Marketing Books - Page 4

Social Media Marketing: An Hour a Day

Dave Evans

Amazon Price: $19.79 List Price: $29.99 Usually ships in 24 hours By: Sybex Amazon Marketplace: 39 new & used starting at $16.27

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Customer Reviews:
Total reviews: 3 Average rating: 5.0 of 5

Tap into the power of the Social Web through connected networks and consumer-oriented media by writing and implementing a plan! 5 out of 5 stars.
4 of 5 people found this review helpful.

I loved this book. Over the past year or so I have read quite a number of tomes regarding social media and social media marketing, but none until this one have been written in a planner or workbook format. This one is well written, well organized, and full of content. It has 14 chapters split into the following four parts or sections:

I. The Foundation of Social Media
II. Month 1: Prepare for Social Marketing
III. Month 2: Social Media Channels
IV. Month 3: Complete Your Plan

Two books similar to this one on how to put together a business plan are: "16 Weeks to Your Dream Business" (ISBN: 9780071588362, and "Self Employment: From Dream to Reality" (ISBN: 1563709228). And a book similar to this one on how to put together a fundraising plan is: "The Fundraising Planner" (ISBN: 0787944351). The instant book being reviewed touches on the marketing issues of social media, and then devises a systematic approach to putting together a social media marketing plan customized to your small business.

Each of the 14 chapters ended with a summary section. I found it very easy to cruise through this book by first reading the summary sections and then tackling the rest of the book after having a pretty good idea of what was being covered.

After reading this book you will have devised a social media marketing plan that addresses (1) platform, (2) content, and (3) interaction. You will have decided whether to use Technorati, MySpace, Socialvibe, Flickr, Facebook, Friendster, Linkedin, and/or YouTube. Technorati is the tunnel through which to learn more about the blog or blogs you will create.

So if you want to tap into the power of the Social Web through connected networks and consumer-oriented media, then I recommend this book as one of the tomes you seek out and read in order to build your company's social media marketing plan. 5 stars!

PS. Take a look at the Search Inside feature at Amazon for this book. There you can access the book's Table of Contents and see exactly what is covered.

Editorial Review:

If the idea of starting a social media marketing campaign overwhelms you, the author of Social Media Marketing: An Hour a Day will introduce you to the basics, demonstrate how to manage details and describe how you can track results.  Case studies, step-by-step guides, checklists, quizzes and hands-on tutorials will help you execute a social media marketing campaign in just one hour a day.  In addition, learn how to integrate social media metrics with traditional media measurements and how to leverage blogs, RSS feeds, podcasts, and user-generated content sharing sites like YouTube.

eBay 101: Selling on eBay For Part-time or Full-time Income, Beginner to PowerSeller in 90 Days

Steve Weber

Amazon Price: $17.05 List Price: $18.95 Usually ships in 24 hours By: Weber Books Amazon Marketplace: 15 new & used starting at $17.05

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Customer Reviews:
Total reviews: 11 Average rating: 5.0 of 5

ebay 101-buy it! 5 out of 5 stars.
5 of 5 people found this review helpful.

This is one of the first books out with the newer format on ebay. Easy reading, easy to understand. I recomend it.

Best reference for selling on eBay 5 out of 5 stars.
4 of 4 people found this review helpful.

This book not only is a great introduction to eBay, it's the best reference book to selling on eBay I've seen because of the extensive glossary, index and guide to those odd acronymns. It's also a realistic guide to selling -- no rose-colored classes. There are not too many illustrations in here but the ones there are a big help. This book is a keeper, I'm going to keep it within arm's reach. From the books I've seen, this one is the most up-to-date also.

More Than Just 101 4 out of 5 stars.
3 of 3 people found this review helpful.

I started selling at eBay in 1995 when there were just 1200 items for sale and only two categories. And I thought I knew everything. Ha! Steve Weber's book has everything. And as a past teacher trainer at Ohio State University and other institutions I can say that Steve wrote this book in the perfect style--large type, space between words and lines, and easy-to-read pictures of eBay screens.

My only advice to the reader is to realize that selling at eBay gets harder and harder as the years pass. Steve makes eBay selling sound like a sure bet. Believe me, it isn't. Of course, he is so much more successful at it than I ever was. Hmmm-I think I'll go back and read the book again and take notes.--Sam Yulish, author of "Where Have All the Hippies Gone?" and many publications for teachers.

Why We Buy: The Science Of Shopping

Paco Underhill

Amazon Price: $10.20 List Price: $15.00 Usually ships in 24 hours By: Simon & Schuster Amazon Marketplace: 166 new & used starting at $2.70

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Customer Reviews:
Total reviews: 148 Average rating: 3.5 of 5

Editorial Review:

Is there a method to our madness when it comes to shopping? Hailed by the San Francisco Chronicle as "a Sherlock Holmes for retailers," author and research company CEO Paco Underhill answers with a definitive "yes" in this witty, eye-opening report on our ever-evolving consumer culture. Why We Buy is based on hard data gleaned from thousands of hours of field research -- in shopping malls, department stores, and supermarkets across America. With his team of sleuths tracking our every move, from sweater displays at the mall to the beverage cooler at the drugstore, Paco Underhill lays bare the struggle among merchants, marketers, and increasingly knowledgeable consumers for control.

In his quest to discover what makes the contemporary consumer tick, Underhill explains the shopping phenomena that often go unnoticed by retailers and shoppers alike, including:

• How a well-placed shopping basket can turn a small purchase into a significant sale

• What the "butt-brush factor" is and how it can make sales plummet

• How working women have altered the way supermarkets are designed

• How the "boomerang effect" makes product placement ever more challenging

• What kinds of signage and packaging turn browsers into buyers

For those in retailing and marketing, Why We Buy is a remarkably fresh guide, offering creative and insightful tips on how to adapt to the changing customer. For the general public, Why We Buy is a funny and sometimes disconcerting look at our favorite pastime.

How to Use the Internet to Advertise, Promote and Market Your Business or Website with Little or No Money

Bruce C. Brown

Amazon Price: $16.47 List Price: $24.95 Usually ships in 24 hours By: Atlantic Publishing Company Amazon Marketplace: 39 new & used starting at $14.85

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Customer Reviews:
Total reviews: 20 Average rating: 5.0 of 5

Editorial Review:

Interested in promoting your business and/or Web site, but don t have the big budget for traditional advertising? This new book will show you how to build, promote, and make money off of your Web site or brick and mortar store using the Internet, with minimal costs. Let us arm you with the knowledge you need to make your business a success! Learn how to generate more traffic for your site or store with hundreds of Internet marketing methods, including many free and low-cost promotions. This new book presents a comprehensive, hands-on, step-by-step guide for increasing Web site traffic and traditional store traffic by using hundreds of proven tips, tools, and techniques. Learn how to target more customers to your business and optimize your Web site from a marketing perspective. You will learn to target your campaign, use keywords, generate free advertising, search-engine strategies, learn the inside secrets of e-mail marketing, how to build Web communities, co-branding, auto-responders, Google advertising, banner advertising, eBay storefronts, Web-design information, search-engine registration, directories, and real-world examples of what strategies are succeeding and what strategies are failing. **Award-Winning Finalist in the Business Category of the National Indie Excellence 2007 Book Awards **Bronze Winner in the Computer/ Internet Category of the 2007 Independent Publisher Book Awards

Selling the Invisible: A Field Guide to Modern Marketing

Harry Beckwith

Amazon Price: $15.61 List Price: $22.95 Usually ships in 24 hours By: Business Plus Amazon Marketplace: 221 new & used starting at $0.06

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Customer Reviews:
Total reviews: 143 Average rating: 4.5 of 5

A Great Book. 5 out of 5 stars.
1 of 1 people found this review helpful.

Great advice on how to sell a service.
I have a Moleskine full of notes from this book.
I have a photography business and I'm implementing the tactics from this awesome book now!

Worth the price for 1.5 pages rated below 4 out of 5 stars.
0 of 0 people found this review helpful.

It's a good read, but there is a page and half that has had a major impact, showing me where I have a huge blindspot in business and how I stop my own progress. This page and a half is possibly the most important material I've read in a book in several years (for me it applies directly).

The author talks about the Fallacy of Planning in a business setting. He ranks plans in this order:

1. Very Good
2. Good
3. Best
4. Fair
5. Poor

Why is Good ahead of Best? Simple, to arrive at Best takes orders of magnitude more planning than Good. Also, who defines Best? How much time is spent creating the Best plan? Will Best stand the test of time? Can everyone agree on Best? Would Good work just as well as Best in the real world? Is Best satisfying the client's need better than a Good plan?

Choosing the "Best" plan leads to Paralysis by Analysis. Good plans allow for quick action and constant improvement. The most successful people in the world have acted on Good plans that they have refined over time. An actionable plan is more successful than a plan that never leaves the drawing board!

Personally, I've fallen into the Best trap many times. There is no such thing as a "Best" plan. Going forward the "Best" plan will be the "Good" plan that I can put into action and refine over time!

A lightbulb went off in my head when I got this concept. Thank you Harry for this valuable lesson.

Editorial Review:

A comprehensive guide to service marketing furnishes tips and advice on how one can apply one's business knowledge to any area of sales and marketing, from a home-based consultancy to a multinational brokerage firm.

Web 2.0: A Strategy Guide: Business thinking and strategies behind successful Web 2.0 implementations.

Amy Shuen

Amazon Price: $16.49 List Price: $24.99 Usually ships in 24 hours By: O'Reilly Media, Inc. Amazon Marketplace: 45 new & used starting at $14.86

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Customer Reviews:
Total reviews: 17 Average rating: 4.5 of 5

Editorial Review:

Web 2.0 makes headlines, but how does it make money? This concise guide explains what's different about Web 2.0 and how those differences can improve your company's bottom line. Whether you're an executive plotting the next move, a small business owner looking to expand, or an entrepreneur planning a startup, Web 2.0: A Strategy Guide illustrates through real-life examples how businesses, large and small, are creating new opportunities on today's Web. This book is about strategy. Rather than focus on the technology, the examples concentrate on its effect. You will learn that creating a Web 2.0 business, or integrating Web 2.0 strategies with your existing business, means creating places online where people like to come together to share what they think, see, and do. When people come together over the Web, the result can be much more than the sum of the parts. The customers themselves help build the site, as old-fashioned "word of mouth" becomes hypergrowth. Web 2.0: A Strategy Guide demonstrates the power of this new paradigm by examining how: Flickr, a classic user-driven business, created value for itself by helping users create their own value Google made money with a model based on free search, and changed the rules for doing business on the Web-opening opportunities you can take advantage of Social network effects can support a business-ever wonder how FaceBook grew so quickly? Businesses like Amazon tap into the Web as a source of indirect revenue, using creative new approaches to monetize the investments they've made in the Web Written by Amy Shuen, an authority on Silicon Valley business models and innovation economics, Web 2.0: A Strategy Guide explains how to transform yourbusiness by looking at specific practices for integrating Web 2.0 with what you do. If you're executing business strategy and want to know how the Web is changing business, this book is for you.

Whiff! The Revolution of Scent Communication in the Information Age

C. Russell Brumfield

Amazon Price: $16.47 List Price: $24.95 Usually ships in 2 to 3 weeks By: Quimby Press Amazon Marketplace: 4 new & used starting at $15.00

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Customer Reviews:
Total reviews: 8 Average rating: 4.5 of 5

Editorial Review:

Secretly, scores of Fortune 500 companies, like Proctor & Gamble, Disney, Bloomingdales, Lexus, Reebok, Sony, Samsung, and Starwood Hotels, have been using aroma to bypass their competition. These cutting edge companies are using scent research to trigger and enhance customers emotions, perceptions, and brand loyalty, resulting in increased sales and satisfied customers.

Whiff! conveniently pulls back the veil for the rest of the $3.9 trillion U.S. retail marketing trade, so that innovative small and mid-sized businesses can share the advantage of the big boys. Yet this is only the beginning stage of the scent revolution. This global wave is changing how branding and marketing experts communicate with their customers at every level across every industry.

Whiff! reveals how exciting new scent discoveries are being applied to safety, security, healthcare, navigation, diagnostics, product design, and even on the battlefield.

With a comprehensive overview of this global phenomenon, Brumfield and his team offer up a breath-taking whiff of the future and a plan of how to get in the game.

Exciting Revelations from Whiff!

• How Endorphin Branding can trigger a patterned, physiological, feel-good response in the consumer.
• Research showing an almost doubling of retail sales receipts.
• Embedded scent marketing triggers used to spark sales of tread-worn tires, brake pads, fan belts, batteries, and appliances.
• Combating the global trillion-dollar counterfeit trade with scent.
• Fashion s big future in scented intelligent and emotional clothing.
• Life-saving scents that eradicate the killer Superbug MRSA and other deadly infectious microbes.
• Scent alarm warning systems to alert the public of impending tsunamis, earthquakes, terrorist attacks, and school shootings.
• Battlefield scents for combat, communication, training, and non-lethal Stench Bombs.
• A CIA initiative is becoming a Big Brother reality as the U.S. spends millions on an ominous plan to gather and store the unique signature scent of humans.

The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk!

Al Ries, Jack Trout

Amazon Price: $10.85 List Price: $15.95 Usually ships in 24 hours By: HarperBusiness Amazon Marketplace: 116 new & used starting at $0.90

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Customer Reviews:
Total reviews: 116 Average rating: 4.0 of 5

Essential reading for entrepreneurs and sales people 5 out of 5 stars.
0 of 0 people found this review helpful.

I am not a marketer, but getting marketing right is critical. If an entrepreneur or sales person reads only one book on marketing, this would be it.

Another Marketing Bible 5 out of 5 stars.
0 of 0 people found this review helpful.

Now this is one of the most simple books I've ever read on the subject, but it's chock full of the true rules on marketing.

Some might say it's a slap in the face or without substance but the TRUTH is that these are very simple laws, and if applied correctly will help one be able to market.

I always refer to this book when launching a new clients product. Of course, you can't market without research and many other things, but if you apply these simple laws to your research and creative content, you will do well. So the truth is it's simple. It's not rocket science and it can be done..

Light and fluffy 3 out of 5 stars.
0 of 0 people found this review helpful.

Reading the 22 Immutable Laws of Marketing is a lot like eating a Twinkie. It's light and yummy, with no pesky nutrition to slow you down. An enjoyable and easy read, but not much substance. There are some principles presented here that are indeed central to the field of marketing - the Law of the Mind and the Law of Resources to name two. And you wouldn't want to be the marketer who hasn't read Ries and Trout. But this is just a taste of marketing. You'll need to read more to get a full meal.

Editorial Review:

Two world-renowned marketing consultants and bestselling authors present the definitive rules of marketing.

Richistan (Library Edition): A Journey Through the American Wealth Boom and the Lives of the New Rich

Robert Frank

Amazon Price: $45.59 List Price: $59.99 Usually ships in 24 hours By: Tantor Media Amazon Marketplace: 24 new & used starting at $32.64

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Customer Reviews:
Total reviews: 68 Average rating: 4.0 of 5

Amusing Anthropological Analysis of Astronomically Affluent 5 out of 5 stars.
1 of 1 people found this review helpful.

Mr. Frank does an excellent job of presenting an overview of this rarefied subculture. Base insecurities of the human condition are displayed by this obscenely wealthy crowd's habitual one-upmanship social gatherings, Freudian obsessions with having the biggest yacht, mansion or whatever and rarely being satisfied with what they have accrued. A great deal of credit must be given to Mr. Frank for not devolving his book into a hatchet job on the moneyed folk. The author presents some of the pros and cons of finally acquiring and living with so much moolah. A brief, informative and entertaining book.

Interesting topic 3 out of 5 stars.
1 of 1 people found this review helpful.

The topic area is interesting, but does not seem as thorough and balanced as I would expect - I am not sure if I should consider this an accurate account of life in the wealth stratosphere, or just an entertaining perspective by one author. I read this book right after "Nickel and Dimed" by Barbara Ehrenreich, which created an interesting contrast. I listened to the audio version, and did not care for the reader. The accents he uses to portray discussions with the author (and there are many of them) are strange and get to be quite irritating by the end of the book.

Editorial Review:

Full of captivating profiles and expert insights into the lives and lifestyles of the nouveau riche, "Richistan" looks behind the glitz to find the real story behind new money and its impact on the richest nation in the world. Unabridged. 7 CDs.

Designing Brand Identity: A Complete Guide to Creating, Building, and Maintaining Strong Brands

Alina Wheeler

List Price: $39.95 By: Wiley Amazon Marketplace: 21 new & used starting at $17.00

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Customer Reviews:
Total reviews: 43 Average rating: 4.5 of 5

Editorial Review:

From an interactive website to a business card, a brand must be recognizable, differentiated and help build customer loyalty. This indispensable resource presents brand identity fundamentals and a comprehensive dynamic process that help brands succeed. From researching the competition to translating the vision of the CEO to designing and implementing an integrated brand identity program, the meticulous development process is presented through a highly visible step by step approach in five phases: research and analysis, brand and identity strategy, brand identity design, brand identity applications and managing brand assets.

From global corporate mergers through entrepreneurial ventures and nonprofit institutions, twenty-two case studies portray the brand identity process in action. They illustrate a range of challenges and methodologies and represent a select group of branding and multidisciplinary design firms.

The scope of material includes history of identity design up to the latest information about online brand identity standards, naming and trademarking, with practical project management resources about decision making, and creating brand briefs.

Alina Wheeler specializes in brand identity. She uses her strategic imagination to help build brands, create new identities, and design integrated brand identity programs for Fortune 100 companies, entrepreneurial ventures, cities and foundations. Wheeler works closely with founders, CEO¹s and senior management to insure that their vision and their brand identity are communicated clearly to accelerate the success of their organizations. She has been the principal of several design firms as well as a consultant to some of America¹s largest business consulting groups. She is a former national board member of AIGA and was named an AIGA Fellow in 1998.

Hallmark Features

• Unlike most books that show identity programs, this book outlines a rigorous, complex and proven process from research and analysis through the design development of a new identity and online standards through launch and brand asset management.
• Comprehensive, easy to understand guide that is organized by spreads by subject for easy reference.
• An indispensable reference for anyone with responsibility for brand identity.
• Meaningful and actionable information that will accelerate the success of any brand identity project.
• A toolkit for design firms and professionals, design students and design managers.
• Presents the relationship between effective brand identity and creating, building and managing successful brands.
• Presents case studies from Cingular, Amazon, Citibank, TAZO, Zoom, Harley Davidson, FedEx and twenty others.