download footprint, improved reliability, and improved navigability will work synergistically with those marketing methods to optimize your site's total effectiveness.

In this book for business and IT managers, author Andrew King, president of Website Optimization, LLC, has assembled experts in several key specialties to teach you:

Search engine optimization -- addressing best (and worst) practices to improve search engine visibility, including step-by-step keyword optimization guidelines, category and tag cloud creation, and guerilla PR techniques to boost inbound links and improve rankings Pay-per-click optimization -- including ad copywriting guidelines, setting profit-driven goals, calculating and optimizing bids, landing page optimization, and campaign management tips Optimizing conversion rates -- increasing leads with site landing page guidelines, such as benefit-oriented copy, credibility-based design, value hierarchies, and tips on creating unique selling propositions and slogans Web performance tuning -- optimizing ways to use (X)HTML, CSS, and Ajax to increase speed, reduce your download footprint, and increase reliability Advanced tuning -- including client-side techniques such as on-demand content, progressive enhancement, and inline images to save HTTP requests. Plus server-side tips include improving parallelism, using cache control, browser sniffing, HTTP compression, and URL rewriting to remap links and preserve traffic Web metrics -- illustrating the best metrics and tools to gather details about visitors and measure web conversion and success rates, and covering both search marketing metrics and web performance measures including Pathloss and waterfall graphs.

Website Optimization not only provides you with a strategy for success, it also offers specific techniques for you and your staff to follow. A profitable website needs to be well designed, current, highly responsive, and optimally persuasive if you're to attract prospects, convert them to buyers, and get them to come back for more. This book describes precisely what you need to accomplish to achieve all of those goals.