Franchises Books

Street Smart Franchising

Joe Mathews, Don DeBolt, Deb Percival

Amazon Price: $13.57 List Price: $19.95 Usually ships in 24 hours By: Entrepreneur Press Amazon Marketplace: 50 new & used starting at $8.96

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Subjects -> Business & Investing -> Small Business & Entrepreneurship -> Franchises
Subjects -> Business & Investing -> Small Business & Entrepreneurship -> Retail Businesses

Customer Reviews:
Total reviews: 23 Average rating: 4.5 of 5

Waste of Money -- Suspicious of Other Reviews 1 out of 5 stars.
9 of 10 people found this review helpful.

I have read four or five books on purchasing a franchise and this is clearly the worst. The books from Nolo are the best and the Better Business Bureau are second. This book is mostly hype about how great the franchise experience can be with pep talks and nonsense about how you are good enough to be in the 1 percent of successful franchise buyers. The information is neither objective nor balanced. I encourage people to always look at who the writers are to see if the source can be trusted. In this case it is consultants who make their money training people who sell franchises, helping people franchise their existing business and selling coaching services to existing franchisees. They have no vested interest in discouraging you from buying a franchise. Spend your money on a different book. I am suspicious of the other rave reviews, it looks like a marketing campaign to me. It is hard for me to believe real people found value in this book.

Editorial Review:

The truth you need to know before you buy a franchise

This straight-shooting franchise guide goes beyond the “how-to” to teach you what to expect when starting a franchise. Real-life stories from the trenches illustrate to you how to cope with the difficulties a franchise presents. Smart Franchising reveals the personality types most likely to succeed at franchising and warns you about the character traits that may increase the risk of failure. Plus, it offers an in-depth look at what happens during the research and investigation of a franchise, something glossed over in most franchise books.

Franchising For Dummies (For Dummies (Business & Personal Finance))

Michael Seid, Dave Thomas

Amazon Price: $16.49 List Price: $24.99 Usually ships in 24 hours By: For Dummies Amazon Marketplace: 71 new & used starting at $3.97

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Customer Reviews:
Total reviews: 11 Average rating: 4.0 of 5

Editorial Review:

If you want to own your business but don’t want to start from scratch, maybe buying into a franchise is the right choice for you! Franchising can be a great way to get started in small business without taking the huge risk of founding and building a company on your own. But before you jump in there’s plenty you need to know in order to make sure you do it right.

Franchising For Dummies, Second Edition gives you all the inside insight and smart advice to make sure you pick the right investment opportunity and make the most of it. Written by one of the nation’s leading franchise consultants and by the late Dave Thomas, founder of Wendy’s International, this fun, friendly guide is packed with guidance from top industry professionals. Packed with practical resources you need to succeed, this handy guide will help you:

• Pick the perfect franchise opportunity for you
• Find an ideal location
• Raise the capital you need to launch your franchise
• Manage daily business operations
• Understand complex legal issues
• Work and communicate with your franchisor and other franchisees
• Read and understand a Uniform Franchise Offering Circular
• Expand your business and buy new franchises

Full of handy resources—including sample forms and agreements and a listing of available government resources—Franchising For Dummies, Second Edition is a great way to discover a great franchising opportunity, get started, and achieve your dream of small business success and independence.

Note: CD-ROM/DVD and other supplementary materials are not included as part of eBook file.

It's Not Where You Start, It's Where You Finish!: The Success Secrets of a Top Member of the Mary Kay Independent Sales Force

Gillian Hennessy-Ortega

Amazon Price: $14.93 List Price: $21.95 Usually ships in 24 hours By: Wiley Amazon Marketplace: 49 new & used starting at $9.13

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Customer Reviews:
Total reviews: 19 Average rating: 4.5 of 5

Editorial Review:

PRAISE FOR It's Not Where You Start, It's Where You Finish!

"Along her journey, [Hennessy-Ortega] has inspired, motivated, and encouraged thousands of women to believe they too can turn their dreams and goals into realities. You will love this book; it will produce incredible results in your life."
--Rena Tarbet, Independent Senior National Sales Director Mary Kay Inc.

"With a refreshing style all her own, Gillian Hennessy-Ortega uses her down-to-earth wit and wisdom to ignite your belief in what's possible, raise your level of expectation for your future, recognize your potential, and empower you to take a step ahead of the crowd and into a lifetime of success. A must-read for anyone committed to living their dreams!"
--Lisa Diane, author, When You Can Walk on Water Why Take the Boat?

"Gillian inspired me to reach for the level of excellence I had dreamt of. This book will encourage you, at all levels of your life, to reach for your highest accomplishments. You won't be able to put this book down. Inspiring!"
--Albert Pujols, First Baseman, St. Louis Cardinals 2001 National League Rookie of the Year

"In It's Not Where You Start, It's Where You Finish!, Gillian shares the nuggets of truth that ensure both starting and finishing with results and excellence. As someone who uniquely knows what it means to live the American Dream, she has made herself a master of life and business. Now, as master teacher, she is passing it on to you."
--Pamela Waldrop Shaw, author, Design Your Life 90-Day Planner Independent National Sales Director, Mary Kay Inc.

"Gillian inspires people to reach farther and stretch beyond the comfort zone and into greatness. She has practical, straightforward ideas and tools to help any organization or individual move to the next level of success. I would recommend this book to anyone who desires success in their life."
--Guy F. Hulen, Director of Human Resources Hong Kong Shanghai Banc Corp. (HSBC)

Franchising & Licensing: Two Powerful Ways to Grow Your Business in Any Economy

Andrew J. Sherman

Amazon Price: $29.70 List Price: $45.00 Usually ships in 24 hours By: AMACOM Amazon Marketplace: 22 new & used starting at $22.00

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Customer Reviews:
Total reviews: 3 Average rating: 4.5 of 5

Editorial Review:

For well over a decade, Franchising & Licensing has been the standard reference for industry executives, consultants, and academics. Covering every aspect of these complex but highly profitable business strategies, the new third edition is applicable to domestic and international franchising initiatives alike. Every chapter has been brought up to the minute, with timely and detailed information on subjects such as:

* creating market-responsive sales, marketing, and globalization strategies * raising capital, structuring agreements, and protecting intellectual property * meeting regulatory, legal, and employment standards * establishing quality control and compliance measures * assessing opportunities for mergers & acquisitions, joint ventures, and other alternatives to franchising

Filled with illuminating examples, stories from the field, and dozens of forms for drafting franchising agreements and licensing programs, Franchising & Licensing remains the definitive resource for corporations in a myriad of industries.

Franchise Bible

Erwin J. Keup

Amazon Price: $15.61 List Price: $22.95 Usually ships in 24 hours By: Entrepreneur Press Amazon Marketplace: 45 new & used starting at $8.92

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Editorial Review:

The go-to book for franchise information, now in its sixth edition

This proven, popular reference has been completely updated to better guide you through the current franchise environment. Real-life examples of both service- and product-oriented franchises and useful checklists prevent mistakes and save time and money. Contact information for state and federal franchising regulatory agencies and a listing of useful publications guide you to the resources you need. Robert Smith, founder of Granite Transformations, describes how he successfully opened franchises nationwide based on guidelines in previous editions

Tips and Traps When Buying a Franchise: Complete Revised and Updated

Mary E. Tomzack

Amazon Price: $17.95 List Price: $19.95 Usually ships in 24 hours By: Source Book Publications Amazon Marketplace: 54 new & used starting at $2.50

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Customer Reviews:
Total reviews: 8 Average rating: 4.5 of 5

AMAZING! 5 out of 5 stars.
28 of 31 people found this review helpful.

I started off with no knowledge of the franchising industry..until this book. Tips and Traps takes you through the whole franchise process. After devouring this book ( I am already on my fourth reading!), I have become a franchisee in an expanding food franchise! I would like to find Mary E Tomazack and shake her hand...she changed my life!

simply fantastic...... 5 out of 5 stars.
10 of 10 people found this review helpful.

As prospective franchise purchasers, my wife and I highly recommend this book. It is well balanced, presenting the path from initial consideration, analyzing the data including the daunting UFOC, and a list of resources that are helpful. It is not biased towards the viewpoints of franchisers, which is one of the downfalls of the Dave Thomas book which is otherwise a good companion to this text.

It is simultaneously a good and quick read, but is also full of information. I hope that anyone interested in the franchise route will read this and learn from it.

Editorial Review:

Franchises are today's hottest entrepreneurial opportunity - provided you know what you're doing. This issue-by-issue crash course shows franchisees how to ask the right questions, avoid the common pitfalls, and make an optimal purchase - from choosing a location and lining up a loan to navigating the legal mazes.

Avon: Building The World's Premier Company For Women

Laura Klepacki

Amazon Price: $11.53 List Price: $16.95 Usually ships in 24 hours By: Wiley Amazon Marketplace: 40 new & used starting at $8.78

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Customer Reviews:
Total reviews: 4 Average rating: 5.0 of 5

Editorial Review:

A Winning Formula for Selling to Women Around the World

Avon has come a long way since handing out its first perfume sample back in 1886. The company, long famous for ringing customer doorbells, is now the world's largest direct sales organization-with almost five million representatives in more than 140 countries.

AVON: Building the World's Premier Company for Women is the first book ever to show how this cosmetics juggernaut achieved such incredible success, while revealing secrets any business can use to effectively market products of all kinds-especially to women.

Through this entertaining journey, you'll not only learn the colorful Avon story, but also see how every company, big or small, can benefit from its unique approach to sales and product development.

"By providing women with an unlimited opportunity for career success, Avon harnessed the power of a committed sales force to win customers and grow the business. The company's success story is testimony to the importance of focusing on your core business while recognizing the changes taking place with your customers and the environment."
-Mary Sammons, President and CEO, Rite Aid Corporation

"The book is an excellent primer on how to successfully make alternative forms of distribution work."
-Allen Burke, Director of Merchandising, QVC, Inc.

"The author's incisive revelations . . . capture the extraordinary personalities and entrepreneurial strategies of one of America's most spellbinding success stories."
-Annette Green, President Emeritus, The Fragrance Foundation

The Economics of Franchising

Roger D. Blair, Francine Lafontaine

Amazon Price: $36.00 List Price: $50.00 Usually ships in 24 hours By: Cambridge University Press Amazon Marketplace: 20 new & used starting at $33.98

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Customer Reviews:
Total reviews: 1 Average rating: 4.0 of 5

Valuable Tool for Franchisor Business Planning 4 out of 5 stars.
5 of 5 people found this review helpful.

The U.S. Government quit collecting data on franchising in 1986. The franchise industry has, for the most part, done a poor job of collecting good data. Blair and Lafontaine collect the data, such as it is, which has been reliably produced on franchising since 1986 and reveal four prevalent myths in franchising. Data are available for all franchisors and are also segmented among industries.

This book will be helpful for the person in a new franchisor operation responsible for creating the economic model, i.e., the initial franchise fee, royalty fees and advertising fees. The book won't be much help without a background of college-level introductory macro- and microeconomics. A basic knowledge of calculus will enable you to follow the analyses but isn't critical to understanding the conclusions. The book also critically analyzes the economic issues which impact franchisor-franchisee tensions.

Editorial Review:

This book describes in much detail both how and why franchising works. It also analyses the economic tensions that contribute to conflict in the franchisor-franchisee relationship. The treatment includes a great deal of empirical evidence on franchising, its importance in various segments of the economy, the terms of franchise contracts, and what we know about how all these have evolved over time, especially in the US market. A good many myths are dispelled in the process. The economic analysis of the franchisor-franchisee relationship begins with the observation that for franchisors, franchising is a contractual alternative to vertical integration. Subsequently, the tensions that arise between a franchisor and its franchisees, who in fact are owners of independent businesses, are examined in turn. In particular the authors discuss issues related to product quality control, tying arrangements, pricing, location and territories, advertising, and termination and renewals.

The Age of Paradox

Charles Handy

List Price: $24.95 By: Harvard Business School Press Amazon Marketplace: 98 new & used starting at $0.01

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Customer Reviews:
Total reviews: 8 Average rating: 4.5 of 5

It baffles me how the book is so highly rated 1 out of 5 stars.
7 of 22 people found this review helpful.

It has virtually a few pages of sense that can be put into practice, and have any value.

I may be influenced by, my privilege of having lived in England from the mid seventies thru early eighties. He particularly acknowledges the former Labor Party, Tony Benn. This "socialist" even frightened moderate laborites of its time. Another one of those he acknowlges is former Vice President Al Gore, and for Mayor of New York, Mayor Dinkins. As a resident and taxpayer of New York, I know the true David Dinkins !

He correctly points out that Microsoft Corporation is merely "intelectual Property". I agree with him. Later on, he rambles on that ownership of Corporations and business's should be overhauled.

We can all learn from Japan and Germany, and without Japan the US Auto Industry would still be producing thousands upon thousands of junk. However, his reasons that British and American Society should adapt the German and Japanese systems are a joke. In reality, much which was implemented in the 80's in both UK and US is now hurriedly being copied in Germany.

His Chinese Contract is not even worth the time to comment on it !

Other than a few pages of real practicality and common sense, this book is nothing more than left wing rambling and nonsense

He says it is about time we paid the third world a fair price for their trees. I insist must replant trees, we must reduce the amount of paper we comsume. Culprits must not get off the hook. This,in my opinion, is essential whatever ones political beliefs. This paperback is about 320 pages. It is a pity so many trees have to be torn down and the end result is this junk

Editorial Review:

In a widely acclaimed book, the bestselling author of The Age of Unreason contends that what society needs is a new ethic--one based on a renewed humanism, a fresh interpretation of capitalism, and a belief in proper federalism.

Successful Franchising (Instant Success)

Bradley J Sugars, Brad Sugars

Amazon Price: $11.53 List Price: $16.95 Usually ships in 24 hours By: McGraw-Hill Amazon Marketplace: 34 new & used starting at $8.00

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Customer Reviews:
Total reviews: 3 Average rating: 3.5 of 5

Editorial Review:

Let a franchising guru show you how it's done.

A multimillionaire who built Action International up from a home-based operation to the 16th fastest growing franchise in the world in just twelve years, with nearly 1,000 franchises worldwide, Brad Sugars is one of the most successful franchising experts in the world. With the help of real-life examples, including KFC, Subway, and Howard Johnson's, Sugars arms you with powerful information you can put into action-immediately. You'll discover:

• Everything you need to know about buying a franchise
• How to franchise your own business
• The pros and cons of franchising versus licensing
• Insider tips for selling a franchise

Get real results right now when you discover all that Instant Success has to offer!

Instant Advertising * Instant Cashflow * Instant Leads * Instant Profit * Instant Promotions * Instant Referrals * Instant Repeat Business * Instant Sales * Instant Team Building * The Business Coach * The Real Estate Coach * Successful Franchising * Billionaire in Training