New Business Enterprises Books

The Art of the Start: The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything

Guy Kawasaki

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Subjects -> Business & Investing -> Investing -> General AAS
Subjects -> Business & Investing -> Small Business & Entrepreneurship -> Entrepreneurship

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Total reviews: 184 Average rating: 4.5 of 5

Editorial Review:

What does it take to turn ideas into action? What are the elements of a perfect pitch? How do you win the war for talent? How do you establish a brand without bucks? These are some of the issues everyone faces when starting or revitalizing any undertaking, and Guy Kawasaki, former marketing maven of Apple Computer, provides the answers.

The Art of the Start will give you the essential steps to launch great products, services, and companies—whether you are dreaming of starting the next Microsoft or a not-for-profit that’s going to change the world. It also shows managers how to unleash entrepreneurial thinking at established companies, helping them foster the pluck and creativity that their businesses need to stay ahead of the pack. Kawasaki provides readers with GIST—Great Ideas for Starting Things—including his field-tested insider’s techniques for bootstrapping, branding, networking, recruiting, pitching, rainmaking, and, most important in this fickle consumer climate, building buzz.

At Apple, Kawasaki helped turn ordinary customers into fanatics. As founder and CEO of Garage Technology Ventures, he has tested his iconoclastic ideas on real- world start- ups. And as an irrepressible columnist for Forbes, he has honed his best thinking about The Art of the Start.

How to Change the World: Social Entrepreneurs and the Power of New Ideas, Updated Edition

David Bornstein

Amazon Price: $10.85 List Price: $15.95 Usually ships in 24 hours By: Oxford University Press, USA Amazon Marketplace: 49 new & used starting at $8.41

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Total reviews: 33 Average rating: 4.5 of 5

Editorial Review:

Now published in more than twenty countries, David Bornstein's How to Change the World has become the bible for social entrepreneurship-in which men and women around the world are finding innovative solutions to a wide variety of social and economic problems. Whether delivering solar energy to Brazilian villagers, expanding work opportunities for disabled people across India, creating a network of home-care agencies to serve poor people with AIDS in South Africa, or bridging the college-access gap in the United States, social entrepreneurs are pioneering problem-solving models that will reshape the 21st century.
How to Change the World provides vivid profiles of many such individuals and what they have in common. The book is an In Search of Excellence for social initiatives, intertwining personal stories, anecdotes, and analysis. Readers will discover how one person can make an astonishing difference in the world.
The case studies in the book include Jody Williams, who won the Nobel Peace Prize for the international campaign against landmines she ran by e-mail from her Vermont home; Roberto Baggio, a 31-year old Brazilian who has established eighty computer schools in the slums of Brazil; and Diana Propper, who has used investment banking techniques to make American corporations responsive to environmental dangers.
The paperback edition will offer a new foreword by the author that shows how the concept of social entrepreneurship has expanded and unfolded over the last few years, including the Gates-Buffetts charitable partnership, the rise of Google, and the increased mainstream coverage of the subject. The book will also update the stories of individual social entrepreneurs that appeared in the cloth edition.

Crossing the Chasm

Geoffrey A. Moore

Amazon Price: $12.21 List Price: $17.95 Usually ships in 24 hours By: Collins Business Amazon Marketplace: 73 new & used starting at $5.01

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Subjects -> Business & Investing -> Marketing & Sales -> Marketing -> General
Subjects -> Business & Investing -> Marketing & Sales -> Marketing -> General AAS

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Total reviews: 95 Average rating: 4.0 of 5

Editorial Review:

Author Geoffrey Moore makes the case that high-tech products require marketing strategies that differ from those in other industries. His chasm theory describes how high-tech products initially sell well, mainly to a technically literate customer base, but then hit a lull as marketing professionals try to cross the chasm to mainstream buyers. This pattern, says Moore, is unique to the high-tech industry.

Moore suggests remedies for the problem that can help businesses meet their long-term goals. He coaches marketing professionals on how to move slowly through the gulf, teaching them to create profiles and target specific segments of the population rather than trying to plow right into the mainstream. He cites examples of successful chasm crossings by such companies as Apple, Tandem, Oracle, and Sun, showing what they all had in common and exposing the different weaknesses in their strategies. Moore also assigns responsibility for success to programmers and developers by suggesting they design a "whole product model." Here, because integration tasks are daunting to the mainstream market, all the components of a technological product must be in one package. Moore also describes strategies for competing with rival companies and assessing the best distribution channels for penetrating the target market.

Written not just for marketing specialists but for all employees whose futures ride on the success of a technical product, Crossing the Chasm delivers crucial information in an engaging, readable tone.

The Fashion Designer Survival Guide, Revised and Expanded Edition: Start and Run Your Own Fashion Business

Mary Gehlhar, Diane Von Furstenberg

Amazon Price: $15.61 List Price: $22.95 Usually ships in 24 hours By: Kaplan Publishing Amazon Marketplace: 27 new & used starting at $14.51

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Total reviews: 4 Average rating: 5.0 of 5

Editorial Review:

Mary Gehlhar, author, industry authority, and consultant to hundreds of designers, including Zac Posen, Twinkle by Wenlan, Rebecca Taylor, and Cloak, gives readers behind-the-scenes insights and essential business information on creating and sustaining a successful career as an independent designer.

With advice from fashion luminaries including Donna Karan, Tommy Hilfiger, Cynthia Rowley, Diane von Furstenberg, Richard Tyler, and top executives from Saks Fifth Avenue and Barneys New York, this fully updated and revised edition of The Fashion Designer Survival Guide addresses the latest trends in apparel and accessories, the newest designers, an updated introduction, and a new foreword by Diane von Furstenberg, Designer and President of the Council of Fashion Designers of America (CFDA).

The Fashion Designer Survival Guide provides the necessary tools to get a fashion line or label up and moving on the right track, including:

* How to create a viable business plan

* Figuring out how much money you need, where and how to get it, and how to make it last, including the latest on private equity

* The best sources for fabric and materials

* Navigating the pitfalls of production both at home and abroad

* Marketing, branding, and getting the product into the stores and into the customer's closets

* Romancing the press, dressing celebrities, and creative publicity techniques

* Producing a runway show that will get results

How to Make Millions with Your Ideas: An Entrepreneur's Guide

Dan S. Kennedy

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Customer Reviews:
Total reviews: 32 Average rating: 4.0 of 5

Outdated 2 out of 5 stars.
1 of 1 people found this review helpful.

Unfortunately I was quite disappointed by this book as its suggestions center largely on outdated methods such as infomercial marketing and other brick-and-mortar concepts. There is very little information on utilizing eCommerce/the Web for making your mark.
This is a shame as eCommerce is often a great way to get things started on your way to riches.
If you are looking to learn about more traditional means of starting a business (read: offline), this book does have some good ideas but nothing you've not heard or read before if you have read any business or marketing books from the past ten years.

I'm surprised this book has received the number of endorsements and accolades it has and I wonder now if those were largely obtained by reciprocal deals with other authors rather than actual merit.

Short on Real Ideas 3 out of 5 stars.
1 of 1 people found this review helpful.

The millions to be made are with Infomercials and Home Shopping Network as the book elicits, which are out of reach of most entrepenuers, unless of course you "sell" your idea to Guthy Renker, Dan Kennedy or others for 2% of the profit. Not exactly a path to financial freedom. It is still a decent read to assist you in developing a direction on how to promote your product and discover your marketing avenue of choice. If you are looking for current product and service ideas to make your millions, this is not a book for you. He should do a 2008 version for todays entrepenuers. i.e. He wasn't sure when he wrote the book, if the Internet was a passing fad or not.

Financial Management: Theory & Practice (with Thomson ONE - Business School Edition 1-Year Printed Access Card)

Eugene F. Brigham, Michael C. Ehrhardt

Amazon Price: $145.11 List Price: $200.95 Usually ships in 24 hours By: South-Western College Pub Amazon Marketplace: 102 new & used starting at $109.00

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Subjects -> Business & Investing -> Finance -> Corporate Finance
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Customer Reviews:
Total reviews: 13 Average rating: 4.5 of 5

Amazing book and Fantastic Shipping, Amazon! 5 out of 5 stars.
3 of 3 people found this review helpful.

This book is simply amazing, very easy to follow and learn. It explains basic concepts, and has some useful material - in the book as well as online - that will help you. I frankly didn't even need the study guide; I thought the book by itself was great for me. The authors have taken a lot of trouble with detailing and giving examples, for someone new to finance to pick up on. There are chapters on financial statements, time value of money, bonds, risk, stocks valuation, financial forecasting, capital costs & budgeting, cash flow estimation, financial planning, corporate valuation, IPO's, working capital management, and a whole lot more (don't let the size of the book scare you!). If there is something you didn't understand, you can always use the one-year access card (one per book) to their online resources, and download the excel spreadsheets for each chapter. There are also 4 web chapters for more information. Online, they have explained how they work out questions in the book. The examples are very realistic, outlining actual companies and incidents that have occurred in the US. This edition (12th) has more end-of-chapter problems than the previous editions.

I have experience with accounting, but haven't really done much since 6 years with it. So this book really helped me get back my basics. The Finance class that I took in the summer was a real breeze after this (many thanks to Professor Haddad too, ofcourse). And everyone knows how fast stuff is completed in the Summer! I definitely recommend buying this book. For people with prior experience in Finance, you could even buy something more advanced to go along with it.

And thank you Amazon, for the immediate shipment. I had a test the very next week of starting. I hadn't bought the text book, till it was prescribed in the first class. So I opted for the one-day shipping. The book was well wrapped and in excellent condition. It was totally worth it.

Overall, you guys deserve all 5 stars!

Editorial Review:

Written for and praised by students just like you, FINANCIAL MANAGEMENT: THEORY AND PRACTICE gives you relevant, practical, and easy-to-understand information covering all of the financial management topics you need to succeed in this course. Underlying theory is presented first in an accessible style and then followed by the practical application.

The Innovator's Solution: Creating and Sustaining Successful Growth

Clayton M. Christensen, Michael E. Raynor

Amazon Price: $21.75 List Price: $32.95 Usually ships in 24 hours By: Harvard Business School Press Amazon Marketplace: 99 new & used starting at $7.99

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Total reviews: 50 Average rating: 4.5 of 5

Editorial Review:

The Growth Paradox

At best one company in ten is able to sustain profitable growth. Yet capital markets demand that all companies seek it relentlessly and mercilessly punish those who fail. Why is consistent, persistent growth so difficult to achieve? Surprisingly, it’s not for lack of great ideas or capable managers, nor is it because customers are too fickle or innovation too unpredictable. Innovation fails, say Clayton M. Christensen and Michael E. Raynor, because organizations unwittingly strip the disruptive potential from new ideas before they ever see the light of day.

In his worldwide bestseller The Innovator’s Dilemma, Christensen explained how industry leaders get blindsided by disruptive innovations precisely because they focus too closely on their most profitable customers and businesses. The Innovator’s Solution shows how companies get to the other side of this dilemma, creating disruptions rather than being destroyed by them.

Drawing on years of in-depth research and illustrated by company examples across many industries, Christensen and Raynor argue that innovation can be a predictable process that delivers sustainable, profitable growth. They identify the forces that cause managers to make bad decisions as they package and shape new ideas—and offer new frameworks to help managers create the right conditions, at the right time, for a disruption to succeed. The Innovator’s Solution addresses a wide range of issues, including:

• How can we tell if an idea has disruptive potential?
• Which competitive situations favor incumbents, and which favor entrants?
• Which customer segments are primed to embrace a new offering?
• Which activities should we outsource, and which should we keep in-house?
• How should we structure and fund a new venture?
• How do we choose the right managers to lead it?
• How can we position ourselves where profits will be made in the future?

Revealing counterintuitive insights that will change your perspective on innovation forever, this landmark book shows how to create a disruptive growth engine that fuels ongoing success.

Brewing Up a Business: Adventures in Entrepreneurship from the Founder of Dogfish Head Craft Brewery

Sam Calagione

Amazon Price: $12.89 List Price: $18.95 Usually ships in 24 hours By: Wiley Amazon Marketplace: 38 new & used starting at $9.00

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Total reviews: 56 Average rating: 4.0 of 5

Editorial Review:

Entrepreneurial dreams do come true! Starting with nothing more than a home brewing kit, Sam Calagione founded Dogfish Head Craft Brewery and made it America's fastest growing independent beer. This unconventional business story reveals how Calagione found success by dreaming big, working hard, and thinking differently-and how you can do it too.

"Rarely is a book as good as a beer but this one is. It's written with humor, humility, and passion, essential ingredients for any entrepreneur."
-Bob Guccione Jr. founder of Spin magazine and Gear magazine

"Brewing Up a Business will inspire both entrepreneurs and aspiring small business people to have the confidence in following their dreams."
-Jim Davis Chairman and CEO of New Balance

"Sam Calagione embodies the spirit of a true Delaware entrepreneur. Starting out as the smallest brewery in the nation, Sam's ambition, acute business sense, and vision have allowed Dogfish Head Craft Brewery to successfully enter an extremely competitive market as Dogfish Head continues to leave an indelible mark on the beer industry."
-Ruth Ann Minner Governor of Delaware

"Everything you want to know about succeeding in business you can learn from beer. At least you can if it's the remarkable story of Dogfish Head Craft Brewery. Brewing Up a Business is like a 'how-to' manual for entrepreneurs. With humor, creativity, and wisdom, Sam Calagione has crafted a new kind of business book that's as unique as his great beer!"
-Joe Calloway author of Becoming a Category of One and Indispensable

Patterns of Enterprise Application Architecture (Addison-Wesley Signature Series)

Martin Fowler

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Subjects -> Computers & Internet -> Hardware -> Microprocessors & System Design -> Computer Design
Subjects -> Computers & Internet -> Hardware -> PCs

Customer Reviews:
Total reviews: 56 Average rating: 4.5 of 5

Misses out on the important patterns 2 out of 5 stars.
4 of 8 people found this review helpful.

This book is a complete beginner's handbook for enterprise patterns.

1) The "Mapping to Relational Database Patterns" section discusses patterns that are completely intuitive. I recall logically coming to this conclusions when I started programming in Visual Basic in 99. Nothing new in this section.

2) The "Concurrency" section is criminal in nature and assumes that the application runs on high-cost server. Process-per-session? Thread-per-request? Come on!! Has the author missed out on the Reactor, Proactor and Active Object patterns (he does reference ACE but only as a reference). These patterns have been recognized as not scalable in the late 90s.

3)The distribution patterns are clearly incomplete and desire a lot of details.

If you're just starting out,as a System Architect :-), you'll find this useful. Otherwise, use MSDN or ACE for enterprise patterns.

Editorial Review:

Noted software engineering expert, Martin Fowler, turns his attention to enterprise application development. He helps professionals understand the complex--yet critical--aspects of architecture. Enables the reader to make proper choices when faced with a difficult design decision.

Limited Liability Companies For Dummies (For Dummies (Business & Personal Finance))

Jennifer Reuting

Amazon Price: $16.49 List Price: $24.99 Usually ships in 24 hours By: For Dummies Amazon Marketplace: 48 new & used starting at $13.41

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Total reviews: 3 Average rating: 5.0 of 5

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What is a limited liability company? How is an LLC different from a corporation? Should you form an LLC for your business? Limited Liability Companies For Dummies, answers all of your questions about LLCs and demystifies the formation and management of these increasingly popular business entities.

This clear, concise guide explains the pros and cons of LLCs and shares insider insights on everything from choosing your members and your company name to creating and filing your Articles of Organization, to the day-to-day operation of your LLC. You'll also find valuable tips on creating your Operating Agreement, saving on taxes, and avoiding bankruptcy and fraud. You'll discover all the information you need to:

• Decide if an LLC is right for you
• Get the help you need to from your LLC
• Form your LLC in or out of your own state
• Lower LLC costs and fees
• Convert an existing company to an LLC
• Comply with state and local licensing issues
• Use your LLC to protect your assets
• File annual reports and research franchising fees
• Issue membership shares
• Dissolve or extend an LLC
• Control LLC assets and debt
• Keep your LLC intact

Packed with winning strategies for streamlining your business, protecting your assets, and passing your estate on to your heirs, Limited Liability Companies For Dummies gives you the power and the knowledge to take full advantage all the benefits your LLC has to offer.