Programming Books

Dreamweaver CS3: The Missing Manual

David McFarland

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Subjects -> Computers & Internet -> Web Development -> Web Design -> Web Graphics
Subjects -> Computers & Internet -> Web Development -> Web Design -> Dreamweaver
Subjects -> Computers & Internet -> Web Development -> Web Design -> Flash

Customer Reviews:
Total reviews: 89 Average rating: 4.5 of 5

Editorial Review:

Welcome to Dreamweaver CS3. This new version of the popular web design software offers a rich environment for building professional sites, with drag-and-drop simplicity, clean HTML code, and dynamic database-driven web site creation tools. Moreover, it's now integrated more tightly with Adobe's other products: Photoshop, InDesign, Flash, and their siblings. But with such sophisticated features, the software isn't simple. So say hello to Dreamweaver CS3: The Missing Manual, the fifth edition of this bestselling book by experienced web site trainer and author David McFarland. This book helps both first-time and experienced web designers bring stunning, interactive web sites to life. With jargon-free language and clear descriptions, this new edition addresses both beginners who need step-by-step guidance as well as long-time Dreamweaver users who need a handy reference to address the inner-workings of the program. Dreamweaver CS3: The Missing Manual teaches designers how to construct and manage web sites by examining web-page components and Dreamweaver's capabilities through "live examples." With a complete A-Z guide to designing, organizing, building and deploying a web site for those with no web design experience, this book: Takes you through the basics to advanced techniques to control the appearance of your web pages with CSS Shows you how to design dynamic database-driven web sites, from blogs to product catalogs, and from shopping carts to newsletter signup forms Teaches you how to master your web site, and manage thousands of pages effortlessly Witty and objective, Dreamweaver CS3: The Missing Manual is a must for anyone who uses this highly popular program, from beginners toprofessionals. Altogether, it's the ultimate atlas for Dreamweaver CS3.

Web Analytics: An Hour a Day

Avinash Kaushik

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Customer Reviews:
Total reviews: 60 Average rating: 5.0 of 5

The only book on Web Analytics you'll ever need 5 out of 5 stars.
2 of 2 people found this review helpful.

Technologies evolve, but the PROCESS by which we should collect and analyze online data in order to gain solid, actionable insights will remain constant for the foreseeable future.

I have been fortunate enough to work with some of the smartest online marketers in the business, and, to say the very least, most of these people -- especially those in the analytics community -- seem content to share their expertise in the most confusing and theoretical manner possible. But not Avinash Kaushik. And in "An Hour a Day," Avinash proves why he is the world's most trusted name in analytics: he brings us up to his level without unnecessary jargon, so we can actually understand how to do this stuff!

Without question, this book is required reading for ANY online marketer, business owner, or anyone currently outsourcing their web analytics. (Warning: You may become better at this than the people you're paying to do it for you!)

Have a website you're not properly tracking? You're not alone! Less than a third of e-commerce and B2B sites have sufficient web analytics tracking -- let alone a process by which to glean insight from it -- and it's not the technology's fault. The problem is that most people don't understand the VALUE and NECESSITY of web analytics. They don't realize it's the difference between sink or swim. For most organizations, web analytics is an afterthought; something pawned off to those with technical knowledge when it should really be understood by those who need to use this data to make serious business decisions. Well, folks, those days are over. If all you know about your site is how many page views, uniques, or (*yikes*) "hits" it's getting, you're in much worse shape than you currently realize, simply because you have no idea how much money and attention you're missing out on if you have no clear goals in mind or a system by which to quantify it.

If you're not measuring it properly, how can you ever claim to have an online strategy that's working? How else will you know how successful your campaign is? How else will you know which elements to test and optimize?

Whether you're a beginner or you know just enough about web analytics to be dangerous, you should absolutely buy this book today. The book pays for itself a hundred fold in the very first hour of the very first day.

Editorial Review:

Written by an in-the-trenches practitioner, this step-by-step guide shows you how to implement a successful Web analytics strategy. Web analytics expert Avinash Kaushik, in his thought-provoking style, debunks leading myths and leads you on a path to gaining actionable insights from your analytics efforts. Discover how to move beyond clickstream analysis, why qualitative data should be your focus, and more insights and techniques that will help you develop a customer-centric mindset without sacrificing your company’s bottom line.

Note: CD-ROM/DVD and other supplementary materials are not included as part of eBook file.

Head First Design Patterns (Head First)

Elisabeth Freeman, Eric Freeman, Bert Bates, Kathy Sierra

Amazon Price: $27.60 List Price: $44.95 Usually ships in 24 hours By: O'Reilly Media, Inc. Amazon Marketplace: 49 new & used starting at $20.00

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Subjects -> Computers & Internet -> Programming -> Java -> General
Subjects -> Computers & Internet -> Programming -> Software Design, Testing & Engineering -> Object-Oriented Design
Subjects -> Computers & Internet -> Programming -> Software Design, Testing & Engineering -> Software Development

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Total reviews: 249 Average rating: 4.5 of 5

Editorial Review:

You're not alone.

At any given moment, somewhere in the world someone struggles with the same software design problems you have. You know you don't want to reinvent the wheel (or worse, a flat tire), so you look to Design Patterns--the lessons learned by those who've faced the same problems. With Design Patterns, you get to take advantage of the best practices and experience of others, so that you can spend your time on...something else. Something more challenging. Something more complex. Something more fun.

You want to learn about the patterns that matter--why to use them, when to use them, how to use them (and when NOT to use them). But you don't just want to see how patterns look in a book, you want to know how they look "in the wild". In their native environment. In other words, in real world applications. You also want to learn how patterns are used in the Java API, and how to exploit Java's built-in pattern support in your own code.

You want to learn the real OO design principles and why everything your boss told you about inheritance might be wrong (and what to do instead). You want to learn how those principles will help the next time you're up a creek without a design pattern.

Most importantly, you want to learn the "secret language" of Design Patterns so that you can hold your own with your co-worker (and impress cocktail party guests) when he casually mentions his stunningly clever use of Command, Facade, Proxy, and Factory in between sips of a martini. You'll easily counter with your deep understanding of why Singleton isn't as simple as it sounds, how the Factory is so often misunderstood, or on the real relationship between Decorator, Facade and Adapter.

With Head First Design Patterns, you'll avoid the embarrassment of thinking Decorator is something from the "Trading Spaces" show. Best of all, in a way that won't put you to sleep! We think your time is too important (and too short) to spend it struggling with academic texts.

If you've read a Head First book, you know what to expect--a visually rich format designed for the way your brain works. Using the latest research in neurobiology, cognitive science, and learning theory, Head First Design Patterns will load patterns into your brain in a way that sticks. In a way that lets you put them to work immediately. In a way that makes you better at solving software design problems, and better at speaking the language of patterns with others on your team.

Head First HTML with CSS & XHTML

Eric Freeman, Elisabeth Freeman

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Subjects -> Computers & Internet -> Home Computing -> Internet -> Web Browsers
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Subjects -> Computers & Internet -> Programming -> Languages & Tools -> XHTML

Customer Reviews:
Total reviews: 234 Average rating: 4.5 of 5

Editorial Review:

Tired of reading HTML books that only make sense after you're an expert? Then it's about time you picked up Head First HTML with CSS & XHTML and really learned HTML. You want to learn HTML so you can finally create those web pages you've always wanted, so you can communicate more effectively with friends, family, fans, and fanatic customers. You also want to do it right so you can actually maintain and expand your Web pages over time, and so your web pages work in all the browsers and mobile devices out there. Oh, and if you've never heard of CSS, that's okay - we won't tell anyone you're still partying like it's 1999 - but if you're going to create Web pages in the 21st century then you'll want to know and understand CSS.

Learn the real secrets of creating Web pages, and why everything your boss told you about HTML tables is probably wrong (and what to do instead). Most importantly, hold your own with your co-worker (and impress cocktail party guests) when he casually mentions how his HTML is now strict, and his CSS is in an external style sheet.

With Head First HTML with CSS & XHTML, you'll avoid the embarrassment of thinking web-safe colors still matter, and the foolishness of slipping a font tag into your pages. Best of all, you'll learn HTML and CSS in a way that won't put you to sleep. If you've read a Head First book, you know what to expect: a visually-rich format designed for the way your brain works. Using the latest research in neurobiology, cognitive science, and learning theory, this book will load HTML, CSS, and XHTML into your brain in a way that sticks.

So what are you waiting for? Leave those other dusty books behind and come join us in Webville. Your tour is about to begin.

"Elegant design is at the core of every chapter here, each concept conveyed with equal doses of pragmatism and wit." --Ken Goldstein, Executive Vice President, Disney Online

"This book is a thoroughly modern introduction to forward-looking practices in web page markup and presentation." --Danny Goodman, author of Dynamic HTML: The Definitive Guide

"What used to be a long trial and error learning process has now been reduced neatly into an engaging paperback." --Mike Davidson, CEO, Newsvine, Inc.

"I love Head First HTML with CSS & XHTML--it teaches you everything you need to learn in a 'fun coated' format!" --Sally Applin, UI Designer and Artist

"I haven't had as much fun reading a book (other than Harry Potter) in years. And your book finally helped me break out of my hapless so-last-century way of creating web pages." --Professor David M. Arnow, Department of Computer and Information Science, Brooklyn College

"If you've ever had a family member who wanted you to design a website for them, buy them Head First HTML with CSS and XHTML. If you've ever asked a family member to design you a web site, buy this book. If you've ever bought an HTML book and ended up using it to level your desk, or for kindling on a cold winter day, buy this book. This is the book you've been waiting for. This is the learning system you've been waiting for." --Warren Kelly, Blogcritics.org

HTML, XHTML, and CSS, Sixth Edition (Visual Quickstart Guide)

Elizabeth Castro

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Total reviews: 178 Average rating: 4.5 of 5

Editorial Review:

It's important for anyone who creates Web sites--even those who rely on powerful editors like Dreamweaver or GoLive--to know HTML. The World Wide Web Consortium rewrote HTML as a subset of XML (dubbing it "XHTML 1.0") and the allowable code will eventually be stricter. Tags that are being phased out are labeled "deprecated"--current browsers can still handle them, but if you want your site to keep up with future browsers, not to mention conform to accessibility requirements, you will want to get on top of XHTML.

Of course, Elizabeth Castro manages to write books that not only speak to those who are already fluent in HTML, but are good for newbies too. She makes it a breeze to create sites that are visually stylish and technically sophisticated without the expense of buying an editor.

Among the topics covered in her new book, HTML for the World Wide Web with XHTML and CSS: using the (relatively newer) structural tags (like doctype and div); correctly using older tags (like p and img) that have been modified in XHTML; writing XHTML so that formatting is done by the style sheets; writing those style sheets (cascading style sheets, a.k.a. "CSS"); creating a variety of layouts; and dealing with tables, frames, forms, multimedia, a bit of JavaScript (including mouseovers), WML (for mobile device displays), debugging, publishing, and publicizing your site.

As with all Visual QuickStart Guides, this one features clear and concise instructions side by side with well-captioned illustrations and screen shots that show both the source code and the resulting effect on the Web page. The index is extremely detailed, making this a great reference.

Also great for reference are the outstanding appendices. The first is an extensive list of tags and attributes, indicating which are deprecated and/or proprietary and on which page they are discussed. A similar appendix shows CSS properties and values; given the future of Web coding, this chart alone is worth the price of the book. Other handy charts cover intrinsic events, symbols and character Unicodes, and an expanded color chart that goes way beyond the virtually archaic Web-safe palette. All of which makes this a definite must-have for every Web designer's bookshelf. --Angelynn Grant

JavaScript: The Good Parts

Douglas Crockford

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Total reviews: 24 Average rating: 4.5 of 5

Editorial Review:

Most programming languages contain good and bad parts, but JavaScript has more than its share of the bad, having been developed and released in a hurry before it could be refined. This authoritative book scrapes away these bad features to reveal a subset of JavaScript that's more reliable, readable, and maintainable than the language as a whole-a subset you can use to create truly extensible and efficient code. Considered the JavaScript expert by many people in the development community, author Douglas Crockford identifies the abundance of good ideas that make JavaScript an outstanding object-oriented programming language-ideas such as functions, loose typing, dynamic objects, and an expressive object literal notation. Unfortunately, these good ideas are mixed in with bad and downright awful ideas, like a programming model based on global variables. When Java applets failed, JavaScript became the language of the Web by default, making its popularity almost completely independent of its qualities as a programming language. In JavaScript: The Good Parts, Crockford finally digs through the steaming pile of good intentions and blunders to give you a detailed look at all the genuinely elegant parts of JavaScript, including: Syntax Objects Functions Inheritance Arrays Regular expressions Methods Style Beautiful features

The real beauty? As you move ahead with the subset of JavaScript that this book presents, you'll also sidestep the need to unlearn all the bad parts. Of course, if you want to find out more about the bad parts and how to use them badly, simply consult any other JavaScript book. With JavaScript: The Good Parts, you'll discover a beautiful, elegant, lightweight and highlyexpressive language that lets you create effective code, whether you're managing object libraries or just trying to get Ajax to run fast. If you develop sites or applications for the Web, this book is an absolute must.

Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversions

Tim Ash

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Customer Reviews:
Total reviews: 31 Average rating: 4.5 of 5

Tim Ash is a World Class Professional - the book says it all 5 out of 5 stars.
3 of 3 people found this review helpful.

I traveled 6000 miles from Scotland to the USA to further fulfil my passion for doing Search Engine Marketing for my Scottish client base. I got the chance to actually meet the people behind the books who in our business are seen as the mastering mentors of our profession. through me being an Optimiser in the UK. I had the opportunity to meet Tim Ash, who is a very pleasant and knowledgeable person and this inspired me to buy his book. I have since read cover to cover, and the book is like the person. Since that meeting and reading of his Book Tim even went out his way to answer an email on a burning question I had - now that's commitment! It was an honour getting the chance to meet Tim Ash, the positive reviews here sum him up, so go ahead - get the book and get your website tuned up - today.

Editorial Review:

How much money are you losing because of poor landing page design? In this comprehensive, step-by-step guide, you’ll learn all the skills necessary to dramatically improve your bottom line, including identifying mission critical parts of your website and their true economic value, defining important visitor classes and key conversion tasks,   gaining insight on customer decision-making, uncovering problems with your page and deciding which elements to test, developing an action plan, and avoiding common pitfalls. Includes a companion website and a detailed review of the Google Website Optimizer tool.

jQuery in Action

Bear Bibeault, Yehuda Katz

Amazon Price: $26.39 List Price: $39.99 Usually ships in 24 hours By: Manning Publications Amazon Marketplace: 18 new & used starting at $26.36

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Total reviews: 14 Average rating: 5.0 of 5

Editorial Review:

A good web development framework anticipates what you need to do and makes those tasks easier and more efficient; jQuery practically reads your mind. Developers of every stripe-hobbyists and professionals alike-fall in love with jQuery the minute they've reduced 20 lines of clunky JavaScript into three lines of elegant, readable code. This new, concise JavaScript library radically simplifies how you traverse HTML documents, handle events, perform animations, and add Ajax interactions to your web pages.

jQuery in Action, like jQuery itself, is a concise tool designed to make you a more efficient and effective web developer. In a short 300 pages, this book introduces you to the jQuery programming model and guides you through the major features and techniques you'll need to be productive immediately. The book anchors each new concept in the tasks you'll tackle in day-to-day web development and offers unique lab pages where you immediately put your jQuery knowledge to work.

There are dozens of JavaScript libraries available now, with major companies like Google, Yahoo and AOL open-sourcing their in-house tools. This book shows you how jQuery stacks up against other libraries and helps you navigate interaction with other tools and frameworks.

jQuery in Action offers a rich investigation of the up-and-coming jQuery library for client-side JavaScript. This book covers all major features and capabilities in a manner focused on getting the reader up and running with jQuery from the very first sections. Web Developers reading this book will gain a deep understanding of how to use jQuery to simplify their pages and lives, as well as learn the philosophy behind writing jQuery-enhanced pages.

Learning Python, 3rd Edition

Mark Lutz

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Customer Reviews:
Total reviews: 121 Average rating: 4.0 of 5

Editorial Review:

The authors of Learning Python show you enough essentials of the Python scripting language to enable you to begin solving problems right away, then reveal more powerful aspects of the language one at a time. This approach is sure to appeal to programmers and system administrators who have urgent problems and a preference for learning by semi-guided experimentation.

First off, Learning Python shows the relationships among Python scripts and their interpreter (in a mostly platform-neutral way). Then, the authors address the mechanics of the language itself, providing illustrations of how Python conceives of numbers, strings, and other objects as well as the operators you use to work with them. Dictionaries, lists, tuples, and other data structures specific to Python receive plenty of attention including complete examples.

Authors Mark Lutz and David Ascher build on that fundamental information in their discussions of functions and modules, which evolve into coverage of namespaces, classes, and the object-oriented aspects of Python programming. There's also information on creating graphical user interfaces (GUIs) for Python applications with Tkinter.

In addition to its careful expository prose, Learning Python includes exercises that both test your Python skills and help reveal more elusive truths about the language.

JavaScript: The Definitive Guide

David Flanagan

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Customer Reviews:
Total reviews: 277 Average rating: 4.5 of 5

Editorial Review:

Since the earliest days of Internet scripting, Web developers have considered JavaScript: The Definitive Guide an essential resource. David Flanagan's approach, which combines tutorials and examples with easy-to-use syntax guides and object references, suits the typical programmer's requirements nicely. The brand-new fourth edition of Flanagan's "Rhino Book" includes coverage of JavaScript 1.5, JScript 5.5, ECMAScript 3, and the Document Object Model (DOM) Level 2 standard from the World Wide Web Consortium (W3C). Interestingly, the author has shifted away from specifying--as he did in earlier editions--what browsers support each bit of the language. Rather than say Netscape 3.0 supports the Image object while Internet Explorer 3.0 does not, he specifies that JavaScript 1.1 and JScript 3.0 support Image. More usefully, he specifies the contents of independent standards like ECMAScript, which encourages scripters to write applications for these standards and browser vendors to support them. As Flanagan says, JavaScript and its related subjects are very complex in their pure forms. It's impossible to keep track of the differences among half a dozen vendors' generally similar implementations. Nonetheless, a lot of examples make reference to specific browsers' capabilities.

Though he does not cover server-side APIs, Flanagan has chosen to separate coverage of core JavaScript (all the keywords, general syntax, and utility objects like Array) from coverage of client-side JavaScript (which includes objects, like History and Event, that have to do with Web browsers and users' interactions with them. This approach makes this book useful to people using JavaScript for applications other than Web pages. By the way, the other classic JavaScript text--Danny Goodman's JavaScript Bible--isn't as current as this book, but it's still a fantastic (and perhaps somewhat more novice-friendly) guide to the JavaScript language and its capabilities. --David Wall

Topics covered: The JavaScript language (version 1.0 through version 1.5) and its relatives, JScript and ECMAScript, as well as the W3C DOM standards they're often used to manipulate. Tutorial sections show how to program in JavaScript, while reference sections summarize syntax and options while providing copious code examples.