Marketing & Sales Books - Page 3

Marketing Management (13th Edition) (Marketing Management)

Philip Kotler, Kevin Keller

Amazon Price: $129.67 List Price: $173.33 Usually ships in 24 hours By: Prentice Hall Amazon Marketplace: 71 new & used starting at $98.00

Buy at Amazon.com

Browse similar items by category:
Subjects -> Business & Investing -> General
Subjects -> Business & Investing -> Management & Leadership -> Management
Subjects -> Business & Investing -> Marketing & Sales -> Marketing -> General

Customer Reviews:
Total reviews: 8 Average rating: 4.0 of 5

New Edition Marketing text book 3 out of 5 stars.
0 of 1 people found this review helpful.

I purchased this book because it was required text book for my MBA class. It was well written and have many useful information there. The case studies are very informative.

Best Prices on Textbooks!!! 5 out of 5 stars.
0 of 0 people found this review helpful.

Best prices on textbooks!!! Will defintely buy all my textbooks on Amazon!!! Received when promised!

good but not great 4 out of 5 stars.
0 of 0 people found this review helpful.

This book tries to cram too much into each chapter, often breezing over incredibly deep topics in a way that is only confusing.

For instance, one chapter on data analysis mentions linear regression but doesn't speak at all to what it is. If I had not taking a Quant course recently I would have been completely lost.

This seems to happen the most frequently at the ends of chapters. It seems as if they cover all the main points and then Kotler et. al try to cram all their other little notes and tidbits into overly dense paragraphs just before concluding.

Also if you're a student who has to take the accompanying tests created by Prentiss Hall, expect the questions to come literally word for word from the test, rather than asking concept questions. I felt like I was back in gradeschool.

On the plus side, the book constantly gives breakout examples of the topic being discussed as applied in real life to actual businesses. Where many texts would continually reference the same handful of examples, the companies featured in this book vary widely in size, industry, and other features, giving a good, broad look at marketing as a whole, not just in the US but globally.

Editorial Review:

Kotler/Keller is the gold standard in the marketing management discipline because it continues to reflect the latest changes in marketing theory and practice.

Topics covered include brand equity, customer value analysis, database marketing, e-commerce, value networks, hybrid channels, supply chain management, segmentation, targeting, positioning, and integrated marketing communications.

For marketing professionals who place special emphasis to creativity and imagination in marketing management.

Stumbling on Happiness

Daniel Gilbert

Amazon Price: $10.17 List Price: $14.95 Usually ships in 24 hours By: Vintage Amazon Marketplace: 188 new & used starting at $2.48

Buy at Amazon.com

Browse similar items by category:
Subjects -> Business & Investing -> General
Subjects -> Business & Investing -> Marketing & Sales
Subjects -> Entertainment -> Humor -> Business

Customer Reviews:
Total reviews: 217 Average rating: 4.0 of 5

Editorial Review:

Do you know what makes you happy? Daniel Gilbert would bet that you think you do, but you are most likely wrong. In his witty and engaging new book, Harvard professor Gilbert reveals his take on how our minds work, and how the limitations of our imaginations may be getting in the way of our ability to know what happiness is. Sound quirky and interesting? It is! But just to be sure, we asked bestselling author (and master of the quirky and interesting) Malcolm Gladwell to read Stumbling on Happiness, and give us his take. Check out his review below. --Daphne Durham

---

Guest Reviewer: Malcolm Gladwell

Malcolm Gladwell is the author of bestselling books Blink and The Tipping Point, and is a staff writer for The New Yorker.

Several years ago, on a flight from New York to California, I had the good fortune to sit next to a psychologist named Dan Gilbert. He had a shiny bald head, an irrepressible good humor, and we talked (or, more accurately, he talked) from at least the Hudson to the Rockies--and I was completely charmed. He had the wonderful quality many academics have--which is that he was interested in the kinds of questions that all of us care about but never have the time or opportunity to explore. He had also had a quality that is rare among academics. He had the ability to translate his work for people who were outside his world.

Now Gilbert has written a book about his psychological research. It is called Stumbling on Happiness, and reading it reminded me of that plane ride long ago. It is a delight to read. Gilbert is charming and funny and has a rare gift for making very complicated ideas come alive.

Stumbling on Happiness is a book about a very simple but powerful idea. What distinguishes us as human beings from other animals is our ability to predict the future--or rather, our interest in predicting the future. We spend a great deal of our waking life imagining what it would be like to be this way or that way, or to do this or that, or taste or buy or experience some state or feeling or thing. We do that for good reasons: it is what allows us to shape our life. And it is by trying to exert some control over our futures that we attempt to be happy. But by any objective measure, we are really bad at that predictive function. We're terrible at knowing how we will feel a day or a month or year from now, and even worse at knowing what will and will not bring us that cherished happiness. Gilbert sets out to figure what that's so: why we are so terrible at something that would seem to be so extraordinarily important?

In making his case, Gilbert walks us through a series of fascinating--and in some ways troubling--facts about the way our minds work. In particular, Gilbert is interested in delineating the shortcomings of imagination. We're far too accepting of the conclusions of our imaginations. Our imaginations aren't particularly imaginative. Our imaginations are really bad at telling us how we will think when the future finally comes. And our personal experiences aren't nearly as good at correcting these errors as we might think.

I suppose that I really should go on at this point, and talk in more detail about what Gilbert means by that--and how his argument unfolds. But I feel like that might ruin the experience of reading Stumbling on Happiness. This is a psychological detective story about one of the great mysteries of our lives. If you have even the slightest curiosity about the human condition, you ought to read it. Trust me. --Malcolm Gladwell

---

Purple Cow: Transform Your Business by Being Remarkable

Seth Godin

Amazon Price: $14.25 List Price: $20.95 Usually ships in 24 hours By: Portfolio Hardcover Amazon Marketplace: 92 new & used starting at $5.34

Buy at Amazon.com

Browse similar items by category:
Subjects -> Business & Investing -> General
Subjects -> Business & Investing -> Marketing & Sales -> Marketing -> General
Subjects -> Business & Investing -> Marketing & Sales -> Marketing -> Product Management

Customer Reviews:
Total reviews: 182 Average rating: 4.0 of 5

Editorial Review:

You're either a Purple Cow or you're not. You're either remarkable or invisible. Make your choice.

What do Starbucks and JetBlue and KrispyKreme and Apple and DutchBoy and Kensington and Zespri and Hard Candy have that you don't? How do they continue to confound critics and achieve spectacular growth, leaving behind former tried-and true brands to gasp their last?

Face it, the checklist of tired 'P's marketers have used for decades to get their product noticed -Pricing, Promotion, Publicity, to name a few-aren't working anymore. There's an exceptionally important 'P' that has to be added to the list. It's Purple Cow.

Cows, after you've seen one, or two, or ten, are boring. A Purple Cow, though...now that would be something. Purple Cow describes something phenomenal, something counterintuitive and exciting and flat out unbelievable. Every day, consumers come face to face with a lot of boring stuff-a lot of brown cows-but you can bet they won't forget a Purple Cow. And it's not a marketing function that you can slap on to your product or service. Purple Cow is inherent. It's built right in, or it's not there. Period.

In Purple Cow, Seth Godin urges you to put a Purple Cow into everything you build, and everything you do, to create something truly noticeable. It's a manifesto for marketers who want to help create products that are worth marketing in the first place.

The Ultimate Sales Machine: Turbocharge Your Business with Relentless Focus on 12 Key Strategies

Chet Holmes

Amazon Price: $10.20 List Price: $15.00 By: Portfolio Trade Amazon Marketplace: 38 new & used starting at $8.70

Buy at Amazon.com

Browse similar items by category:
Subjects -> Business & Investing -> General
Subjects -> Business & Investing -> Marketing & Sales -> Sales & Selling -> General
Subjects -> Business & Investing -> Marketing & Sales -> Sales & Selling -> Management

Customer Reviews:
Total reviews: 66 Average rating: 4.5 of 5

Excellent Resource!! 5 out of 5 stars.
0 of 0 people found this review helpful.

This is an excellent resource for any organization. Chet Holmes lays out the steps for any sales force to become successful.

Good Stuff! 5 out of 5 stars.
0 of 0 people found this review helpful.

Haven't finished reading this yet, but Chet Holmes really offers some great insights into creating sales and what it takes to be a sales person. I like the layout - the 12 strategies makes it easy to understand. It's definitely worth the time.

A MUST READ The Ultimate Sales Machine 5 out of 5 stars.
0 of 0 people found this review helpful.

Chet Holmes has put together a GREAT presentation on how to Turbocharge any business. Although I'm heading into my "autumn years", I've recharged my selling activities. Pity this book wasn't available years ago, not that I wasn't an achiever then but could have been a super star. Highly recommend this book to anyone who wants to "lead the pack" and be a trend setter in the business world.

Editorial Review:

Chet Holmes helps his clients blow away both the competition and their own expectations. And his advice starts with one simple concept: focus! Instead of trying to master four thousand strategies to improve your business, zero in on the few essential skill areas that make the big difference.

The Ultimate Sales Machine shows you how to tune up and soup up virtually every part of your business by spending just an hour per week on each impact area you want to improve—sales, marketing, management, and more.

Your First Year in Network Marketing: Overcome Your Fears, Experience Success, and Achieve Your Dreams!

Mark Yarnell, Rene Reid Yarnell

Amazon Price: $10.85 List Price: $15.95 Usually ships in 24 hours By: Prima Publishing Amazon Marketplace: 78 new & used starting at $4.99

Buy at Amazon.com

Browse similar items by category:
Subjects -> Business & Investing -> Job Hunting & Careers
Subjects -> Business & Investing -> General
Subjects -> Business & Investing -> Management & Leadership

Customer Reviews:
Total reviews: 93 Average rating: 4.5 of 5

Editorial Review:

To listen to its proponents, network (or multilevel) marketing is the greatest thing since sliced bread: top performers earn $1 million a month, reside in alluring places like Aspen and Kauai, and still find quality time to happily raise children and lovingly cement spousal relationships. Contending that those who fail to make it that far are ill prepared for the initial challenges they face, Mark Yarnell and Rene Reid Yarnell--married network marketers who are among the industry's leaders, as well as members of a University of Illinois faculty that teaches the only college-certified course on the subject in the U.S.--have written Your First Year in Network Marketing: Overcome Your Fears, Experience Success, and Achieve Your Dreams! to convey both advice and inspiration to newcomers. Peppered with personal anecdotes that bring their recommendations to life, the two offer logical strategies for overcoming rookie obstacles and kick starting a career. Individual chapters explore issues such as battling rejection, avoiding depression, handling prospects, supervising recruits, and managing time. Each concludes with a comprehensive summary, but save it for later reference and don't skip the preceding narrative, or you risk missing the book's considerable motivational component. --Howard Rothman

ProBlogger: Secrets Blogging Your Way to a Six-Figure Income

Darren Rowse, Chris Garrett

Amazon Price: $16.49 List Price: $24.99 Usually ships in 24 hours By: Wiley Amazon Marketplace: 40 new & used starting at $12.87

Buy at Amazon.com

Browse similar items by category:
Subjects -> Computers & Internet -> Business & Culture -> Web Marketing
Subjects -> Computers & Internet -> Business & Culture -> Blogging & Blogs
Subjects -> Computers & Internet -> Home Computing -> Internet

Customer Reviews:
Total reviews: 32 Average rating: 4.5 of 5

Editorial Review:

Blogging has become a popular and fascinating pastime for many, but more and more bloggers are finding it can also be an excellent source of direct or indirect income. Although the barriers to starting a blog are low, without expert guidance it is easy to get frustrated when success doesn’t match expectations. Written by the creator of the world’s #1 resource for making money with blogs, ProBlogger takes the reader from absolute beginner to earning money from or as a result of blogging. Through step by step practical lessons the reader will choose a blog topic, analyze the market, set up a blog, promote it and earn revenue.

Unlike other books that are big on potential and theory, ProBlogger provides results based on the authors own experience of what really works through practical, tried and tested advice. Inside readers will learn:

• How Bloggers Make Money
• Direct Income Earning vs. Indirect Income Earning methods
• Why Niches are Important
• Using 20 critical blogging tools
• 20 Ingredients for a successful blog post
• Optimizing advertising
• Which advertising platforms work best
• Expert analysis of Technocrat’s Top Blogs – why they work

and so much more.

Hug Your Customers: The Proven Way to Personalize Sales and Achieve Astounding Results

Jack Mitchell

Amazon Price: $13.57 List Price: $19.95 Usually ships in 24 hours By: Hyperion Amazon Marketplace: 88 new & used starting at $4.35

Buy at Amazon.com

Browse similar items by category:
Subjects -> Business & Investing -> General
Subjects -> Business & Investing -> Industries & Professions -> Customer Service
Subjects -> Business & Investing -> Marketing & Sales -> Advertising

Customer Reviews:
Total reviews: 33 Average rating: 4.5 of 5

Editorial Review:

A master of customer service reveals his secrets for developing long-lasting business relationships and customer loyalty. "We shower our customers with attention. There's no doubt in my mind that our philosophy can be applied to selling just about anything -- from aircraft engines to beanbags." (Jack Mitchell) The only way to stay in business is with customers, and Jack Mitchell knows how to attract them, and how to keep them.

He has a deceptively simple but winning relationship approach to customer service -- that a relationship is at the heart of every transaction. Jack's business philosophy is based on "hugs" -- personal touches that impress and satisfy the customer, such as: -- Remembering the name of your customer's dog
-- Calling a customer to make sure he's satisfied after a purchase
-- Having a "kids' corner" with TV, books, and treats
-- Knowing your customers golf handicap
-- Introducing customers to business contacts
-- Letting your customer use your office to make a personal phone call This is a proven theory -- hugging works! Mitchells/Richards achieves among the highest margins in its industry, as well as amazing customer loyalty. Complete with anecdotes that exemplify outstanding customer service, Hug Your Customers shows how any business can adapt this hugging philosophy to attract great staff, lower marketing costs, and maintain higher gross margins and long-term revenues. At a time when customer service has become the difference between success and failure, Hug Your Customers shows how Jack's one-of-a-kind philosophy brings the results you're looking for.

Long Tail, The, Revised and Updated Edition: Why the Future of Business is Selling Less of More

Chris Anderson

Amazon Price: $10.85 List Price: $15.95 Usually ships in 24 hours By: Hyperion Amazon Marketplace: 39 new & used starting at $5.99

Buy at Amazon.com

Browse similar items by category:
Subjects -> Biographies & Memoirs -> General
Subjects -> Business & Investing -> Economics -> Economic Conditions
Subjects -> Business & Investing -> General

Customer Reviews:
Total reviews: 6 Average rating: 4.0 of 5

The Internet does change everything 5 out of 5 stars.
3 of 4 people found this review helpful.

This is an important book for anyone who wants to understand internet commerce or innovation in services. In addition, "The Long Tail" must be a part of the vocabulary of anyone who wants to talk intelligenly about modern business practices.

The new emphasis on marketing in the new release is a valuable addition to the original.

A current article in HBR attacks the Long Tail on empirical grounds. However, Anderson's response on his website is compelling.

The one quibble with this book is that it is superfluous -- the original essay/article combined with the website covers the issues more fully. However, that said, this book will be more valuable than 90% of the volumes that you have in your business book collection.

Editorial Review:

The New York Times bestseller that introduced the business world to a future that's already here--now in paperback with a new chapter about Long Tail Marketing and a new epilogue.

Winner of the Gerald Loeb Award for Best Business Book of the Year

In the most important business book since The Tipping Point, Chris Anderson shows how the future of commerce and culture isn't in hits, the high-volume head of a traditional demand curve, but in what used to be regarded as misses--the endlessly long tail of that same curve.

"It belongs on the shelf between The Tipping Point and Freakonomics."
--Reed Hastings, CEO, Netflix

"Anderson's insights . . . continue to influence Google's strategic thinking in a profound way."

--Eric Schmidt, CEO, Google

"Anyone who cares about media . . . must read this book."

--Rob Glaser, CEO, RealNetworks

Buyology: Truth and Lies About Why We Buy

Martin Lindstrom

Amazon Price: $16.47 List Price: $24.95 Not yet published By: Doubleday Business Amazon Marketplace: 1 new & used starting at $15.99

Buy at Amazon.com

Browse similar items by category:
Subjects -> Business & Investing -> General
Subjects -> Business & Investing -> Marketing & Sales -> Advertising
Subjects -> Business & Investing -> Marketing & Sales -> Consumer Behavior

Editorial Review:

How much do we know about why we buy? What truly influences our decisions in today’s message-cluttered world? An eye-grabbing advertisement, a catchy slogan, an infectious jingle? Or do our buying decisions take place below the surface, so deep within our subconscious minds, we’re barely aware of them?

In BUYOLOGY, Lindstrom presents the astonishing findings from his groundbreaking, three-year, seven-million-dollar neuromarketing study, a cutting-edge experiment that peered inside the brains of 2,000 volunteers from all around the world as they encountered various ads, logos, commercials, brands, and products. His startling results shatter much of what we have long believed about what seduces our interest and drives us to buy. Among the questions he explores:

Does sex actually sell? To what extent do people in skimpy clothing and suggestive poses persuade us to buy products?
Despite government bans, does subliminal advertising still surround us – from bars to highway billboards to supermarket shelves?
Can “Cool” brands, like iPods, trigger our mating instincts?
Can other senses – smell, touch, and sound - be so powerful as to physically arouse us when we see a product?
Do companies copy from the world of religion and create rituals – like drinking a Corona with a lime – to capture our hard-earned dollars?

Filled with entertaining inside stories about how we respond to such well-known brands as Marlboro, Nokia, Calvin Klein, Ford, and American Idol, BUYOLOGY is a fascinating and shocking journey into the mind of today’s consumer that will captivate anyone who’s been seduced – or turned off – by marketers’ relentless attempts to win our loyalty, our money, and our minds. Includes a foreword by Paco Underhill.

Crowdsourcing: Why the Power of the Crowd Is Driving the Future of Business

Jeff Howe

Amazon Price: $17.79 List Price: $26.95 Usually ships in 24 hours By: Crown Business Amazon Marketplace: 41 new & used starting at $13.25

Buy at Amazon.com

Browse similar items by category:
Subjects -> Business & Investing -> Economics -> Theory
Subjects -> Business & Investing -> General
Subjects -> Business & Investing -> Management & Leadership -> Systems & Planning

Customer Reviews:
Total reviews: 4 Average rating: 5.0 of 5

Editorial Review:

“The amount of knowledge and talent dispersed among the human race has always outstripped our capacity to harness it. Crowdsourcing ­corrects that—but in doing so, it also unleashes the forces of creative destruction.”
—From Crowdsourcing

First identified by journalist Jeff Howe in a June 2006 Wired article, “crowdsourcing” describes the process by which the power of the many can be leveraged to accomplish feats that were once the province of the specialized few. Howe reveals that the crowd is more than wise—it’s talented, creative, and stunningly productive. Crowdsourcing activates the transformative power of today’s technology, liberating the latent potential within us all. It’s a perfect meritocracy, where age, gender, race, education, and job history no longer matter; the quality of work is all that counts; and every field is open to people of every imaginable background. If you can perform the service, design the product, or solve the problem, you’ve got the job.

But crowdsourcing has also triggered a dramatic shift in the way work is organized, talent is employed, research is conducted, and products are made and marketed. As the crowd comes to supplant traditional forms of labor, pain and disruption are inevitable.

Jeff Howe delves into both the positive and negative consequences of this intriguing phenomenon. Through extensive reporting from the front lines of this revolution, he employs a brilliant array of stories to look at the economic, cultural, business, and political implications of crowdsourcing. How were a bunch of part-time dabblers in finance able to help an investment company consistently beat the market? Why does Procter & Gamble repeatedly call on enthusiastic amateurs to solve scientific and technical challenges? How can companies as diverse as iStockphoto and Threadless employ just a handful of people, yet generate millions of dollars in revenue every year? The answers lie within these pages.

The blueprint for crowdsourcing originated from a handful of computer programmers who showed that a community of like-minded peers could create better products than a corporate behemoth like Microsoft. Jeff Howe tracks the amazing migration of this new model of production, showing the potential of the Internet to create human networks that can divvy up and make quick work of otherwise overwhelming tasks. One of the most intriguing ideas of Crowdsourcing is that the knowledge to solve intractable problems—a cure for cancer, for instance—may already exist within the warp and weave of this infinite and, as yet, largely untapped resource. But first, Howe proposes, we need to banish preconceived notions of how such problems are solved.

The very concept of crowdsourcing stands at odds with centuries of practice. Yet, for the digital natives soon to enter the workforce, the technologies and principles behind crowdsourcing are perfectly intuitive. This generation collaborates, shares, remixes, and creates with a fluency and ease the rest of us can hardly understand. Crowdsourcing, just now starting to emerge, will in a short time simply be the way things are done.