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Graphic Artists Guild Handbook: Pricing & Ethical Guidelines (Graphic Artists Guild Handbook: Pricing & Ethical Guidelines)

Graphic Artists Guild

Graphic Artists Guild Handbook: Pricing & Ethical Guidelines (Graphic Artists Guild Handbook: Pricing & Ethical Guidelines) Graphic Artists Guild Amazon Price: $23.10
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By: Graphic Artists Guild
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Customer Reviews:
Total reviews: 61 Average rating: 4.5 of 5

Don't buy any book until you've read this one! 5 out of 5 stars.
2 of 2 people found this review helpful.

I've illustrated over 20 children's books, 10 of which without this book. Once I used the contracts from this book, I got paid what my time was worth! Great tips on pricing what your work and time. Most importantly, selling artist usage rights to multiple users. Who says your efforts can't be duplicated from one project to the next. This book is Gold! Pick up a copy and use it! Only for serious individuals wanting to do business in the real world. I recommend this book to authors, publishers, and anyone I work with.

Just a lot of the best information available... 5 out of 5 stars.
1 of 1 people found this review helpful.

So much information that it will take a lot of time to read it all, but it is so well written and with the right and necessary information that it is a must for everyone in this field. Very informative, clear and to the point. Covers almost every aspect of the Graphic Artist business. Will help a lot, specially with themes regarding your rights and obligation, what is to be expected from an artist and what should an artist expect from others.

The price tables are not accurate for everyone since I believe that there are different markets for different reasons, geographical, economical targets and so on... so you should not expect them to apply exactly to you, but those are really good points of reference you should consider and seriously evaluate.

I don't like the cover at all since it is very confusing and non practical, specially if you are looking for this book in a bookstore by reference and not knowing how it looks like, since it is hard to read it's title at first glance, which I think is a huge violation to the basic rules of commercial design. I think it should have some practical and useful design for that matters. Thats's a no, no, for something coming from an "Artist" Guild. Actually it is an ugly cover (sorry for the artist who created it). The size of it does not help to make it a carry on book say to read everywhere, but for the amount of information it carries, I don't see any more practical shape.

Buy it!

Editorial Review:

Graphic Artists Guild Handbook: Pricing & Ethical guidelines, 12th Edition is the industry bible, containing information all graphic artists and their clients need to buy and sell work in a totally professional manner. This edition has been revised and updated to provide all the information you need to compete in an industry moving at lightning speed.

The Greatest Album Covers of All Time

Grant Scott, Barry Miles, Johnny Morgan

The Greatest Album Covers of All Time Grant Scott, Barry Miles, Johnny Morgan Amazon Price: $13.57
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By: Collins & Brown
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Customer Reviews:
Total reviews: 7 Average rating: 3.5 of 5

Editorial Review:

At a time when listeners increasingly download or upload songs, creating personal playlists on MP3 players and I-Pods, the art of packaging music seems to be fading away. But, for more than 50 years, musicians have released their work inside brilliantly-designed packages that made an important statement about their music and style. Look at the cover of Sgt. Pepper’s Lonely Heart Band, for example—just one of the 500 memorable images in this amazing collection, all chosen by a panel of 50 experts and each accompanied by enlightening commentary. Among the choices: the brilliantly psychedelic and way-out art from the Rolling Stones’ Their Satanic Majesties Request; Peter Tosh’s fiery cover for Bush Doctor; and the somewhat demented-looking prom queen on Hole’s Live Through This album. From rock to pop, jazz to blues, these are all artistically, stylistically, and culturally significant in their own way, and will undoubtedly spark a debate with fans around the world.

 

Universal Principles of Design

William Lidwell, Kritina Holden, Jill Butler

Universal Principles of Design William Lidwell, Kritina Holden, Jill Butler Amazon Price: $26.40
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By: Rockport Publishers
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Customer Reviews:
Total reviews: 54 Average rating: 4.5 of 5

Editorial Review:

Whether a marketing campaign or a museum exhibit, a video game or a complex control system, the design we see is the culmination of many concepts and practices brought together from a variety of disciplines. Because no one can be an expert on everything, designers have always had to scramble to find the information and know-how required to make a design work until now.

Universal Principles of Design is the first comprehensive, cross-disciplinary encyclopedia of design. Richly illustrated and easy to navigate, it pairs clear explanations of every design concept with visual examples of the concepts applied in practice. From the "80/20 rule to chunking, from baby-face bias to Ockham's razor, and from self-similarity to storytelling, every major design concept is defined and illustrated for readers to expand their knowledge.

This landmark reference will become the standard for designers, engineers, architects, and students who seek to broaden and improve their design expertise.

The Laws of Simplicity (Simplicity: Design, Technology, Business, Life)

John Maeda

The Laws of Simplicity (Simplicity: Design, Technology, Business, Life) John Maeda Amazon Price: $14.28
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By: The MIT Press
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Customer Reviews:
Total reviews: 43 Average rating: 3.5 of 5

Editorial Review:

Received an Honorable Mention in the Communication and Cultural Studies category of the 2005 Professional/Scholarly Publishing Annual Awards Competition presented by the Association of American Publishers, Inc.

Finally, we are learning that simplicity equals sanity. We're rebelling against technology that's too complicated, DVD players with too many menus, and software accompanied by 75-megabyte "read me" manuals. The iPod's clean gadgetry has made simplicity hip. But sometimes we find ourselves caught up in the simplicity paradox: we want something that's simple and easy to use, but also does all the complex things we might ever want it to do. In The Laws of Simplicity, John Maeda offers ten laws for balancing simplicity and complexity in business, technology, and design—guidelines for needing less and actually getting more.

Maeda—a professor in MIT's Media Lab and a world-renowned graphic designer—explores the question of how we can redefine the notion of "improved" so that it doesn't always mean something more, something added on.

Maeda's first law of simplicity is "Reduce." It's not necessarily beneficial to add technology features just because we can. And the features that we do have must be organized (Law 2) in a sensible hierarchy so users aren't distracted by features and functions they don't need. But simplicity is not less just for the sake of less. Skip ahead to Law 9: "Failure: Accept the fact that some things can never be made simple." Maeda's concise guide to simplicity in the digital age shows us how this idea can be a cornerstone of organizations and their products—how it can drive both business and technology. We can learn to simplify without sacrificing comfort and meaning, and we can achieve the balance described in Law 10. This law, which Maeda calls "The One," tells us: "Simplicity is about subtracting the obvious, and adding the meaningful."

The World Record Paper Airplane Book

Ken Blackburn, Jeff Lammers

The World Record Paper Airplane Book Ken Blackburn, Jeff Lammers Amazon Price: $10.85
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Customer Reviews:
Total reviews: 12 Average rating: 4.5 of 5

Editorial Review:

With the proper amount of lift, the thrust of a good throw, very little drag, and lots of stability, you might do it: fly a paper airplane into the record books the way Ken Blackburn did.

Now this aerospace engineer and paper airplane world record-holder teams up with Jeff Lammers, a mechanical engineer, to create an everything-you-need resource for beginning and experienced flyers alike. Mixing science, innovation, and enthusiasm, The World Record Paper Airplane Book features 100 full-color, ready-to-fold paper airplanes (sixteen models, multiple copies of each), ranging from the simple to the sophisticated. Each airplane is easy to make and has numerically folded marks with illustrated step-by-step instructions. In addition, the book offers a wealth of information about aviation and flying: how planes work, how to perform tricks and fine-tune for speed, and how to stage contests. And to make your flight sessions more exciting, there's a full-color pull-out landing strip for accuracy practice and a flight log to record your times. The World Record Paper Airplane Book will set you on an unforgettable aeronautical journey, whether you're an armchair pilot or an aviation professional.

Layout Workbook: A Real-World Guide to Building Pages in Graphic Design

Kristin Cullen

Layout Workbook: A Real-World Guide to Building Pages in Graphic Design Kristin Cullen Amazon Price: $16.50
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Customer Reviews:
Total reviews: 14 Average rating: 4.5 of 5

Editorial Review:

New in Paperback! An inspired resource for creating excellent layouts

Layout Workbook is one of five volumes in Rockport's series of practical and inspirational workbooks that cover the fundamental areas of the graphic design business. In this edition, author Kristin Cullen tackles the often perplexing job of nailing down a layout that works.

More than a collection of great examples of layout, this book is an invaluable resource for students, designers, and creative professionals who seek design understanding and inspiration. The book illuminates the broad category of layout, communicating specifically what it takes to design with excellence. It also addresses the heart of design-the how and why of the creative process.

Cullen approaches layout with a series of step-by-step fundamental chapters (a "how-to" of layout) addressing topics such as The Function of Design, Inspiration, The Design Process, Intuition, Structure and Organization, The Interaction of Visual Elements, Typography, and Design Analysis. The book offers inspirational quotations and a unique, progressive design that truly reflects its content.

Making and Breaking the Grid: A Graphic Design Layout Workshop

Timothy Samara

Making and Breaking the Grid: A Graphic Design Layout Workshop Timothy Samara Amazon Price: $16.50
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Customer Reviews:
Total reviews: 24 Average rating: 4.5 of 5

The big book of clarity and chaos 3 out of 5 stars.
18 of 21 people found this review helpful.

What a strange publication. Divided into two sections the first explaining grid formatting with actual printed material and the second revealing how to design print without a grid.

There seems a contradiction here because the grid, used intelligently, will allow a whole range of graphic options to be presented with clarity. Some of the print examples reproduced in the first section do show this with perhaps the most useful item a grid thumbnail for each piece, unfortunately I thought it was rather too small on each spread despite being the key to explaining each format. From past experience, designing magazines, I would start work on a grid by concentrating on the text type size because it is the least flexible of all the elements on the page. This point really wasn't made enough of in the book's chapter: Grid Basics.

The reproductions show a reasonable range of design solutions, essentially print though there is an example of corporate signage. Missing are magazines (consumer or trade) timetables and the like. Without a grid this type of printed matter really wouldn't exist.

The book's contradiction, to my mind, start with the second section: 'Grid Deconstructions and Non-Grid-Based Design Projects'. The forty items shown seem to have a couple of common threads: their design is essentially arbitrary which makes them look very messy and frequently their typography (display and text) is used as a design element which makes the words unreadable. Their design is the opposite of grid stimulated creativity, in other words visual chaos.

Some of the examples are quite amazing. On page 180-181 twelve pages of a calendar are shown, totally useless as its impossible to see the days and dates. Pages 188-189 show eight spreads from a design school journal showing irregular shaped blocks of text creating a sort of collage. I doubt anyone made the effort to read any of it. What is interesting about this second section material is that so much of it comes from educational establishments. In the real world all this designer whimsy would be rejected by the client on sight of the first dummy

'Making and Breaking the Grid' is well printed with 175dpi and the layout is adequate and for a book about grids you would have thought its own grid would have been included but it is strangely missing. Overall I felt that because the contents present two opposite design ideals the book's editorial concept is rather flawed.

From my experience there is only one book that really explains it all: Muller-Brockmann's Grid Systems in Graphic Design (go to the book's site to see some spreads I've uploaded) published in Switzerland and full of good solid, practical, hands-on information. This book's only purpose is creative clarity.

***FOR AN INSIDE LOOK click 'customer images' under the cover.

Editorial Review:

For designers working in every medium, layout is arguable the most basic and most important element. Effective layout is essential to communication and enables the end user to not only be drawn in with an innovative design but to digest information easily.

Making and Breaking the Grid is a comprehensive layout design workshop that assumes that to effectively break the rules of grid-based design one must first understand those rules and see them applied to real-world projects.

Text reveals top designers' work in process and rationale. Projects with similar characteristics are linked through a simple notational system that encourages exploration and comparison of structure ideas. Also included are historical overviews that summarize the development of layout concepts, both grid-based and non-grid based, in modern design practice.

Non-Designer's Design Book, The (3rd Edition) (Non Designer's Design Book)

Robin Williams

Non-Designer's Design Book, The (3rd Edition) (Non Designer's Design Book) Robin Williams Amazon Price: $21.77
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Customer Reviews:
Total reviews: 215 Average rating: 4.5 of 5

great intro to designTurned the 5 out of 5 stars.
1 of 1 people found this review helpful.

Turned the light on for me as to why my fliers, brochures and business cards were so hard to really "get." Because I'm a visual artist I hadn't thot I needed any help. How wrong I was! This book is great for beginners, it's short and sweet, and great bathroom reading!

Editorial Review:

A lot has happened in the world of digital design since the first edition of this title was published, but one thing remains true: There is an ever-growing number of people attempting to design pages with no formal training. This book is the one place they can turn to find quick, non-intimidating, excellent design help from trusted design instructor Robin Williams. This revised classic--now in full color--includes a new section on the hot topic of Color itself. In The Non-Designer's Design Book, 3rd Edition, Robin turns her attention to the basic principles that govern good design. Readers who follow her clearly explained concepts will produce more sophisticated and professional pages immediately. Humor-infused, jargon-free prose interspersed with design exercises, quizzes, and illustrations make learning a snap--which is just what audiences have come to expect from this best-selling author.

The Elements of Typographic Style

Robert Bringhurst

The Elements of Typographic Style Robert Bringhurst Amazon Price: $19.77
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Customer Reviews:
Total reviews: 87 Average rating: 4.5 of 5

Best book on Type ever! 5 out of 5 stars.
0 of 0 people found this review helpful.

This was my first book on typography - nothing I've read since has come even close! Very much recommended.

Everything you've ever wanted to know about type 3 out of 5 stars.
0 of 0 people found this review helpful.

This book includes basically everything an aspiring graphic designer/typographer may want to know: history of type and many specific typefaces, anatomy of type, and practical information about choosing typefaces. If you are completely obsessed with type this is an excellent book, if not, don't bother.

Excellent book 5 out of 5 stars.
0 of 0 people found this review helpful.

This is a book that goes beyond the boundaries of typography. It is a must have in any designer's library.

you've to learn your type rules somewhere 4 out of 5 stars.
0 of 0 people found this review helpful.

Robert Bringhurst's The Elements of Typographic Style is a must have if you are interested in learning about type and type standards.

Editorial Review:

Renowned typographer and poet Robert Bringhurst brings clarity to the art of typography with this masterful style guide. Combining the practical, theoretical, and historical, this edition is completely updated, with a thorough exploration of the newest innovations in intelligent font technology, and is a must-have for graphic artists, editors, or anyone working with the printed page using digital or traditional methods.

Cosmo's Sexiest Beauty Secrets: The Ultimate Guide to Looking Gorgeous

Cosmo's Sexiest Beauty Secrets: The Ultimate Guide to Looking Gorgeous Amazon Price: $12.64
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Editorial Review:

Each month, millions of young women turn to the pages of Cosmopolitan magazine for advice on how to look and feel their absolute hottest. Now Cosmo is coming out with the definitive get-gorgeous bible—Cosmo’s Sexiest Beauty Secrets.
This stunning 192 page book serves up hundreds of insider tips and tricks on everything from scoring a flawless luminous complexion to creating sex-kitten hairstyles
to working the latest make-up trends. Packed with beautiful images, the how-to instruction is presented in a fun, fresh, and visually-engaging way.
And since Cosmo editors are experts in what men find alluring, there are plenty of pointers on that topic too, including: the secrets to silky, touchable hair, come-hither eyes, and kissable lips. Plus the scents that’ll drive him wild (in a good way!).
Also in here: Decadent at-home spa ideas that advise women how to pamper themselves like a pro (no appointment necessary). Of course every beauty junkie is bound to make a misstep now and then, so Cosmo includes crucial tips for overcoming
common beauty blunders.
It’s easy to see why any young woman looking to kick her sex appeal up a notch will find Cosmo’s Sexiest Beauty Secrets an indispensable resource.

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