Women & Business Books - Page 12

Avon: Building The World's Premier Company For Women

Laura Klepacki

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Total reviews: 4 Average rating: 5.0 of 5

Editorial Review:

A Winning Formula for Selling to Women Around the World

Avon has come a long way since handing out its first perfume sample back in 1886. The company, long famous for ringing customer doorbells, is now the world's largest direct sales organization-with almost five million representatives in more than 140 countries.

AVON: Building the World's Premier Company for Women is the first book ever to show how this cosmetics juggernaut achieved such incredible success, while revealing secrets any business can use to effectively market products of all kinds-especially to women.

Through this entertaining journey, you'll not only learn the colorful Avon story, but also see how every company, big or small, can benefit from its unique approach to sales and product development.

"By providing women with an unlimited opportunity for career success, Avon harnessed the power of a committed sales force to win customers and grow the business. The company's success story is testimony to the importance of focusing on your core business while recognizing the changes taking place with your customers and the environment."
-Mary Sammons, President and CEO, Rite Aid Corporation

"The book is an excellent primer on how to successfully make alternative forms of distribution work."
-Allen Burke, Director of Merchandising, QVC, Inc.

"The author's incisive revelations . . . capture the extraordinary personalities and entrepreneurial strategies of one of America's most spellbinding success stories."
-Annette Green, President Emeritus, The Fragrance Foundation

S.K.I.R.T.S in the Boardroom: A Woman's Survival Guide to Success in Business & Life

Marshawn Evans

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Editorial Review:

Inspiring, savvy business advice for professional women on the fast track to success

S.K.I.R.T.S. in the Boardroom equips professional women with the strategies necessary to combine confidence and compassion, style and substance, and beauty and brains for professional success. A guidebook for helping professional women navigate the male-dominated corporate world, the book offers deep and inspiring advice for any woman who finds herself unmotivated, unhappy, or unsatisfied with her career. A must-have for all women who want to maximize their professional potential, S.K.I.R.T.S. in the Boardroom presents refreshing advice that is sensible, straightforward, and long overdue.

Marshawn Evans (Atlanta, GA) is an entertainment attorney and founder of Marshawn Evans Unlimited, a corporate life-enrichment consulting firm focused on peak performance, diversity, workplace readiness, and dynamic leadership strategies for women. She is also President of EDGE 3M Sports & Entertainment, a national brand management and marketing agency connecting companies and causes with sports figures and entertainers.

Women of Wine: The Rise of Women in the Global Wine Industry

Ann B. Matasar

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Subjects -> Cooking, Food & Wine -> Drinks & Beverages -> Spirits

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Total reviews: 7 Average rating: 5.0 of 5

Editorial Review:

This inspiring, engagingly written book, with its personal approach and global scope, is the first to explore women's increasingly influential role in the wine industry, traditionally a very male-dominated domain. Women of Wine draws on interviews with dozens of leading women winemakers, estate owners, professors, sommeliers, wine writers, and others in the United States, the United Kingdom, France, Italy, Australia, New Zealand, and elsewhere to create a fascinating mosaic of the women currently shaping the wine world that also offers a revealing insiders' look at the wine industry.
To set the stage, Ann B. Matasar chronicles the historical barriers to women's participation in the industry, reviews post-World War II changes that created new opportunities for them, and pays tribute to a few extraordinary nineteenth-century women who left their mark on wine despite the odds against them. She then turns to her primary topic: an accessible discussion of women associated with some of the most prestigious wineries and institutions in both the Old and New Worlds that emphasizes their individual and collective contributions. Matasar also considers issues of importance to women throughout the business world including mentors, networking, marriage, family, education, self-employment versus the corporate life, and risk taking.

The Princessa : Machiavelli for Women

Harriet Rubin

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Total reviews: 51 Average rating: 3.0 of 5

Editorial Review:

A legacy of leadership for women only.

For centuries men have used the lessons of Machiavelli's The Prince to gain and hold power. Today's women, struggling to succeed in a man's world, must learn a crucial lesson of their own: men and women are not equal--and that is a woman's greatest strength. From the wars of intimacy to battles of public life, whether confronting bosses, competitors, or lovers, the greatest power belongs to the woman who dares to use the subtle weapons that are hers alone.

This provocative work urges women to claim what they want and deserve, offering a bold new battle plan that celebrates a woman's unique gifts: passion and intuition, sensitivity and cunning. It draws from history's legendary female divas and poets, saints and sinners, artists and activists--who, armed with a desire for justice and a spirit of outrageousness, achieved their impossible dreams. Their lasting legacy is codified in The Princessa: act like a woman, fight like a woman, and life will be yours to command.

The Female Advantage: Women's Ways of Leadership

Sally Helgesen

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Total reviews: 6 Average rating: 4.5 of 5

Editorial Review:

Now in Currency paperback -- Sally Helgesen's  classic study of female leaders and how their  strategies represent a highly successful revision of male  leadership styles. Sixty thousand copies in print!  In her bestselling 1990 book, Sally Helgesen  discovered that men and women approach work in  fundamentally different ways. Many of these differences  hold distinct advantages for women, who excel at  running organizations that foster creativity,  cooperation, and intuitive decision-making power,  necessities for companies of the twenty-first century.  Helgesen's findings reveal that organizations run by  women do not take the form of the traditional  hierarchical pyranaid, but more closely resemble a  web, where leaders reach out, not down, to form an  interrelating matrix built around a central purpose.  The strategy of the web concentrates power at the  center by drawing others closer and by creating  communities where information sharing is essential.  She presents her findings through unique, closely  detailed accounts of four successful women  business leaders -- Frances Hesselbein of Girl Scouts  USA, Barbara Grogan of Western Industrial  Contractors, Nancy Badore of Ford Motor Company's Executive  Development Center, and Dorothy Brunson of Brunson  Communications. Helgesen observes their meetings,  listens to their phone calls and conferences, and  reads their correspondence. Her "diary  studies" document how women leaders make decisions,  schedule their days, gather and disperse  information, motivate others, delegate tasks, structure  their companies, hire, and fire. She chronicles how  their experiences as women -- wives, mothers,  friends, sisters, daughters -- contribute to their  leadership style.

Women Make the Best Salesmen: Isn't it Time You Started Using their Secrets?

Marion Luna Brem

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Total reviews: 3 Average rating: 4.5 of 5

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A thirty-year-old mother of two, Marion Luna Brem had just been given a death sentence: terminal cancer. She had no job. No health insurance. Her marriage would collapse under the stress of her treatment. And her most pressing concern: How do I pay next month’s rent?

Her first major “sale” was landing a job as a car salesman. Within two months she had become salesperson of the month and by the end of her first year, salesperson of the year. Four and a half years after selling her first car, Brem bought her own dealership, and in the next decade went on to open additional dealerships and businesses. She beat her cancer, too.

In Women Make the Best Salesmen, Brem reveals the top sales strategies she discovered, refined, and applied to build hermultimillion dollar enterprise. But, as she points out, we are all "salesmen" – whether we interviewing for a job or operating a register at a department store, trying to get our children into a special program or looking for a lifelong companion. And women, with their natural social skills and acute emotional antennae, have natural advantages both sexes can learn from.

Filled with unconventional wisdom and real-life lessons, Women Make the Best Salesmen is the essential guide to the art of selling yourself.

Women and Leadership: The State of Play and Strategies for Change (J-B Warren Bennis Series)

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Editorial Review:

Women and Leadership brings together in one comprehensive volume preeminent scholars from a range of disciplines to address the challenges involving women and leadership. These experts explore when and how women exercise power and what stands in their way. This groundbreaking volume offers readers an informed analysis of the state of women and leadership and offers the most informed and current thinking on

·        The perils of stereotypes

·        The importance of leadership style

·        Gender differences in the decision to seek leadership roles

·        Lessons from women leaders

·        “Opt out” patterns and the need for flexible career paths

·        Global inequalities and initiatives

·        Strategies that get women to the top 

 

Women and Leadership is indispensable for understanding recent progress  toward equal opportunity and the challenges that remain.

 

 

New Girl On the Job: Advice from the Trenches

Hannah Seligson

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Total reviews: 8 Average rating: 4.0 of 5

Editorial Review:

Let's face it--the work world is tough. There are a million other young women out there who do what you do, just as well as you do it. Competition for the best jobs is fierce, office politics are tougher than you thought, and the road to success is not always an easy one.

So how will you handle the pressure of your first real job and climb the ladder to success?

Through interviews with some of the best and brightest businesswomen in the country such as Soledad O'Brien, anchor of CNN's American Morning, and Jill Herzig, executive editor of Glamour magazine, meticulous research, and one-on-one chats with hundreds of New Girls starting out in their careers, New Girl on the Job provides you with all of the information you always wanted to know about workplace success but were afraid to ask. Inside, you'll find valuable tips and information you can put to use right away:

Assistantized--How not to get stuck with all the administrative tasks
The Sweet Spot--Finding the middle ground between bitch and doormat
It's Just Business--How to develop the ultimate office tool--a thick skin
Mistakes Happen--How to deal with them when they do
Perpetual Perfectionist--Why staying late at the office could sabotage your career

Chicken Soup for the Working Woman's Soul: Humorous and Inspirational Stories to Celebrate the Many Roles of Working Women (Chicken Soup for the Soul)

Jack Canfield, Mark Victor Hansen, Chrissy Donnelly, Mark Donnelly

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Total reviews: 5 Average rating: 5.0 of 5

Editorial Review:

Whether she is a corporate executive or a factory worker, an entrepreneur or a "mompreneur," today's woman is an integral part of the workforce and the American Dream. Women have made inroads in many professions that were once the domain of only men while juggling the many demands of work and family. From the woman who manages a staff of fifty, to the mother who choreographs the comings and goings of a family of five, women are the ultimate multitaskers. This collection celebrates the diversity and special contributions of women in the world of work-their hopes, their dreams and aspirations, and their accomplishments.

This very special book also acknowledges the important and often unappreciated women in the homeplace through stories of stay-at-home moms for whom raising children was their most important task. These tales recognize the vital contributions of women who find their reward in devoting their lives to their families instead of collecting a paycheck.

Chapters include: All in a Day's Work; Balancing Work and Family; Teamwork; Special Moments, and more, and each shares the trials of working women and the special joys that achieving career dreams can bring. Readers will laugh, cry and nod in agreement as they connect with women who are not just making a living, but making a life.

The Corporate Dominatrix: Six Roles to Play to Get Your Way at Work

Lisa Robyn

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Editorial Review:

The Corporate Dominatrix exposes the workplace for what it truly is: a social sadomasochistic wonderland -- one in which some people have power and some do not, thus creating an unbalanced command-and-control dynamic. Using the psychological tools of the professional dominatrix, Lisa Robyn shows women how to role-play their way to success by employing the tactics of six mistress archetypes: Goddess, Queen, Amazon, Governess, Nurse, and Schoolgirl. For a dominatrix in everyday life, the key to effectiveness lies in being switchable -- knowing when to be firm and direct and when to be flexible and accommodating. The Corporate Dominatrix dominates without being domineering and is submissive without being subservient. She stands up for her rights in an open and straightforward way, and she is confident enough to intuit what her clients or colleagues want and she responds accordingly.

Robyn provides a compelling strategy for women to get their way at work by choosing the appropriate role to fit the particular situation, while always behaving in a professional manner that earns respect. Filled with examples and practical tips, this provocative business book will help every businesswoman advance to the position she wants and truly become the mistress of her domain.

Power becomes you . . . Use it wisely.