Multilevel Books

Extraordinary Popular Delusions and the Madness of Crowds

Charles Mackay

By: Crown Publishers Amazon Marketplace: 59 new & used starting at $0.01

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Customer Reviews:
Total reviews: 59 Average rating: 4.0 of 5

A fun and easy read on the stupidity of people 4 out of 5 stars.
1 of 1 people found this review helpful.

I really enjoyed this book. Often, people seem to think the problems of the modern world are new and insurmountable issues. This book shows the cycle of life is just that, a cycle. Working on the stock market, I'm constantly assailed with the negative news of the day. This book cites examples of the same issues we now face... only these examples come from roughly 300 years ago.

I am amazed that, as a species, we still cannot seem to learn from our past. This book shows that unregulated markets are rife with corruption, and the ignorant often suffer. Looking at our current housing market crisis, I see many similarities with the corruption and suffering of generations past. Within these pages, unscrupulous people will learn to profit. Of course, those same unscrupulous people will also be the ones crying for deregulation. There is a lesson to be learned here. Pick up the book and enjoy.

Informative and entertaining - it earns its status as a classic 5 out of 5 stars.
1 of 1 people found this review helpful.

In the weeks before the election, as the financial crisis spun ever farther out of control and the pundits' shrieks grew ever more shrill, I browsed through "Popular Delusions.." and found solace. Charles Mackay's extraordinary survey of the various manifestations of mass hysteria throughout history cannot help but offer perspective. He reminds us that, no matter how battily crazy a particular fad might seem, it's already been done by our ancestors. There is truly nothing new under the sun; the catalog of human daftness, though entertainingly long and varied, is nonetheless finite.

It's all here in Mackay's book, laid out with a kind of detached amusement that leaves no doubt as to where the author stands.

Market craziness got you down? It may cheer you up to read about the Mississippi scheme that wrought such havoc on the French treasury in the 18th century, while the South Sea Bubble engulfed the English, or to refresh your memory on Holland's infamous Tulipomanic excesses.

Three of the longer sections of the book are devoted to alchemy, the crusades, and witch-hunting. By the accumulation of examples and anecdotes across the geographical and historical spectrum (i.e. from different times and places), Mackay demonstrates that human folly remains a constant down the ages. He doesn't beat us over the head with this message - he simply assembles the data, with no overt analysis, and leaves us to draw the inevitable conclusion.

Most of your favorite targets are discussed in the book: eschatological prophets, fortune tellers, spiritualists, mediums, and the good Dr Mesmer and his imitators. The anecdotes are often hilarious, even more so because of Mackay's tone of dry amusement. But he knows when to administer the coup de grace, as for example, when he shows how easy it is to attribute post hoc meaning to the notoriously vague quatrains of Nostradamus. One can only wish that the folks at The History Channel would read these sections and take them to heart.

Shorter chapters are interspersed on topics as diverse as the wave of spouse-poisoning that swept through the courts of Europe in the 17th century, the influence of politics and religion on men's hair and beard styles, haunted houses, popular admiration of great thieves, duels, relics, and the sudden rise and fall of certain catchphrases or songs in big cities. (Yadda yadda yadda, anyone?)

This book is ideal for browsing. It's all pretty interesting stuff, presented clearly and wittily. You can learn quite a bit and enjoy yourself doing so - what's not to like?

Its classic status is well-deserved.

Your First Year in Network Marketing: Overcome Your Fears, Experience Success, and Achieve Your Dreams!

Mark Yarnell, Rene Reid Yarnell

Amazon Price: $10.85 List Price: $15.95 Usually ships in 24 hours By: Prima Publishing Amazon Marketplace: 79 new & used starting at $4.93

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Total reviews: 94 Average rating: 4.5 of 5

Editorial Review:

How to Keep the Dream Alive!
Network marketing is one of the fastest-growing career opportunities in the United States. Millions of people just like you have abandoned dead-end jobs for the chance to achieve the dream of growing their own businesses. What many of them find, however, is that the first year in network marketing is often the most challenging—and, for some, the most discouraging.
Here, Mark Yarnell and Rene Reid Yarnell, two of the industry's most respected and successful professionals, offer you strategies on how to overcome those first-year obstacles and position yourself for lifelong success. The Yarnells provide you with a wealth of savvy advice on everything you need to know to succeed in network marketing, such as proven systems for recruiting, training, growing and supporting your downline, and much more.
In an easy, step-by-step approach, you will learn how to:
·Deal with rejection
·Recruit and train
·Avoid overmanaging your downline
·Remain focused
·Stay enthusiastic
·Avoid unrealistic expectations
·Conduct those in-home meetings
·Ease out of another profession
You owe it to yourself to read this inspiring book!
"This will be the Bible of Network Marketing."
— Doug Wead, former special assistant to the president, the Bush Administration

The New Influencers: A Marketer's Guide to the New Social Media

Paul Gillin

Amazon Price: $16.50 List Price: $25.00 Usually ships in 24 hours By: Quill Driver Books Amazon Marketplace: 41 new & used starting at $15.00

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Customer Reviews:
Total reviews: 42 Average rating: 4.5 of 5

Depth and perspective 4 out of 5 stars.
1 of 1 people found this review helpful.

Books about Web tools and strategies for marketers tend to be written hastily, for two reasons: primacy and recency. With respect to the former, the marketing consultants who write these books want to build visibility in the market quickly, and to be perceived as pioneers, because the competition is intense. With respect to the latter, the web environment evolves and shifts daily; so authors worry that taking time to cover these topics in depth, present meaningful case studies, verify factual accuracy, and polish prose might unduly delay publication beyond the point timeliness. Among the several books I've read about Web 2.0 marketing, Gillin's book is the most sophisticated, with ample real-world cases and examples -- and the least evangelistic. While many of the authors in this "space" come across as self-serving buzz-meisters, Gillin is enthusiastic but circumspect.

Editorial Review:

The influence of bloggers, podcasters, and users of other social media is profoundly disrupting the mainstream media and marketing industries. Paul Gillin s The New Influencers explores these forces, who these new influencers are, their goals and motivations, takes a look at the changes they have initiated, and offers strategies for marketing within this dynamic new macrocosm. The New Influencers explores: Why social media are now so influential in consumer decisions Interacting with those within the blogosphere How to take advantage of this new medium The need for complete transparency Strategies for both small and large businesses Whether your company or organization should start a blog

Secrets of Social Media Marketing: How to Use Online Conversations and Customer Communities to Turbo-Charge Your Business!

Paul Gillin

Amazon Price: $10.85 List Price: $15.95 Usually ships in 24 hours By: Quill Driver Books Amazon Marketplace: 24 new & used starting at $9.81

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Customer Reviews:
Total reviews: 3 Average rating: 5.0 of 5

PAUL GILLIN IS THE MAN ! 5 out of 5 stars.
1 of 1 people found this review helpful.

What you don't know who Paul Gillin is ? If not it is time to learn. Mr. Gillin is the Guru for the use of Internet based social media.

In discussing his newest book I can safely use a very common phrase "you will learn everything you need to know" about interactive media and most of all how to use it to your advantage and fully. I defy anyone to find any topic or Website or technology related to social media today that is not included in "Secrets of Social Media Marketing." Let me save you some time. There aren't any. He covers the field completely.

If you are new to marketing yourself, your company, organization or cause on the Internet this new book is the indispensable guidebook you do not want to be without. If you are an experienced hand Paul Gillin's book is the tool you need to benchmark yourself against the best and find out IF you are really doing it as well as you think you are.

I could wax on and on about this brilliant Internet age sage but all I will do is delay you from placing your order. Do yourself and the larger world a favor do so right now right here and within days you will be smarter than anyone you know about fully utilizing the Internet as a communications platform.

Let me close by relating the challenge Mr. Gillin concludes his book. He recommends take one of your good ideas. Probably one of many you have thought about but never done anything to develop it. Use it as the basis for a simple Website, or blog. Apply all you will learn from carefully reading "Secrets Of Social Media Marketing."

Mr. Gillin is confident as you should be that with his book as your personal consultant you will do very well indeed. If that is not an absolute guarantee from Paul Gillin certainly consider it a guarantee from this very impressed reader who is going to do exactly what Mr. Gillin recommends

Editorial Review:

Secrets of Social Media Marketing is a handbook for marketers and business owners to use in deciding how to employ the new social media for online marketing. Social media has quickly moved from the periphery of marketing into the forefront, but this is a new and quickly-evolving field and there are few established formulas for success. Building on the lessons set out in Gillin’s acclaimed and oft-reviewed The New Influencers: A Marketer’s Guide to the New Social Media, this book provides practical advice on strategy, tools, and tactics. It is a hands-on manual that will educate marketers on how to extend their brands, generate leads, and engage customer communities using online tools.

The Ultimate Guide to Network Marketing: 37 Top Network Marketing Income-Earners Share Their Most Preciously-Guarded Secrets to Building Extreme Wealth

Amazon Price: $17.95 List Price: $19.95 Usually ships in 24 hours By: Wiley Amazon Marketplace: 50 new & used starting at $8.95

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Total reviews: 12 Average rating: 5.0 of 5

Editorial Review:

Successful network marketing entrepreneurs share their secrets

In The Ultimate Guide to Network Marketing, network marketing guru Dr. Joe Rubino offers readers a wide variety of proven business-building techniques taken from many of the most successful network marketing leaders in the industry. Presenting a wide range of different perspectives and tactics, this comprehensive guide offers beginning network marketers and seasoned veterans alike all the specialized information and strategies they need to grow their business. Revealing a world of secrets it would take a lifetime in the industry to amass, the 37 contributors in this handy resource provide one-of-a-kind advice for building extreme wealth.

Dr. Joe Rubino (Bexford, MA) is an internationally acclaimed network marketing and personal development trainer, as well as a bestselling author of eight books and two audio albums. He is also an acclaimed success coach, speaker, and course leader in the fields of leadership development, team building, communication, and network marketing.

The New Professionals: The Rise of Network Marketing As the Next Major Profession

James W. Robinson

Amazon Price: $10.85 List Price: $15.95 Usually ships in 24 hours By: Three Rivers Press Amazon Marketplace: 52 new & used starting at $3.97

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Customer Reviews:
Total reviews: 19 Average rating: 4.5 of 5

Editorial Review:

The New Face of Network Marketing
Every year, thousands of men and women leave established, lucrative careers to pursue new opportunities in the booming network marketing industry—an industry that is now attracting former doctors, CEOs, and others seeking independence and financial rewards. Inside, you'll meet people—just like you—who have exceeded the income and prestige of their previous careers and are now living the American dream.
"The best, most authoritative, and up-to-date source of information on the state of network marketing at the turn of the 21st century." —From the foreword by Richard Poe, bestselling author of Wave 3, The Wave 3 Way, and Wave 4: Network Marketing in the 21st Century
"Charles King and James Robinson have taught me things about the history of network marketing I never knew before. They offer a realistic and solidly optimistic picture of an exciting, ever-expanding future. The New Professionals marks the coming of age of network marketing." —John Milton Fogg, founder of Upline and Network Marketing Lifestyles magazines and author of The Greatest Networker in the World
"Charles King has done more to 'professionalize' the field of network marketing than any other individual. This remarkable new book raises the bar."—Mark Yarnell, coauthor of Your First Year in Network Marketing
"A must-read for those who have lost sight of why they are in this business or for anyone interested in being the architect of their destiny."—Frank J. Keefer, president and CEO, Network Marketing Lifestyles magazine

The Complete Guide to E-mail Marketing: How to Create Successful, Spam-free Campaigns to Reach Your Target Audience and Increase Sales

Bruce C. Brown

Amazon Price: $16.47 List Price: $24.95 Usually ships in 24 hours By: Atlantic Publishing Company (FL) Amazon Marketplace: 29 new & used starting at $12.47

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Customer Reviews:
Total reviews: 10 Average rating: 5.0 of 5

Editorial Review:

Researchers estimate that by 2008 e-mail marketing revenues will surpass $1.8 billion dollars annually. Are you getting your share? According to Jupiter Research, 93 percent of U.S. Internet users consider e-mail their top online activity. E-mail is a fast, inexpensive, and highly effective way to target and address your audience. Companies like Microsoft, Amazon.com, Yahoo, as well as most Fortune 1000 firms are using responsible e-mail marketing for one simple reason. It works! And it generates profits immediately and consistently! In this new groundbreaking book you will learn how to create top-notch e-mail marketing campaigns, how to build stronger customer relationships, generate new qualified leads and sales, learn insider secrets to build your e-mail list quickly, deal with spam filters, and the optimum days and times to send your e-mails. You will have step-by-step ways to: * Build your business quickly using responsible, ethical e-mail marketing, *Leverage your current Web site, using auto responders * Write effective e-mail advertising copy * Develop newsletters * Write winning subject lines * Get high click-through rates * Format your messages * Put the subscription form on your site * Use pop ups * Use single or double opt-in subscriptions * Increase the response rate of your offer dramatically * Format your e-mail so that it will be received and read * Choose between text or HTML e-mail (and why) * Reduce advertising expenses * Have measurable marketing results with instant feedback * Automate the whole e-mail marketing process In addition, we spent thousands of hours interviewing, e-mailing, and communicating with hundreds of today s most successful e-mail marketing experts. This book contains their secrets and proven successful ideas, including actual case studies. If you are interested in learning hundreds of hints, strategies, and secrets on how to implement effective e-mail marketing campaigns and ultimately earn enormous profits, then this book is for you.

Ultimate Guide to Search Engine Optimization: Drive Traffic, Boost Conversion Rates and Make Lots of Money (Entrepreneur Magazine's Ultimate Guides)

Jon Rognerud

Amazon Price: $19.77 List Price: $29.95 Usually ships in 24 hours By: Entrepreneur Press Amazon Marketplace: 34 new & used starting at $16.52

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Total reviews: 8 Average rating: 5.0 of 5

Editorial Review:

Turn Your Website into A Marketing Powerhouse!

Author and search engine optimization (SEO) expert, Jon Rognerud unlocks the mystery of SEO and removes the fears of intimidating technology with this step-by-step guide to building a fully optimized web site and a successful, traffic-driving SEO campaign.

Begin by learning how to lay the foundation of your SEO campaign, from building your web site to identifying your market and creating web-savvy content. Next, master the implementation of SEO tools and tactics, including keyword research, linking, and submitting to search engines. Then learn how to apply proven strategies, including using social media, pay-per-click, paid advertising, landing page conversions and much more. This is your guide to gaining exposure and creating a buzz big enough to put a lot of money in your pocket!

Learn how to:

• Create an attractive website with SEO-enriched content
• Choose the right keywords and create an effective seed list
• Use effective tools to identify and attract quality traffic
• Safeguard your site from becoming spam
• Use cutting-edge tactics to gain exposure and land on page 1 of Google
• Create relationships with other sites through linking
• Use social media sites within your online marketing plan
• Turn traffic into sales

Everything you ever needed to build a website and get results is right here-all in one place!

Be a Network Marketing Superstar: The One Book You Need to Make More Money Than You Ever Thought Possible

Mary Christensen, Wayne Christensen

Amazon Price: $10.20 List Price: $15.00 Usually ships in 24 hours By: AMACOM Amazon Marketplace: 34 new & used starting at $8.58

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Customer Reviews:
Total reviews: 13 Average rating: 5.0 of 5

If you are serious about Network Marketing read this book 5 out of 5 stars.
4 of 4 people found this review helpful.

I am new to network marketing and was looking to learn strategies from an experienced and successful direct seller. I found that and much more in this book. Like most network marketers I had the motivation and excitement but after enrolling began asking myself "ok, now what?" I found the answers in this book as Christensen takes the guesswork and mystery out of direct selling. It is easy to relate to Christensen as she tells her story of how she began in this industry. If the steps are followed, the reader will not have to reinvent the wheel but rather will have a clear set of principles to follow allowing them to stay on course to financial freedom.
Christensen's honesty is presented throughout the book as she explains that direct selling is not a "get rich quick" scheme and work and rejection go along with the territory. This can all be overcome by following the steps outlined in the book as well as the interactive activities to help you grow your business and think like a winner.
With Christensen's impressive experience in direct selling as well as her amazing success anyone interested in direct selling should own this book.

Editorial Review:

The number of people involved in multilevel/network marketing is staggering: 13.3 million people in the U.S. and more than 54 million worldwide, with 175,000 new people in the U.S. signing on each week, and 475,000 per week worldwide. This author's last book ("Make Your First Million in Network Marketing") gave readers an overview of what it takes to succeed in network marketing. (A lot of the books do that.) This new book is a more hands-on guide - featuring worksheets with practical exercises - that hand-holds readers through a 26-step program that will help them become one of the top earners in the industry. "Become A Network Marketing Superstar" will take direct sellers and network (multi-level) marketers through the key steps to joining the highest earners in an industry that has spawned thousands of millionaires and millions of financially independent business owners.

Itil Lifecycle Publication Suite, Version 3: Continual Service Improvement, Service Operation, Service Strategy, Service Transition, Service Design

Ogc

List Price: $785.00 By: Stationery Office Amazon Marketplace: 7 new & used starting at $484.16

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Customer Reviews:
Total reviews: 5 Average rating: 4.0 of 5

Editorial Review:

Official release Date is May 30, 2007. Advanced Orders are being accepted now with shipments immediately following the release date. The New core titles are aimed at the widest possible readership. Because they reflect the lifecycle of service, their appeal encompasses the entire spectrum of people involved at any stage of the process. So, without being the prime audience, everyone involved will benefit from access to the entire library. There are five publications in the ITIL Lifecycle Core Library: * Service Strategy * Service Design * Service Transition * Service Operation * Continual Service Improvement These titles share a consistent structure: * Introduction, overview, context * Service Management as a practice * Service lifecycle * Role of processes in the lifecycle * Role of functions in the lifecycle * Practice fundamentals * Practice principles * Processes * Organizational design and structures, roles and responsibilities * Challenges, critical success factors, risks * Supplemental guidance * References