Marketing & Sales Books - Page 4

Purple Cow: Transform Your Business by Being Remarkable

Seth Godin

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Customer Reviews:
Total reviews: 181 Average rating: 4.0 of 5

Editorial Review:

You're either a Purple Cow or you're not. You're either remarkable or invisible. Make your choice.

What do Starbucks and JetBlue and KrispyKreme and Apple and DutchBoy and Kensington and Zespri and Hard Candy have that you don't? How do they continue to confound critics and achieve spectacular growth, leaving behind former tried-and true brands to gasp their last?

Face it, the checklist of tired 'P's marketers have used for decades to get their product noticed -Pricing, Promotion, Publicity, to name a few-aren't working anymore. There's an exceptionally important 'P' that has to be added to the list. It's Purple Cow.

Cows, after you've seen one, or two, or ten, are boring. A Purple Cow, though...now that would be something. Purple Cow describes something phenomenal, something counterintuitive and exciting and flat out unbelievable. Every day, consumers come face to face with a lot of boring stuff-a lot of brown cows-but you can bet they won't forget a Purple Cow. And it's not a marketing function that you can slap on to your product or service. Purple Cow is inherent. It's built right in, or it's not there. Period.

In Purple Cow, Seth Godin urges you to put a Purple Cow into everything you build, and everything you do, to create something truly noticeable. It's a manifesto for marketers who want to help create products that are worth marketing in the first place.

Crossing the Chasm

Geoffrey A. Moore

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Customer Reviews:
Total reviews: 94 Average rating: 4.0 of 5

How companies "grow up" 5 out of 5 stars.
2 of 2 people found this review helpful.

Having already read the sequel, Inside the Tornado, I wondered whether this book had essentially been summarized in that one. While the basic premise of the technology adoption lifecycle is common to both books, this book, as the name implies, gives much more focus and detail to the stage of "crossing the chasm". This translates to the time between the first few big sales (from innovators) and the point where there are steady (and growing) sales (from pragmatists). This is a particularly troubling time for most companies because what worked on those first few will FAIL on the next customers, because they are more risk-averse. This book does a fantastic job of not only explaining what needs to be done, but WHY as well.

Editorial Review:

Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for bringing cutting-edge products to progressively larger markets. This edition provides new insights into the realities of high-tech marketing, with special emphasis on the Internet. It's essential reading for anyone with a stake in the world's most exciting marketplace.

The Greatest Salesman in the World

Og Mandino

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Customer Reviews:
Total reviews: 162 Average rating: 4.5 of 5

This is a Awesome Book! 5 out of 5 stars.
0 of 0 people found this review helpful.

This is a Awesome Book and I was looking for something exactly like it to read. The book is in excellent condition, and it gave me many of the answers that I was looking for in personal development.

The Greatest Salesman 5 out of 5 stars.
0 of 0 people found this review helpful.

the book was received as promised and in the condition it was stated to be in.

Life Changing Book 5 out of 5 stars.
0 of 0 people found this review helpful.

If you read through the book and follow the path of the ten scrolls your life will become so much better. While the scrolls outline a very basic foundation from which to build success, it is the basics that so many of us seem to neglect. I know, I've been neglecting them a long time.

Reading this book gives me a reassurance in my own personal beliefs on how one should be and act in this world. They may be the 10 scrolls to help you become the greatest salesman in the world but if you take them to heart and make them a part of you no matter what you do...you may become the greatest person in the world.

I highly recommend this book to anyone who is feeling a little confused about how their life is going and wondering if what they are doing is right or not. If you are finding you are getting angry too fast or frustrated too easily and basically just lashing out for no reason, read just the ten scrolls and take them to heart. Reflect on how if you followed what they are saying would this make your life that much better. I know it is working for me, perhaps it can for you too. FIVE STAR READ!

Editorial Review:

What you are today is not important... for in this  runaway bestseller you will learn how to change  your life by applying the secrets you are about to  discover in the ancient scrolls.

Marketing Management (13th Edition) (Marketing Management)

Philip Kotler, Kevin Keller

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Customer Reviews:
Total reviews: 8 Average rating: 4.0 of 5

New Edition Marketing text book 3 out of 5 stars.
0 of 1 people found this review helpful.

I purchased this book because it was required text book for my MBA class. It was well written and have many useful information there. The case studies are very informative.

Best Prices on Textbooks!!! 5 out of 5 stars.
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Best prices on textbooks!!! Will defintely buy all my textbooks on Amazon!!! Received when promised!

good but not great 4 out of 5 stars.
0 of 0 people found this review helpful.

This book tries to cram too much into each chapter, often breezing over incredibly deep topics in a way that is only confusing.

For instance, one chapter on data analysis mentions linear regression but doesn't speak at all to what it is. If I had not taking a Quant course recently I would have been completely lost.

This seems to happen the most frequently at the ends of chapters. It seems as if they cover all the main points and then Kotler et. al try to cram all their other little notes and tidbits into overly dense paragraphs just before concluding.

Also if you're a student who has to take the accompanying tests created by Prentiss Hall, expect the questions to come literally word for word from the test, rather than asking concept questions. I felt like I was back in gradeschool.

On the plus side, the book constantly gives breakout examples of the topic being discussed as applied in real life to actual businesses. Where many texts would continually reference the same handful of examples, the companies featured in this book vary widely in size, industry, and other features, giving a good, broad look at marketing as a whole, not just in the US but globally.

Editorial Review:

Kotler/Keller is the gold standard in the marketing management discipline because it continues to reflect the latest changes in marketing theory and practice.

Topics covered include brand equity, customer value analysis, database marketing, e-commerce, value networks, hybrid channels, supply chain management, segmentation, targeting, positioning, and integrated marketing communications.

For marketing professionals who place special emphasis to creativity and imagination in marketing management.

Crowdsourcing: Why the Power of the Crowd Is Driving the Future of Business

Jeff Howe

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Customer Reviews:
Total reviews: 4 Average rating: 5.0 of 5

Editorial Review:

“The amount of knowledge and talent dispersed among the human race has always outstripped our capacity to harness it. Crowdsourcing ­corrects that—but in doing so, it also unleashes the forces of creative destruction.”
—From Crowdsourcing

First identified by journalist Jeff Howe in a June 2006 Wired article, “crowdsourcing” describes the process by which the power of the many can be leveraged to accomplish feats that were once the province of the specialized few. Howe reveals that the crowd is more than wise—it’s talented, creative, and stunningly productive. Crowdsourcing activates the transformative power of today’s technology, liberating the latent potential within us all. It’s a perfect meritocracy, where age, gender, race, education, and job history no longer matter; the quality of work is all that counts; and every field is open to people of every imaginable background. If you can perform the service, design the product, or solve the problem, you’ve got the job.

But crowdsourcing has also triggered a dramatic shift in the way work is organized, talent is employed, research is conducted, and products are made and marketed. As the crowd comes to supplant traditional forms of labor, pain and disruption are inevitable.

Jeff Howe delves into both the positive and negative consequences of this intriguing phenomenon. Through extensive reporting from the front lines of this revolution, he employs a brilliant array of stories to look at the economic, cultural, business, and political implications of crowdsourcing. How were a bunch of part-time dabblers in finance able to help an investment company consistently beat the market? Why does Procter & Gamble repeatedly call on enthusiastic amateurs to solve scientific and technical challenges? How can companies as diverse as iStockphoto and Threadless employ just a handful of people, yet generate millions of dollars in revenue every year? The answers lie within these pages.

The blueprint for crowdsourcing originated from a handful of computer programmers who showed that a community of like-minded peers could create better products than a corporate behemoth like Microsoft. Jeff Howe tracks the amazing migration of this new model of production, showing the potential of the Internet to create human networks that can divvy up and make quick work of otherwise overwhelming tasks. One of the most intriguing ideas of Crowdsourcing is that the knowledge to solve intractable problems—a cure for cancer, for instance—may already exist within the warp and weave of this infinite and, as yet, largely untapped resource. But first, Howe proposes, we need to banish preconceived notions of how such problems are solved.

The very concept of crowdsourcing stands at odds with centuries of practice. Yet, for the digital natives soon to enter the workforce, the technologies and principles behind crowdsourcing are perfectly intuitive. This generation collaborates, shares, remixes, and creates with a fluency and ease the rest of us can hardly understand. Crowdsourcing, just now starting to emerge, will in a short time simply be the way things are done.

Hug Your Customers: The Proven Way to Personalize Sales and Achieve Astounding Results

Jack Mitchell

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Customer Reviews:
Total reviews: 33 Average rating: 4.5 of 5

Editorial Review:

A master of customer service reveals his secrets for developing long-lasting business relationships and customer loyalty. "We shower our customers with attention. There's no doubt in my mind that our philosophy can be applied to selling just about anything -- from aircraft engines to beanbags." (Jack Mitchell) The only way to stay in business is with customers, and Jack Mitchell knows how to attract them, and how to keep them.

He has a deceptively simple but winning relationship approach to customer service -- that a relationship is at the heart of every transaction. Jack's business philosophy is based on "hugs" -- personal touches that impress and satisfy the customer, such as: -- Remembering the name of your customer's dog
-- Calling a customer to make sure he's satisfied after a purchase
-- Having a "kids' corner" with TV, books, and treats
-- Knowing your customers golf handicap
-- Introducing customers to business contacts
-- Letting your customer use your office to make a personal phone call This is a proven theory -- hugging works! Mitchells/Richards achieves among the highest margins in its industry, as well as amazing customer loyalty. Complete with anecdotes that exemplify outstanding customer service, Hug Your Customers shows how any business can adapt this hugging philosophy to attract great staff, lower marketing costs, and maintain higher gross margins and long-term revenues. At a time when customer service has become the difference between success and failure, Hug Your Customers shows how Jack's one-of-a-kind philosophy brings the results you're looking for.

Search Engine Optimization For Dummies, Second Edition (For Dummies (Computer/Tech))

Peter Kent

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Customer Reviews:
Total reviews: 108 Average rating: 4.5 of 5

Editorial Review:

You have a cool Web site, and a really great product, service, or cause you want people to know about. But visitors aren’t beating down your cyber-door. What happened? The answer, most likely, is that you haven’t made your site irresistible to search engines.

Search engines have a great deal of control over the volume of traffic a Web site gets, because they put your site in front of people searching for your product or service. If you know the secrets of wooing the search engines, you can

• Gain greater visibility for your site
• Advance your position in the rankings
• Avoid techniques that cause search engines to bump your site to the end of the list
• Make pay-per-click advertising pay off

In addition to the familiar ones like Google and Yahoo!, there are dozens of other search engines out there. Search Engine Optimization For Dummies, 2^nd Edition shows you how to create a site that will pop to the top like a cork whenever people search for related products or services. It will help you

• Become familiar with search engines and search directories and find out which keywords work
• Build your site with techniques that search engines like and avoid the ones they don’t
• Register your site with the top search systems and get it listed in directories
• Find out why links are important and see how to get other sites to link to yours
• Work with Google AdWords and Yahoo! Search, and explore the best and most economical ways to use pay-per-click advertising
• Discover the common mistakes that make Web sites invisible to search engines

There’s even a companion Web site with all the links in the book neatly (and conveniently) arranged so you don’t have to type them, plus a bonus chapter to help you power up your skills. Search Engine Optimization For Dummies, 2^nd Edition has been updated with the latest information on search engines plus plenty of tips and tricks to help your site get the attention it deserves!

Richistan (Library Edition): A Journey Through the American Wealth Boom and the Lives of the New Rich

Robert Frank

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Customer Reviews:
Total reviews: 66 Average rating: 4.0 of 5

Superficial! 3 out of 5 stars.
2 of 3 people found this review helpful.

Wall Street Journal reporter Robert Frank has written a useful book on the new rich. He points to the huge gap between the rich and the rest of us. The richest 1% in the USA have 33% of the country's wealth, more than the poorest 90% and the incomes of the richest 10% are growing by more than 10% a year. Yet median incomes for US households have fallen for five years running and median families make $3000 a year less than they did in 2000.

How do the rich do this? The global pension, insurance and mutual funds have $46 trillion, wealth produced by the 95% who work. The CEOs, bankers and hedge-fund owners - the money managers - steal from this global river of cash.

Governments help the rich to rob us. Bush's tax cuts gave 80% of the tax savings to the richest 10%, 20% to the richest 0.1%.

The result? Our savings, housing and pension funds vanish, so David Blunkett tells us that we have to work till we drop. Education, health and industry vanish too.

But the rich get richer. In 2005, Hurricane Wilma wrecked Fort Lauderdale a month after Hurricane Katrina wrecked New Orleans - yet the town still held the 46th International Boat Show and shifted its funds from the newly homeless have-nots to the have-yachts.

When Google founders Sergey Brin and Larry Page bought themselves a Boeing 767 wide-body airliner, Page said that it would let them "take large numbers of people to places such as Africa. I think that can only be good for the world."

Frank shares this folly. He ends by writing, "If we accept that the rich aren't the cause of the current inequities, but merely the lucky beneficiaries, we can also hope that they will use their wealth to help target society's deepest problems."

He then refers to Andrew Carnegie's 100-year-old dream of `reconciliation between rich and poor, a reign of harmony'. Why hasn't this happened? Maybe it's because we think that `the rich aren't the cause of the current inequities', because we still hope that `they will use their wealth to help target society's deepest problems'.

Editorial Review:

Full of captivating profiles and expert insights into the lives and lifestyles of the nouveau riche, "Richistan" looks behind the glitz to find the real story behind new money and its impact on the richest nation in the world. Unabridged. 7 CDs.

Your First Year in Network Marketing: Overcome Your Fears, Experience Success, and Achieve Your Dreams!

Mark Yarnell, Rene Reid Yarnell

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Total reviews: 93 Average rating: 4.5 of 5

Editorial Review:

How to Keep the Dream Alive!
Network marketing is one of the fastest-growing career opportunities in the United States. Millions of people just like you have abandoned dead-end jobs for the chance to achieve the dream of growing their own businesses. What many of them find, however, is that the first year in network marketing is often the most challenging—and, for some, the most discouraging.
Here, Mark Yarnell and Rene Reid Yarnell, two of the industry's most respected and successful professionals, offer you strategies on how to overcome those first-year obstacles and position yourself for lifelong success. The Yarnells provide you with a wealth of savvy advice on everything you need to know to succeed in network marketing, such as proven systems for recruiting, training, growing and supporting your downline, and much more.
In an easy, step-by-step approach, you will learn how to:
·Deal with rejection
·Recruit and train
·Avoid overmanaging your downline
·Remain focused
·Stay enthusiastic
·Avoid unrealistic expectations
·Conduct those in-home meetings
·Ease out of another profession
You owe it to yourself to read this inspiring book!
"This will be the Bible of Network Marketing."
— Doug Wead, former special assistant to the president, the Bush Administration

The Mindbody Prescription: Healing the Body, Healing the Pain

John E. Sarno

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Customer Reviews:
Total reviews: 123 Average rating: 4.5 of 5

Editorial Review:

Dr. John Sarno caused quite a ruckus back in 1990 when he suggested that back pain is all in the head. In his bestselling book, Healing Back Pain: The Mind-Body Connection, he claimed that backaches, slipped discs, headaches, and other chronic pains are due to suppressed anger, and that once the cause of the anger is addressed, the pain will vanish. Relieved Amazon.com readers call this book "liberating" and say "it sounds too good to be true, but it is true." Sarno has returned with The Mindbody Prescription, in which he explains how emotions including guilt, anxiety, depression, and low self-esteem can stimulate the brain to manufacture physical symptoms including fibromyalgia, repetitive strain injuries, migraine headaches, hay fever, colitis, ulcers, and even acne. If these psychosomatic problems all sound a little Freudian, what with the repression of emotions in the unconscious, it's because Sarno unapologetically borrows from Freud for the basis of his theory and cites childhood trauma as a major source of emotional problems. He also says that his program is a "talking cure" of sorts, since patients must be convinced their pain is rooted in their emotions before healing can begin. The book reads a bit like psychology text, with Sarno quoting from psychoanalytic theorists including Heinz Kohut and Graeme Taylor and the DSM-IV (Diagnostic and Statistical Manual of Mental Disorders, Fourth Edition). Sarno walks through the neurophysiology of mindbody disorders, lists the symptoms of dozens of disorders that he believes are emotion-based, and offers a basic program for overcoming psychosomatic pain and illness. His recovery plan includes meditation and sometimes psychotherapy, including behavior modification, and stopping any medication or physical therapy. While Sarno's ideas seem radical, they were commonly implemented earlier in the 20th century, when psychoanalysis was at its peak of popularity, and they promise to become more accepted in our current era of alternative medical therapies and anger management. --Erica Jorgensen