Manager's Guides to Computing Books - Page 3

Infotopia: How Many Minds Produce Knowledge

Cass R. Sunstein

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Customer Reviews:
Total reviews: 9 Average rating: 4.0 of 5

Editorial Review:

As the dire history of planned economies highlights, small well-informed groups of people will often make far worse decisions than large numbers of people, acting independently, would make. In Infotopia, Cass Sunstein looks at the "wisdom of the many"--particularly as seen on today's Internet--illuminating many new ways of collecting and evaluating information and making effective decisions.
Sunstein shows how the on-line efforts of many people coming together help companies, schools, governments, and individuals to amass ever-growing bodies of accurate knowledge. He describes for instance how Wikipedia, through an endless flurry of self-correcting exchanges, collects information on everything from politics and business to science fiction. Open-source software--which licenses programmers to use, change, and improve the software--taps the power of large numbers of people to spur technological development. And prediction markets--such as the famous Iowa Electronic Market, where people bet real money on the outcome of local and national elections--collect information in a way that allows companies, ranging from computer makers to Hollywood studios, to make better decisions about the future. Sunstein reveals why these revolutionary new methods are so astoundingly accurate and he also shows how people can take advantage of "the wisdom of the many" without succumbing to the dangers of herd mentality.
"Sunstein, one of the biggest of America's internet big thinkers, has written an intriguing new book in which he argues that Hayek's insights about the genius of markets are equally true of the internet."
--Patti Waldmeir, Financial Times
"This extraordinary work synthesizes the latest in how we know, with the latest in what the web has become, to map more compellingly than any other book the promise and risk of the information society."
--Lawrence Lessig, author of Free Culture and The Future of Ideas
"Vivid, readable, and informativea show-me-the-money guide to what soars and what stumbles from the stable of Internet dreams."
--Jedediah Purdy, American Prospect

e-Learning and the Science of Instruction: Proven Guidelines for Consumers and Designers of Multimedia Learning

Ruth Colvin Clark, Richard E. Mayer

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Customer Reviews:
Total reviews: 20 Average rating: 4.5 of 5

Extremely Accessible and Great Basic Information 5 out of 5 stars.
3 of 3 people found this review helpful.

I operate an educational multimedia publishing group serving the public healthcare sector. I found this book to be eminently approachable and extremely well organized. I was able to read through it over a weekend. One can get to the key concepts (the HOW) of each chapter without being forced to muddle through the supporting theory. That being said, all major concepts are well supported by research and cognitive theory for those who wish to understand the WHY. It is important to note that the authors' focus is mostly on the corporate training world and adult learners needing to develop fundamental skills. Not until chapter 14 do they discuss approaches to more advanced learners. Overall, I highly recommend this book. It should be on the shelf of everyone who is creating e-learning for adult learners.

Editorial Review:

In this thoroughly revised edition of the bestselling e-Learning and the Science of Instruction authors Ruth Colvin Clark and Richard E. Mayer— internationally-recognized experts in the field of e-learning—offer essential information and guidelines for selecting, designing, and developing asynchronous and synchronous e-learning courses that build knowledge and skills for workers learning in corporate, government, and academic settings. In addition to updating research in all chapters, two new chapters and a CD with multimedia examples are included.

Investing Online for Dummies

Kathleen Sindell

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Customer Reviews:
Total reviews: 29 Average rating: 4.5 of 5

Editorial Review:

Looking for the best Internet investment tools, or just interested in discovering how to use the Internet for personal financial problem-solving? Investing Online For Dummies has it all and is filled with great recommendations -- and a few smart warnings -- about the world of online investment resources. In this down-to-earth guide, financial services expert Kathleen Sindell takes you through all the fundamentals of online investing. You don't have to be a financial wizard to make sense of these practical, easy-to-understand tips for successful and secure online investing. Instead, let the author's proven expertise safely guide you through a wide array of important investment issues. Find the best savings and treasury securities information on the Internet, get up-to-the-minute quotes and company profiles 24 hours a day, analyze and select stocks and bonds on the Web, and pay the lowest commissions for online trading transactions. Let the Internet make money for you with Investing Online For Dummies -- your best one-volume reference for beginning online investors of all ages and income levels!

Marketing: Solomon Study Guide: Real People, Real Choices

Michael R. Solomon

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Customer Reviews:
Total reviews: 6 Average rating: 3.5 of 5

Editorial Review:

For undergraduate courses in Principles of Marketing. Why do students love this book? This is the only book that makes marketing REAL to them by using real people-real marketers. Like most introductory books, all fundamental marketing concepts are covered with an emphasis on emerging topics, but this is the only book where students get up close and personal with real marketers. In each chapter, students learn marketing fundamentals plus explore a particular challenge that a real marketer has faced, see the choices available, find out what other marketers suggest, and discover the choice made-and the results of this choice. This is marketing on the front lines-from a personal, not a company, perspective. This is not a book that sees as its mission getting students to memorize key terms. It's a book that is conversational and lively, that helps students think like real marketers. The authors developed the Third Edition and its teaching resource package with extensive input and ideas from instructors, students, and marketing professionals from around the world.

Starting a Yahoo! Business For Dummies (For Dummies (Business & Personal Finance))

Rob Snell

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Customer Reviews:
Total reviews: 68 Average rating: 5.0 of 5

Perfect for me 5 out of 5 stars.
1 of 1 people found this review helpful.

It is exactly what I was looking for. Hold me by the hand and talk to me like I am back in sixth grade (wait...I flunked sixth grade). It is hard enough trying to tie all of the pieces in the puzzle together, this is the type of information I needed and disseminated in the "Dummies" style that I love.

Editorial Review:

Turn browsers into buyers, boost traffic, and more

Build your store from scratch, or make the one you have more profitable

His online business has been paying his mortgage for years. Now Rob Snell is sharing his Yahoo! Store secrets for planning, building, and managing an online store that delivers the goods! Here's how to profit from keywords, handle credit-card payments, find out what's hot in other stores, maximize your marketing efforts, and much more.

Discover how to

• Use the Yahoo! Store Editor and Manager
• Plan effective store navigation
• Use better images to sell more products
• Build successful advertising strategies
• Generate more traffic from search engines

iCon Steve Jobs, the Greatest Second Act in the History of Business

Jeffrey S. Young, Barton Biggs

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Customer Reviews:
Total reviews: 69 Average rating: 3.5 of 5

Exceptionally detailed account of all of Job's successes and failures 4 out of 5 stars.
3 of 4 people found this review helpful.

Young and Simon provide an in depth and seemingly unbiased thrashing and congratulatory depiction of what Steve Jobs has accomplished. There is a lot about Jobs covered in this book, and those with an interest in the man behind Apple, the I-pod, and Pixar will find this book fascinating.

Among Steve Jobs accomplishments:
Created the Apple II, making Apple the first computer giant
Created the first windows platform with the Mac
Created the mouse
Funded Pixar against all logic becoming the largest animator in history
Made more money selling a failed company than he did in the original Apple IPO
Current largest stockholder in Disney, Pixar, and ABC
Negotiated the first music store with the music industry in the wake of a long list of heavy failures by major companies to accomplish the same (and paving the way for countless since)
Beat cancer
Despite a long list of failures, is back on top
Created 7 blockbuster movies in a row

Among his failures:
Pissed off enough co workers/employees to nearly fill a stadium.
Blew a chance to develop the windows system for the PC - paving the way for Microsoft.
Wasted more money on failed projects than any computer company in history.

I had written a summary after I read the book that provides a full overview of the entire account. For those already interested in the book, I suggest reading the book instead of finishing my review. For those seeking a summarization of the content of the book, the rest of my review is for you.

-----

Steve was essentially the muscle early on behind his startup, where the other Steve (Steve "Woz" Wozniak) was the schematic genius. Jobs really couldn't build a schematic with the complexity that Woz could, but Woz could not convince, sell, market, raise money, or operate a business the way Jobs could. It was a perfect combination of skills. Early on they sold illegal boxes that permitted people to make free long distance calls. At that point, they realized there was money in developing their chips which up to that point had only been a hobby. They set out with no money to develop a computer, with Woz doing the designing and Jobs doing the business and sales. Jobs eventually sold 100 computers to a retail store, which when delivered would make them $25,000. They didn't get paid until they delivered, so Jobs negotiated to get all the supplies on credit using the agreement he had with the store as collateral. This was the start of Apple, and quite smart money management considering Jobs was still a teenager with long hippie hair and wore only jeans and t-shirts.

Apple was selling a lot of basic kits, but nothing of any great magnitude. With Woz being the brains behind the design of the actual computers, Jobs then took it up a notch. He would go to computer fairs all the time and he began to recognize what people were becoming impressed with. Most of the buyers of computers were what he considered computer geeks who had tech knowledge, so they designed the Apple I to suit them. Jobs recognized that these guys liked to get into the circuitry and see what was going on, so he had Woz design all the wiring in very organized straight lines, as opposed to soldering wires haphazardly, which was common at the time. It was the right call, and they sold enough circuit boards to get the Apple name out there. Next they designed the Apple II, based on Jobs view of what it would take to get into homes. For the early 80's, the Apple II was such a hit that the company went public and Jobs was worth $300 million by age 24.

At this point, Jobs could do no wrong. Things would change however. He was a visionary in one major way; he focused all his energy on what consumers wanted. This led to his products being known for their quality and design...something Apple is still known for to this day. The problem was that this often times took the focus away from budgeting, producing some fairly unrealistic costs. Apple eventually would put out products that were much better than anything out there but were not priced for the market they aimed at, thus becoming failures. This was evident in the next two huge leaps Apple made at Job's direction. He was so shrewd that he made a deal with Xerox to view what they were doing behind closed doors in exchange for some big discounts on services Apple was working on for Xerox (Xerox was also an investor/owner). What they discovered was a user interface that inspired Jobs to come up with what we now know today as windows and a mouse. This was revolutionary.

Apple went ahead with a windows style computer...two of them. The first, the Lisa, was the beginning of problems with Jobs. He was a visionary, but he also was at times a complete disaster when dealing with people. He was so convinced that what he was working on was the future of computers (which in hindsight is interesting) and thus refused to accept anyone else's opinion about anything. This resulted in two revolutionary computers being developed, and two total flops. The LISA had a sales price of $10,000 and never sold. The Macintosh, the computer that is still revered as the most revolutionary breakthrough in computers, although a big seller, never sold what it needed to live up to its reputation as a smashing success. Essentially, the computer was viewed by the public as the best thing since sliced bread, but the cost prevented it from outselling more than IBM PC's. Job's had been spot on about what the computer meant to Apple and the computer industry, but as a result had totally blew the cost analysis of what it would take to become profitable. At this point, people in Apple disagreed so vehemently with him that the board was split about what to do to, and he was eventually voted out. This was the same board of course that was 100% against his view on using the Superbowl commercial Jobs liked to much to present the Mac, which is still the most famous SB commercial ever. Again, Jobs was right, but his total inability to give any focus to cost analysis or people skills got him ousted.

Jobs then went on to start Next. At this point, his net worth was about $90 million (because Apple stock had dropped). He cashed out and used it to fund Next and eventually to buy Pixar, a failing computer company trying to sell computers for artistic design. Both companies were trying to create new computers, something Jobs did at Apple. For years he poured money into both companies, with neither ever developing any notable profit. Early on at Next, IBM approached him about using their operating system to run on IBM computers. They had been negotiating and were coming to an agreement, but Jobs was so difficult to deal with that it caused significant delays. Eventually, the exec at IBM that was interested in Next's system left the company, and IBM chose to look elsewhere. They went with Microsoft, and the rest of that story is history. This was an eye opener for Jobs, a lesson he would not easily forget.

Jobs eventually was finally willing to admit temporary defeat, and that neither company was producing a computer that was going to challenge on the market. Although Next sold hundreds of millions of dollars in revenue, this was nothing compared to what Apple and leading PC retailers were doing, so while considered a success to most, this was a failure for Jobs who was known as a revolutionary. Thus, Jobs stopped all computer sales in both companies and focused on software. This changed everything.

With Next, the company was in the brink of bankruptcy when Jobs decided he would make an effort to sell the software to Apple (the software is what windows 95 was based on). When he went to Apple, he found them surprising receptive because the software was very good, and one of Job's biggest strengths was presentation. Jobs identified that Apple was interested and took the negotiation up a notch. He said that if Apple was interested in the software, they would best be served by gaining all the technology and staff of the whole company, essentially they should buy Next. They did, and paid nearly $1 billion which put half a billion in profit right into Job's pocket. This was remarkable considering the company didn't have enough revenue to support itself. In terms of sales, this was among the greatest of all time. But it worked out for Apple as well, because that software was the future of the industry.

With Pixar, Jobs was putting up to a million a month into the company to keep it afloat. He was making so many cuts that the only thing left in the company was its division on animation with 3D graphics. Jobs eventually pressed Disney to do a movie for them, at Disney's cost. This was the beginning of what became the most profitable venture in Job's life. After creating Toy Story, they went on to develop seven blockbusters in a row, bringing the company public, and making Job's far richer than Apple or Next ever did. He was finally a billionaire. In addition, the seven straight blockbusters gained Pixar so much revenue that they became the biggest studio (based on revenue) in Hollywood history, bigger than Paramount, bigger than Lucasfilm, bigger than them all. The bigger they got, the harder Job's negotiated, and eventually they were more powerful than Disney in the animation department. Disney had no other choice left except to buy Pixar, making Jobs the current largest shareholder in all of Disney, Pixar, and ABC all at once. With that purchase, he became more powerful in the media industry than Ted Turner.

Back at Apple, they were facing serious issues ever since the failure of the Mac. Nothing had worked out, and they decided to try giving Jobs another shot. They never looked back. He cut so many Apple projects that he made the company profitable in six months. However, they were no longer a dominant in the market, taking a huge backseat to other major players. Job's sold the Next software to Microsoft to get some profits back and Microsoft went on to use it to design Windows 95. Steve was so focused on quality though, that eventually Apple would regain its reputation. He focused on giving to schools, and got all the kids in the current generation using Macs...what would be a brilliant move for the future. Every school in California was given countless Macs and thus all the kids these days using are Macs...as are the teachers.

The hand held market was taking off in the early 2000's and Job's had to decide what direction to go. He made an unprecedented move by totally discontinuing all Apple's interest in the hand help market. He said he just didn't see a future in it and decided he wanted to go in the direction of music applications. At this point, there were many companies in music that were announcing failures. The invention of Napster had upset the music community so badly that it was near impossible to create anything profitable. Jobs had a different idea. He assessed what the music industry wanted and decided it was a good point to begin negotiations. The music industry feared losing its ability to make residuals because of theft and duplication. They were proposing some of the most ridiculous software which had chased out weaker negotiators, but not Jobs. The music industry wanted features such as monthly subscriptions but no downloads, or, downloads but only onto a single computer, or, downloads that would expire meaning music you bought disappeared after a while. Essentially, the concept of a music store with this type of guidelines would be a ridiculous venture. Steve took the initiative and went to all the top producers and many major labels and bands and presented his case for being able to offer the store with downloads that would have protection, meaning they could not be copied on to other computers or shared, but could be downloaded onto a single music player. In addition, if there was an attempt to transfer the music, it would automatically delete all music on that computer (a feature long gone). This was what Jobs had to doin order for the music industry to agree, and the only way he could offer this was to develop his own software with all these protections. Counter to what is believed to be manipulative marketing strategy to sell his I-pods, this was the reason I-tunes was designed in the limiting manner.

What would happen next changed the industry. Selling music for 99 cents each created billions for the industry, and the music industry eased up considerably as they saw internet sales as a viable way to sell their music and still make a lot of money on residuals. Essentially, Job's had negotiated so hard with so many restrictions that initially the success of I-tunes meant that the music industry would lessen their desire to have so many restrictions, setting the table for many other music stores with FAR less restrictions.

The I-pod sold on its own merit. Jobs had a goal to make a player that was the easiest to use on the market. If you had to hit more than three buttons to reach any song, it would not be acceptable. He designed the pinwheel approach and the I-pod sold on its own accord, and became the bedrock of digital music. Job's was also brilliant in negotiating music legends to do their advertisements for free. He convinced them that the advertisements were just as much an endorsement for them as it was for Apple, so they agreed. .

At this point, he has been spot on for many projects in a row. Surprisingly, it was Pixar that made Job's the most money, but his comeback at Apple making it one of the major players and viable competition for Microsoft's dominance may end up being the ultimate story.

Editorial Review:

This is a 3 Audio CD Set. Lightning never strikes twice, but Steve Jobs has, transforming modern culture first with the Macintosh and more recently the iPod. He has dazzled and delighted audiences with his Pixar movies. And he had be-devilled, destroyed, and demoralised hundreds of people along the way. Steve Jobs is the most interesting character of the digital age. What a long, strange journey it has been. With the mainstream success of the iPod, Pixar's string of hits and subsequent divorce from Disney, and Steve's triumphant return to Apple, his story is better than any fiction. Ten years after the leading maverick of the computer age and the king of digital cool, crashed from the height of Apple's meteoric rise, Steve Jobs rose from ashes in a Machiavellian coup that only he could have orchestrated and has now become more famous than ever.

How to Sell Antiques and Collectibles on eBay... And Make a Fortune!

Dennis Prince, Lynn Dralle

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Customer Reviews:
Total reviews: 15 Average rating: 4.5 of 5

Good info, but not for novices. 3 out of 5 stars.
7 of 7 people found this review helpful.

This book contains a great variety of information about using eBay, but it is not geared to the novice eBay user. The book addresses those wishing to use eBay as an antique/collectible sales business, and for those folks, it is a good book.

Excellent Primer for anyone wishing to enter the Ebay world 5 out of 5 stars.
3 of 4 people found this review helpful.

I have found this book extremely helpful when setting up my eBay business. I know I will refer to it for many years to come.

Great reference book 5 out of 5 stars.
2 of 2 people found this review helpful.

I love this book. It is a constant companion when researching items. I enjoyed reading it too. Love the way Lynn and Dennis make it so easy to understand.

Editorial Review:

Dennis Prince teams up with antique and collectible expert Lynn Dralle to provide all the information necessary to reap the huge benefits of selling antiques and collectibles on eBay

Written by an eBay Power Seller whose earnings topped $20,000 a month, this book helps you to research types and eras of antiques and collectibles and find the best merchandise.

How to Sell Antiques and Collectables on ebay also informs the reader of the correct use of language that gets buyers to pay the most for the seller's items.

Smart Start-Ups: How Entrepreneurs and Corporations Can Profit by Starting Online Communities

David Silver

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Customer Reviews:
Total reviews: 27 Average rating: 4.5 of 5

Editorial Review:

Praise for Smart Start-Ups

"Silver's new book is a masterpiece of clarity concerning the next great entrepreneurial wave, and my only problem with it was the charley horse in my elbow I got turning the pages."
-Robin Richards, founding President, MP3.com, and CEO, Notification Technologies Inc.

"Silver is a modern-day Prometheus. For community entrepreneurs, Smart Start-Ups contains the secrets of fire from the heavens. If you work with communities of any kind, you ignore this book at your own peril."
-John Szeder, former senior game developer, Digital Chocolate, Inc., and CEO, Mofactor, Inc.

"Silver dives in and pulls the naked truth out of the world of online communities. There's nothing like it on the shelves. He speaks with the best and brightest in the mobile and online community markets."
-Sean Malatesta, founder, Yack Media Services, and Vice President, Indiagames, Inc.

"Smart Start-Ups is a must-read for any aspiring Internet entrepreneur. Silver cuts right to the heart of the important fact that communities are like entire nations, but without geographic borders, and they're creating the greatest transformation since the Industrial Revolution."
-Clarence Briggs, founder and CEO, AIT.com

"Silver's book is an excellent, captivating, ingenious, and essential read for anyone who wants to know how to create wealth by starting an online community. One mark of a great book is that it makes you see things in a new way; Silver certainly succeeds in that respect."
-Kyle E. Gillman, founder and CEO, Forgefinder, Inc.

Time Management for System Administrators

Thomas Limoncelli

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Total reviews: 36 Average rating: 5.0 of 5

Editorial Review:

Time is a precious commodity, especially if you're a system administrator. No other job pulls people in so many directions at once. Users interrupt you constantly with requests, preventing you from getting anything done. Your managers want you to get long-term projects done but flood you with requests for quick-fixes that prevent you from ever getting to those long-term projects. But the pressure is on you to produce and it only increases with time. What do you do?

The answer is time management. And not just any time management theory--you want Time Management for System Administrators, to be exact. With keen insights into the challenges you face as a sys admin, bestselling author Thomas Limoncelli has put together a collection of tips and techniques that will help you cultivate the time management skills you need to flourish as a system administrator.

Time Management for System Administrators understands that an Sys Admin often has competing goals: the concurrent responsibilities of working on large projects and taking care of a user's needs. That's why it focuses on strategies that help you work through daily tasks, yet still allow you to handle critical situations that inevitably arise.

Among other skills, you'll learn how to:

• Manage interruptions
• Eliminate timewasters
• Keep an effective calendar
• Develop routines for things that occur regularly
• Use your brain only for what you're currently working on
• Prioritize based on customer expectations
• Document and automate processes for faster execution

What's more, the book doesn't confine itself to just the work environment, either. It also offers tips on how to apply these time management tools to your social life. It's the first step to a more productive, happier you.

Systems Analysis and Design, Fifth Edition (Shelly Cashman)

Gary B. Shelly, Thomas J. Cashman, Harry J. Rosenblatt

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Customer Reviews:
Total reviews: 12 Average rating: 4.0 of 5

Comprehensive Introduction 4 out of 5 stars.
15 of 18 people found this review helpful.

Ok, firstly this book has excellent presentation and pedagogy. Somebody took some serious care to ensure this book is visually pleasing and well organized. It contains a CD-rom with summaries of each chapter as well as well as weblinks, glossaries of each chapter and chapter outlines. There are no design tools CASE tools however.

Content: This book is a very good introduction to systems analysis and design: the operative word being INTRODUCTION. It paints a very broad picture in reasonable detail. There are enough examples and explanation to be able to extrapolate how to do very basic structured systems analysis. Object oriented analysis on the other hand while covered, is done so in a fairly rudimentary manner (in a toolkit- ie. appendix- rather than in the body of the book). This book is less about the mechanics of how and more about the why and why not and what you're likely to need before you do do some systems analysis. Personally I think the book by WHitten (isbn 0072552360) provides more bang for your buck in that it covers functional decomposition, functional primitives, decision tables, databases, ERDs, prototyping, OO analysis and design in greater depth and with more reality and for significantly less money. WHitten is far less accessible though, the price of being far more technical than this one- and it is fairly old now. This book is very accessible, but that comes at the cost of content. If you want deeper how-to, try Whitten...if you want a easier overview then try this. However the price is quite significant for this book.

Pedagogy wise, this book is very good. Lots of pratical examples and expositions of real life situations, review questions (no answers) directions to a web site to chase down further understanding and knowledge. A case study permeates the book which makes it very accessible because the case study I found was interesting and quite 'likely'. The toolkits (ie. appendices) are quite interesting, if somewhat 'lite'. To me, they seemed more of a checklist and point of reference than a substantive learning source.

So, in all, a nice, neat book, if rather expensive though. Look at it if you're looking for a broad overview and/or a jumping off point for systems analysis and design. ELsewhere may provide you with work of a more concrete, down to brass-tacks (leveling) nature. It can also serve as a reasonable adjunct to a more technical text, to clarify concepts and provide a philosophical overview of systems analysis and design as well as clarifying some concepts in a clear, concise way. It probably won't teach you 'deep thought' systems analysis and design however.

Editorial Review:

This title presents students with real-world system analysis skills and techniques within the framework of the systems development life cycle (SDLC). Examples and cases are drawn from actual systems projects that enable students to learn in the context of solving problems, much like the ones they will encounter on the job. Students will find concepts easy to understand through the clear writing style combined with figures that illustrate current technology and concepts.