Product Management Books - Page 12

Olympic Turnaround: How the Olympic Games Stepped Back from the Brink of Extinction to Become the World's Best Known Brand

Michael Payne

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Customer Reviews:
Total reviews: 1 Average rating: 5.0 of 5

Editorial Review:

Higher, faster, stronger... The Olympic motto conjures images of heroes whose achievements transcended their athletic prowess--Jesse Owens, Mark Spitz, Nadia Comanesci--but also of tragedy and disgrace--the Israeli hostages in Munich, the Salt Lake City bidding scandal, payola to influence scoring. By 1980, the modern Olympic movement was gasping for breath, bankrupt financially, politically, and culturally. But under the leadership of Juan Antonio Samaranch, and, subsequently, Jacques Rogge, the Olympics began a journey back from the brink. Michael Payne, who served as the International Olympic Committee's top marketer for over twenty years, offers unprecedented access to the people, the negotiations, and the machinations behind one of the most dramatic and colorful turnarounds in business or sports history. Through a multi-pronged strategy, the IOC managed to secure lucrative broadcasting commitments, entice well-heeled corporate sponsors, and parlay the symbolism of the Olympics into a brand for which cities around the world are willing to invest billions of dollars--with the potential for tremendous payoff. The 2008 Games in Beijing, for example, are expected to involve over 10,000 athletes from 200 countries, draw 20,000 media representatives, and generate over $4 billion in sponsorships and broadcasting rights. Packed with previously untold stories from the high-octane world where business, sports, politics, and media meet, Olympic Turnaround is a remarkable tale of organizational renewal and a fascinating glimpse behind the curtain of the world's most iconic brand.

The Brand Glossary

Interbrand

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Editorial Review:

Brand language is varied, misunderstood, and abused. With this glossary, Interbrand, the leading brand strategy and design consultancy, has set out to demystify, educate, inform, and entertain.

Recognizing that branding is increasingly accepted as a vital and valuable management function, Interbrand has produced a companion for business and marketing practitioners, branding professionals, executives, academics, and students.

Much more than a glossary, this is an invaluable companion for all those creating and managing brands. The comprehensive list of terms covers each subject in appropriate and manageable detail. It contains illustrations big and small, brand facts, and relevant quotes - all to help communicate the practice of branding. From the outset, the glossary was intended to be more than just a dusty reference book to be left on a shelf. In fact, the branding professionals who contributed to the glossary hope you wear it out by marking up the pages, highlighting key ideas, doodling to inspire a new creation, and scribbling ideas for that next great brand.

Creativity in Product Innovation

Jacob Goldenberg, David Mazursky

Amazon Price: $43.20 List Price: $50.00 Usually ships in 24 hours By: Cambridge University Press Amazon Marketplace: 32 new & used starting at $4.51

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Customer Reviews:
Total reviews: 8 Average rating: 4.0 of 5

It turns out that creativity is a science after all... 5 out of 5 stars.
8 of 10 people found this review helpful.

Don't let the slightly academic style of the book put you off; it is nothing short of a revolution in creative thinking.

If you're ever so slightly fed up of brainstorming, pushing the envelope, thinking outside the box and sitting on beanbags waiting for creative inspiration, then this is the book for you.

It turns out that creative solutions are not just the inspired, almost mystical outpourings of a few talented creatives but universal patterns that can be accurately reproduced once you know the recipe.

Amazing as it sounds, Goldenberg and Mazursky have discovered the science underneath the art of creative thinking. This is a science not based on the psychology of creative genius but on discovering the 'DNA' of existing creative solutions and turning it into a simple recipe card of repeatable steps to producing a specific type of creative solution.

It seems, there are a number of surprises in this new science of creativity. Contrary to popular perception; truly creative solutions are to be found 'inside the box' of the problem; listening to the 'voice of the product' not the 'voice of the consumer' leads to the most successful new products and mental constraints not untrammelled freedom is the best route to creative solutions.

Not only is this book a major contribution to those involved with innovation but by discovering the science within creativity, the authors open up the exciting possibility of being able to teach creative thinking to researchers, business people and children alike.

Maybe one day, it will become a rudimentary part of the national curriculum?

Editorial Review:

Creativity in Product Innovation describes a remarkable new technique for improving the creativity process in product design. Certain "regularities" in product development are identifiable, objectively verifiable and consistent for almost any kind of product. These regularities are described by the authors as Creativity Templates. This book describes the theory and implementation of these templates, showing how they can be used to enhance the creative process and thus enable people to be more productive and focused. Representing the culmination of years of research on the topic of creativity in marketing, the Creativity Templates approach has been recognized as a breakthrough in such journals as Science, Journal of Marketing Research, Management Science, and Technological Forecasting and Social Change.

Brandscendence: Three Essential Elements of Enduring Brands

Kevin Clark

List Price: $23.00 By: Kaplan Business Amazon Marketplace: 22 new & used starting at $0.84

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Total reviews: 5 Average rating: 5.0 of 5

Editorial Review:

World-class commercial brands such as BMW, Coke, Disney, General Electric, and IBM, and even not-for-profit institutions such as the Red Cross, are on the journey to "brandscendence." They have enduring reasons for being yet adapt to changing circumstances and evolve over time.

In Brandscendence, author Kevin Clark uses success stories and case studies to illustrate his theory on the 3 essential elements enduring brands must manage:

1. Relevance. The organization’s or product’s enduring relevance to the customer
2. Context. The context in which the brand must adapt to cultural shifts or changing economic needs of customers over time
3. Mutual benefit. The turbocharged customer relationships that result from stakeholders’ perceived mutual benefit, which create goodwill to nurture future interactions-crucial in times of crisis

Compare and contrast BMW and the Red Cross. BMW has a recognizable phrase that captures the essence of its brand-"The Ultimate Driving Machine"-an expression about innovative personal mobility and technology leadership. The Red Cross is known around the world for providing help in emergencies and disasters to people in need without regard to borders-you might say it’s "The Ultimate Disaster Relief Experience." Both brands endure because they manage the 3 essential elements so well.

Brandscendence studies the broader role of branding and, through what Clark dubs BrandNext™, its strategic applications for the future. Chapters include industry sector analysis with exciting collaborative input from some the country’s foremost experts in business and academia who study marketing and branding.

Briefs for Building Better Brands: Tips, Parables and Insights for Market Leaders

Allan Gorman

List Price: $23.95 By: AGCD Brandspa Books Amazon Marketplace: 6 new & used starting at $15.00

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Customer Reviews:
Total reviews: 4 Average rating: 5.0 of 5

briefs for building better brands 5 out of 5 stars.
2 of 2 people found this review helpful.

I admit it-I'm a business book junkie. I read them all, but rarely can I point to a specific "to do" action afterwards.

With this book I had a list of things that I need to immediately implement. And I plan to re-read it just to make sure I didn't miss any thing!

Must Read for anyone in Marketing and Advertising 5 out of 5 stars.
1 of 1 people found this review helpful.

I suggest everyone in Advertising and PR read this book before their clients do and start asking questions...because this book has all the right answers. I found myself smiling and nodding my head in agreement throughout the entire book.

A Must Read for all Business Leaders! 5 out of 5 stars.
1 of 1 people found this review helpful.

Branding is often a misunderstood and sometimes ignored aspect of small business. Having a trusted, recognizable brand is crucial to success in the current marketplace where everyone is competing for consumer's attention.

A highly recommended read!

Editorial Review:

Marketing successfully in today'ss commoditized marketplace takes delivering an experience of brand delight according to strategic and creative-guru Allan Gorman. Delight is just what you'sll find in this collection of insightful and inspiring--and sometimes witty--essays appropriate for business execs, marketing students and anyone interseted in creating and maintaining a brand that lasts.

A Handbook of Intellectual Property Management: Protecting, developing and exploiting your IP assets

Amazon Price: $55.00 List Price: $55.00 Usually ships in 24 hours By: Kogan Page Amazon Marketplace: 26 new & used starting at $36.17

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Editorial Review:

* Leading innovators and IP experts provide advice on a range of topics including: the value of IP; European Union vs US law; buying and selling IP rights; action against counterfeiting and piracy

Managing New Products: Using the MAP System to Accelerate Growth (Third Edition)

Thomas D. Kuczmarski

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Customer Reviews:
Total reviews: 4 Average rating: 4.0 of 5

Editorial Review:

The right new products program can produce exponential growth..if all the pieces are in place. And that's what this all-new edition of Tom Kuczmarski's landmark book does. It broadens and deepens the message of previous editions with the introduction of a new approach whose greatest strengths are its simplicity, effectiveness, and proven results.

Called the MAP System, it provides a detailed guide to the secrets of developing a consistent stream of winners--sometimes even the kind of breakthrough product innovation that creates an entire new business unit or industry. It outlines the disciplined approach to creativity and newness that begins by determining customers' needs and wants and by developing the internal culture that encourages the creative decision-making needed to make real innovation happen.

The MAP is a way of organizing for new product innovation by looking differently at the skills and tools that are already in every organization--but too often under-used or not used at all.

Key elements include:

M - for Measure, Manage, and Motivate
A - for Attitude, specifically for developing and Attitude or Culture of Intelligent Risk-Taking
P - for Plan, Process, and People

Arming yourself with the best market information, developing a risk-embracing culture, and organizing around a plan that reflects both: these are the essential elements of new product success.

In this all-new edition, the author shows how to marshal a company's assets for greater growth and profitability. From conducting diagnostic audits to structuring new product blueprints and strategies through successful product launches to measuring and motivating team performance, this book will give you the tools for managing new product risk more creatively, improving your new product hit rates, and managing your programs more effectively.

Innovation on Demand: New Product Development Using TRIZ

Victor Fey, Eugene Rivin

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Customer Reviews:
Total reviews: 11 Average rating: 4.5 of 5

Great book and Fantastic timing on the shipment 5 out of 5 stars.
2 of 2 people found this review helpful.

- Gives a fantastic insight into TRIZ method of Product design
- Small and consize yet effectively portraying the entire content

One of the best TRIZ ref book 5 out of 5 stars.
1 of 1 people found this review helpful.

One of the best TRIZ reference book for a beginner. Fey and Eugene attempted to simplify the complext TRIZ concepts in simple and plain English for the mass. Whoever I recommended the book (non TRIZian's) reall falling into the TRIZ world now. My TRIZ learning has reached to the next level with the help of this book.

Editorial Review:

The revolutionary methodology for enhancing technological innovation called TRIZ is increasingly being adopted by leading corporations around the world to enhance their competitive position. This book explains how the TRIZ methodology harnesses creative principles extracted from thousands of successful patented inventions to help find more innovative solutions to design problems. Written for practicing engineers, product managers, technology managers and engineering students, it demonstrates how to use TRIZ tools for conceptual development of novel technologies, products and manufacturing processes.

How to Bring a Product to Market for Less Than $5000

Don Debelak

List Price: $19.95 By: John Wiley & Sons Inc Amazon Marketplace: 24 new & used starting at $0.84

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Total reviews: 1 Average rating: 5.0 of 5

For the stand-alone inventor 5 out of 5 stars.
4 of 4 people found this review helpful.

While broad enough in scope to touch on every step required to bring your idea to market, this book goes into detailed solutions to problems you might not have even thought about until too late. Very good details, especially on direct marketing, copywriting. It is an excellent reference book for the self-manufacturing inventor.

Editorial Review:

Each year over 250,000 inventors and entrepreneurs lose money on new product concepts. Debelak offers his proven techniques for taking new products and inventions to market for as little capital investment as possible. Includes information on getting patents and ways to introduce a product for less than $5,000.

Product Development for the Service Sector: Lessons from Market Leaders

Robert G. Cooper, Scott J. Edgett

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Total reviews: 3 Average rating: 4.5 of 5

Editorial Review:

As the lines between products and services become less and less distinct, many managers and consultants advocate that manufacturing companies learn to think like the service sector—get close to the customer, offer multi-dimensional solutions, provide high-quality support. But in today’s highly competitive and constantly changing marketplace, managers in service industries, such as banking, insurance, financial services, utilities, and retailing, can benefit enormously by thinking like manufacturers—employing a rigorous product development model to create and test new offerings, develop the most promising ones, and see them to market successfully. In Product Development for the Service Sector, product development experts Cooper and Edgett draw from their extensive research, teaching, and consulting experience to offer service sector executives and managers a comprehensive overview of the principles of product development and how they can be successfully applied in any service industry.