Popular Economics Books - Page 6

The Numerati

Stephen Baker

Amazon Price: $15.92 List Price: $26.00 Usually ships in 24 hours By: Houghton Mifflin Amazon Marketplace: 59 new & used starting at $12.79

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Customer Reviews:
Total reviews: 28 Average rating: 4.0 of 5

Editorial Review:

"Steve Baker puts his finger on perhaps the most important cultural trend today: the explosion of data about every aspect of our world and the rise of applied math gurus who know how to use it." --Chris Anderson, Editor-in-Chief of Wired Magazine (Wired Magazine )

An urgent look at how a global math elite is predicting and altering our behavior -- at work, at the mall, and in bed

Every day we produce loads of data about ourselves simply by living in the modern world: we click web pages, flip channels, drive
through automatic toll booths, shop with credit cards, and make cell phone calls. Now, in one of the greatest undertakings of the twenty-first century, a savvy group of mathematicians and computer scientists is
beginning to sift through this data to dissect us and map out our next steps. Their goal? To manipulate our behavior -- what we buy, how we vote -- without our even realizing it.

In this tour de force of original reporting and analysis, journalist Stephen Baker provides us with a fascinating guide to the world we're
all entering -- and to the people controlling that world. The Numerati have infiltrated every realm of human affairs, profiling us as workers,
shoppers, patients, voters, potential terrorists -- and lovers. The implications are vast. Our privacy evaporates. Our bosses can monitor and measure our every move (then reward or punish us). Politicians can find the swing voters among us, by plunking us all into new political groupings with names like "Hearth Keepers" and "Crossing Guards." It can sound scary. But the Numerati can also work on our behalf, diagnosing an illness before we're aware of the symptoms, or even helping
us find our soul mate. Surprising, enlightening, and deeply relevant,
The Numerati shows how a powerful new endeavor -- the mathematical modeling of humanity -- will transform every aspect of our lives.

STEPHEN BAKER has written for BusinessWeek for over twenty years, covering Mexico and Latin America, the Rust Belt, European technology, and a host of other topics, including blogs, math, and nanotechnology. But he's always considered himself a foreign correspondent. This, he says, was especially useful as he met the Numerati. "While I came from the world of words, they inhabited the symbolic realms of math and computer science. This was foreign to me. My reporting became an anthropological mission." Baker has written for many publications, including the Wall Street Journal, the Los Angeles Times, and the Boston Globe. He won an Overseas Press Club Award for his portrait of the rising Mexican auto industry. He is the coauthor of blogspotting.net, featured by the New York Times as one of fifty blogs to watch.

The Visual Display of Quantitative Information, 2nd edition

Edward R. Tufte

Amazon Price: $28.80 List Price: $40.00 Usually ships in 24 hours By: Graphics Press Amazon Marketplace: 48 new & used starting at $24.89

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Customer Reviews:
Total reviews: 96 Average rating: 4.5 of 5

Easy and fun to read 4 out of 5 stars.
0 of 0 people found this review helpful.

I was able to read this fairly quickly. (stealing a few hours here and there at work).

Although I did not find any direct solutions to my current problems - it definitely opened my imagination to consider new possibilities.

Masterpiece of graphic design proves timeless and universal 5 out of 5 stars.
0 of 0 people found this review helpful.

I returned to Tufte's first classic book of graphic design principles over 20 years after first discovering it. At the time, I was the corporate librarian for a major electric utility, and the explosion in the organization and creation of information by individuals with new personal-computer hardware and software was just beginning (I had an IBM PC-XT with 640Kb of RAM and two 360k floppies--no hard drive).

Now, I wondered, aside from the masterpiece of graphic design that "Visual Display" of course still represents, did Tufte's theories of graphics design still apply in a world where those computers at our fingertips pack the power and sophistication of the best publishing equipment? The answer is yes: Tufte's guidelines are timeless and universal, and most of his examples predate the computer era and even the 20th century.

The guidelines boil down to the single principle of making design choices that result in the simplest possible display of complex data. While that may not sound profound, Tufte provides simple and practical rules for implementing sound design choices, and the resulting improvements in your documents and web designs will be noticeable.

Editorial Review:

A modern classic. Tufte teaches the fundamentals of graphics, charts, maps and tables. "A visual Strunk and White" (The Boston Globe). Includes 250 delightfullly entertaining illustrations, all beautifully printed.

The Little Book of Common Sense Investing: The Only Way to Guarantee Your Fair Share of Stock Market Returns (Little Books. Big Profits)

John C. Bogle

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Customer Reviews:
Total reviews: 79 Average rating: 4.5 of 5

Editorial Review:

Investing is all about common sense. Owning a diversified portfolio of stocks and holding it for the long term is a winner’s game. Trying to beat the stock market is theoretically a zero-sum game (for every winner, there must be a loser), but after the substantial costs of investing are deducted, it becomes a loser’s game. Common sense tells us—and history confirms—that the simplest and most efficient investment strategy is to buy and hold all of the nation’s publicly held businesses at very low cost. The classic index fund that owns this market portfolio is the only investment that guarantees you with your fair share of stock market returns.

To learn how to make index investing work for you, there’s no better mentor than legendary mutual fund industry veteran John C. Bogle. Over the course of his long career, Bogle—founder of the Vanguard Group and creator of the world’s first index mutual fund—has relied primarily on index investing to help Vanguard’s clients build substantial wealth. Now, with The Little Book of Common Sense Investing, he wants to help you do the same.

Filled with in-depth insights and practical advice, The Little Book of Common Sense Investing will show you how to incorporate this proven investment strategy into your portfolio. It will also change the very way you think about investing. Successful investing is not easy. (It requires discipline and patience.) But it is simple. For it’s all about common sense.

With The Little Book of Common Sense Investing as your guide, you’ll discover how to make investing a winner’s game:

• Why business reality—dividend yields and earnings growth—is more important than market expectations
• How to overcome the powerful impact of investment costs, taxes, and inflation
• How the magic of compounding returns is overwhelmed by the tyranny of compounding costs
• What expert investors and brilliant academics—from Warren Buffett and Benjamin Graham to Paul Samuelson and Burton Malkiel—have to say about index investing
• And much more

You’ll also find warnings about investment fads and fashions, including the recent stampede into exchange traded funds and the rise of indexing gimmickry. The real formula for investment success is to own the entire market, while significantly minimizing the costs of financial intermediation. That’s what index investing is all about. And that’s what this book is all about.

JOHN C. BOGLE is founder of the Vanguard Group, Inc., and President of its Bogle Financial Markets Research Center. He created Vanguard in 1974 and served as chairman and chief executive officer until 1996 and senior chairman until 2000. In 1999, Fortune magazine named Mr. Bogle as one of the four "Investment Giants" of the twentieth century; in 2004, Time named him one of the world’s 100 most powerful and influential people, and Institutional Investor presented him with its Lifetime Achievement Award.

The Communist Manifesto

Karl Marx, Friedrich Engels

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Customer Reviews:
Total reviews: 252 Average rating: 3.5 of 5

Good in theory 1 out of 5 stars.
7 of 36 people found this review helpful.

Kinda a pointless book now that communism has been proven ineffective. I guess if you still want to live in this type of society you can move to Russa, China, Cuba etc. Lucky for them they have the US to give them foreign aid. Communism would be dead within a few decades without a capitolistic nation to support it.

Editorial Review:

Originally published on the eve of the 1848 European revolutions, The Communist Manifesto is a condensed and incisive account of the worldview Marx and Engels developed during their hectic intellectual and political collaboration. Formulating the principles of dialectical materialism, they believed that labor creates wealth, hence capitalism is exploitive and antithetical to freedom.

This new edition includes an extensive introduction by Gareth Stedman Jones, Britain's leading expert on Marx and Marxism, providing a complete course for students of The Communist Manifesto, and demonstrating not only the historical importance of the text, but also its place in the world today.

Fast Food Nation

Eric Schlosser

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Total reviews: 1408 Average rating: 4.5 of 5

Disappointing 2 out of 5 stars.
2 of 5 people found this review helpful.

I'm a vegetarian who doesn't eat at fast-food restaurants. I thought this book was going to be an interesting expose of the fast-food industry. Instead, it was a series of meandering stories that weren't all that compelling. I got about halfway through the book and realized there was really no point in finishing it.

I noticed that whenever someone was portayed negatively, the word "Republican" invariably cropped up. When one meatpacking company owner became less sympathetic to workers, Schlosser goes out of his way to let the reader know that he went from being a liberal Democrat to a conservative Republican.

It's this kind of political posturing (Schlosser is obviously a liberal Democrat who can't keep his disdain for Republicans out of his writing), along with the fact that Schlosser just isn't that good of a writer, that helps to sink this book.

I kept wondering when I was going to learn something interesting that wasn't obvious. All I learned was what I already knew. Fast-food is a giant industry that pays teenagers low wages and uses a lot of potatoes from giant agribusiness companies and beef from giant cattle companies. Oh yeah, and they use flavorings from companies in New Jersey.

Stop the presses.

Editorial Review:

Fast food has hastened the malling of our landscape, widened the chasm between rich and poor, fueled an epidemic of obesity, and propelled American cultural imperialism abroad. That's a lengthy list of charges, but Eric Schlosser makes them stick with an artful mix of first-rate reportage, wry wit, and careful reasoning.

Schlosser's myth-shattering survey stretches from California's subdivisions, where the business was born, to the industrial corridor along the New Jersey Turnpike, where many of fast food's flavors are concocted. Along the way, he unearths a trove of fascinating, unsettling truths -- from the unholy alliance between fast food and Hollywood to the seismic changes the industry has wrought in food production, popular culture, and even real estate.

Trading in the Zone: Master the Market with Confidence, Discipline and a Winning Attitude

Mark Douglas

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Customer Reviews:
Total reviews: 163 Average rating: 4.5 of 5

Editorial Review:

Maximizing the trader’s state of mind is the key to successful results. Conflicts, contradictions and paradoxes in thinking can spell disaster for even a highly motivated, astute and well grounded trader. Mark Douglas, a trader, personal trading coach, and industry consultant since 1982, sends the message that "thinking strategy" will profoundly influence a trader’s success rate. Douglas addresses five very specific issues to give traders the insight and understanding about themselves that will make them consistent winners in the market.

Trading In The Zone offers specific solutions to the “people factor” of commodity price movement. It uncovers the true culprit for lack of consistency when it comes to stock picking: lack of focus and self-confidence. Through simple exercises, traders will learn how to think in terms of probabilities, and adopt the specific beliefs necessary to developing a winner’s mindset. Along the way, they’ll gain valuable insights into their own entrenched misconceptions about the market.

Backed by compelling examples, Trading In The Zone adds a new dimension to getting an edge on the market. Through a better understanding of themselves, as well as of Wall Street’s realities, traders will come to leverage the power of their psyche for unprecedented profitability.

The Law

Frederick Bastiat

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Customer Reviews:
Total reviews: 93 Average rating: 5.0 of 5

I agree with him 100 percent, but... 2 out of 5 stars.
5 of 6 people found this review helpful.

While I agree with Bastiat entirely, the way that he has presented "the classic blueprint for a just society," is exactly why people who lean more towards socialist ideas scoff at those who are for capitalism, economic stability, and most importantly honoring the fundamentals of the need for law: to protect life, liberty, and property.

The first chapter started out wonderfully, articulately and simple. It was accessible and easy to understand and apply. I was excited as I hoped to share this with my husband to allow him to open up to my ideas on politics which are different from his (he's a democrat/socialist).

However, the rest of the book just seemed to be a rant that got more and more impassioned as it went along, which to me seemed to take away from the reader's ability to take what he was saying seriously. I was disappointed because even though I agreed with everything he said and thought his applications of his ideas were great, I felt sort of embarrassed about his inability to keep calm in expressing his ideas.

The book is sound, based on sound ideas and should appeal to any libertarian. I nodded a lot as I was reading it. "Yes!" I kept telling myself, "this is definitely true." Unfortunately the truth was told, in this case, in a way that I don't think would be very accessible to the people that Bastiat was intent on reaching. I think a democrat/socialist might mislabel it "too radical" when they really mean, "too impassioned."

It is for that reason, I'm sorry to say, I was unable to rate this any higher.

Editorial Review:

Frederic Bastiat's arguments against socialism are as valid today as when first published in 1850. 2 cassettes.

How To Make Money In Stocks: A Winning System in Good Times or Bad, 3rd Edition

William J. O'Neil

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Total reviews: 216 Average rating: 4.0 of 5

Editorial Review:

THE BUSINESSWEEK, USA TODAY, AND WALL STREET JOURNAL BUSINESS BESTSELLER!

The bestselling guide to buying stocks, from the founder of Investor's Business Daily­­now completely revised and updated

When it was first published, How to Make Money in Stocks hit the investing world like a jolt, providing readers with the first in-depth explanation of William J. O'Neil's innovative CAN SLIM investing method. Five years later, O'Neil, founder for the industry icon Investor's Business Daily, revised his classic text and provided readers with a newer glimpse on how the average investor can make money in the equities market.

This third edition of How to Make Money in Stocks has been revised and updated with new chapters designed to help investors increase their performance.

Like his international bestselling 24 Essential Lessons for Investment Success, which stayed on international business bestseller lists for close to 6 months in 2000, How to Make Money in Stocks is the best reference for the individual investor in how to stay afloat and ahead in the rocky and volatile equities markets of the 21st century.

The No Asshole Rule: Building a Civilized Workplace and Surviving One That Isn't

Robert I. Sutton

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Customer Reviews:
Total reviews: 114 Average rating: 4.5 of 5

A great book ... why you do not want jerks on your team 5 out of 5 stars.
2 of 2 people found this review helpful.

It is inevitable that we all have to deal with jerks at the workplace or on your team. Sutton does an excellent job of pointing out the consequences of having these individuals in your organization. He also gives you the tools to handle these jerks.

As a team manager, I needed to recognize the ripple effect and toxic implications that one of these egomaniacs was having upon my team. I had been tempted to keep this person on the team because they were a "rock star" and considered one of the most productive people in their field

Through Sutton's book I recognized the toll that this individual was having upon the rest of the team members. My team is now less one "rock star" and performing better than ever. Thank you Dr. Sutton.

Loved it and used it with great success 5 out of 5 stars.
1 of 1 people found this review helpful.

I read this book again recently because it's worth learning from. The accounts here are not a "how to", but a "why not?" Why not shift the dynamic so that it no longer favors butt heads? I keep it on my desk and recommend it to anyone having difficult interpersonal relationships. More import, I used it with stunning success in a prison setting to help an inmate defuse an imminently violent situation by shifting the conflict dynamic and getting other inmates to join him. The would-be perpetrator backed off and was forced to find a different way to relate this inmate in the violent and hyper-masculine setting that is prison.

I'd recommend The No "Butt Head" Rule for use in any kind of confrontation training and behavior management education program you can think of. It's a powerful and empowering tool for anyone who'll take the time to explore it.

Editorial Review:

The No Asshole Rule is a New York Times, Wall Street Journal, USA Today and Business Week bestseller. It won a Quill Award for the top business book of 2007, and was recently chosen as one of audible.com's top picks as well.

Disrupting Class: How Disruptive Innovation Will Change the Way the World Learns

Clayton Christensen, Curtis W. Johnson, Michael B. Horn

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Total reviews: 14 Average rating: 4.0 of 5

Editorial Review:

A crash course in the business of learning-from the bestselling author of The Innovator's Dilemma and The Innovator's Solution�

. .

�A brilliant teacher, Christensen brings clarity to a muddled and chaotic world of education.�
-Jim Collins, bestselling author of Good to Great

. .

According to recent studies in neuroscience, the way we learn doesn't always match up with the way we are taught. If we hope to stay competitive-academically, economically, and technologically-we need to rethink our understanding of intelligence, reevaluate our educational system, and reinvigorate our commitment to learning. In other words, we need �disruptive innovation.�

. .

Now, in his long-awaited new book, Clayton M. Christensen and coauthors Michael B. Horn and Curtis W. Johnson take one of the most important issues of our time-education-and apply Christensen's now-famous theories of �disruptive� change using a wide range of real-life examples. Whether you're a school administrator, government official, business leader, parent, teacher, or entrepreneur, you'll discover surprising new ideas, outside-the-box strategies, and straight-A success stories.

You'll learn how

.

.
• Customized learning will help many more students succeed in school.
• Student-centric classrooms will increase the demand for new technology.
• Computers must be disruptively deployed to every student.
• Disruptive innovation can circumvent roadblocks that have prevented other attempts at school reform.
• We can compete in the global classroom-and get ahead in the global market.

.

Filled with fascinating case studies, scientific findings, and unprecedented insights on how innovation must be managed, Disrupting Class will open your eyes to new possibilities, unlock hidden potential, and get you to think differently. Professor Christensen and his coauthors provide a bold new lesson in innovation that will help you make the grade for years to come.

. .

The future is now. Class is in session.

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