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Web 2.0: A Strategy Guide: Business thinking and strategies behind successful Web 2.0 implementations.

Amy Shuen

Web 2.0: A Strategy Guide: Business thinking and strategies behind successful Web 2.0 implementations. Amy Shuen Amazon Price: $16.49
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Customer Reviews:
Total reviews: 15 Average rating: 4.5 of 5

Editorial Review:

Web 2.0 makes headlines, but how does it make money? This concise guide explains what's different about Web 2.0 and how those differences can improve your company's bottom line. Whether you're an executive plotting the next move, a small business owner looking to expand, or an entrepreneur planning a startup, Web 2.0: A Strategy Guide illustrates through real-life examples how businesses, large and small, are creating new opportunities on today's Web. This book is about strategy. Rather than focus on the technology, the examples concentrate on its effect. You will learn that creating a Web 2.0 business, or integrating Web 2.0 strategies with your existing business, means creating places online where people like to come together to share what they think, see, and do. When people come together over the Web, the result can be much more than the sum of the parts. The customers themselves help build the site, as old-fashioned "word of mouth" becomes hypergrowth. Web 2.0: A Strategy Guide demonstrates the power of this new paradigm by examining how: Flickr, a classic user-driven business, created value for itself by helping users create their own value Google made money with a model based on free search, and changed the rules for doing business on the Web-opening opportunities you can take advantage of Social network effects can support a business-ever wonder how FaceBook grew so quickly? Businesses like Amazon tap into the Web as a source of indirect revenue, using creative new approaches to monetize the investments they've made in the Web Written by Amy Shuen, an authority on Silicon Valley business models and innovation economics, Web 2.0: A Strategy Guide explains how to transform yourbusiness by looking at specific practices for integrating Web 2.0 with what you do. If you're executing business strategy and want to know how the Web is changing business, this book is for you.

Learning WCF: A Hands-on Guide

Michele Bustamante

Learning WCF: A Hands-on Guide Michele Bustamante Amazon Price: $26.99
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Subjects -> Computers & Internet -> Microsoft -> Operating Systems -> Windows - General

Customer Reviews:
Total reviews: 12 Average rating: 5.0 of 5

Editorial Review:

This easy-to-use introduction to Microsoft Windows Communication Foundation (WCF) is ideal for developers who want to learn to build services on a company network or as part of an enterprise system. Built into Windows Vista and Longhorn, and available for Windows XP and Windows 2003, WCF provides a platform for service-oriented architecture (SOA) that enables secure and reliable communication among systems within an organization or across the Internet. With WCF, software developers can focus on their business applications and not the plumbing required to connect them. Furthermore, with WCF developers can learn a single programming API to achieve results previously provided by ASMX, Enterprise Services and .NET Remoting. Learning WCF removes the complexity of using this platform by providing detailed answers, explanations and code samples for the most common questions asked by software developers. Windows Communication Foundation (or WCF, formerly code name "Indigo") provides a set of programming APIs that make it easy to build and consume secure, reliable, and transacted services. This platform removes the need for developers to learn different technologies such as ASMX, Enterprise Services and .NET Remoting, to distribute system functionality on a corporate network or over the Internet. The first truly service-oriented platform, WCF provides innovations that decouple service design and development from deployment and distribution - creating a more flexible and agile environment. WCF also encapsulates all of the latest web service standards for addressing, security, reliability and more.

RESTful Web Services

Leonard Richardson, Sam Ruby

RESTful Web Services Leonard Richardson, Sam Ruby Amazon Price: $23.99
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Customer Reviews:
Total reviews: 31 Average rating: 4.5 of 5

Editorial Review:

"Every developer working with the Web needs to read this book." -- David Heinemeier Hansson, creator of the Rails framework

"RESTful Web Services finally provides a practical roadmap for constructing services that embrace the Web, instead of trying to route around it." -- Adam Trachtenberg, PHP author and EBay Web Services Evangelist

You've built web sites that can be used by humans. But can you also build web sites that are usable by machines? That's where the future lies, and that's what RESTful Web Services shows you how to do. The World Wide Web is the most popular distributed application in history, and Web services and mashups have turned it into a powerful distributed computing platform. But today's web service technologies have lost sight of the simplicity that made the Web successful. They don't work like the Web, and they're missing out on its advantages.

This book puts the "Web" back into web services. It shows how you can connect to the programmable web with the technologies you already use every day. The key is REST, the architectural style that drives the Web. This book:
  • Emphasizes the power of basic Web technologies -- the HTTP application protocol, the URI naming standard, and the XML markup language
  • Introduces the Resource-Oriented Architecture (ROA), a common-sense set of rules for designing RESTful web services
  • Shows how a RESTful design is simpler, more versatile, and more scalable than a design based on Remote Procedure Calls (RPC)
  • Includes real-world examples of RESTful web services, like Amazon's Simple Storage Service and the Atom Publishing Protocol
  • Discusses web service clients for popular programming languages
  • Shows how to implement RESTful services in three popular frameworks -- Ruby on Rails, Restlet (for Java), and Django (for Python)
  • Focuses on practical issues: how to design and implement RESTful web services and clients
This is the first book that applies the REST design philosophy to real web services. It sets down the best practices you need to make your design a success, and the techniques you need to turn your design into working code. You can harness the power of the Web for programmable applications: you just have to work with the Web instead of against it. This book shows you how.

Programming WCF Services (Programming)

Juval Lowy

Programming WCF Services (Programming) Juval Lowy Amazon Price: $26.99
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Customer Reviews:
Total reviews: 48 Average rating: 4.5 of 5

Editorial Review:

Written by Microsoft software legend Juval Lowy, "Programming WCF Services" is the authoritative introduction to Microsoft's new, and some say revolutionary, unified platform for developing service-oriented applications (SOA) on Windows. Relentlessly practical, the book delivers insight, not documentation, to teach developers what they need to know to build the next generation of SOAs.

After explaining the advantages of service-orientation for application design and teaching the basics of how to develop SOAs using WCF, the book shows how you can take advantage of built-in features such as service hosting, instance management, asynchronous calls, synchronization, reliability, transaction management, disconnected queued calls and security to build best in class applications. "Programming WCF Services" focuses on the rationale behind particular design decisions, often shedding light on poorly-documented and little-understood aspects of SOA development. Developers and architects will learn not only the "how" of WCF programming, but also relevant design guidelines, best practices, and pitfalls. Original techniques and utilities provided by the author throughout the book go well beyond anything that can be found in conventional sources.

Based on experience and insight gained while taking part in the strategic design of WCF and working with the team that implemented it, "Programming WCF Services" provides experienced working professionals with the definitive work on WCF. Not only will this book make you a WCF expert, it will make you a better software engineer. It's the Rosetta Stone of WCF.

SOA Principles of Service Design (Prentice Hall Service-Oriented Computing Series from Thomas Erl)

Thomas Erl

SOA Principles of Service Design (Prentice Hall Service-Oriented Computing Series from Thomas Erl) Thomas Erl Amazon Price: $39.99
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Customer Reviews:
Total reviews: 25 Average rating: 4.5 of 5

Editorial Review:

“This book could be described as an encyclopedia of service design–Erl leaves nothing to chance. Indispensable.”

–Steve Birkel, Chief IT Technical Architect, Intel Corp.

“An absolute pleasure to read…the best SOA book I’ve read.

A book I would recommend to all of my colleagues; it provides much insight to the topics often overlooked by most books in this genre…the visuals were fantastic.”

–Brandon Bohling, SOA Architecture and Strategy, Intel Corporation

“This book is a milestone in SOA literature. For the first time we are provided with a practical guide on defining service characteristics and service design principles for SOA from a vendor-agnostic viewpoint. It’s a great reference for SOA discovery, adoptions, and implementation projects.”

–Canyang Kevin Liu, Principal Enterprise Architect, SAP Americas, Inc.

“I liked this book. It contains extremely important material for those who need to design services.”

–Farzin Yashar, IBM SOA Advanced Technologies

“This book does a great job laying out benefits, key ideas and design principles behind successfully adopting service-oriented computing. At the same time, the book openly addresses challenges, risks and trade-offs that are in the way of adopting SOA in the real-world today. It moves away from ivory-tower views of service orientation, but still lays out a strong vision for SOA and outlines the changes necessary to realize the full potential.”

–Christoph Schittko, Senior Architect, Microsoft

“I recommend this book to any SOA practitioner who wishes to empower themselves in making service design real…gives readers the 360º view into service design [and] gives SOA practitioners the depth and understanding needed into the principles of SOA to assist in the design of a mature and successful SOA program.”

–Stephen G. Bennett, Americas SOA Practice Lead, BEA Systems

“SOA projects are most successful when they are based on a solid technical foundation. Well accepted and established design principles are part of this foundation. This book takes a very structured approach at defining the core design principles for SOA, thus allowing the reader to immediately applying them to a project. Each principle is formally introduced and explained, and examples are given for how to apply it to a real design problem. A ‘must read’ for any architect, designer or developer of service oriented solutions”.

–Andre Tost, Senior Technical Staff Member, IBM Software Group

“There are few references for SOA that give you the nuts and bolts and this one is at the top of the list. Well written and valuable as a reference book to any SOA practitioner.”

–Dr. Mohamad Afshar, Director of Product Management, Oracle Fusion Middleware, Oracle Corporation

“A thorough examination of the considerations of service design. Both seasoned SOA practitioners and those endeavoring to realize services can benefit from reading this book.”

–Bill Draven, Enterprise Architect, Intel Corporation

“There are very few who understand SOA like Thomas Erl does! The principle centric description of service orientation from Thomas canonizes the underpinnings of this important paradigm shift in creating agile and reusable software capabilities. The principles, so eloquently explained, leave little room for any ambiguity attached to the greater purpose of SOA. Most organizations today are creating services in a bottoms-up approach, realizing composition and reuse organically. The time is ripe for a book like this that prepares architects for a principle centric approach to SOA.”

–Hanu Kommalapati, Architect, Microsoft Corporation

“Outstanding SOA literature uniquely focused on the fundamental services design with thorough and in-depth study on all practical aspects from design principles to methodologies. This book provides a systematic approach for SOA adoption essential for both IT management and professionals.”

–Robin Chen, PhD, Google, Inc.

“Thomas Erl’s books are always densely filled with information that’s well structured. This book is especially insightful for Enterprise Architects because it provide s great context and practical examples. Part 1 of the book alone is worth getting the book for.”

–Markus Zirn, Senior Director, Product Management, Oracle Fusion Middleware, Oracle Corporation

“A very clear discussion of the subject matter. Provides a good structure that facilitates understanding and readily highlights key points.”

–Kareem Yusuf, Director of SOA Strategy and Planning, IBM Software Group

“I am very impressed. Comprehensive. Educative. This book helped me to step back and look at the SOA principles from broader perspective. I’d say this is a must-read book for SOA stakeholders.”

–Radovan Janecek, Director R&D, SOA Center, Hewlett-Packard

“Very valuable guidance for understanding and applying SOA service design principles with concrete examples. A must read for the practitioner of SOA service design.”

–Umit Yalcinalp, PhD, Standards Architect, SAP

“This book really does an excellent job of explaining the principles underpinning the value of SOA…Erl goes to great length to explain and give examples of each of the 8 principles that will significantly increase the readers ability to drive an SOA service design that benefits both business and IT.”

–Robert Laird, IT Architect, IBM EAI/SOA Advanced Technologies Group

“This book strikes a healthy balance between theory and practice. It is a perfect complement to the SOA series by the author.”

–Prakash Narayan, Sun Microsystems

“If you are going to be designing, developing, or implementing SOA, this is a must have book.”

–Jason “AJ” Comfort Sr., Booz Allen Hamilton

“An excellent book for anyone who wants to understand service-orientation and the principles involved in designing services…a clear, concise and articulate exploration of the eight design principles involved in analyzing, designing, implementing, and maintaining services…”

–Anish Karmarkar, Oracle Corporation

“Very well written, succinct, and easy to understand.”

–Raj Balasubramanian, IBM Software Group

“Acomprehensive exploration of the issues of service design which has the potential to become the definitive work in this area.”

–James Pasley, Chief Technology Officer, Cape Clear Software

“An excellent addition to any SOA library; it covers a wide range of issues in enough detail to be a valuable asset to anyone considering designing or using SOA based technologies.”

–Mark Little, Director of Standards, Red Hat

“This book communicates complex concepts in a clear and concise manner. Examples and illustrations are used very effectively.”

–Darryl Hogan, Senior Architect, Microsoft

“A work of genius…Offers the most comprehensive and thorough explanation on the principles of service design and what it means to be ‘service oriented.’

“Erl’s treatment of the complex world of service oriented architecture is pragmatic, inclusive of real world situations and offers readers ways to communicate these ideas through illustrations and well formulated processes.”

–David Michalowicz, MITRE Corporation

“This is the book for the large organization trying to rationalize its IT assets and establish an agile platform for the future. By highlighting risk and...

Essential Windows Communication Foundation (WCF): For .NET Framework 3.5 (Microsoft .NET Development Series)

Steve Resnick, Richard Crane, Chris Bowen

Essential Windows Communication Foundation (WCF): For .NET Framework 3.5 (Microsoft .NET Development Series) Steve Resnick, Richard Crane, Chris Bowen Amazon Price: $31.49
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Customer Reviews:
Total reviews: 6 Average rating: 4.5 of 5

Editorial Review:

“Whether this is the first time or the fifty-first time you’re using WCF, you’ll learn something new by reading this book.”

--Nicholas Allen, Program Manager, Web Services, Microsoft

Windows Communication Foundation (WCF) is the easiest way to produce and consume Web services on the Microsoft platform. With .NET 3.5, WCF has been extensively revamped--and Visual Studio 2008 gives developers powerful new tools for utilizing it. Essential Windows Communication Foundation shows developers exactly how to make the most of WCF with .NET 3.5 and Visual Studio 2008.

Drawing on extensive experience working with early adopters, three Microsoft insiders systematically address the topics developers ask about WCF. The authors approach each subject with practical advice and present best practices, tips, and tricks for solving problems. Throughout, you’ll find detailed explanations, solutions for the “pain points” of WCF development, and an extensive collection of reusable code examples. Coverage includes

  • Using WCF contracts to define complex structures and interfaces
  • Understanding WCF’s channel stacks and channel model architecture
  • Configuring the WCF communication stack to use only the protocols you need
  • Using standard and custom service behaviors to manage concurrency, instances, transactions, and more
  • Serializing data from .NET types to XML Infosets and representing Infosets “on the wire”
  • Hosting WCF services via IIS, managed .NET applications, and Windows Activation Services
  • WCF security, in depth: authentication; transport and message-level security; and Internet and intranet scenarios
  • Improving reliability: exception handling, diagnostics, and more
  • Workflow services: new integration points between WCF 3.5 and Windows Workflow Foundation
  • Building client-to-client, peer network-based applications
  • Utilizing WCF for non-SOAP Web services: AJAX and JSON examples and .NET 3.5 hosting classes

Microsoft’s Steve Resnick, Richard Crane, and Chris Bowen are technology experts at the Microsoft Technology Center in Boston. They specialize in helping customers improve their technical agility by applying WCF and related technologies. Resnick has specialized in Internet technologies and distributed computing at Microsoft since 1995. He is a frequent speaker at Microsoft events and is now technology director for the U.S. Microsoft Technology Centers. Crane has more than 15 years of experience in senior software development roles. He specializes in large-scale Web sites, distributed computing, transactional systems, and performance analysis. Bowen has been an architect and developer for more than 15 years at companies such as Monster.com and Staples and is co-author of Professional Visual Studio 2005 Team System.

Foreword xxv

Preface xxvii

Chapter 1: Basics 1

Chapter 2: Contracts 33

Chapter 3: Channels 91

Chapter 4: Bindings 111

Chapter 5: Behaviors 181

Chapter 6: Serialization and Encoding 241

Chapter 7: Hosting 287

Chapter 8: Security 315

Chapter 9: Diagnostics 375

Chapter 10: Exception Handling 403

Chapter 11: Workflow Services 423

Chapter 12: Peer Networking 459

Chapter 13: Programmable Web 503

Appendix: Advanced Topics 537

Index 553

Google Analytics 2.0

Jerri L. Ledford, Mary E. Tyler

Google Analytics 2.0 Jerri L. Ledford, Mary E. Tyler Amazon Price: $19.79
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Customer Reviews:
Total reviews: 11 Average rating: 3.5 of 5

Feed Your IT Beast! 2 out of 5 stars.
3 of 3 people found this review helpful.

This book is rich with information about how to read Google Analytics reports, and how to code your site so you'll get the reports you want. If you're an IT geek (especially an IT geek young enough to read the impossibly small type in the screen shots), you'll enjoy this book.

If you're looking a strategic or practical introduction to Google Analytics, you're out of luck.

The book gets off to a slow start, discussing another product (AW Stats) for two of the first three chapters.

Chapter 4 tells you how to sign up for Google Analytics. But really: if you can't figure out how to sign up for it, perhaps you should just hire someone to handle it for you. Chapter 5 presents "the dashboard" in all its obvious glory.

If you're not bored witless by now, the next chapter (Filtering Your Data) ought to do it for you. Though there are examples, they're basic and obvious. If you'd like examples of filters that give real marketing insight into your site's visitors, you'll have to find another book.

The same thing applies to the next chapter: Using Analytics Goals. The book tells you how to set up goals using Google Analytics, but if you're trying to figure what your site's goals should be, no joy.

Bottom line: There is a lot of information in this book, but unless you're an IT staffer looking for geeky tips, it's hard to put it to much use.

Editorial Review:

Site statistics give you raw numbers, but Web analytics crunch those numbers into meaningful metrics you can actually use. Here’s what's new in Google Analytics 2.0, such as cross-segment reporting and drilldown content that enhance analysis. Learn to set up Analytics and choose filters, explore goals and goal-setting, use customizable dashboards and date ranges, and master basic analytics and Web statistics concepts. Examine every aspect of available reports, learn to use those best suited for e-commerce sites, and more.

BONUS: Each copy of Google Analytics 2.0 includes a $25 Google AdWords gift card compliments of Google. With this $25 gift card , you can attract new customers to your website on Google's dime.

Service-Oriented Architecture (SOA): Concepts, Technology, and Design (Prentice Hall Service-Oriented Computing Series from Thomas Erl)

Thomas Erl

Service-Oriented Architecture (SOA): Concepts, Technology, and Design (Prentice Hall Service-Oriented Computing Series from Thomas Erl) Thomas Erl Amazon Price: $39.99
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Customer Reviews:
Total reviews: 60 Average rating: 4.0 of 5

Like a really, really long survey of SOA standards 1 out of 5 stars.
2 of 2 people found this review helpful.

If you want a book that covers most of the SOA standards in one place, this might be helpful. I think you could get that from Wikipedia. Lots regurgitation of SOA platitudes, not much value add. If you're looking to make the light go on about key SOA concepts, this isn't the book. It would make a good management summary of the technology, if it was about 1/3 as long.

Excessively long winded for my use 2 out of 5 stars.
2 of 2 people found this review helpful.

It's hard to understand how the same author wrote this and SOA Principles of Service Design (The Prentice Hall Service-Oriented Computing Series from Thomas Erl) and Service-Oriented Architecture: A Field Guide to Integrating XML and Web Services (The Prentice Hall Service-Oriented Computing Series from Thomas Erl), both of which had more useful information in a much more compact package.

The only real use I can think of for this book is perhaps to quote in a sales context regarding the benefits of SOA to someone who hasn't heard of it. That said, although I believe in SOA as a powerful mechanism, I believe the claims in the book are less well supported then the heft of the book might imply. Other technical details like the importance of UDDI are largely out of date.

I disagree with some of the other reviewers who call the book overly theoretical: I would not give it that much credit. Theory would call on or reference solid research; this book provides anecdotal evidence at best.

Aside from some potential use to sales folks (perhaps why Sun, IBM and MS endorse the book), I think most will want to pass on this one.

Ajax: The Definitive Guide

Anthony T. Holdener III

Ajax: The Definitive Guide Anthony T. Holdener III Amazon Price: $29.99
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Customer Reviews:
Total reviews: 5 Average rating: 4.5 of 5

Editorial Review:

Is Ajax a new technology, or the same old stuff web developers have been using for years? Both, actually. This book demonstrates not only how tried-and-true web standards make Ajax possible, but how these older technologies allow you to give sites a decidedly modern Web 2.0 feel. Ajax: The Definitive Guide explains how to use standards like JavaScript, XML, CSS, and XHTML, along with the XMLHttpRequest object, to build browser-based web applications that function like desktop programs. You get a complete background on what goes into today's web sites and applications, and learn to leverage these tools along with Ajax for advanced browser searching, web services, mashups, and more. You discover how to turn a web browser and web site into a true application, and why developing with Ajax is faster, easier and cheaper. The book also explains: How to connect server-side backend components to user interfaces in the browser Loading and manipulating XML documents, and how to replace XML with JSON Manipulating the Document Object Model (DOM) Designing Ajax interfaces for usability, functionality, visualization, and accessibility Site navigation layout, including issues with Ajax and the browser's back button Adding life to tables & lists, navigation boxes and windows Animation creation, interactive forms, and data validation Search, web services and mash-ups Applying Ajax to business communications, and creating Internet games without plug-ins The advantages of modular coding, ways to optimize Ajax applications, and more This book also provides references to XML and XSLT, popular JavaScript Frameworks, Libraries, and Toolkits, and various Web Service APIs. By offering web developers a muchbroader set of tools and options, Ajax gives developers a new way to create content on the Web, while throwing off the constraints of the past. Ajax: The Definitive Guide describes the contents of this unique toolbox in exhaustive detail, and explains how to get the most out of it.

Subject To Change: Creating Great Products & Services for an Uncertain World: Adaptive Path on Design (Adaptive Path)

Peter Merholz, Todd Wilkens, Brandon Schauer, David Verba

Subject To Change: Creating Great Products & Services for an Uncertain World: Adaptive Path on Design (Adaptive Path) Peter Merholz, Todd Wilkens, Brandon Schauer, David Verba Amazon Price: $16.49
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Customer Reviews:
Total reviews: 14 Average rating: 4.0 of 5

Editorial Review:

"Short, but powerful. Easy to read, yet profound. I've been searching for just this book: the one perfect book that summarizes the essence of modern product design. This is it. The lessons are as powerful as they are simple: The product is NOT the goal. Successful products are systems. Focus on the experience. This requires empathy, agile product management, real understanding of the target audience. This book practices what it preaches. I will use it in my courses for MBA students. You should use it for, well, for everyone. Short, simple, persuasive, and powerful."
Don Norman
Author of Emotional Design and Design of Future Things
Co-Founder Nielsen Norman group

"Customers don't care about how innovative you are. They just want to be happy and satisfied. Learn from Adaptive Path a passion for finding and solving the problems that will matter to customers no matter what the future brings."
Scott Berkun
Author, The Myths of Innovation

"Wake up. The future of business isn't about flying cars and robot butlers. Creating the future is really about changing the way your company connects with its customers. Use this book as your guide."
Jeffrey Veen
Design Manager, Google

"Subject to Change presents complex, challenging ideas in simple, compelling language, with illuminating examples and no shortage of memorable phrases. At once authoritative and nimble, the book itself is an example of the kind of experience the authors admire. No matter who you are, it will change the way you think about design."
Michael Bierut
Partner, Pentagram
Author, 79 Short Essays on Design

"The principles set out in Subject to Change are essential for the design of any product, but especially relevant for the fast-moving world of web software. It used to be the case that a software product was designed once, and refreshed every couple of years. Software is no longer a product. It is a process, a dynamic service that evolves as it responds to constant interaction with its users. The essence of Web 2.0 design is to create a dynamic framework that harnesses the collective intelligence of customers in such a way that the software becomes almost alive. This terrific book teaches the mindset required for this new kind of design."
Tim O'Reilly
Founder and Publisher, O'Reilly Media


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