Marketing & Sales Books - Page 6

No B.S. Marketing to the Affluent: The No Holds Barred, Kick Butt, Take No Prisoners Guide to Getting Really Rich

Dan S. Kennedy

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Total reviews: 17 Average rating: 5.0 of 5

Editorial Review:

FREE-Audio CD INSIDE PLUS Voucher for FREE Webinars, Tele-Seminar and Newsletters

“Follow the money!”

Here it is: no warm 'n fuzzies-just hard-core strategies from real world trenches…for successfully repositioning your business, products, services and yourself to attract customers or clients for whom price is NOT a determining factor in their purchasing. The TRUTH is it takes no more work to attract customers/clients from the explosively growing Mass-Affluent, Affluent and Ultra-Affluent populations eager to pay premium prices in return for exceptional expertise, service and experiences. This is the fastest and surest path to prosper in tough times (selling to those least affected by recession) and to get rich in good times!

• Understand the explosive growth of the affluent customer population-where there is LESS competition and much MORE profit
• Practical Strategies Revealed: Lamborghini, Disney, the famous J. Peterman catalogs, Wal-Mart, Starbucks, $2,995 lobsters, Cold Stone Creamery, gourmet pizza, fashion-designer golf bags, and over 50 other fascinating and diverse true-life examples
• E-FACTORS: 10 surprising Emotional Buy Triggers the affluent find irresistible
• MILLION-DOLLAR MARKETING SYSTEM: Step-by-step blueprint comparable to those developed for six-figure clients, ready for do-it-yourself use
• THE MAGIC LANGUAGE OF “MEMBERSHIP”: applied to any business for the affluent…from pizza shops and medical practices to retail stores and pet hotels

Click: What Millions of People Are Doing Online and Why it Matters

Bill Tancer

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Total reviews: 15 Average rating: 4.0 of 5

Editorial Review:

What time of year do teenage girls search for prom dresses online? How does the quick adoption of technology affect business success (and how is that related to corn farmers in Iowa)? How do time and money affect the gender of visitors to online dating sites? And how is the Internet itself affecting the way we experience the world? In Click, Bill Tancer takes us behind the scenes into the massive database of online intelligence to reveal the naked truth about how we use the Web, navigate to sites, and search for information--and what all of that says about who we are.

As online directories replace the yellow pages, search engines replace traditional research, and news sites replace newsprint, we are in an age in which we've come to rely tremendously on the Internet--leaving behind a trail of information about ourselves as a culture and the direction in which we are headed. With surprising and practical insight, Tancer demonstrates how the Internet is changing the way we absorb information and how understanding that change can be used to our advantage in business and in life. Click analyzes the new generation of consumerism in a way no other book has before, showing how we use the Internet, and how those trends provide a wealth of market research nearly as vast as the Internet itself. Understanding how we change is integral to our success. After all, we are what we click.

The Mary Kay Way: Timeless Principles from America's Greatest Woman Entrepreneur

Mary Kay Ash

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Total reviews: 12 Average rating: 5.0 of 5

Amazing Woman! 5 out of 5 stars.
0 of 0 people found this review helpful.

This is an amazing book written by an equally amazing woman. Every business and human being can learn from this book. These are the necessary principles for businesses to encompass today.

great book on Leadership 5 out of 5 stars.
0 of 0 people found this review helpful.

What a great book! I can see why Mary Kay is still going strong after 45 years. What a wise, far beyond her time, women she was. It was an awesome read and many leadership principals. Every company should read.

Godly woman 5 out of 5 stars.
0 of 0 people found this review helpful.

I loved this book. I was a Mary Kay consultant and she literally changed my life. She puts God First, Family Second and Career Third. This is a wonderful book and would encourage anyone to purchase this!

Editorial Review:

The Mary Kay Way: Timeless Principles from America's Greatest Woman Entrepreneur is back in print and updated to reflect developments in today’s business environment for the modern entrepreneur. You will find inspiration and real, proven success principles that represents the forty-five year old success story of Mary Kay Ash, founder Mary Kay, Inc., the cosmetics company that provides women with unlimited opportunities for success. A foreword by Mary Kay’s grandson, also a company executive, introduces her timeless guide to entrepreneurial success.

Supply Chain Management (3rd Edition)

Sunil Chopra, Peter Meindl

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Total reviews: 2 Average rating: 4.5 of 5

A Brilliant Analysis of Three "Key" Interrelationships 5 out of 5 stars.
7 of 10 people found this review helpful.

As Sunil Chopra and Peter Meindl explain in their Preface, the purpose of their book is to help those who read it to "develop an understanding of the following key areas and their interrelationships: the strategic role of a supply chain, the key strategic drivers of supply chain performance, and [the] analytical methodologies for supply chain analysis." I think their material will be of greatest interest and value to executives who are now centrally involved in management of larger organizations' supply chains. However, I think their book will also be of substantial benefit to others who are directly or indirectly involved as strategic allies in those supply chains, those who can also help to ensure effective management of them.

Chopra and Meindl carefully organize their material as follows:

Part I: Building a Strategic Framework to Analyze Supply Chains
Part II: Designing the Supply Chain Network
Part III: Planning Demand and Supply in a Supply Chain
Part IV: Planning and Managing Inventories in a Supply Chain
Part V: Designing and Planning Transportation Networks
Part VI: Managing Cross-Functional Drivers in a Supply Chain

I was especially interested in the final part because one of the greatest challenges when establishing and then sustaining an effective supply chain is to take into full account the need to get all participants in proper alignment, especially when cross-functional resources to achieve to achieve mutually-beneficial results. In Part VI, Chopra and Meindl respond to questions such as these:

1. What is the role of sourcing?
2. How to achieve design collaboration?
3. What are the most important "drivers" of pricing and revenue management?
4. What is IT's role?
5. What does effective risk management require?
6. What are the major barriers to effective coordination?
7. How to build strategic partnerships and trust between and among stakeholders?

Many readers (I among them) will also appreciate the provision of a "Summary of Learning Objectives" and "Discussion Questions" at the conclusion of each of the 17 chapters. Credit Chopra and Meindl with fully achieving their objectives when they set out to write this book: To help their readers to understand the strategic role of a supply chain, the key strategic drivers of supply chain performance, and the analytic methodologies for supply chain analysis.

Bravo!

Editorial Review:

This book brings together the strategic role of the supply chain, key strategic drivers of supply chain performance, and the underlying tools and techniques for supply chain analysis. Students are able to articulate the strategic importance of supply chain thinking and support their ideas with evidence that can be built using models.

Marketing Research & SPSS 13.0 Student CD Pkg. (5th Edition)

Alvin C. Burns, Ronald F. Bush

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Editorial Review:

Marketing Research is the global leader in marketing research because it demonstrates how to use statistical tools in an intuitive manner. This book addresses and provides information on the new industry certification program. Each copy of the fifth edition includes a SPSS 13.0 CD and annotated screen captures are thoroughly integrated within the text.

Covert Persuasion: Psychological Tactics and Tricks to Win the Game

Kevin Hogan, James Speakman

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Total reviews: 58 Average rating: 4.0 of 5

Editorial Review:

Praise for Covert Persuasion:

"This book is a treasure trove of ideas you can use to turn a 'no' into a 'yes' almost instantly-in any sales situation."
-Brian Tracy, speaker and author of Create Your Own Future and Change Your Thinking, Change Your Life

"Hogan is the master of persuasion. I urge you to persuade yourself to buy this book and everything he's ever written and recorded. It will help you understand yourself, understand others, and succeed. This information is bankable."
-Jeffrey Gitomer, author of The Sales Bible, Little Red Book of Selling, and Little Red Book of Sales Answers

"There's more wisdom in this book than in 500 pages on the same subject. Whether you need to persuade your lover, your spouse, your boss, your clients, your friends, or yourself, this powerhouse collection of mind tricks and secrets will give you the upper hand. In today's competitive world, this is the persuasion wizard's manual you need to control circumstances and get what you want."
-Dr. Joe Vitale, author of Life's Missing Instruction Manual and The Attractor Factor

"When you read Hogan's writing, it feels like you're getting sage advice from a master. Would you like other people to decide on their own (or so they think) to go along with your every whim? Then this is the book you've been looking for."
-David Garfinkel, author of Advertising Headlines That Make You Rich

"There is more practical information on the dynamics of selling and communication in these pages than you could ever acquire in a lifetime on your own through trial and error. Take advantage of the authors' wisdom and read this book!"
-Todd D. Bramson, Certified Financial Planner and author of Real Life Financial Planning

Framework for Marketing Management, A (4th Edition)

Philip Kotler, Kevin Keller

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Total reviews: 6 Average rating: 4.0 of 5

A Framework for Marketing Management, Second Edition 2 out of 5 stars.
1 of 15 people found this review helpful.

I ordered this book over 1 month ago - I have NOT received it yet. I am wondering what happened.

Great! 5 out of 5 stars.
0 of 7 people found this review helpful.

As always, College Books Direct delivered quickly, with no problems. Keep up the good work! You will continue to have my business.
-J

Editorial Review:

Framework for Marketing Management is a concise adaptation of the gold standard marketing management textbook for professors who want authoritative coverage of current marketing management practice and theory, but the want the flexibility to add outside cases, simulations, or projects.

Development of marketing strategies, market demand and environments, creating customer value, analysis of consumer markets, market segmentation, brand loyalty, the Product Life Cycle, managing mass communication, and marketing management in the global economy.

This text is for companies, groups, and individuals who want to adapt their marketing strategies and management to the marketplace of the twenty-first century.

Marketing

Charles W. Lamb, Joseph F. Hair, Carl McDaniel

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Editorial Review:

With a fresh, streamlined design, MARKETING, 9e "Takes You There"--helping students achieve complete marketing success--by delivering the best the market has to offer: cutting-edge coverage, powerful learning tools, captivating examples, and innovative applications that ensure students not only understand marketing concepts, but also know how to effectively apply them to real-world practice. Packed with choices, the book offers unequaled flexibility and exceptional tools to meet a variety learning and styles. An online megaresource, CengageNOW creates personalized study plans that enable students to identify weak spots and effectively master materials. Shot specifically for this textbook, an all-new video package features fascinating success stories from vibrant companies. There are also myriad resources to liven the classroom experience. And with the Integrated Learning System, all content and supplements are organized by learning objective. With its solid reputation, engaging writing style, and success in a range of teaching environments, this thorough, midlevel marketing text has broad-based appeal among instructors and students alike--helping both reach their ultimate marketing destination.

Advertising and Promotion: An Integrated Marketing Communications Perspective

George E. Belch

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Total reviews: 6 Average rating: 4.5 of 5

Editorial Review:

Advertising and Promotion: An Integrated Marketing Communications Perspective, 6/e, by Belch and Belch, is the number one text in the Advertising market. As the field of advertising and promotion continues to dramatically change since the dominant days of high-powered Madison Avenue agencies, marketers must look beyond traditional media in order to achieve success. In order to best communicate with consumers, advertisers must utilize a myriad of tools (advertising, public relations, direct marketing, interactive/Internet marketing, sales promotion, and personal selling); Belch/Belch is the first book to reflect the shift from the conventional methods of advertising to the more widely recognized approach of implementing an integrated marketing communications strategy. The text underscores the importance of recognizing that a firm must use all promotional tools available to convey a unified message to the consumer. The integrated marketing communications perspective, (the theme of the text), catapults the reader into the business practices of the 21st century.

Principles of Marketing (Principles of Marketing)

Philip Kotler, Gary Armstrong

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Total reviews: 6 Average rating: 4.0 of 5

Very Helpful !! 4 out of 5 stars.
13 of 18 people found this review helpful.

Highly recommended for those who are new to Marketing.
There are so many examples which help to understand the theories much more easier.

Editorial Review:

The 11^th edition of this popular text continues to build on four major marketing themes: building and managing profitable customer relationships, building and managing strong brands to create brand equity, harnessing new marketing technologies in the digital age, and marketing in a socially responsible way around the globe. Thoroughly updated and streamlined, Principles of Marketing tells the stories that reveal the drama of modern marketing, reflecting the major trends and forces that are impacting this dynamic and ever-changing field. Topics include: the marketing environment, managing information, consumer & business buyer behavior, segmentation, targeting, and positioning, branding strategies, distribution channels, advertising and sales promotion, direct marketing, and the global marketplace. An excellent tool for anyone in marketing and sales, whether self- or corporate- employed.