Culture Books

Born Digital: Understanding the First Generation of Digital Natives

John Palfrey, Urs Gasser

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Subjects -> Nonfiction -> Social Sciences -> Sociology -> General

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Total reviews: 1 Average rating: 5.0 of 5

Editorial Review:

The first generation of “digital natives” – children who were born into and raised in the digital world – are coming of age, and soon our world will be reshaped in their image. Our economy, our cultural life, even the shape of our family life will be forever transformed.

But who are these digital natives? How are they different from older generations – or “digital immigrants” – and what is the world they’re creating going to look like? In Born Digital, leading internet and technology experts John Palfrey and Urs Gasser offer a sociological portrait of this exotic tribe of young people who can seem, even to those merely a generation older, both extraordinarily sophisticated and strangely narrow.

Based on original research, Born Digital explores a broad range of issues, from the highly philosophical to the purely practical: What does identity mean for young people who have dozens of online profiles and avatars? Should we worry about privacy issues – or is privacy even a relevant concern for digital natives? How does the concept of safety translate into an increasingly virtual world? Is “stranger-danger” a real problem, or a red herring? What lies ahead – socially, professionally, and psychologically – for this generation?

A smart, practical guide to a brave new world and its complex inhabitants, Born Digital will be essential reading for parents, teachers, and the myriad of confused adults who want to understand the digital present – and shape the digital future.

The Big Switch: Rewiring the World, from Edison to Google

Nicholas Carr

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Subjects -> Computers & Internet -> Computer Science -> Artificial Intelligence -> Theory of Computing
Subjects -> Computers & Internet -> Computer Science -> Artificial Intelligence -> Computer Mathematics

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Total reviews: 30 Average rating: 3.5 of 5

Editorial Review:

An eye-opening look at the new computer revolution and the coming transformation of our economy, society, and culture.

A hundred years ago, companies stopped producing their own power with steam engines and generators and plugged into the newly built electric grid. The cheap power pumped out by electric utilities not only changed how businesses operated but also brought the modern world into existence. Today a similar revolution is under way. Companies are dismantling their private computer systems and tapping into rich services delivered over the Internet. This time it's computing that's turning into a utility. The shift is already remaking the computer industry, bringing new competitors like Google to the fore and threatening traditional stalwarts like Microsoft and Dell. But the effects will reach much further. Cheap computing will ultimately change society as profoundly as cheap electricity did. In this lucid and compelling book, Nicholas Carr weaves together history, economics, and technology to explain why computing is changing—and what it means for all of us.

Web 2.0: A Strategy Guide: Business thinking and strategies behind successful Web 2.0 implementations.

Amy Shuen

Amazon Price: $16.49 List Price: $24.99 Usually ships in 24 hours By: O'Reilly Media, Inc. Amazon Marketplace: 40 new & used starting at $13.00

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Total reviews: 16 Average rating: 4.5 of 5

Editorial Review:

Web 2.0 makes headlines, but how does it make money? This concise guide explains what's different about Web 2.0 and how those differences can improve your company's bottom line. Whether you're an executive plotting the next move, a small business owner looking to expand, or an entrepreneur planning a startup, Web 2.0: A Strategy Guide illustrates through real-life examples how businesses, large and small, are creating new opportunities on today's Web. This book is about strategy. Rather than focus on the technology, the examples concentrate on its effect. You will learn that creating a Web 2.0 business, or integrating Web 2.0 strategies with your existing business, means creating places online where people like to come together to share what they think, see, and do. When people come together over the Web, the result can be much more than the sum of the parts. The customers themselves help build the site, as old-fashioned "word of mouth" becomes hypergrowth. Web 2.0: A Strategy Guide demonstrates the power of this new paradigm by examining how: Flickr, a classic user-driven business, created value for itself by helping users create their own value Google made money with a model based on free search, and changed the rules for doing business on the Web-opening opportunities you can take advantage of Social network effects can support a business-ever wonder how FaceBook grew so quickly? Businesses like Amazon tap into the Web as a source of indirect revenue, using creative new approaches to monetize the investments they've made in the Web Written by Amy Shuen, an authority on Silicon Valley business models and innovation economics, Web 2.0: A Strategy Guide explains how to transform yourbusiness by looking at specific practices for integrating Web 2.0 with what you do. If you're executing business strategy and want to know how the Web is changing business, this book is for you.

Upgrade Your Life: The Lifehacker Guide to Working Smarter, Faster, Better

Gina Trapani

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Customer Reviews:
Total reviews: 15 Average rating: 4.5 of 5

The second edition is just as good as the first... 5 out of 5 stars.
7 of 7 people found this review helpful.

I remember reading the first edition of Gina Trapani's Upgrade Your Life: The Lifehacker Guide to Working Smarter, Faster, Better and thinking how wonderful it was. Of course, when the second edition came out, I had to get that one too. And as with the first one, I have all sorts of post-it notes scattered throughout the book for reference and "go back and try this" notes. Well worth the time and money you spend here.

Contents:
Control Your Email; Organize Your Data; Trick Yourself into Getting Done; Clear Your Mind; Firewall Your Attention; Streamline Common Tasks; Automate Repetitive Tasks; Get Your Data To Go; Master The Web; Hone Your Computer Survival Skills; Manage Multiple Computers; Index

Over the span of the chapters above, Trapani presents 116 different "hacks" that you can incorporate into your daily computer life to, well... work smarter, faster, and better. As with most books that are a compilation of different tips, some will resonate strongly with your current needs, while others are skimming material that may not be relevant. For instance, the hacks in the first chapter, Organize Your Data, hit home. I'm working towards consolidating multiple email addresses with Gmail, and I'm cutting down the number of folders I have, relying on search to find what I need. Master The Web also had some cool tricks, like having multiple home pages in Firefox and using Google Notebook for web clippings. I wasn't quite into the Managing Multiple Computers as much, as my current setup doesn't call for that. Still, it's good information to have around should you need it at a later time.

I actually found a couple different things occurring as I read through the material. There were hacks where some software was presented that did a certain task, and I'd realize I've been looking for something just like that. Similar to scratching an itch that you couldn't quite reach. Then there were the hacks that opened your eyes to whole areas you didn't even know you needed. Let's call that finding AND scratching the itch you didn't know you had five minutes prior. After going through some of the Automate Repetitive Tasks hacks, I have started to look at a lot of things I do with a view towards eliminating the manual repetitive effort that I just accepted as necessary before.

I highly recommend this book to everyone who spends most of their waking hours in front of a computer, and/or earn their living in front of one. Taking away even a small handful of nuggets can radically change the way you do things.

Editorial Review:

Whether youre a Mac or Windows user, there are tricks here for you in this helpful resource. Youll feast on this buffet of new shortcuts to make technology your ally instead of your adversary, so you can spend more time getting things done and less time fiddling with your computer. Youll learn valuable ways to upgrade your life so that you can workand livemore efficiently, such as: empty your e-mail inbox, search the Web in three keystrokes, securely save Web site passwords, automatically back up your files, and many more.

The Future of the Internet--And How to Stop It

Jonathan Zittrain

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Total reviews: 9 Average rating: 3.5 of 5

Editorial Review:

This extraordinary book explains the engine that has catapulted the Internet from backwater to ubiquity—and reveals that it is sputtering precisely because of its runaway success. With the unwitting help of its users, the generative Internet is on a path to a lockdown, ending its cycle of innovation—and facilitating unsettling new kinds of control.

IPods, iPhones, Xboxes, and TiVos represent the first wave of Internet-centered products that can’t be easily modified by anyone except their vendors or selected partners. These “tethered appliances” have already been used in remarkable but little-known ways: car GPS systems have been reconfigured at the demand of law enforcement to eavesdrop on the occupants at all times, and digital video recorders have been ordered to self-destruct thanks to a lawsuit against the manufacturer thousands of miles away. New Web 2.0 platforms like Google mash-ups and Facebook are rightly touted—but their applications can be similarly monitored and eliminated from a central source. As tethered appliances and applications eclipse the PC, the very nature of the Internet—its “generativity,” or innovative character—is at risk.

The Internet’s current trajectory is one of lost opportunity. Its salvation, Zittrain argues, lies in the hands of its millions of users. Drawing on generative technologies like Wikipedia that have so far survived their own successes, this book shows how to develop new technologies and social structures that allow users to work creatively and collaboratively, participate in solutions, and become true “netizens.”

(20080725)

The Art of Deception: Controlling the Human Element of Security

Kevin D. Mitnick, William L. Simon

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Total reviews: 122 Average rating: 4.0 of 5

Editorial Review:

The Art of Deception is about gaining someone's trust by lying to them and then abusing that trust for fun and profit. Hackers use the euphemism "social engineering" and hacker-guru Kevin Mitnick examines many example scenarios.

After Mitnick's first dozen examples anyone responsible for organizational security is going to lose the will to live. It's been said before, but people and security are antithetical. Organizations exist to provide a good or service and want helpful, friendly employees to promote the good or service. People are social animals who want to be liked. Controlling the human aspects of security means denying someone something. This circle can't be squared.

Considering Mitnick's reputation as a hacker guru, it's ironic that the last point of attack for hackers using social engineering are computers. Most of the scenarios in The Art of Deception work just as well against computer-free organizations and were probably known to the Phoenicians; technology simply makes it all easier. Phones are faster than letters, after all, and having large organizations means dealing with lots of strangers.

Much of Mitnick's security advice sounds practical until you think about implementation, when you realize that more effective security means reducing organizational efficiency--an impossible trade in competitive business. And anyway, who wants to work in an organization where the rule is "Trust no one"? Mitnick shows how easily security is breached by trust, but without trust people can't live and work together. In the real world, effective organizations have to acknowledge that total security is a chimera--and carry more insurance. --Steve Patient, amazon.co.uk

The Cuckoo's Egg: Tracking a Spy Through the Maze of Computer Espionage

Cliff Stoll

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Customer Reviews:
Total reviews: 156 Average rating: 4.5 of 5

I love this book. 5 out of 5 stars.
2 of 2 people found this review helpful.

As you can see from the reviews here, many people also love this book.

I love the trip down memory lane that this book provides. Sure is fun to go back to a more innocent time and remember what it was like before the internet became huge. If you remember archie, gopher, kermit, then this is a book for you.

Even if you're too young to remember this time, it would be quite fun to watch WAR GAMES and then read this book. I love the writing style--this is a real page-turner.

Editorial Review:

A sentimental favorite, The Cuckoo's Egg seems to have inspired a whole category of books exploring the quest to capture computer criminals. Still, even several years after its initial publication and after much imitation, the book remains a good read with an engaging story line and a critical outlook, as Clifford Stoll becomes, almost unwillingly, a one-man security force trying to track down faceless criminals who've invaded the university computer lab he stewards. What first appears as a 75-cent accounting error in a computer log is eventually revealed to be a ring of industrial espionage, primarily thanks to Stoll's persistence and intellectual tenacity.

The Wealth of Networks: How Social Production Transforms Markets and Freedom

Yochai Benkler

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Total reviews: 12 Average rating: 4.5 of 5

Editorial Review:

With the radical changes in information production that the Internet has introduced, we stand at an important moment of transition, says Yochai Benkler in this thought-provoking book. The phenomenon he describes as social production is reshaping markets, while at the same time offering new opportunities to enhance individual freedom, cultural diversity, political discourse, and justice. But these results are by no means inevitable: a systematic campaign to protect the entrenched industrial information economy of the last century threatens the promise of today’s emerging networked information environment.

In this comprehensive social theory of the Internet and the networked information economy, Benkler describes how patterns of information, knowledge, and cultural production are changing—and shows that the way information and knowledge are made available can either limit or enlarge the ways people can create and express themselves. He describes the range of legal and policy choices that confront us and maintains that there is much to be gained—or lost—by the decisions we make today.

E-Commerce: Business,Technology, Society (4th Edition)

Kenneth C Laudon, Carol Guerico Traver

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Customer Reviews:
Total reviews: 13 Average rating: 5.0 of 5

Good, but dated.... 4 out of 5 stars.
12 of 12 people found this review helpful.

I have used this textbook for several years - while it is a good basic source of information, it badly needs updating and supplementation in several important areas: RFID is not mentioned; Mobile/hand set E-Commerce is covered at a surface level, Search Engine and major Portal marketing needs updating, and much of the data are 3+ years old - very old given the rapid changes taking place.

If you are teaching an E-Commerce course from a Marketing perspective, with this book as the base, be prepared to suppement this textbook with books such as Spychips, and student subscriptions to WSJ or NY Times. Ad Age is another excellent supplementary information source.

This is one of the few areas in business where the textbook should be updated every 2 years.

Note from Spring 07 - the newer edition is better but still requires supplementation on areas auch as RFID and security.

Editorial Review:

This comprehensive, market-leading book emphasizes the three major driving forces behind e-commerce: technology change, business development, and social controversies. Each of these driving forces is represented in every chapter, and together they provide a coherent conceptual framework for understanding e-commerce, typical of Laudon books. The book offers in-depth and comprehensive coverage of concepts in marketing, economics, IS/IT, privacy and intellectual property. The book contains numerous case studies and an additional case book is available.

Internet Riches: The Simple Money-Making Secrets of Online Millionaires

Scott Fox

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Total reviews: 90 Average rating: 4.5 of 5

Editorial Review:

In this strategy-packed guide, top e-business consultant Scott Fox reveals the powerful but simple methods for strik­ing it rich on the Net. Exclusive interviews with dozens of "mom and pop" entrepreneurs prove how easy it is to get started and build a million-dollar enterprise. Readers get:

An inspiring guide to e-business opportunities, including "instant e-businesses" that require no start-up capital or technical training * proven strategies for making money from home and turning hobbies into businesses * low cost web marketing and product tips * legal and financial advice * detailed vendor recommendations * years of expertise and experience in one easy-to-use book Internet Riches also offers an innovative action plan for brain­storming new business ideas, and fun exercises to help readers determine the best moves for their particular situa­tions. Filled with practical pointers and motivational inter­views, it's the most powerful guide ever to finding financial freedom online!

Q&A with Scott Fox, author of Internet Riches

A 2007 survey showed that nearly half of American workers aren't satisfied with their jobs. What do you feel is holding people back from going into business for themselves?

People give their hesitation lots of names but it basically boils down to fear. I wrote Internet Riches precisely to help people overcome these fears. Starting an e-business today is much easier, much cheaper, and requires much less technology expertise than most people realize.

Unfortunately fear of failure, fear of embarrassment, fear that the learning curve is too steep, fear that there will not be a payoff for their work, fear that they cannot afford to do it, fear that they won’t be able to live up to their own expectations or the needs of the business combine to keep many people from even trying. It’s sad but true that in an effort to be "rational", these fears often combine to create a self-image where a person can’t imagine themselves building a successful e-business.

The problem is that this fear is based on an outdated 20th century understanding of the risks required to start your own business. As thousands of my readers have found, if you update your assumptions to reflect the realities of how easy it is to start your own business in the Internet Age, the conclusions change dramatically and in your favor.

The facts are plain: online markets are continuing to grow explosively, the costs of the equipment and infrastructure have dropped dramatically, the flexibility of working from home on a part-time basis means that people don’t have to quit their full-time jobs to pursue online success, and the great upside available to people who own their own small businesses have all combined to completely change the risk/reward equation.

Based on your research and experience, what areas have the most potential for growth in the coming years?

I’d put these opportunities in 3 buckets: The first bucket is filled with the obvious growth opportunities such as international markets and the mobile web (By this I mean the evolution of e-commerce into mobile commerce on your handheld device). Continuing explosive growth in these markets offers major profit opportunities.

The second bucket is the mining of niche markets. Because the Internet lets people communicate more easily than was possible in the 20th century, we are seeing the rapid emergence of millions of micro communities based on niche interests. This means that almost any hobby or issue can be used as the basis for a community of like-minded individuals. And anywhere there is a community, there is a market for goods and services which solve the problems faced by that community. The Internet allows entrepreneurs greater ability to service these niche markets cost-effectively than ever was possible before the Internet.

The third area of opportunity is the hardest to quantify but the most explosive: This is where entrepreneurs find new and unexpected ways to exploit the efficiencies of the Web to create new products, services, and markets. When one of these ideas finds particular success, it can spread like wildfire across the web and create very profitable new businesses very quickly. The big success stories like Facebook are very well covered by the media but there are thousands of smaller, millionaire-making e-businesses emerging all the time.

The benefits of starting a niche company are many; work from home, mesh passions with profits, be your own boss, etc. However, what potential pitfalls do niche market businesses need to look out for?

Getting ahead of yourself is probably the most common trap that I see for entrepreneurs. Especially because so many "get rich quick" gurus promise unrealistic returns, entrepreneurs can get hurt by diving too deeply, too quickly into their new passion. So, although one of the best parts of starting a business is turning your own enthusiasm into a revenue generator, this enthusiasm can also blind you to possible flaws in your approach.

Three ways to reduce these risks are:

1. Do your research. This means thoroughly investigating the competition (both online and off), pricing the goods and services needed for operations, and setting a realistic budget up-front for both your money and your time.
2. Take advantage of the new e-business paradigm by keeping your costs down, especially at first. Try a few versions of your business model to learn what works the best. Wait until you have found the most profitable approaches before signing any long term contracts or investing heavily in a new venture. In other words, don’t quit your day job until you have evidence that your new web site can lead to the pay-off you’re targeting.
3. Manage your time, relationships, and expectations with extra care during the start-up period. It can be hard on your family and relationships if you are suddenly working two jobs at once. Just as with your financial budget, you should develop a time line for your projects. Discuss this plan, and its associated trade-offs, with your family to get them on board, too.
These steps can help you keep your enthusiasm from overwhelming your good business sense. They can also help preserve your capital until it can be used most effectively.

You state that venture capital is no longer needed for today's internet start-up. Is this a product of cheaper technology, gun-shy investors, or both?

Venture capital can still be appropriate for capital-intensive ventures or to accelerate an already growing business. But for the niche entrepreneurs reading Internet Riches, it’s rarely needed because all the competition among technology service providers has so significantly lowered the costs and risks of starting an online business.

This trend is driven by competition in the technology sector, not just on the prices of hardware but also on the costs and ease of use of software, plus the economies of scale enabled by the Internet’s penetration into daily life and business operations worldwide.

For example, technologies that 10 years ago required tens or hundreds of thousands of dollars and an IT engineering team on staff are now available to small businesses in easier to use web-based versions for a small monthly fee. Server maintenance, software upgrades, and tech support are included. This used to be called Application Service Providers (ASPs) but the latest buzzword is SaaS (Software as a Service). Companies can also source goods with increasing efficiency, pricing transparency helps lower prices, and there are more people online shopping than ever before. These trends combine to lower costs, speed up time to market and increase the profit potential of any new e-business venture.

Cheaper, more efficient and easier-to-use technology has also greatly reduced the costs of infrastructure for setting up a new e-business. Now entrepreneurs can work from home, in their spare time, and not have to invest in office space, parking, furniture, insurance, signage, etc. etc. Most of those "real world" costs that were required to start a business in the 20th century have been eliminated for today’s Internet entrepreneurs.

Technology advancements have also revolutionized advertising. Services like Google’s Adsense/Adwords and Yahoo’s Search Marketing Solutions allow any business to advertise cost-effectively to consumers worldwide from a desktop PC. At the same time, those services can make money for entrepreneurs because they will place paid advertising on even the smallest, newest of web sites for no up-front cost. This gives any niche entrepreneur access to a potential advertising revenue stream previously only available to companies that owned newspapers, TV stations or radio programs.

If a business is less expensive to run, its products are cheaper to deliver and faster to market, and its advertising budget is more cost-effective, then it will also need less capital to get started. The combination of all these increased efficiencies and lower costs means a LOT less risk for entrepreneurs, and therefore less need for venture capital to sustain the business until revenues get started. Entrepreneurs can instead focus on growing their businesses instead of on technology support or on raising money that they may not need. Sorry, venture capitalists!

How important is search engine optimization (SEO) to a budding business?

SEO is a key strategy for marketing success, both for online and ‘real world’ businesses.

In my seminars, I often say "Search engines are the Yellow Pages of the 21st century." You wouldn’t traditionally have started a business without listing your phone number in the phone book would you?

Online is increasingly where the consumers are, so your business needs to be there as highly ranked as possible to attract as much traffic as possible. Today you can pay for prominent listings, just like in the days of the Yellow Pages’ dominance. But you can also get good search engine display "organically" for free. This means carefully crafting your web pages’ appearance, copy, and keywords to attract a high ranking from Google and Yahoo.

Often overlooked is the increasing importance of search engines for "real world" businesses, too. If you have a real world business based on local marketing (like a chiropractor or dry cleaner) you may not need a constantly updated e-commerce web site. But you should put up a basic "brochure" web site that is optimized for search engines. As everyone spends more time connected to the Web, you’ll want to be easily discoverable by your local customers online, too.

Internet Riches has three chapters about online marketing tactics for small business. These "No Budget Online Marketing Secrets," "Small Budget Online Marketing Secrets," and "Real Budget Online Marketing Secrets" chapters discuss "pull" marketing tactics like free organic search engine optimization, as well as "push" marketing techniques like keyword advertising and email newsletter publishing that can help any small business grow its online profitability.