Web 2.0 Books

Programming Collective Intelligence: Building Smart Web 2.0 Applications

Toby Segaran

Amazon Price: $26.39 List Price: $39.99 Usually ships in 24 hours By: O'Reilly Media, Inc. Amazon Marketplace: 41 new & used starting at $21.00

Buy at Amazon.com

Browse similar items by category:
Subjects -> Computers & Internet -> Programming -> Algorithms -> General
Subjects -> Computers & Internet -> Programming -> General
Subjects -> Computers & Internet -> Programming -> Languages & Tools -> General

Customer Reviews:
Total reviews: 34 Average rating: 4.5 of 5

Editorial Review:

Want to tap the power behind search rankings, product recommendations, social bookmarking, and online matchmaking? This fascinating book demonstrates how you can build Web 2.0 applications to mine the enormous amount of data created by people on the Internet. With the sophisticated algorithms in this book, you can write smart programs to access interesting datasets from other web sites, collect data from users of your own applications, and analyze and understand the data once you've found it. Programming Collective Intelligence takes you into the world of machine learning and statistics, and explains how to draw conclusions about user experience, marketing, personal tastes, and human behavior in general -- all from information that you and others collect every day. Each algorithm is described clearly and concisely with code that can immediately be used on your web site, blog, Wiki, or specialized application. This book explains: Collaborative filtering techniques that enable online retailers to recommend products or media Methods of clustering to detect groups of similar items in a large dataset Search engine features -- crawlers, indexers, query engines, and the PageRank algorithm Optimization algorithms that search millions of possible solutions to a problem and choose the best one Bayesian filtering, used in spam filters for classifying documents based on word types and other features Using decision trees not only to make predictions, but to model the way decisions are made Predicting numerical values rather than classifications to build price models Support vector machines to match people in online dating sites Non-negative matrix factorization to find the independent features in adataset Evolving intelligence for problem solving -- how a computer develops its skill by improving its own code the more it plays a game Each chapter includes exercises for extending the algorithms to make them more powerful. Go beyond simple database-backed applications and put the wealth of Internet data to work for you. "Bravo! I cannot think of a better way for a developer to first learn these algorithms and methods, nor can I think of a better way for me (an old AI dog) to reinvigorate my knowledge of the details." -- Dan Russell, Google "Toby's book does a great job of breaking down the complex subject matter of machine-learning algorithms into practical, easy-to-understand examples that can be directly applied to analysis of social interaction across the Web today. If I had this book two years ago, it would have saved precious time going down some fruitless paths." -- Tim Wolters, CTO, Collective Intellect

Web 2.0: A Strategy Guide: Business thinking and strategies behind successful Web 2.0 implementations.

Amy Shuen

Amazon Price: $16.49 List Price: $24.99 Usually ships in 24 hours By: O'Reilly Media, Inc. Amazon Marketplace: 42 new & used starting at $13.99

Buy at Amazon.com

Browse similar items by category:
Subjects -> Computers & Internet -> Business & Culture -> Web Marketing
Subjects -> Computers & Internet -> Business & Culture -> Culture
Subjects -> Computers & Internet -> Project Management -> General

Customer Reviews:
Total reviews: 16 Average rating: 4.5 of 5

Editorial Review:

Web 2.0 makes headlines, but how does it make money? This concise guide explains what's different about Web 2.0 and how those differences can improve your company's bottom line. Whether you're an executive plotting the next move, a small business owner looking to expand, or an entrepreneur planning a startup, Web 2.0: A Strategy Guide illustrates through real-life examples how businesses, large and small, are creating new opportunities on today's Web. This book is about strategy. Rather than focus on the technology, the examples concentrate on its effect. You will learn that creating a Web 2.0 business, or integrating Web 2.0 strategies with your existing business, means creating places online where people like to come together to share what they think, see, and do. When people come together over the Web, the result can be much more than the sum of the parts. The customers themselves help build the site, as old-fashioned "word of mouth" becomes hypergrowth. Web 2.0: A Strategy Guide demonstrates the power of this new paradigm by examining how: Flickr, a classic user-driven business, created value for itself by helping users create their own value Google made money with a model based on free search, and changed the rules for doing business on the Web-opening opportunities you can take advantage of Social network effects can support a business-ever wonder how FaceBook grew so quickly? Businesses like Amazon tap into the Web as a source of indirect revenue, using creative new approaches to monetize the investments they've made in the Web Written by Amy Shuen, an authority on Silicon Valley business models and innovation economics, Web 2.0: A Strategy Guide explains how to transform yourbusiness by looking at specific practices for integrating Web 2.0 with what you do. If you're executing business strategy and want to know how the Web is changing business, this book is for you.

Web ReDesign 2.0: Workflow that Works (2nd Edition) (VOICES)

Kelly Goto, Emily Cotler

Amazon Price: $34.65 List Price: $55.00 Usually ships in 24 hours By: Peachpit Press Amazon Marketplace: 49 new & used starting at $28.95

Buy at Amazon.com

Browse similar items by category:
Subjects -> Business & Investing -> Small Business & Entrepreneurship -> Entrepreneurship
Subjects -> Business & Investing -> Small Business & Entrepreneurship -> New Business Enterprises
Subjects -> Computers & Internet -> Software -> Business -> Workflow

Customer Reviews:
Total reviews: 74 Average rating: 4.5 of 5

Editorial Review:

If anything, this volume's premise--that the business of Web design is one of constant change-has only proven truer over time. So much so, in fact, that the 12-month design cycles cited in the last edition have shrunk to 6 or even 3 months today. Which is why, more than ever, you need a smart, practical guide that demonstrates how to plan, budget, organize, and manage your Web redesign - or even you initial design - projects from conceptualization to launch. This volume delivers! In these pages Web designer extraordinaire Kelly Goto and coauthor Emily Cotler have distilled their real-world experience into a sound approach to Web redesign workflow that is as much about business priorities as it is about good design. By focusing on where these priorities intersect, Kelly and Emily get straight to the heart of the matter. Each chapter includes a case study that illustrates a key step in the process, and you'll find a plethora of forms, checklists, and worksheets that help you put knowledge into action.This is an AIGA Design Press book published under Peachpit's New Riders imprint in partnership with AIGA.

Practical Web 2.0 Applications with PHP (Practical)

Quentin Zervaas

Amazon Price: $29.69 List Price: $44.99 Usually ships in 24 hours By: Apress Amazon Marketplace: 55 new & used starting at $15.09

Buy at Amazon.com

Browse similar items by category:
Subjects -> Computers & Internet -> Programming -> Software Design, Testing & Engineering -> Software Development
Subjects -> Computers & Internet -> Programming -> General
Subjects -> Computers & Internet -> Programming -> Languages & Tools -> General

Customer Reviews:
Total reviews: 8 Average rating: 5.0 of 5

Editorial Review:

...an instructive and expert demonstration of how to use PHP, MySQL, the Zend Framework, Smarty, Ajax, and other powerful technologies for creating robust Web sites.

— Michael J. Ross, Web developer/Slashdot contributor

Want to assert yourself as a cutting–edge PHP web developer? Take a practical approach, learning by example from author Quentin Zervaas, and discover how to bring together the many technologies needed to create a successful, modern web application.

In Practical Web 2.0 Applications with PHP, PHP, MySQL, CSS, XHTML, and JavaScript/Ajax development techniques are brought together to show you how to create the hottest PHP web applications, from planning and design up to final implementation, without going over unnecessary basics that will hold you back. This book includes must–have application features such as search functionality, maps, blogs, dynamic image galleries, and personalized user areas. The Zend Framework is used extensively to build the application, allowing you to focus on developing the application rather than on reinventing the wheel.

Topics covered include application planning and design; setting up the application framework; using CSS for easier styling; adding dynamic effects the easy way using JavaScript libraries such as Prototype and script.aculo.us; and implementing several must–have web application features such as user login, blogs, dynamic image galleries, search functionality, mapping with Google Maps, and much more. Zervaas covers everything in a practical, tutorial style so you can start working on your own projects as quickly as possible.

• Create cutting–edge PHP/MySQL web applications.
• Implement must–have functionality such as blogs, maps, search functionality, and dynamic image galleries.
• Master styling with CSS and dynamic effects using Ajax/JavaScript libraries.

What you’ll learn

• How to set up the perfect PHP/MySQL application development environment
• How to implement basic user management functionality
• How to use many of the components from the Zend Framework
• How to effectively make use of the Prototype and script.aculo.us JavaScript libraries, including many examples of developing custom JavaScript classes
• How to create standards–compliant and accessible HTML code and effectively style it using CSS
• How to create a basic blog system and enhance it with Ajax
• How to add personalized user areas to your web application
• How to create a dynamic image gallery
• How to add search functionality to your application
• How to use the Google Maps API to add maps to your application
• How to implement popular Web 2.0 features, such as microformats, tags, and web feeds

Who is this book for?

This book is for any PHP developer who wants to stay ahead of the curve, with practical, high–level web application development techniques.

About the Apress Practical Series

The Practical series from Apress is your best choice for getting the job done, period. From professional to expert, this series lets you apply project–motivated templates (or frameworks) step by step in a very direct, practical, and efficient manner toward current real–world projects that may be sitting on your desk. So whatever your career goal, Apress can be your trusted guide to take you where you want to go on your IT career empowerment path.

Related Titles from Apress

• Beginning PHP and MySQL: From Novice to Professional, Third Edition
• PHP 5 Objects, Patterns, and Practice
• Beginning PHP and MySQL E-Commerce: From Novice to Professional, Second Edition

Once You're Lucky, Twice You're Good: The Rebirth of Silicon Valley and the Rise of Web 2.0

Sarah Lacy

Amazon Price: $17.16 List Price: $26.00 Usually ships in 24 hours By: Gotham Amazon Marketplace: 45 new & used starting at $8.99

Buy at Amazon.com

Browse similar items by category:
Subjects -> Business & Investing -> Biography & History -> Company Profiles
Subjects -> Business & Investing -> General
Subjects -> Business & Investing -> Small Business & Entrepreneurship -> Entrepreneurship

Customer Reviews:
Total reviews: 32 Average rating: 4.5 of 5

Editorial Review:

The captivating story of the mavericks who emerged from the dotcom rubble to found the multibillion-dollar companies taking the Web into the twenty-first century

Everyone has heard the story of the Internet Bubble. Beginning with Netscape’s IPO in 1996, billions flowed into Internet startups, and companies with no revenues and shaky business plans earned sky-high valuations on Wall Street. It was the era of paper millionaires, $800 office chairs, and Super Bowl ads for dotcoms. Then in 2000 the Bubble burst, with the NASDAQ losing 75 percent of its value and hundreds of companies closing up shop. It was all written off to “irrational exuberance,” and everyone moved on.

Once You’re Lucky, Twice You’re Good is the story of the entrepreneurs who learned their lesson from the bust and in recent years have created groundbreaking new Web companies. The second iteration of the dotcoms—dubbed Web 2.0—is all about bringing people together. Social networking sites such as Facebook and MySpace unite friends online; YouTube lets anyone posts videos for the world to see; Digg.com allows Internet users to vote on the most relevant news of the day; Six Apart sells software that enables bloggers to post their viewpoints online; and Slide helps people customize their virtual selves.

Business reporter Sarah Lacy brings to light the entire Web 2.0 scene: the wide-eyed but wary entrepreneurs, the hated venture capitalists, the bloggers fueling the hype, the programmers coding through the night, the twenty-something millionaires, and the Internet “fan boys” eager for all the promises to come true.

Unleashing Web 2.0: From Concepts to Creativity

Gottfried Vossen; Stephan Hagemann

Amazon Price: $32.97 List Price: $49.95 Usually ships in 24 hours By: Morgan Kaufmann Amazon Marketplace: 44 new & used starting at $29.93

Buy at Amazon.com

Browse similar items by category:
Subjects -> Computers & Internet -> Business & Culture -> History
Subjects -> Computers & Internet -> Programming -> Software Design, Testing & Engineering -> Software Development
Subjects -> Computers & Internet -> Programming -> General

Customer Reviews:
Total reviews: 4 Average rating: 4.5 of 5

Editorial Review:

The emergence of Web 2.0 is provoking challenging questions for developers: What products and services can our company provide to customers and employees using Rich Internet Applications, mash-ups, Web feeds or Ajax? Which business models are appropriate and how do we implement them? What are best practices and how do we apply them?

If you need answers to these and related questions, you need this book-a comprehensive and reliable resource that guides you into the emerging and unstructured landscape that is Web 2.0.

Gottfried Vossen is a professor of Information Systems and Computer Science at the University of Muenster in Germany. He is the European Editor-in-Chief of Elsevier's Information Systems-An International Journal. Stephan Hagemann is a PhD. Student in Gottfried's research group focused on Web technologies.

* Presents a complete view of Web 2.0 including services and technologies
* Discusses potential new products and services and the technology and programming ability needed to realize them
* Offers 'how to' basics presenting development frameworks and best practices
* Compares and contrasts Web 2.0 with the Semantic Web

Pro Web 2.0 Mashups: Remixing Data and Web Services (Expert's Voice in Web Development)

Raymond Yee

Amazon Price: $31.49 List Price: $49.99 Usually ships in 24 hours By: Apress Amazon Marketplace: 41 new & used starting at $26.05

Buy at Amazon.com

Browse similar items by category:
Subjects -> Computers & Internet -> Programming -> Software Design, Testing & Engineering -> Software Development
Subjects -> Computers & Internet -> Programming -> General
Subjects -> Computers & Internet -> Home Computing -> Internet

Customer Reviews:
Total reviews: 4 Average rating: 5.0 of 5

Editorial Review:

The modern Web is awash with data and services just waiting to be used, but how do you make effective use of all this information? The answer lies in APIs (such as Google Maps, Flickr, and Amazon Web Services) and remixing, or mashups. Pro Web 2.0 Mashups: Remixing Data and Web Services teaches you everything you need to create useful, dynamic real–world applications using APIs, web services, Ajax, web standards, and server–side languages. All you need to make full use of this book is basic knowledge of HTML, CSS, and JavaScript, and at least one server–side language (such as PHP or ASP.NET).

Highlights include the following:

• Looks at the overall shape of todays Web from a developers point of view—what are its main features, and what is available for us to use to develop applications?
• Contains real–world examples of creating mashups using all the major APIs.
• Contains examples written in multiple server–side languages.

What you’ll learn

• Understand how the constituent parts of the modern Web fit together—web standards, Ajax, APIs, libraries, tagging, blogs, wikis, and more.
• Create different types of mashup, for example mapping mashups, search functionality, calendars, RSS/Atom feeds, social bookmarking, online storage systems, open document formats, and more.
• Build Web 2.0 applications using HTML, CSS, JavaScript, Ajax, server–side languages, APIs, and libraries

Who is this book for?

This book is for any web developer who is already comfortable with HTML, CSS, JavaScript, and at least one server–side language and wants to learn how to create Web 2.0 applications.

About the Apress Pro Series

The Apress Pro series books are practical, professional tutorials to keep you on and moving up the professional ladder.

You have gotten the job, now you need to hone your skills in these tough competitive times. The Apress Pro series expands your skills and expertise in exactly the areas you need. Master the content of a Pro book, and you will always be able to get the job done in a professional development project. Written by experts in their field, Pro series books from Apress give you the hard–won solutions to problems you will face in your professional programming career.

Web 2.0 Heroes: Interviews with 20 Web 2.0 Influencers

Bradley L. Jones

Amazon Price: $14.54 List Price: $24.99 Usually ships in 24 hours By: Wiley Amazon Marketplace: 36 new & used starting at $10.45

Buy at Amazon.com

Browse similar items by category:
Subjects -> Computers & Internet -> Business & Culture -> Web Marketing
Subjects -> Computers & Internet -> Home Computing -> Internet
Subjects -> Computers & Internet -> Programming -> General

Customer Reviews:
Total reviews: 2 Average rating: 4.0 of 5

solid / ok 3 out of 5 stars.
4 of 4 people found this review helpful.

you get what's on the cover; 20 interviews with Web 2.0 influencers. as with many interview books, some interviews are more/less appealing to the reader. what is crucial is that at least some should be worth reading and useful. to me, the book succeeds mostly. i found the following interviews particularly interesting; Alan Meckler (internet.com). a lot to learn from somebody who's been in the publishing business since 1969. as to expected from a veteran, he has some challanging statements like `99% of all Web 2.0 properties will never make a diem`. Gina Bianchi (ning.com) was another great interview which sparked lots of enthusiasm for the social network supported by numbers.

a good and solid read - unfortunately far from a must Web 2.0 book

Editorial Review:

If you are interested in learning about Web 2.0 and the history of its development, Web 2.0 Heroes: Interviews with 20 Web 2.0 Influencers contains all the information you need to understand Web 2.0 and its importance. Read first person accounts from industry leaders and innovators, who describe the influence and potential of Web 2.0, a second generation of web-based communities and hosted services that facilitate collaboration among users. Enjoy interviews with representatives from companies like eBay, Microsoft, Sun Microsystems, and Adobe/Macromedia as you gain a greater understanding Web 2.0.

Reshaping Your Business with Web 2.0

Vince Casarez, Billy Cripe, Jean Sini, Philipp Weckerle

Amazon Price: $26.39 List Price: $39.99 Usually ships in 24 hours By: McGraw-Hill Osborne Media Amazon Marketplace: 21 new & used starting at $19.94

Buy at Amazon.com

Browse similar items by category:
Subjects -> Business & Investing -> General
Subjects -> Business & Investing -> Organizational Behavior -> Organizational Change
Subjects -> Business & Investing -> Small Business & Entrepreneurship -> Entrepreneurship

Customer Reviews:
Total reviews: 1 Average rating: 5.0 of 5

Editorial Review:

Integrate Web 2.0 trends and technologies into the enterprise

Written by a team of experts from the Web 2.0 community and Oracle Corporation, this innovative guide provides a blueprint for leveraging the new culture of participation in an enterprise environment. Reshaping Your Business with Web 2.0 offers proven strategies for the successful adoption of an enterprise 2.0 paradigm and covers the technical solutions that best apply in specific situations. You will find clear guidelines for using Web 2.0 technologies and standards in a productive way to align with business goals, increase efficiency, and provide measurable bottom line growth.

• Foster collaboration and accelerate information dissemination with blogs and wikis
• Implement folksonomic strategies to achieve business intelligence, analytics, and semantic web goals
• Capture and broadcast connection graphs and activity streams via social networks
• Bring together application data, business analytics, unstructured information, and collaborative interactions in enterprise mashups
• Enable rich Internet applications with Ajax, Ruby on Rails, Flash, FLEX, and other technologies
• Connect your Web 2.0 ecosystem through Web services, such as REST and JSON
• Ensure security and compliance management

 

Pro Web 2.0 Application Development with GWT (Expert's Voice in Web Development)

Jeff Dwyer

Amazon Price: $29.69 List Price: $44.99 Usually ships in 24 hours By: Apress Amazon Marketplace: 23 new & used starting at $21.90

Buy at Amazon.com

Browse similar items by category:
Subjects -> Computers & Internet -> Networking -> Networks, Protocols & APIs -> ISDN
Subjects -> Computers & Internet -> Networking -> Networks, Protocols & APIs -> General
Subjects -> Computers & Internet -> Programming -> Software Design, Testing & Engineering -> Software Development

Customer Reviews:
Total reviews: 4 Average rating: 4.0 of 5

Editorial Review:

The main focus of Pro Web 2.0 Application Development with GWT is a case study of a real Web 2.0 application called ToCollege.net.

What you’ll learn:

• You’ll take a full tour of a modern Web 2.0 startup’s codebase. That’s 15,000 lines of source code that includes everything from Google Gears integration to Acegi OpenID, Lucene full–text search, and Google Maps, all of it integrated with GWT 1.5.
• Leveraging this book’s available source code, you’ll see the nitty–gritty details of how to merge a modern Web 2.0 application stack including Hibernate, Spring, Spring MVC 2.5, SiteMesh, and Freemarker together.
• You’ll see how to wire GWT into an industry standard Maven build environment, which will help you get up to speed quickly and avoid configuration headaches.
• The great pitfall of many Ajax applications is they’re mostly opaque to search engines. You’ll see the ToCollege.net solution to this thorny problem.
• Protection from XSS and XSRF attacks is beyond the scope of simple GWT tutorials, but they are a real concern for a site like ToCollege.net. The book will cover the ToCollege.net security architecture in detail.

Who is this book for?

This book is for developers who are ready to move beyond small proof–of–concept sample applications and want to look at the issues surrounding a real deployment of GWT. If you want to see what the guts of a full–fledged GWT application look like, this is the book for you.

GWT 1.5 is a game–changing technology, but it doesn’t exist in a bubble. Real deployments need to connect to your database, enforce authentication, provide protection from security threats, and allow good search engine optimization.

To show you all this, this book looks at the code behind a real live web site called ToCollege.net. This application specializes in helping students who are applying to colleges, allowing them to manage their application process and compare the rankings that they give to each school. It’s a slick application that’s ready for you to sign up and use.

The audience for this book either owns another GWT book for the basic tutorials or is comfortable using the online documentation and forums when they’re stuck, which allows this book to move quickly and focus on answering the bigger architecture questions.

About the Apress Pro Series

The Apress Pro series books are practical, professional tutorials to keep you on and moving up the professional ladder.

You have gotten the job, now you need to hone your skills in these tough competitive times. The Apress Pro series expands your skills and expertise in exactly the areas you need. Master the content of a Pro book, and you will always be able to get the job done in a professional development project. Written by experts in their field, Pro series books from Apress give you the hard–won solutions to problems you will face in your professional programming career.