Culture Books - Page 4

Canon EOS Digital Photography Photo Workshop

Serge Timacheff

Amazon Price: $19.79 List Price: $29.99 Usually ships in 24 hours By: Wiley Amazon Marketplace: 48 new & used starting at $12.75

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Customer Reviews:
Total reviews: 2 Average rating: 5.0 of 5

very informative book, part of the series 5 out of 5 stars.
5 of 6 people found this review helpful.

this Book is part of the series of books on photography, The Photo Workshop, which is a great series of books. they are loaded with information and with each of the photo's in the book they give the shooting information. Camera, Lens, Apeture, shutter speed, etc. great series of books.

if you own a canon camera this book is for you covers all currant DSLRS ,with tips on lens aswell shooting modes great video to 5 out of 5 stars.
3 of 10 people found this review helpful.

great book, great tips, great video,if you own a canon DSLR camera then this book is for you covers most of what you need to know

Editorial Review:

Veteran professional photographer Serge Timacheff walks you through the features of the Canon EOS DSLR camera; selecting, understanding, and using lenses and accessories; and caring for your equipment. Youll also get professional insight into protecting your gear and building your skill set. Once you understand how to build a photography system that meets your needs and discover which filters and accessories are best for you, you can begin to embrace all the Canon EOS camera system has to offer.

Growing Up Digital: The Rise of the Net Generation

Don Tapscott

Amazon Price: $18.00 List Price: $20.00 Usually ships in 24 hours By: McGraw-Hill Amazon Marketplace: 59 new & used starting at $0.01

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Customer Reviews:
Total reviews: 43 Average rating: 3.5 of 5

Future Schlock 1 out of 5 stars.
6 of 8 people found this review helpful.

As a long-time net user AND baby boomer, I found much of what Tapscott says completely wrong, be it his unscientific conclusions regarding the so-called "N-Gen" (his own invention, which I find so distasteful and misleading that I'll not use it from now on), his predictions for the future, or his dim view of the technological abilities and intelligence of the boomers.

For example:

1. He assumes that boomers will always remain behind the young when it comes to using the net. There is endless talk of the growing percentage of youthful net users, while ignoring (and thereby discounting) any corresponding growth in boomers using it. He mentions more than once that because youth "assimilated" the net whereas boomers had to learn to use it, youth has an advantage in that respect. (I suppose that some kid raised in a car and thereby "assimilating" how to drive would have a great advantage over all of us dummies who had to learn by taking driver's ed, too.) Now, I don't know how technologically adept or otherwise he might be, and some allowance must be made for the time the book was written (1998), but nowadays I've got news for him: It ain't that hard!!!

2. He stereotypes boomers as being one-dimensional and ignorant; only youth is imaginative, unselfish, open-minded and resourceful. He predicts either a terrible clash between the generations or (in the unlikely event that the boomers wake up in time to cede control to youth) something of a utopia run by the young. It's funny, but a lot of people from that generation that I've encountered hardly fit that profile (and yes, I'm talking about people online)...and I never thought I was all that closed-minded (though I'm sure his advocates would disagree after reading this). Besides, isn't youth traditionally more imaginative, etc., etc.? What proof does he have that this generation won't turn out as all the others have? It's called "growing up." (And I don't mean that it's a 100% good thing!) And he contends that in that generational clash the young will have the advantage, having mastered the greatest tool for mass communication ever: the internet. Evidently the boomers will still be sending telegrams and will thereby be left behind.

3. He mentions that the young have some nebulous advantage in that they espouse so many different points of view, while boomers (there's that stereotyping again) see everything in black and white (I'm not kidding, that's exactly what he says at one point). Not surprisingly, he offers absolutely no proof for either of those assertions. As someone who's spent most of his life finding shades of gray in everything, I think he's confusing the word "different" with "differing," blissfully ignorant of the possibility that all of those contending viewpoints might result in nothing but cacophony.

4. His insights on the young seem to mostly stem from those kids he's spoken with on less than a handful of websites. Evidently he thinks that these websites provide a completely scientific sampling of that generation. Believe me, there ain't no such animal! I'm happy for those sites in that they were frequented by a very nice segment of the younger generation (though even here, some things--like the continuous protestations of teenage males that they would never, ever even think about visiting a porn site--seem somewhat disingenuous, to say the least), but I've been to many sites and participated with many from that generation who, I assure you, were hardly the little angels he's making everyone out to be (and I'm certainly not saying they're all bad, either...but these are rather sweeping generalizations, proof that HE thinks in black and white, anyway).

5. His usual, completely unscientific, means of arriving at a proof of one of his theories is to first introduce it, then to provide some truly scientific though barely related evidence (a chart that shows internet growth or something), and finally to submit a few quotes from his kids to bolster his standpoint. None of this, of course, proves anything, and I'm quite certain that anyone with a professional background in statistical analysis could easily rip his logic to shreds.

6. He sees the net as the road to the truth, and the new generation as particularly discerning of it. Yet everyday I find another hoax in my email, many of them passed on to me by gullible youngsters.

All of which amounts to his own utopian view of youth, a somewhat curmudgeonly distaste for the opinions and abilities of the boomers, and a blatant force-fitting of his transparent opinions (and, in the end, that's all they are) upon the actual, both slimly provided and barely relevant, facts.

It doesn't surprise me at all that younger people have given the book so many positive opinions on here; they're being told what they want to hear. What does surprise me is how few people have seen how poorly constructed his arguments are (regardless of how true or false his conclusions may be). What does that say about the ability of this new generation to discern the truth with a critical eye?

If the proof is in the pudding, keep in mind the year this was published: 1998. That was almost a decade ago (as I write this), long enough for a good part of that generation to come of age, long enough to begin to see some of his sweeping changes, long enough for many of his predictions to have come true. Where are they? People are talking about the book on here as if it were just published and he's showing us the world as it will be 10 years from now. He IS!...only that "10 years from now" is NOW!

Editorial Review:

This text offers an overview of the N-generation, the generation of children who in the year 2000 will be between the ages of two and 22. This group is a "tsunami" that could force changes in communications, retailing, branding, advertising, and education. The author contends that the N-generation are becoming so technologically proficient that they will "lap" their parents and leave them behind. The book also demonstrates the common characteristics of the N-generation, acceptance of diversity, because the Net doesn't distinguish between racial or gender identities, and a curiosity about exploring and discovering new worlds over the Internet.

Information Rules: A Strategic Guide to the Network Economy

Carl Shapiro, Hal R. Varian

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Customer Reviews:
Total reviews: 70 Average rating: 4.0 of 5

Editorial Review:

In a marketplace that depends so thoroughly on cutting-edge information technology, can classic economic principles still offer any real strategic value? Yes! say Carl Shapiro and Hal Varian. In Information Rules, they reveal that many conventional economic concepts can provide the insight and understanding necessary to succeed in the information age. Shapiro and Varian argue that if managers seriously want to develop effective strategies for competing in the new economy, they must understand the fundamental economics of information technology. Whether information takes the form of software code or recorded music, is published in a book or magazine, or even posted on a website, managers must know how to evaluate the consequences of pricing, protecting, and planning new versions of information products, services, and systems. The first book to distill the economics of information and networks into practical business strategies, Information Rules is a guide to the winning moves that can help business leaders-from writers, lawyers, and finance professionals to executives in the entertainment, publishing, and hardware and software industries--navigate successfully through the information economy.

Bioinformatics For Dummies (For Dummies (Math & Science))

Jean-Michel, Ph. D. Claverie, Cedric, Ph.D. Notredame

Amazon Price: $19.79 List Price: $29.99 Usually ships in 24 hours By: For Dummies Amazon Marketplace: 59 new & used starting at $10.00

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Customer Reviews:
Total reviews: 16 Average rating: 4.5 of 5

Editorial Review:

Were you always curious about biology but were afraid to sit through long hours of dense reading? Did you like the subject when you were in high school but had other plans after you graduated? Now you can explore the human genome and analyze DNA without ever leaving your desktop!

Bioinformatics For Dummies is packed with valuable information that introduces you to this exciting new discipline. This easy-to-follow guide leads you step by step through every bioinformatics task that can be done over the Internet. Forget long equations, computer-geek gibberish, and installing bulky programs that slow down your computer. You’ll be amazed at all the things you can accomplish just by logging on and following these trusty directions. You get the tools you need to:

• Analyze all types of sequences
• Use all types of databases
• Work with DNA and protein sequences
• Conduct similarity searches
• Build a multiple sequence alignment
• Edit and publish alignments
• Visualize protein 3-D structures
• Construct phylogenetic trees

This up-to-date second edition includes newly created and popular databases and Internet programs as well as multiple new genomes. It provides tips for using servers and places to seek resources to find out about what’s going on in the bioinformatics world. Bioinformatics For Dummies will show you how to get the most out of your PC and the right Web tools so you’ll be searching databases and analyzing sequences like a pro!

HDTV For Dummies (For Dummies )

Danny Briere, Pat Hurley

Amazon Price: $14.95 List Price: $21.99 Usually ships in 2 to 3 weeks By: For Dummies Amazon Marketplace: 40 new & used starting at $1.78

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Subjects -> Entertainment -> Movies -> Video -> Technical

Customer Reviews:
Total reviews: 11 Average rating: 4.5 of 5

Editorial Review:

If you love movies, TV, and video games, then you’ve probably thought seriously about investing in a high-definition television set, otherwise known as HDTV. But before you run to your nearest electronic goods store, you should know what you’re investing your hard-earned money in, which TV set is good for you, and other things that will optimize your viewing pleasure.

HDTV for Dummies shows you everything you need to know about buying the right equipment, setting it up, and enjoying all the things you love about TV. It’ll save you tons of confusion over this exciting new technology and tell you everything you need to know about terms, concepts, and the difference between HD and digital. This handy guide gives you the tools you need to:

• Get connected with video and audio cables
• Hook up your DVD player, VCR, PC, camcorder, and other fun stuff
• Mount your HDTV
• Receive HDTV programming
• Understand the difference between HD DVD and Blu-ray disc players
• Record with DVRs and VCRs
• Install game consoles like PS3, Xbox 360, and Nintendo Wii
• Enhance your HDTV with audio upgrades

The guide also shows you how to shop smart and lists the best places to buy your HDTV and popular accessories to pump up your system. With up-to-date knowledge on the latest technology in the market today, HDTV for Dummies gives you a clear picture of what HDTV can do for your viewing experience!

Google Earth For Dummies (For Dummies (Computer/Tech))

David A. Crowder

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Customer Reviews:
Total reviews: 3 Average rating: 3.5 of 5

Two Tech Books for One Earth Price 5 out of 5 stars.
23 of 24 people found this review helpful.

This book is a well written introduction to Google Earth. The fact that it doubles as a wonderful introduction to Google Sketchup means you're getting two outstanding technical primers for the price of one.

As a Google Earth fan from its beta days, I thought a dummies book wouldn't give me enough information to warrant the price of the book, particularly given the abundance of tutorial materials freely available online. This book, while valuable to its base of novice users, offers enough for an intermediate user to justify a thorough reading. For example, while beginners will appreciate the information about geographical terms such as defining latitude and longitude and familiarizing themselves with GPS jargon, other users may find the more comprehensive knowledge about the program's KML file structure and the explanations about the various layers in Google Earth more worth their reading time.

Now again, the addition of the materials on Google Sketchup, a 3D modeling program more likely once intended for CAD and landscape enthusiasts, means that even more accomplished users can use this as a tool to explore Google Earth's more advanced features. I myself had only cursory knowledge of Sketchup before reading this book and was sold on it when I saw how quickly I could get started with 3D modeling and put it to immediate use on Google Earth. Had this book not included the Sketchup section, I would probably have relied on web sites to fill me in on GE's other features. By reading the chapters on Sketchup, I was able to download the program with the confidence that I could begin using the program quickly. I even showed the program to several of my advanced fifth graders who themselves were playing with the program in no time at all.

As a consequence of reading this book, I am a much more capable member of the Google Earth community but I can also now boast some knowledge of 3D modeling. That's not too bad for an Earth dummy.

Editorial Review:

• This interesting guide covers all aspects of Google Earth, the freely downloadable application from Google that allows users to view satellite images from all points of the globe
• Aimed at a diverse audience, including casual users who enjoy air shots of locales as well as geographers, real estate professionals, and GPS developers
• Includes valuable tips on various customizations that users can add, advice on setting up scavenger hunts, and guidance on using Google Earth to benefit a business
• Explains modifying general options, managing the layer and placemark systems, and tackling some of the more technical aspects, such as interfacing with GPS
• There are more than 400,000 registered users of Google Earth and the number is still growing

Computer Forensics For Dummies (For Dummies (Computer/Tech))

Linda Volonino, Reynaldo Anzaldua

Amazon Price: $19.79 List Price: $29.99 Usually ships in 24 hours By: For Dummies Amazon Marketplace: 44 new & used starting at $14.95

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Customer Reviews:
Total reviews: 3 Average rating: 5.0 of 5

Editorial Review:

Uncover a digital trail of e-evidence by using the helpful, easy-to-understand information in Computer Forensics For Dummies! Professional and armchair investigators alike can learn the basics of computer forensics, from digging out electronic evidence to solving the case. You won’t need a computer science degree to master e-discovery. Find and filter data in mobile devices, e-mail, and other Web-based technologies.

You’ll learn all about e-mail and Web-based forensics, mobile forensics, passwords and encryption, and other e-evidence found through VoIP, voicemail, legacy mainframes, and databases. You’ll discover how to use the latest forensic software, tools, and equipment to find the answers that you’re looking for in record time. When you understand how data is stored, encrypted, and recovered, you’ll be able to protect your personal privacy as well. By the time you finish reading this book, you’ll know how to:

• Prepare for and conduct computer forensics investigations
• Find and filter data
• Protect personal privacy
• Transfer evidence without contaminating it
• Anticipate legal loopholes and opponents’ methods
• Handle passwords and encrypted data
• Work with the courts and win the case

Plus, Computer Forensics for Dummies includes lists of things that everyone interested in computer forensics should know, do, and build. Discover how to get qualified for a career in computer forensics, what to do to be a great investigator and expert witness, and how to build a forensics lab or toolkit.

Macro Photography Photo Workshop

Haje Jan Kamps

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Customer Reviews:
Total reviews: 8 Average rating: 4.0 of 5

Especially recommended as a supplemental classroom text 5 out of 5 stars.
15 of 16 people found this review helpful.

By concentrating on small images and texture representation a photographer's overall approach and finished results can appear more professional. MACRO PHOTOGRAPHY PHOTO WORKSHOP is thus an outstanding title not just for working macro photographers seeking to improve their results, but for any looking to understand macro images in everyday surroundings, and use the latest camera devices to capture the best shots. From common macro problems and digital editing techniques to shooting insects, flowers and more, MACRO PHOTOGRAPHY PHOTO WORKSHOP is especially recommended as a supplemental classroom text for any photographer moving beyond the beginner levels.

Diane C. Donovan
California Bookwatch

Editorial Review:

Special techniques for creating unique, artistic, close-up images

Macro, or close-up, photography is gaining popularity, and this book covers all of the challenges associated with taking great close-ups: depth of field, focus, and exposure. Copublished with Photoworkshop.com, a leading online educational resource for both beginning and professional photographers, this task-oriented reference allows readers to learn by doing and offers outstanding examples and instructions.

Publish and Prosper: Blogging for Your Business

DL Byron, Steve Broback

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Subjects -> Business & Investing -> Marketing & Sales -> General AAS

Customer Reviews:
Total reviews: 12 Average rating: 5.0 of 5

Editorial Review:

While personal blogs take up much of the blogosphere, blogs are quickly gaining popularity in business as an inexpensive and amazingly effective marketing tool. It’s time for a practical book about business blogging: this is the first book to demonstrate how businesses are blogging and how you can use blogging technology to converse with your customers to build your brand and sell your products.

Written from the business person/designer’s perspectives, this book shows how businesses can leverage current, real-world blogging techniques, tools, and platforms to promote and enhance their ventures. The key idea is that the conversation with your market is stronger and more meaningful with a blog. Filled with practical information and a how-to approach, this book provides case studies of companies as large as Boeing or General Motors and as small as Clip-’n-seal. Readers will learn about the types of business blogs, how companies use blogs, how to sell blogs to management and IT, effective blog design, content, and conversation, pitfalls to avoid, how to develop Web presence, and more.