Marketing & Sales Books - Page 5

Tuned In: Uncover the Extraordinary Opportunities That Lead to Business Breakthroughs

Craig Stull, Phil Myers, David Meerman Scott

Amazon Price: $16.77 List Price: $27.95 Usually ships in 24 hours By: Wiley Amazon Marketplace: 54 new & used starting at $12.40

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Customer Reviews:
Total reviews: 20 Average rating: 5.0 of 5

3 stars for the content, 5 stars for the examples; 3.5 stars altogether 3 out of 5 stars.
11 of 12 people found this review helpful.

Remove the examples from the book, and you have for the most part a collection of already known high level concepts without much depth. Granted, marketing does not have to be complicated and it should not be, but creating innovative products requires more than concepts. For example, the first step in the authors' Tuned-in "process" is "Find unresolved problems". OK, good point, but I knew that and you probably did know that too! How do I do it? The authors's advice: "ask the customers"! But I knew that too. Tell me more. "Ask your non-customers". Wow,I would never have thought of that. Tell me more. "Go to trade shows" say the authors. I knew that too. Tell me more. "Ask open questions", "Keep an open mind", etc. say the authors. At the end of this chapter and of most chapters, I fell frustrated of not learning approaches or tips I have not heard about before and of not learning more how to do it.

At the end of Chapter 4, I was going to drop the book, but the examples kept me going. There are at least 50 examples of Tuned-in companies from Disneyland to the Maganavox remote control that locates itself to the ubiquitous iPod. These examples are interesting by themselves. They are spread through the book to illustrate each step and to validate the entire tuned-in "process".

I keep putting process in between quotes because what the authors present is not really a process. It is more a framework. In addition, it seems that not one of the examples was actually the result of applying the authors' framework under their guidance. So the whole edifice is an after-the-fact analysis of successful innovations that serves to justify the author's framework. I would have liked to see at least one example of a product that the authors actually helped develop.

The book itself is an example of the framework the authors propose, and in particular of "Step 5: Articulate Powerful Ideas". This chapter develops the idea of establishing "memorable concepts that speak to the problems the customers have". The authors here eat their own dog food, and it is clear that they spent time thinking about how they should name that book and what memorable concepts they should articulate it in. "Tuned-in" is a sgood and simple concept that is repeated over and over throughout the book so that it sticks in your mind. There is an other one that is used over and over; it is "resonators" to designate successful products that resonate with customers.

In summary, the value of this book is probably in this Chapter 5. At least it is for me. We typically underestimate that the least number of words a concept can be described in, the more powerful it is. "Tuned in" is a useful concept to keep in mind to designate that idea that we need to be "tuned in" to the market and the customer. But you will need many other books and workshops to know how to do it. But, that's what the authors' core business is: delivering seminars! No doubt that they will have demand.

Editorial Review:

If you market a product, service, or idea in any business, industry or organization, you must read Tuned In: Uncover the Extraordinary Opportunities That Lead to Business Breakthroughs, a guide to understanding and meeting the needs of consumers, whether or not they make those needs clear. An easy-to-follow six-step process developed over the past 15 years can help you address unsolved problems, recognize buyer personas, quantify impact and create breakthrough experiences. Stop wasting time by guessing what your market needs and start understanding consumer desire.

Selling the Invisible: A Field Guide to Modern Marketing

Harry Beckwith

Amazon Price: $15.61 List Price: $22.95 By: Business Plus Amazon Marketplace: 188 new & used starting at $0.82

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Customer Reviews:
Total reviews: 141 Average rating: 4.5 of 5

Editorial Review:

The transformation from a manufacturing-based economy to one that's all about service has been well documented. Today it's estimated that nearly 75 percent of Americans work in the service sector. Instead of producing tangibles--automobiles, clothes, and tools--more and more of us are in the business of providing intangibles--health care, entertainment, tourism, legal services, and so on. However, according to Harry Beckwith, most of these intangibles are still being marketed like products were 20 years ago.

In Selling the Invisible, Beckwith argues that what consumers are primarily interested in today are not features, but relationships. Even companies who think that they sell only tangible products should rethink their approach to product development and marketing and sales. For example, when a customer buys a Saturn automobile, what they're really buying is not the car, but the way that Saturn does business. Beckwith provides an excellent forum for thinking differently about the nature of services and how they can be effectively marketed. If you're at all involved in marketing or sales, then Selling the Invisible is definitely worth a look.

Search Engine Optimization: Your visual blueprintfor effective Internet marketing (Visual Blueprint)

Kristopher B. Jones

Amazon Price: $19.79 List Price: $29.99 Usually ships in 24 hours By: Visual Amazon Marketplace: 36 new & used starting at $16.08

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Customer Reviews:
Total reviews: 19 Average rating: 4.5 of 5

Excellent Book 5 out of 5 stars.
1 of 1 people found this review helpful.

I have finished the book already and refer it to it as needed. The way it is written is excellent. At the beginning of each chapter is a high-level summary of each topic. Then each topic has it's own 2-3 pages with screen captures of what & how to do the task.
Highly recommended book!

SEO it's an art 5 out of 5 stars.
1 of 1 people found this review helpful.

When I got this book I didn't think that it would be full of many things. I thought I would use it only to brush up on my skills. Believe it or not this book is whamp packed with little hints and tricks that you might find useful.

If you have done some SEO techniques before then most of the major topics in this book will be of no use to you. Saying that though, there are some little gems of tips and tricks inside that makes this book worth while.

If you are starting out with SEO I would recommend this book to anyone, If have dived into the realm of SEO then this book will show you some hints and tips you might not have seen before

Editorial Review:

Welcome to the only guidebook series that takes a visual approach to professional-level computer topics. Open the book and youll discover step-by-step screen shots that demonstrate over 140 key search engine optimization techniques, including analyzing your competition, researching and analyzing keywords, developing your link building skills, and setting up blogs and communities. Succinct explanations will walk you through using Google Analytics, networking with Facebook and MySpace, setting up pay-per-click campaigns, and much more.

Book Yourself Solid: The Fastest, Easiest, and Most Reliable System for Getting More Clients Than You Can Handle Even if You Hate Marketing and Selling

Michael Port

Amazon Price: $11.53 List Price: $16.95 Usually ships in 24 hours By: Wiley Amazon Marketplace: 37 new & used starting at $9.51

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Customer Reviews:
Total reviews: 114 Average rating: 4.5 of 5

Wish I'd had this book ten years ago 5 out of 5 stars.
1 of 1 people found this review helpful.

I have been in business for over ten years now, and I just came across this book recently, on my friend's blog Leadership Turn and in the Internet Business Mastery Academy. It sounded like I didn't need it, because I am already booked WAY solid in my small landscaping business.

But I went to Michael's site and downloaded a free chapter from him, and loved what I read so much that I knew I'd benefit from the book.

First of all, even though I have been in business for a long time, I didn't have a good business mind when I began, so I have made a lot of mistakes. This book is wonderful, because it is helping me fill in the blanks of my business and have the confidence to make choices about who I want for a client, what work I wish to do for the client, and what makes me special - the reasons that clients select me over my competitors (or should!).

This is a thorough overview, with really helpful exercises in each chapter which forced me to make real progress already in my business. Port shows concrete ways of getting your mind in the right place so that you can succeed in business. As someone who has had the total wrong mindset in the past, I can tell you that every bit of progress I have made on my mindset has showed in increased profits and happiness.

Not only does Michael focus on attitude and how to think about yourself and your business, he offers concrete suggestions for improving your image and how people perceive you, for creating products and engaging in experiences which will help you present yourself as a leader in your field, and step-by-step instructions for how to really ramp up your business success.

Since I have been in business for many years, I am not doing every exercise, but the ones I have chosen to do have been enormously helpful. I'd recommend this book to those who are either in the beginning years of their business, or who, like me, started their business with no real vision or plan and need some help getting it on track. Make sure you commit to doing the exercises and taking it slowly - it is really worth it.

Don't miss Beyond Booked Solid once you have finished with this one.

Editorial Review:

Book Yourself Solid-now in paperback-is a complete instructional guide for startingn and growing a successful service business. It gives you simple, yet effective techniques for creating relentless demand and endless leads. It includes more than 200 proven marketing strategies for attracting new clients, earning more referrals, and building profitable, long-lasting professional relationships. If you want to take your service business to the next level, start here and Book Yourself Solid.

Ultimate Guide to Google AdWords (Ultimate Guide to Google Adwords)

Perry Marshall, Bryan Todd

Amazon Price: $16.47 List Price: $24.95 Usually ships in 24 hours By: Entrepreneur Press Amazon Marketplace: 40 new & used starting at $13.89

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Customer Reviews:
Total reviews: 80 Average rating: 4.5 of 5

Packed with Information 5 out of 5 stars.
1 of 1 people found this review helpful.

Loved the book. It is packed with useful information. If you are considering using AdWords, you owe it to yourself to get this book.

Must Get to Master Adwords 5 out of 5 stars.
1 of 1 people found this review helpful.

This book is good whether your brand new to Adwords and internet marketing or have been in the game a while. You'll pick up best practices and sound marketing advice in this easy to read, easy to implement guidebook. My advice: don't get on Adwords until you've read this book!

Editorial Review:

Never before in the history of advertising has it been possible to spend five bucks, write a couple of ads and get instant access to more than 100 million people in 10 minutes. But that's exactly what Google AdWords does. It's an awesome concept-but you can lose a bundle if you don't know how it works.

Learn how to:

• Build an AdWords campaign from scratch
• Identify keywords that entice people to click on your ads
• Get the lowest bid prices on your keywords
• Defeat click fraud and other scams
• Use search engine optimization techniques
• Turn clicks into customers

Plus get FREE e-mail updates on Google's ever-changing system.

Advanced Web Metrics with Google Analytics

Brian Clifton

Amazon Price: $26.39 List Price: $39.99 Usually ships in 24 hours By: Sybex Amazon Marketplace: 41 new & used starting at $21.38

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Customer Reviews:
Total reviews: 14 Average rating: 5.0 of 5

How to find the needle in the haystack 4 out of 5 stars.
2 of 3 people found this review helpful.

This is the long overdue "how to" guide for Google Analytics. You can get started tracking your web traffic without this book, to be sure. But, this book goes beyond the help section provided on the Google Analytics site. If you're trying to understand the web traffic on your site, try using Google Analytics. It's easy and free. This book will help you along. While the title describes the book as Advanced, it's not really that technical. Even the most technical sections are pretty easy to get through.

Editorial Review:

Are you getting the most out of your website? Google insider and web metrics expert Brian Clifton reveals the information you need to get a true picture of your site's impact and stay competitive using Google Analytics (GA) and the latest web metrics methodologies. Which marketing campaigns work best? How do you quantify their success? What indicators should you track? Packed with techniques and insider secrets not documented elsewhere, this book has the expert guidance you need to enhance your brand and increase your site's ROI.

Marketing Management (12th Edition) (Marketing Management)

Philip Kotler, Kevin Lane Keller

List Price: $166.67 By: Prentice Hall Amazon Marketplace: 170 new & used starting at $34.25

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Customer Reviews:
Total reviews: 30 Average rating: 4.0 of 5

Tons of theoretical information 3 out of 5 stars.
2 of 2 people found this review helpful.

Although this is the primary used textbook for MBA students in marketing classes, it lacks one major substance- practical implications. Kotler and Keller are absolutely awesome in introducing almost all theories applied to marketing (except they lack to focus on international marketing), but this text is not "applied" marketing. Therefore my only problem with this about 700-page textbook is it's missing crucial steps required to achieve mentioned goals.

this book sucks 1 out of 5 stars.
1 of 2 people found this review helpful.

this book has been published and republished with the only chnages being the chapters reversed and new examples. the index in the back however has not been updated so it references incorrect pages. several acronyms used are not explained. terrible book.

Exciting and revolutionary book for students and managers alike 5 out of 5 stars.
0 of 0 people found this review helpful.

Like other works of Philip Kotler, this is a ground-breaking collection of information for marketers to generate ideas and to uncover opportunities. In this book, Philip Kotler and Kevin Keller pay great emphasis to customer relationship management, the Internet and information technology revolution, brand management and global marketing. It has more than 1,000 cases, which make it very practical for teachers, students and practicing managers [Nwankama W Nwankama].

The Complete Tightwad Gazette

Amy Dacyczyn

Amazon Price: $15.61 List Price: $22.95 Usually ships in 24 hours By: Villard Amazon Marketplace: 43 new & used starting at $12.15

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Customer Reviews:
Total reviews: 216 Average rating: 4.5 of 5

Editorial Review:

Though tightwad seems like a derogatory term, author Amy Dacyczyn wants to assure you that it's okay to be a penny-pincher. This self-styled "Frugal Zealot" wrote and published The Tightwad Gazette for over six years to spread the frugal gospel. Each issue contained tips from her personal experience and from her many readers. The wealth of information contained in all these issues has been compiled into one volume for the first time. You'll find literally thousands of ideas for saving money, from the simple or practical to the difficult or bizarre. On the simple, practical side, Dacyczyn advises would-be tightwads to keep track of price trends at several stores in a "price book" and to buy in bulk when prices are low. Other, stranger offerings include tips for turning margarine-tub lids into playing-card holders, old credit cards into guitar picks, and six-pack rings into a hammock or volleyball net. More helpful are inexpensive recipes for making homemade versions of pricey, well-known products and ingenious ways to fix broken or damaged items. The book's disorganization encourages browsing, but the detailed index will point you to the exact page for specific items. Dacyczyn's occasional "thriftier than thou" tone is balanced by the friendly support for frugality that infuses every page. She even reminds her readers that it's okay to "sweat the small stuff"--because this small stuff is the essence of frugality. --C.B. Delaney

Click Here to Order: Stories of the World's Most Successful Internet Marketing Entrepreneurs

Joel Comm

Amazon Price: $12.21 List Price: $17.95 Usually ships in 24 hours By: Morgan James Publishing Amazon Marketplace: 26 new & used starting at $10.72

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Customer Reviews:
Total reviews: 22 Average rating: 5.0 of 5

Best read in a long time! 5 out of 5 stars.
2 of 2 people found this review helpful.

I dont get much time to read these days but this was a must for me as it spoke of many people I had read about for two to three years and even bought products from. I took it with me on a recent business trip to Spain (where I am writing this from) and read it cover to cover in two days.

Having bought and implemented Joel's higher priced products with great success in the past, this book at the price he is charging is a no brainer...read it!

What I got out of it personally was a lot more than the actual "guts" itself (which was actually highly motivational and incredibly interesting). What it did for me was to put a background and history to all the people I had been receiving emails from for the past few years.

It made them seem more real, trustworthy, likeable and made me feel more at ease about buying any of their future products. I have been in many areas of sales from multilevel to timeshare to real estate plus a few more and I have developed a rather thick skin and skeptical attitude.

This book took all that away and has motivated me even more to "keep on keeping on"! Nice one Joel!

Nick Stubbs
All Things Photography

Editorial Review:

While the general public is familiar with the larger Internet companies such as Yahoo!, Google, eBay and Amazon, very few are aware that small business is thriving online like never before, especially in the realm of information products. Click Here creates an entertaining and instructive narrative that provides an in-depth look at the unintentionally underground movement known as Infoproduct marketing, and the people who have profited and succeeded in the industry.

AdWords For Dummies (For Dummies (Computer/Tech))

Howie Jacobson

Amazon Price: $16.49 List Price: $24.99 Usually ships in 24 hours By: For Dummies Amazon Marketplace: 33 new & used starting at $13.38

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Customer Reviews:
Total reviews: 47 Average rating: 5.0 of 5

An Excellent Introduction to Adwords 5 out of 5 stars.
2 of 2 people found this review helpful.

I've recently begun an Adwords project and found that this was very helpful in getting me started. It also provides many ideas and resources for future improvements of my usage.

Editorial Review:

• AdWords lets every business-from eBay PowerSellers to Fortune 500 companies-create targeted, cost-efficient advertising campaigns on the Web, and accounts for the bulk of Google's $6 billion in annual revenues
• This all-new guide helps advertisers get a handle on AdWords complexities and nuances, adopt AdWords best practices, and turn clicks into ka-ching!
• Topics covered include conducting quick and cheap market research, crafting a message that cuts through the clutter, choosing AdWords settings, bidding on keywords, setting a maximum daily spend, improving the Web page that an ad points to, testing strategies, tracking results, and using Web analytics tools
• Includes an exclusive offer from Google-AdWords credits equivalent to the price of the book-plus a companion Web site with up-to-the-minute AdWords tips and tricks, narrated video walkthroughs, and free trials of the author's software