Web Development Books - Page 2

Web Analytics: An Hour a Day

Avinash Kaushik

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Customer Reviews:
Total reviews: 60 Average rating: 5.0 of 5

The only book on Web Analytics you'll ever need 5 out of 5 stars.
2 of 2 people found this review helpful.

Technologies evolve, but the PROCESS by which we should collect and analyze online data in order to gain solid, actionable insights will remain constant for the foreseeable future.

I have been fortunate enough to work with some of the smartest online marketers in the business, and, to say the very least, most of these people -- especially those in the analytics community -- seem content to share their expertise in the most confusing and theoretical manner possible. But not Avinash Kaushik. And in "An Hour a Day," Avinash proves why he is the world's most trusted name in analytics: he brings us up to his level without unnecessary jargon, so we can actually understand how to do this stuff!

Without question, this book is required reading for ANY online marketer, business owner, or anyone currently outsourcing their web analytics. (Warning: You may become better at this than the people you're paying to do it for you!)

Have a website you're not properly tracking? You're not alone! Less than a third of e-commerce and B2B sites have sufficient web analytics tracking -- let alone a process by which to glean insight from it -- and it's not the technology's fault. The problem is that most people don't understand the VALUE and NECESSITY of web analytics. They don't realize it's the difference between sink or swim. For most organizations, web analytics is an afterthought; something pawned off to those with technical knowledge when it should really be understood by those who need to use this data to make serious business decisions. Well, folks, those days are over. If all you know about your site is how many page views, uniques, or (*yikes*) "hits" it's getting, you're in much worse shape than you currently realize, simply because you have no idea how much money and attention you're missing out on if you have no clear goals in mind or a system by which to quantify it.

If you're not measuring it properly, how can you ever claim to have an online strategy that's working? How else will you know how successful your campaign is? How else will you know which elements to test and optimize?

Whether you're a beginner or you know just enough about web analytics to be dangerous, you should absolutely buy this book today. The book pays for itself a hundred fold in the very first hour of the very first day.

Editorial Review:

Written by an in-the-trenches practitioner, this step-by-step guide shows you how to implement a successful Web analytics strategy. Web analytics expert Avinash Kaushik, in his thought-provoking style, debunks leading myths and leads you on a path to gaining actionable insights from your analytics efforts. Discover how to move beyond clickstream analysis, why qualitative data should be your focus, and more insights and techniques that will help you develop a customer-centric mindset without sacrificing your company’s bottom line.

Note: CD-ROM/DVD and other supplementary materials are not included as part of eBook file.

The Adobe Photoshop Lightroom 2 Book: The Complete Guide for Photographers

Martin Evening

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Total reviews: 17 Average rating: 4.5 of 5

Editorial Review:

While Adobe Photoshop has long been their choice for editing digital photographs, many photographers want a more focused tool. That’s where Adobe Photoshop Lightroom comes in. Designed from the ground up with digital photographers in mind, Photoshop Lightroom offers powerful editing features in a streamlined interface that lets photographers import, sort, and organize images. This completely updated and expanded bestseller, The Adobe Photoshop Lightroom 2 Book, was also written with photographers in mind. Author Martin Evening describes features in Photoshop Lightroom 2 in detail from a photographer’s perspective. As an established commercial and fashion photographer, Martin knows first-hand what photographers need for an efficient workflow. He has also been working with Lightroom from the beginning, monitoring the product’s development and providing feedback on the public beta. As a result, Martin knows the software inside and out, from image selection to image editing to image management.

The Adobe Photoshop Lightroom 2 Book contains 624 pages of comprehensive and detailed coverage of all aspects of Lightroom. In this book you’ll learn how to:

• Work efficiently with images shot in the raw or JPEG format
• Import photographs with ease and sort them according to your workflow
• Create and manage a personal image library
• Apply tonal adjustments to multiple images quickly
• Integrate Photoshop Lightroom with Adobe Photoshop
• Export images for print or Web as digital contact sheets or personal
portfolios

The book structure has been organized to match a typical Lightroom workflow. The introductory chapter provides an overview of all the main Lightroom features, showing how Lightroom 2 was used on a studio photo shoot that was specially shot to illustrate the book. The following chapters cover all the essentials, such as importing photos, working with the Library module, and managing the catalog database. The biggest section of the book is devoted to working with the Develop module and provides some unique insights into working with new features such as the localized adjustment tools. There is also a whole chapter devoted to image sharpening and another on integrating Lightroom and Photoshop, where you will learn how to devise the best workflow methods for working between these two programs. This is followed by a chapter on printing and a presentation chapter on the Slideshow and Web modules. Lastly, there are two appendix chapters. One offers a complete overview of the Lightroom 2 preference settings, while the other provides some in-depth explanations and background reading on how the Lightroom program works.

The book is richly illustrated, mostly using the author’s own photographs, and one of the nice features of this book is the way enlarged panel views are used throughout, making it easier for readers to follow the settings used in the various step-by-step examples. There are also lots of tips that will help you take your Lightroom techniques to an advanced level.

If you are looking for the most comprehensive coverage of Lightroom, written by an author who is closely involved with the development of the program, this is the book to get.

About the Author
Martin Evening is a London-based advertising and fashion photographer and noted expert in both photography and digital imaging. In addition to being a bestselling author, Martin is sought after for speaking and lecturing. He also works with the Photoshop and Lightroom engineering teams, consulting on new feature development and alpha and beta testing. He is one of the founding members of PixelGenius, a software design company producing automated production and creative plug-ins for Photoshop.

Head First Design Patterns (Head First)

Elisabeth Freeman, Eric Freeman, Bert Bates, Kathy Sierra

Amazon Price: $29.67 List Price: $44.95 Usually ships in 24 hours By: O'Reilly Media, Inc. Amazon Marketplace: 52 new & used starting at $22.00

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Customer Reviews:
Total reviews: 247 Average rating: 4.5 of 5

Editorial Review:

You're not alone.

At any given moment, somewhere in the world someone struggles with the same software design problems you have. You know you don't want to reinvent the wheel (or worse, a flat tire), so you look to Design Patterns--the lessons learned by those who've faced the same problems. With Design Patterns, you get to take advantage of the best practices and experience of others, so that you can spend your time on...something else. Something more challenging. Something more complex. Something more fun.

You want to learn about the patterns that matter--why to use them, when to use them, how to use them (and when NOT to use them). But you don't just want to see how patterns look in a book, you want to know how they look "in the wild". In their native environment. In other words, in real world applications. You also want to learn how patterns are used in the Java API, and how to exploit Java's built-in pattern support in your own code.

You want to learn the real OO design principles and why everything your boss told you about inheritance might be wrong (and what to do instead). You want to learn how those principles will help the next time you're up a creek without a design pattern.

Most importantly, you want to learn the "secret language" of Design Patterns so that you can hold your own with your co-worker (and impress cocktail party guests) when he casually mentions his stunningly clever use of Command, Facade, Proxy, and Factory in between sips of a martini. You'll easily counter with your deep understanding of why Singleton isn't as simple as it sounds, how the Factory is so often misunderstood, or on the real relationship between Decorator, Facade and Adapter.

With Head First Design Patterns, you'll avoid the embarrassment of thinking Decorator is something from the "Trading Spaces" show. Best of all, in a way that won't put you to sleep! We think your time is too important (and too short) to spend it struggling with academic texts.

If you've read a Head First book, you know what to expect--a visually rich format designed for the way your brain works. Using the latest research in neurobiology, cognitive science, and learning theory, Head First Design Patterns will load patterns into your brain in a way that sticks. In a way that lets you put them to work immediately. In a way that makes you better at solving software design problems, and better at speaking the language of patterns with others on your team.

Layers: The Complete Guide to Photoshop's Most Powerful Feature

Matt Kloskowski

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Customer Reviews:
Total reviews: 88 Average rating: 4.5 of 5

Down and Dirty... 5 out of 5 stars.
4 of 4 people found this review helpful.

Those folks longing for the next "Down & Dirty" book from Scott, it does not appear it will happen. Bummer. But this is the next best thing from Matt in the same walk and talk. Creative recipe how-to's and easy to understand on the subject of the all important layers, blend modes, masks. Highly recommend...

Editorial Review:

When Photoshop guru Matt Kloskowski was asked why he wrote this book, he replied, “It’s simple: I wanted to write the Photoshop book that I wished was around when I was learning Photoshop”. You’ve always known that layers were the key to understanding Photoshop, and now you have a resource to show you exactly how. With Matt’s clear, easy-to-follow, and concise writing style you’ll learn about:

• Working with and managing multiple layers
• Building multiple layered images
  
• Blending layers together
• Exactly which of the 25+ Blend Modes you need to worry about (there’s just a few)
• Layer Masking and just how easy it is.
• Using layers to enhance and retouch your photos
• All of the tips and tricks that make using layers a breeze.

If you want to finally understand layers in Photoshop, this book is the one you’ve been waiting for.

Head First HTML with CSS & XHTML

Eric Freeman, Elisabeth Freeman

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Customer Reviews:
Total reviews: 232 Average rating: 4.5 of 5

Editorial Review:

Tired of reading HTML books that only make sense after you're an expert? Then it's about time you picked up Head First HTML with CSS & XHTML and really learned HTML. You want to learn HTML so you can finally create those web pages you've always wanted, so you can communicate more effectively with friends, family, fans, and fanatic customers. You also want to do it right so you can actually maintain and expand your Web pages over time, and so your web pages work in all the browsers and mobile devices out there. Oh, and if you've never heard of CSS, that's okay - we won't tell anyone you're still partying like it's 1999 - but if you're going to create Web pages in the 21st century then you'll want to know and understand CSS.

Learn the real secrets of creating Web pages, and why everything your boss told you about HTML tables is probably wrong (and what to do instead). Most importantly, hold your own with your co-worker (and impress cocktail party guests) when he casually mentions how his HTML is now strict, and his CSS is in an external style sheet.

With Head First HTML with CSS & XHTML, you'll avoid the embarrassment of thinking web-safe colors still matter, and the foolishness of slipping a font tag into your pages. Best of all, you'll learn HTML and CSS in a way that won't put you to sleep. If you've read a Head First book, you know what to expect: a visually-rich format designed for the way your brain works. Using the latest research in neurobiology, cognitive science, and learning theory, this book will load HTML, CSS, and XHTML into your brain in a way that sticks.

So what are you waiting for? Leave those other dusty books behind and come join us in Webville. Your tour is about to begin.

"Elegant design is at the core of every chapter here, each concept conveyed with equal doses of pragmatism and wit." --Ken Goldstein, Executive Vice President, Disney Online

"This book is a thoroughly modern introduction to forward-looking practices in web page markup and presentation." --Danny Goodman, author of Dynamic HTML: The Definitive Guide

"What used to be a long trial and error learning process has now been reduced neatly into an engaging paperback." --Mike Davidson, CEO, Newsvine, Inc.

"I love Head First HTML with CSS & XHTML--it teaches you everything you need to learn in a 'fun coated' format!" --Sally Applin, UI Designer and Artist

"I haven't had as much fun reading a book (other than Harry Potter) in years. And your book finally helped me break out of my hapless so-last-century way of creating web pages." --Professor David M. Arnow, Department of Computer and Information Science, Brooklyn College

"If you've ever had a family member who wanted you to design a website for them, buy them Head First HTML with CSS and XHTML. If you've ever asked a family member to design you a web site, buy this book. If you've ever bought an HTML book and ended up using it to level your desk, or for kindling on a cold winter day, buy this book. This is the book you've been waiting for. This is the learning system you've been waiting for." --Warren Kelly, Blogcritics.org

Photoshop CS3 for Windows and Macintosh (Visual QuickStart Guide)

Elaine Weinmann, Peter Lourekas

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Customer Reviews:
Total reviews: 11 Average rating: 3.5 of 5

Editorial Review:

This Visual QuickStart Guide uses a combination of task-based instruction and strong visuals to teach beginning and intermediate users how to create great-looking images with Photoshop. Best-selling authors Elaine Weinmann and Peter Lourekas take readers step by step through all of today's Photoshop essentials: from importing digital photos through basic color manipulation and image correction to painting, masking, using filters, and more. Hot topics like working with Camera Raw, using the improved Photomerge command (that aligns and blends layers automatically) to stitch together images, making selections using the new Quick Selection tool and Refine Edge feature, and Smart Filters are all covered.

Both beginning users, who want a thorough introduction to the topic, and more advanced users, who are looking for a handy reference, will find what they need here. In this edition, using a fresh new design and now illustrated in full color, the authors have streamlined the text by focusing on the most efficient means of accomplishing a task, rather than explaining all possible methods. By the end of the book, users will have a solid foundation for working in Photoshop CS3. Additional intermediate topics can be found in the author's follow-on book: Photoshop CS3: Visual QuickPro Guide.

Adobe Dreamweaver CS3 Hands-On Training

Garrick Chow

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Customer Reviews:
Total reviews: 23 Average rating: 4.0 of 5

Editorial Review:

Adobe Dreamweaver CS3 Hands-On Training is the latest, updated version of the highly acclaimed publication from the leading trainers on Dreamweaver at lynda.com. In this book, readers will find carefully developed lessons and exercises that teach readers modern Web design techniques and workflow with the latest version, Adobe Dreamweaver CS3. Now that the software is an integral part of the Adobe Creative Suite 3 Web Premium, Web Standard, and Design Premium packages, there is an even greater need for the clear, step-by-step approach this book offers. Readers will learn to define a Web site; lay out pages effectively with Cascading Style Sheets; use tables; create rollovers; work with templates, media objects, and forms; and design for mobile devices. They'll also learn how to use the new features in Adobe Dreamweaver CS3, including the new Spry framework for Ajax, Spry widgets and effects, advanced Photoshop CS3 integration, a new Browser Compatibility Check feature, CSS layouts, a new Manage CSS feature, integration with Adobe Device Control for creating mobile content, and Adobe Bridge CS3. Accompanied by a CD-ROM loaded with classroom-proven exercises and QuickTime training videos, this book ensures you'll master the key features of Adobe Dreamweaver CS3 in no time.

jQuery in Action

Bear Bibeault, Yehuda Katz

Amazon Price: $26.39 List Price: $39.99 Usually ships in 1 to 3 weeks By: Manning Publications Amazon Marketplace: 12 new & used starting at $26.39

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Customer Reviews:
Total reviews: 12 Average rating: 5.0 of 5

Editorial Review:

A good web development framework anticipates what you need to do and makes those tasks easier and more efficient; jQuery practically reads your mind. Developers of every stripe-hobbyists and professionals alike-fall in love with jQuery the minute they've reduced 20 lines of clunky JavaScript into three lines of elegant, readable code. This new, concise JavaScript library radically simplifies how you traverse HTML documents, handle events, perform animations, and add Ajax interactions to your web pages.

jQuery in Action, like jQuery itself, is a concise tool designed to make you a more efficient and effective web developer. In a short 300 pages, this book introduces you to the jQuery programming model and guides you through the major features and techniques you'll need to be productive immediately. The book anchors each new concept in the tasks you'll tackle in day-to-day web development and offers unique lab pages where you immediately put your jQuery knowledge to work.

There are dozens of JavaScript libraries available now, with major companies like Google, Yahoo and AOL open-sourcing their in-house tools. This book shows you how jQuery stacks up against other libraries and helps you navigate interaction with other tools and frameworks.

jQuery in Action offers a rich investigation of the up-and-coming jQuery library for client-side JavaScript. This book covers all major features and capabilities in a manner focused on getting the reader up and running with jQuery from the very first sections. Web Developers reading this book will gain a deep understanding of how to use jQuery to simplify their pages and lives, as well as learn the philosophy behind writing jQuery-enhanced pages.

JavaScript: The Good Parts

Douglas Crockford

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Total reviews: 23 Average rating: 4.5 of 5

Editorial Review:

Most programming languages contain good and bad parts, but JavaScript has more than its share of the bad, having been developed and released in a hurry before it could be refined. This authoritative book scrapes away these bad features to reveal a subset of JavaScript that's more reliable, readable, and maintainable than the language as a whole-a subset you can use to create truly extensible and efficient code. Considered the JavaScript expert by many people in the development community, author Douglas Crockford identifies the abundance of good ideas that make JavaScript an outstanding object-oriented programming language-ideas such as functions, loose typing, dynamic objects, and an expressive object literal notation. Unfortunately, these good ideas are mixed in with bad and downright awful ideas, like a programming model based on global variables. When Java applets failed, JavaScript became the language of the Web by default, making its popularity almost completely independent of its qualities as a programming language. In JavaScript: The Good Parts, Crockford finally digs through the steaming pile of good intentions and blunders to give you a detailed look at all the genuinely elegant parts of JavaScript, including: Syntax Objects Functions Inheritance Arrays Regular expressions Methods Style Beautiful features

The real beauty? As you move ahead with the subset of JavaScript that this book presents, you'll also sidestep the need to unlearn all the bad parts. Of course, if you want to find out more about the bad parts and how to use them badly, simply consult any other JavaScript book. With JavaScript: The Good Parts, you'll discover a beautiful, elegant, lightweight and highlyexpressive language that lets you create effective code, whether you're managing object libraries or just trying to get Ajax to run fast. If you develop sites or applications for the Web, this book is an absolute must.

Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversions

Tim Ash

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Customer Reviews:
Total reviews: 30 Average rating: 4.5 of 5

Tim Ash is a World Class Professional - the book says it all 5 out of 5 stars.
3 of 3 people found this review helpful.

I traveled 6000 miles from Scotland to the USA to further fulfil my passion for doing Search Engine Marketing for my Scottish client base. I got the chance to actually meet the people behind the books who in our business are seen as the mastering mentors of our profession. through me being an Optimiser in the UK. I had the opportunity to meet Tim Ash, who is a very pleasant and knowledgeable person and this inspired me to buy his book. I have since read cover to cover, and the book is like the person. Since that meeting and reading of his Book Tim even went out his way to answer an email on a burning question I had - now that's commitment! It was an honour getting the chance to meet Tim Ash, the positive reviews here sum him up, so go ahead - get the book and get your website tuned up - today.

Editorial Review:

How much money are you losing because of poor landing page design? In this comprehensive, step-by-step guide, you’ll learn all the skills necessary to dramatically improve your bottom line, including identifying mission critical parts of your website and their true economic value, defining important visitor classes and key conversion tasks,   gaining insight on customer decision-making, uncovering problems with your page and deciding which elements to test, developing an action plan, and avoiding common pitfalls. Includes a companion website and a detailed review of the Google Website Optimizer tool.