Manager's Guides to Computing Books - Page 4

The Search: How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture

John Battelle

By: Nicholas Brealey Publishing Ltd Amazon Marketplace: 6 new & used starting at $16.49

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Customer Reviews:
Total reviews: 99 Average rating: 4.5 of 5

Great Read 5 out of 5 stars.
0 of 0 people found this review helpful.

I loved this book and how it approached talking about search instead of just Google. It covers other big players in the field, goes over the entire industry, in addition to giving solid and good information about Google itself.

Also loved the author's style and his ability to keep things relatively succinct.

A good overview of Internet Search and the companies involved 4 out of 5 stars.
0 of 0 people found this review helpful.

John Battelle subtitles his book, The Search, "How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture." This statement is quite ambitious and the book does not quite live up to it. It does, however, give a good overview of the role of Search, its effect on business and life, and how various companies, especially Google, were involved. The topic is of great importance to all of us, whether or not we avidly search the Internet. Thus it is an important book and for that reason I give it a high evaluation. The strong point of the book is that Battelle is both knowledgeable and well connected on this subject, thus he is able to get access to the key players involved with Search--Brin and Page at Google, Bezos at Amazon, Yang and Filo at Yahoo, etc. Battelle also tells some interesting stories about lesser known figures such as Bill Gross. It is these parts of the book that are most interesting and enlightening.

But the book also suffers from a number of flaws, some repairable, some not.
First of all, as Battelle notes, that doing a book on Search can be boring and the sections of the volume that are strictly about this topic are indeed not very interesting, especially for those of us who are not technically versed on computer and Internet language. One shortcoming of the book is that it could have benefited from a glossary. Battelle assumes that he readers are literate enough to understand what he means by such terms as "petabyte" and "exabyte" and uses language that is beyond the understanding of ordinary people. For example, on page 171 he quotes extensively from comments made by Tim Armstrong, VP of advertising at Google, regarding the future state of advertising that are large unintelligible to a non-technical person. His use of words such as "scale" also assumes that the reader understands the meaning of this word in technological jargon. Finally, there is the following example from page 268: "The gate opens and you drive one-quarter mile to a four-story slate gray building, which looks rather like a Nakamichi preamp, only with windows..." Well, of course, now I know what the building looks like!!

A problem that is not correctable is that the book is dated. Battelle completed it in early 2003 which makes it ancient history in the fast paced world of the Internet. Thus it is more of a history of Search rather than a description of its present condition. He does give some of his insights in the future potential of search and this parts are interesting and thought-provoking. Battlelle also spends too much time on Google. Admittedly this company is in the forefront of Internet Search, but it has been written about in detail. For example, The Google Story, by David Vise covers much of the same ground and, in my view, does a better job. Certainly it was necessary to cover the Alpha Dog in this field, but more about what others have done might have made the book more interesting.

In sum, The Search is well worth reading, but non-techies will have some trouble and techies may find it date

New New Thing

Michael Lewis

By: Trafalgar Square Amazon Marketplace: 31 new & used starting at $0.40

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Customer Reviews:
Total reviews: 215 Average rating: 4.0 of 5

A distorted view of Silicon Valley technology startups 3 out of 5 stars.
4 of 4 people found this review helpful.

"The New New Thing" tells two stories. The first is the story of Jim Clark, a technical entrepreneur who founded three companies -- Silicon Graphics, Netscape, and Healtheon -- that achieved phenomenal heights during the Internet boom of the 1990's. Clark is, to say the least, an interesting character; at least two of Clark's business associates are quoted in the book calling him a "maniac". Clark is driven almost entirely by an unending greed, so for me at least, he quickly became an unsympathetic character around which to hang an entire book. Another criticism I have is that far too many pages of the book are spent on Clark's quest to build and debug Hyperion, the world's largest computer-controlled sailboat. These sections were a distraction from the rest of the narrative. (By the way, it's pretty clear that although they may have been smart, the people writing the software for Hyperion -- including Clark himself -- were all pretty lousy software engineers.)

The second story is that of Silicon Valley, and it doesn't come off looking much better than Clark. Lewis seems to have been granted incredible access to Clark's life, which included the ability to interview and attend meetings with the Valley's top movers and shakers -- the engineers, senior managers, and venture capitalists who fund them. As a computer scientist who has lived and worked in the Valley since 1991, I found this material to be enlightening, and certainly the strongest part of the book. Perhaps most fascinating is the way the decisions of the venture capital (VC) firms and investment banks are based so much on perception rather than sound reasoning. For example, one minute the VCs are writing off their Healtheon investments as a total loss, but the next minute -- when Clark offers to invest $40M of his own money in the failing venture -- they all clamor to invest more in it. Sadly, during the "irrational exuberance" of the late 1990's, this was actually a winning strategy.

One danger in writing a book about the new new thing -- at the height of the Internet bubble no less -- is that it can quickly become old. And this book has not aged well. Yes, Jim Clark was the first person in Silicon Valley to have founded three companies with a market capitalization exceeding $1 billion, and yes, he made himself and many others around him obscenely rich. But most of the companies he started have not been lasting successes: as of this writing in 2007, Silicon Graphics is dying, having lost tens to hundreds of millions of dollars in each of the last four fiscal years; Netscape was acquired by AOL, whose subsequent acquisition by Time Warner nearly killed the latter company; Healtheon merged with WebMD, whose business model is substantially less ambitious than Clark's original concept for the company; and myCFO, the newest new enterprise mentioned at the end of the book, morphed into a company that offered illegal tax shelters to wealthy clients, came under investigation by the IRS, and was eventually sold for only one third of the original money poured into it. Toward the end of the book, Lewis also wryly mocks John Doerr's VC firm Kleiner Perkins for paying $25M for a 33% stake in Google, which he writes "consisted of a pair of Stanford graduate students who had a piece of software that might or might not make it easier to search the Internet." Poor Kleiner Perkins. Their Google investment was obviously a terrible mistake.

Michael Lewis is a great writer, but I enjoyed two of his other books far more: Liar's Poker: Rising Through the Wreckage on Wall Street and Moneyball: The Art of Winning an Unfair Game.

All in all, "The New New Thing" does a good job of exposing the underbelly of Silicon Valley capitalism. But its focus on Clark and companies born out of the Internet bubble gives a distorted picture of the challenges in founding and running a technical startup. For a more accurate depiction, I recommend Startup: A Silicon Valley Adventure.

Editorial Review:

The author of this book sets out to find the most important technology entrepreneur. He finds Jim Clark, the billionaire who founded Netscape and Silicon Graphics and who aims to turn the healthcare industry around with his new project.

Apple Confidential 2.0: The Definitive History of the World's Most Colorful Company

Owen Linzmayer, Owen W. Linzmayer

Amazon Price: $15.61 List Price: $22.95 Usually ships in 24 hours By: No Starch Press Amazon Marketplace: 52 new & used starting at $2.04

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Customer Reviews:
Total reviews: 102 Average rating: 4.5 of 5

well-written and well-researched 4 out of 5 stars.
4 of 4 people found this review helpful.

After reading the insufferable iWoz, I wanted a book about the early days of Apple that didn't suck. A friend gave me Apple Confidential 2.0 for my birthday, and it was just what the doctor ordered. It emphatically didn't suck.

This is a well-written account of Apple, from the early pre-Apple blue box days through the book's 2004 publication. Instead of taking a traditional day-by-day walk through the company's history, Linzmayer arranges his chapters by topic. This makes following the individual threads of Apple much easier. Extra quotes and notes are included in the margins, which add colour and depth to the story. Jef Raskin, who unabashedly called himself the father of the Macintosh, said that this book was the most accurate depiction of how the original Mac was created.

Each chapter mostly stands alone. Since each chapter covers only one topic (say, the development of the Newton), some of the chapters in the tumultuous 90s are a bit hard to follow if you're not already aware of certain pieces of Apple history. Many topics are referenced without a word of explanation, just an occasional pointer to the later chapter. The most glaring examples of this are the references to Be, the Star Trek project, and Copland.

The chapter about the Star Trek project is a great example of another problem of the book. It's too early to talk about more recent developments. Star Trek was the project started in 1992 to bring the Mac OS to Intel. According to this book, the project was shelved in 1993. Typing on a MacTel today, it's obvious that the project was resurrected. I know that I'm not alone in wondering how this actually came about.

Even with those complaints, I recommend the book. The early days of Apple are interesting indeed, and understanding them is critical to understanding Apple today.

Editorial Review:

Apple Confidential examines the tumultuous history of America’s best-known Silicon Valley start-up – from its legendary founding almost 30 years ago, through a series of disastrous executive decisions, to its return to profitability, and including Apple’s recent move into the music business. Linzmayer digs into forgotten archives and interviews the key players to give readers the real story of Apple Computer, Inc. This updated and expanded edition includes tons of new photos, timelines, and charts, as well as coverage of new lawsuit battles, updates on former Apple executives, and new chapters on Steve Wozniak and Pixar.

Business Intelligence For Dummies (For Dummies (Business & Personal Finance))

Swain Scheps

Amazon Price: $16.49 List Price: $24.99 Usually ships in 24 hours By: For Dummies Amazon Marketplace: 52 new & used starting at $8.14

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Customer Reviews:
Total reviews: 1 Average rating: 5.0 of 5

Editorial Review:

You're intelligent, right? So you've already figured out that Business Intelligence can be pretty valuable in making the right decisions about your business. But you’ve heard at least a dozen definitions of what it is, and heard of at least that many BI tools. Where do you start?

Business Intelligence For Dummies makes BI understandable! It takes you step by step through the technologies and the alphabet soup, so you can choose the right technology and implement a successful BI environment. You'll see how the applications and technologies work together to access, analyze, and present data that you can use to make better decisions about your products, customers, competitors, and more.

You’ll find out how to:

• Understand the principles and practical elements of BI
• Determine what your business needs
• Compare different approaches to BI
• Build a solid BI architecture and roadmap
• Design, develop, and deploy your BI plan
• Relate BI to data warehousing, ERP, CRM, and e-commerce
• Analyze emerging trends and developing BI tools to see what else may be useful

Whether you’re the business owner or the person charged with developing and implementing a BI strategy, checking out Business Intelligence For Dummies is a good business decision.

The Dream: How I Learned the Risks and Rewards of Entrepreneurship and Made Millions

Gurbaksh Chahal

Amazon Price: $16.47 List Price: $24.95 Usually ships in 24 hours By: Palgrave Macmillan Amazon Marketplace: 38 new & used starting at $12.47

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Customer Reviews:
Total reviews: 6 Average rating: 4.5 of 5

Editorial Review:

Gurbaksh Chahal started the Internet advertising company ClickAgents from his bedroom at the age of 16, having emigrated to the United States with his Sikh family from the small town of Tarn Taran, India. He dropped out of high school to pursue the venture full-time, and two years later sold ClickAgents for $40 million, making him one of the youngest self-made millionaires in history and allowing him and his entire family to realize their dreams. Chahal went on to become the youngest executive of a multi-billion dollar NASDAQ-listed company, and then sold his second company, BlueLithium, to Yahoo! for $300 million, turning many of his employees into multi-millionaires as well.

In The Dream, Chahal's refreshing advice for entrepreneurs encourages them to embrace risk and to carve out new niches in the marketplace. He emphasizes the value of good business timing: how to execute an idea and get it to the marketplace, how to create and maintain solid business relationships, how to stay grounded, and--most importantly--how to teach yourself that failure is not an option. Chahal's story not only shows how a 16-year-old immigrant overcame discrimination and adversity to fulfill his highest ambitions, but also provides aspiring entrepreneurs with valuable hands-on advice on how to achieve success.

The Myths of Innovation

Scott Berkun

Amazon Price: $16.49 List Price: $24.99 Usually ships in 24 hours By: O'Reilly Media, Inc. Amazon Marketplace: 64 new & used starting at $11.85

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Customer Reviews:
Total reviews: 36 Average rating: 4.5 of 5

Editorial Review:

How do you know whether a hot technology will succeed or fail? Or where the next big idea will come from? The best answers come not from the popular myths we tell about innovation, but instead from time-tested truths that explain how we've made it this far. This book shows the way. In The Myths of Innovation, bestselling author Scott Berkun takes a careful look at innovation history, including the software and Internet Age, to reveal how ideas truly become successful innovations-truths that people can apply to today's challenges. Using dozens of examples from the history of technology, business, and the arts, you'll learn how to convert the knowledge you have into ideas that can change the world. Why all innovation is a collaborative process How innovation depends on persuasion Why problems are more important than solutions How the good innovation is the enemy of the great Why the biggest challenge is knowing when it's good enough "For centuries before Google, MIT, and IDEO, modern hotbeds of innovation, we struggled to explain any kind of creation, from the universe itself to the multitudes of ideas around us. While we can make atomic bombs, and dry-clean silk ties, we still don't have satisfying answers for simple questions like: Where do songs come from? Are there an infinite variety of possible kinds of cheese? How did Shakespeare and Stephen King invent so much, while we're satisfied watching sitcom reruns? Our popular answers have been unconvincing, enabling misleading, fantasy-laden myths to grow strong." -- Scott Berkun, from the text. "Insightful, inspiring, evocative, and just plain fun to read it's totally great." -- John Seely Brown, former Chief Scientist of Xerox, andDirector, Xerox Palo Alto Research Center (PARe; current Chief of Confusion "Small, simple, powerful: an innovative book about innovation." -- Don Norman, Nielsen Norman Group, Northwestern University; author of Emotional Design and Design of Everyday Things "The naked truth about innovation is ugly, funny, and eye-opening, but it sure isn't what most of us have come to believe. With this book, Berkun sets us free to try to change the world unencumbered with misconceptions about how innovation happens." -- Guy Kawasaki, author of The Art of the Start "Brimming with insights and historical examples, Berkun's book not only debunks widely held myths about innovation but also points the ways toward making your new ideas stick. Even in today's ultra-busy commercial world, reading this book will be time well spent." -- Tom Kelley, GM, IDEO; author of The Ten Faces of Innovation "This book cuts through the hype, analyzes what is essential, and more importantly, what is not. You will leave with a thorough understanding of what really drives innovation." -- Werner Vogels, CTO, Amazon.com "I loved this book. It's an easy-to-read playbook for anyone wanting to lead and manage positive change in their business." -- Frank McDermott, Marketing Manager, EMI Music Scott Berkun knows innovation. A member of the Internet Explorer team at Microsoft from 1994-1999, he is a full-time author at www.scottberkun.com and wrote the 2005 bestseller, The Art of Project Management (O'Reilly). He also teaches creative thinking at the University of Washington.

Mastering Computer Typing: A Painless Course for Beginners and Professionals

Sheryl Lindsell-Roberts

Amazon Price: $12.24 List Price: $18.00 Usually ships in 24 hours By: Houghton Mifflin Amazon Marketplace: 60 new & used starting at $1.54

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Customer Reviews:
Total reviews: 7 Average rating: 4.5 of 5

Mastering Computer Typing 4 out of 5 stars.
12 of 16 people found this review helpful.

This book is written to give beginner and expert guidance in typing. It is well written.

Incredible Companion! 5 out of 5 stars.
12 of 15 people found this review helpful.

This book is the best self-training material ever... the simplicity of the instructions and the order of lessons give a sense of smooth progression!

Helpful 4 out of 5 stars.
4 of 4 people found this review helpful.

This book was helpful in that it provided lots of practice in a straight forward manner. It requires time dedication and self discipline. Overall a useful tool well worth the price.

Editorial Review:

What's the best way to make your computer more efficient? Learn how to touch-type! And this is the book that can teach you. The first complete guide for learning how to touch-type on a computer keyboard includes: How to get from A to Z on your keyboard; How to negotiate punctuation keys; How to type numbers on a numeric keypad; How to avoid fatigue and aches and pains, especially carpal tunnel syndrome; Tips for first-time and experienced computer users; User-friendly exercises and practice lessons to build up speed and efficiency. Designed for individual or classroom use in a handy spiral-bound format, Mastering Computer Typing is the perfect tutor, aid, or guide for everyone who needs to touch-type on a computer keyboard.

Valley Boy: The Education of Tom Perkins

Tom Perkins

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Customer Reviews:
Total reviews: 26 Average rating: 4.0 of 5

Editorial Review:

A revealing memoir from Tom Perkins—renowned venture capitalist, Silicon Valley and biotechnology pioneer, and one of America’s most successful businessmen

Known for his idiosyncratic ideas and golden touch, Tom Perkins has always been one of the business world’s most intriguing figures. But his legacy took an unexpected new turn when he resigned from Hewlett-Packard’s board in 2006, protesting the “questionable ethics and dubious legality” of their chairman’s now infamous leak investigation. In this insightful memoir, Perkins recalls these and other fascinating episodes of his life, both personal and professional, including his involvement in the creation of American industries no one could have dreamed of a century ago.

In 1957 Perkins started working for Hewlett-Packard, and his career with the company spanned, becoming the administrative head of the research laboratories and the first general manager of its skyrocketing computer businesses. He was a pioneer in laser technology, starting the company that he later merged into Spectra-Physics. As chairman of Genentech for fourteen years, founder of the Silicon Valley venture-capitalist firm Kleiner Perkins Caufield & Byers, and director of Applied Materials at Compaq, Corning Glass, and Philips Electronics, Perkins never shies away from the cutting edge.

He also discusses his marriage to Danielle Steel, his notorious vintage car collection, his yacht (the largest privately owned sailboat), his race across the ocean, his being tried for manslaughter in a backwater French town, and the toughest assignment he’s ever had: as a trustee emeritus at the San Francisco ballet.

Windows Small Business Server 2008 Unleashed

Eriq Oliver Neale, et al

Amazon Price: $37.79 List Price: $59.99 Not yet published By: Sams

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Editorial Review:

Windows Small Business Server 2008 provides all the tools small companies need to improve collaboration, enhance productivity, and manage and secure all their information. In this book, a team of leading SBS experts brings together the in-depth knowledge and real-world insights you need to make the most of this state-of-the-art product.

 

Microsoft Most Valuable Professionals Eriq Neale and his colleagues cover every facet of planning, deploying, and managing SBS 2008. The authors begin by showing how to install and configure SBS 2008 for maximum efficiency, performance, and ease of administration. You’ll learn how to securely utilize SBS 2008’s comprehensive Internet, file, and print services; simplify and automate both server and workstation management; and take full advantage of both SharePoint collaboration and Exchange communication tools.

 

This book is packed with expert tips, tricks, and troubleshooting techniques drawn from the authors’ unsurpassed experience helping companies succeed with SBS. Whether you’re a full-time IT professional or a power user who’s managing SBS in your spare time, it will be your most valuable resource.

 

Detailed information on how to...

• Plan, install, configure, and customize SBS 2008 in any environment
• Set up and manage SBS 2008-based networks, Web access, and collaboration–including SharePoint Services 3.0
• Leverage Remote Web Workplace and other advanced remote access solutions
• Manage email and other communications with SBS 2008’s built-in Microsoft Exchange Server 2007
• Centrally control Windows Vista, Windows XP, and other clients
• Seamlessly integrate Macintosh computers into your Windows network
• Protect your servers and workstations against both internal and external threats
• Prepare backups and disaster recovery plans you can actually use in an emergency
• Streamline and automate administration using Microsoft PowerShell

 

Foreword     xxvii

Introduction     1

 Book Overview     2

 

Part 1 Introduction and Setup

Chapter 1 Welcome to Small Business Server 2008     5

 History of the SBS Product     5

 BackOffice Small Business Server 4.0     6

 BackOffice Small Business Server 4.5     7

 Microsoft Small Business Server 2000     7

 Microsoft Small Business Server 2003     8

 Essential Server Solution Family      9

 Features of SBS 2008     9

 Communication     9

 Collaboration     10

 Protection     11

 Expansion     12

 Limitations of SBS 2008     13

 Hardware Limitations     13

 Software Limitations     14

 Support for SBS 2008     14

 Community Support     14

 Online Support     15

 Official Product Support     16

 

Chapter 2 Planning for the SBS 2008 Deployment     17

 Knowing the Client Base     17

 Understanding How the Server Will Be Used     18

 Planning for Correct Licensing.      19

 Planning the Hardware     22

 Planning the Network     23

 Changes in Network Options from Previous Versions     23

 Connection to the Internet     23

 IP Address Ranges     24

 DHCP Configuration      25

 Public and Private Domain Names     26

 Planning the Storage Layout     26

 Changes in Storage from Previous Versions     27

 Multiple Partitions Versus Multiple Spindles     27

 Minimum Partition/Spindle Sizes     28

 Fault Tolerance     29

 Backup Technologies     32

 

Chapter 3 Installing and Configuring SBS 2008     35

 Preparing for SBS 2008 Installation     36

 Collecting Information for the Setup Process     36

 Configuring the Internal Network     37

 Disabling DHCP on the Network     37

 Installing SBS 2008     38

 Collect the Initial Setup Data     38

 Prepare the Disk Infrastructure     38

 Complete Setup     40

 Performing the Initial Configuration of SBS 2008     45

 Run the Connect to the Internet Wizard     45

 Install Security Updates     48

 Run the Set Up Internet Address Wizard     48

 Complete Other Setup Tasks     54

 Troubleshooting SBS 2008 Installation Issue     57

 Log Files     57

 Setup Issues     57

 Known Installation Issue     59

 

Part 2 Managing Network and Web Configuration

Chapter 4 DNS, DHCP, and Active Directory Integration     63

 Understanding the Role of DNS and DHCP     63

 Native Tools     64

 Preparations and Caveats     67

 Default Configuration of DNS and DHCP     67

 Securing DNS and DHCP     70

 Securing DNS     70

 Securing DHCP     71

 New in SBS 2008     72

 Adding DNS Records     75

 Reserving IP Addresses in DHCP Server     76

 Troubleshooting     78

 Event Log Errors     78

 Dcdiag     79

 Ping     80

 NSLookup      81

 Can’t Resolve a Host or Web Site Name     81

 ISP’s DNS Server Is Down     82

 DNS Returns a Bad Location     82

 Curse of the Hosts File     82

 There’s a Rogue DHCP Server     82

 

Chapter 5 Internet Information Services 7.0     85

 The Web Sites Under the Hood     85

 External-Facing Web Sites Included with SBS 2008     86

 Internal Web Sites Included with SBS 2008     86

 Additional Web Sites That Can Be Combined with SBS 2008     87

 Protecting the Server     87

 Default SBS Web Sites     88

 Integration with SharePoint     89

 ...

eBay Business All-in-One Desk Reference For Dummies (For Dummies (Business & Personal Finance))

Marsha Collier

Amazon Price: $19.79 List Price: $29.99 Not yet published By: For Dummies

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Customer Reviews:
Total reviews: 9 Average rating: 4.5 of 5

Editorial Review:

Want to become an eBay entrepreneur? Nobody knows more about starting an eBay business than Marsha Collier, and she’s put it all in 1-2-3 order for you in eBay Business All-in-One For Dummies, 2nd Edition.

This all-in-one guide includes nine handy minibooks that cover:

• eBay Basics
• Essential Tools
• Selling Like a Pro
• Sourcing Merchandise
• Presenting Your Items
• Promoting Your Goods
• Storing and Shipping
• Power Selling
• Office and Legal

eBay PowerSeller Marsha Collier shows you how to:

• Set up your business, find and manage inventory, and run your business like a pro
• Equip yourself with the tools that count—eBay’s search engine, online sources of information, the PayPal system, and eBay’s management tools
• Source your merchandise and learn valuable strategies for managing and maximizing sales
• Set up the optimal eBay photo studio and develop and market your eBay Web site
• Learn the ins and outs of online retailing and what it takes to buy and sell online safely and easily
• Find deals on the computer equipment you need
• Promote, market, and show off your goods, all the while keeping your business legal

Before you know it, you too can be a PowerSeller!  Get started today with eBay Business All-in-One For Dummies, 2nd Edition.