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Professional Web 2.0 Programming (Wrox Professional Guides)

Eric van der Vlist, Danny Ayers, Erik Bruchez, Joe Fawcett, Alessandro Vernet

Professional Web 2.0 Programming (Wrox Professional Guides) Eric van der Vlist, Danny Ayers, Erik Bruchez, Joe Fawcett, Alessandro Vernet Amazon Price: $26.39
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Customer Reviews:
Total reviews: 4 Average rating: 1.5 of 5

Editorial Review:

Web 2.0 architecture opens up an incredible number of options for flexible web design, creative reuse, and easier updates. Along with covering the key languages and techniques of Web 2.0, this unique book introduces you to all of the technologies that make up Web 2.0 at a professional level. Throughout the chapters, you'll find code for several example applications built with popular frameworks that you'll be able to utilize.

You'll first explore the technologies that are used to create Web 2.0 applications. This includes an in-depth look at XHTML, Cascading Style Sheets (CSS), JavaScript, and Ajax. Next, you'll gain a better understanding of the protocols and formats that enable the exchange of information between web clients and servers. Ultimately, you'll discover exactly what you need to know about server-side programming in order to implement new ideas and develop your own robust applications.

What you will learn from this book

  • How Web 2.0 applications are developed
  • New ways to get the major client-side technologies to work together
  • The new class of emerging tools
  • All about HTTP and URIs, XML, syndication, microformats, and Web Services
  • Techniques for implementing and maintaining your URI space
  • How to serve XML over HTTP
  • Steps for building mashups to aggregate information from multiple sources
  • Methods for enhancing security in your applications

Who this book is for

This book is for professional developers who have a basic understanding of HTML, CSS, JavaScript, and XML.

Wrox Professional guides are planned and written by working programmers to meet the real-world needs of programmers, developers, and IT professionals. Focused and relevant, they address the issues technology professionals face every day. They provide examples, practical solutions, and expert education in new technologies, all designed to help programmers do a better job.

This book is also available as part of the 4-book JavaScript and Ajax Wrox Box (ISBN: 0470227818). This 4-book set includes:

  • Professional JavaScript for Web Developers (ISBN: 0764579088)
  • Professional Ajax 2nd edition (ISBN: 0470109491)
  • Professional Web 2.0 Programming (ISBN: 0470087889)
  • Professional Rich Internet Applications: Ajax and Beyond (ISBN: 0470082801)

Web 2.0 Patterns: What entrepreneurs and information architects need to know

Duane Nickull, Dion Hinchcliffe, James Governor

Web 2.0 Patterns: What entrepreneurs and  information architects need to know Duane Nickull, Dion Hinchcliffe, James Governor Amazon Price: $23.09
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By: O'Reilly

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Editorial Review:

The "Web 2.0" phenomena has become more pervasive than ever before. It is impacting the very fabric of our society and presents opportunities for those with knowledge. The individuals who understand the trends and opportunities Web 2.0 represents are racing to cash in while Web 2.0 companies like Google see their stock pass $600 a share. While many simply describe it as an interactive "Web of participation" embracing concepts such as "trusting your users", both business and technical analysts struggle to understand it in greater detail and the opportunity it represents.

This fascinating book puts substance behind Web 2.0. More accurately, the authors of Web 2.0 Patterns -- Duane Nickull, Dion Hinchcliffe, and James Governor, who together have a great deal of experience with technical specifications and industry trends -- have distilled the core patterns of Web 2.0 coupled with an abstract model and reference architecture. This Web 2.0 knowledge was distilled using several high-profile Web 2.0 companies as examples. The result is a base of knowledge that developers, business people, futurists, and entrepreneurs can understand and use as a source of ideas and inspiration.

Web 2.0 Patterns examines the Web 2.0 phenomena from it's humble origins to it's current state. After piecing together Web 1.0 architecture, the book researches successful Web 2.0 services such as Google AdSense, Flickr, BitTorrent, MySpace, Facebook and Wikipedia to explain why they are not just different economically and socially, but technically. Web 2.0 Patterns goes on to examine:
  • A Model for Web 2.0 -- An in-depth look at the evolution of the Client-Server model into a more elaborate model for Web 2.0. It illustrates concepts such as "servers" evolving into a services (SOA) tier to facilitate interactions between systems and humans.


  • A Web 2.0 Reference Architecture - A generic component view that helps decision-makers recognize the basic patterns in existing Web 2.0 applications and software that can be repurposed for other commercial ventures.


  • Specific patterns of Web 2.0 -- Service Oriented Architecture (SOA), Software as a Service pattern (SaaS), Participation-Collaboration Pattern, AJAX, Mashups, Rich User Experience (a.k.a. RIA), Collaborative Tagging Systems (Folksonomy), and more which can be repurposed to other businesses of technologies.
In true Web 2.0 fashion, Nickull, Hinchcliffe, and Governor also present the reference model and patterns in Web 2.0 Patterns on their companion web site so that others in the industry can augment it and continue the discussion.

About the authors: Duane Nickull (http://technoracle.blogspot.com) worked for both the United Nations CEFACT committee and OASIS, writing and building new SOA for global integration of multiple systems. A senior technical evangelist for Adobe Systems, Inc., he has contributed to many SOA and Web Services standards and articles.

Dion Hinchcliff ( http://web2.wsj2.com) is founder and Chief Technology Officer of a premier consulting firm, which specializes in Enterprise Web 2.0, SOA, WOA, and RIA strategy and execution. He works with IT clients in the federal government and Fortune 500 companies. He is Editor-In-Chief of the Web 2.0 Journal and AjaxWorld Magazine.

James Governor (http://www.redmonk.com/jgovernor) is an Industry Analyst with RedMonk, the first analyst firm built on open source. Providing high quality research at no cost, all of the firm's content is open and freely accessible.

Pro Web 2.0 Application Development with GWT (Expert's Voice in Web Development)

Jeff Dwyer

Pro Web 2.0 Application Development with GWT (Expert's Voice in Web Development) Jeff Dwyer Amazon Price: $29.69
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Customer Reviews:
Total reviews: 4 Average rating: 4.0 of 5

Editorial Review:

The main focus of Pro Web 2.0 Application Development with GWT is a case study of a real Web 2.0 application called ToCollege.net.

What you’ll learn:

  • You’ll take a full tour of a modern Web 2.0 startup’s codebase. That’s 15,000 lines of source code that includes everything from Google Gears integration to Acegi OpenID, Lucene full–text search, and Google Maps, all of it integrated with GWT 1.5.
  • Leveraging this book’s available source code, you’ll see the nitty–gritty details of how to merge a modern Web 2.0 application stack including Hibernate, Spring, Spring MVC 2.5, SiteMesh, and Freemarker together.
  • You’ll see how to wire GWT into an industry standard Maven build environment, which will help you get up to speed quickly and avoid configuration headaches.
  • The great pitfall of many Ajax applications is they’re mostly opaque to search engines. You’ll see the ToCollege.net solution to this thorny problem.
  • Protection from XSS and XSRF attacks is beyond the scope of simple GWT tutorials, but they are a real concern for a site like ToCollege.net. The book will cover the ToCollege.net security architecture in detail.

Who is this book for?

This book is for developers who are ready to move beyond small proof–of–concept sample applications and want to look at the issues surrounding a real deployment of GWT. If you want to see what the guts of a full–fledged GWT application look like, this is the book for you.

GWT 1.5 is a game–changing technology, but it doesn’t exist in a bubble. Real deployments need to connect to your database, enforce authentication, provide protection from security threats, and allow good search engine optimization.

To show you all this, this book looks at the code behind a real live web site called ToCollege.net. This application specializes in helping students who are applying to colleges, allowing them to manage their application process and compare the rankings that they give to each school. It’s a slick application that’s ready for you to sign up and use.

The audience for this book either owns another GWT book for the basic tutorials or is comfortable using the online documentation and forums when they’re stuck, which allows this book to move quickly and focus on answering the bigger architecture questions.

About the Apress Pro Series

The Apress Pro series books are practical, professional tutorials to keep you on and moving up the professional ladder.

You have gotten the job, now you need to hone your skills in these tough competitive times. The Apress Pro series expands your skills and expertise in exactly the areas you need. Master the content of a Pro book, and you will always be able to get the job done in a professional development project. Written by experts in their field, Pro series books from Apress give you the hard–won solutions to problems you will face in your professional programming career.

Collaboration 2.0: Technology and Best Practices for Successful Collaboration in a Web 2.0 World

David Coleman, Stewart Levine

Collaboration 2.0: Technology and Best Practices for Successful Collaboration in a Web 2.0 World David Coleman, Stewart Levine Amazon Price: $26.95
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Customer Reviews:
Total reviews: 3 Average rating: 4.5 of 5

Mind(s) over Matter 5 out of 5 stars.
2 of 2 people found this review helpful.

My personal experience in key segments of the collaboration software market space stretches back about 25 years, pre-dating "CRM" even before it was called "sales force automation," with products such as ACT!, and later GoldMine (especially through the 90s) as they moved from desktops to networks.

It was a crowded, confusing marketplace then, and it's even-more-so now. But David Coleman and Stewart Levine have taken an often brilliant stab at the interesting challenge of looking at collaboration beyond the sales force, on an organizational level, in their new book, "Collaboration 2.0: Technology and Best Practices for Successful Collaboration in a Web 2.0 World."

I've read two books in the past five months that will have a direct impact on my business, my sales and my life and Collaboration 2.0 is one of those. (The other being Sales Essentials by Stephen Schiffman.) Throughout Coleman & Levine's book they deal with people, processes, and technologies that best complement each other. I believe these two authors provide a first-class overview of collaboration technologies, how they can be applied and what the best behaviors are to help make "teams" work more effectively.

The authors cover a wide scope on a very fragmented and rapidly evolving technology environment and help the reader make sense of it.

Although the first part of the book written by David Coleman does give a great overview of current and emerging collaboration technologies, it also ties these technologies to specific business processes measured against what they call "collaborative leverage."

I think this is important in that collaboration without a specific place to apply it and without a specific goal is just software that can promote social interactions between people. But online communities, whether social or business, must meet some objective. And in the case of business users, collaborative efforts must be "dollarized."

The second part of the book, written by Stewart Levine, really looks at people and processes and deals with techniques to build trust and agreement. Most of Stewart's ideas are very practical, and often can be seen as "Communication 101." The fact that Levine applies these techniques to the new collaborative environments is one of the things that make this book so essential.

The final part of the book looks at how to apply the best practices of people, process and technology (for collaboration) and how to get the most from this application. The final chapter takes a somewhat "big picture" view and looks at the effects of collaboration on society, and in this case, how these collaboration technologies affect environmental sustainability.

To me this book is a "must-read" for people who sell or who market products and services for a living. It shows you how to work smarter and the bottom-line benefit is that you can cut the length of the sales cycle. This is the biggest bugaboo in the game. I need deals closed today, not tomorrow. Collaboration, done right, helps to make that happen. I don't have to always feel like I'm all out there alone.

Before I started my own company (sixteen years ago) my boss used to say to me daily, "Make it happen. It has to happen." I just wish I had collaboration tools and techniques back then, instead of nothing more than a pair of brass balls.

If you sell for a living, I highly recommend this book. If you are involved in any "project-type" work, the book is recommended. For students and professionals alike who have an interest in collaboration in the new millennium, this is a book that will benefit you in many ways!

Editorial Review:

With the advent of Web 2.0, we are seeing dramatic changes in the way people interact with each other via the Internet. Blogs, Wikis, online communities, social networks, and distributed teams are just some of the ways these technologies are shaping our interactions.

David Coleman is an expert in the area of collaborative processes and technologies and Stewart Levine is an expert on how to get people to work together more effectively. Together David and Stewart encompass a holistic view of these new technologies and processes and help groups, teams, departments and organizations to work better and more effectively over time and distance.

Web 2.0 Heroes: Interviews with 20 Web 2.0 Influencers

Bradley L. Jones

Web 2.0 Heroes: Interviews with 20 Web 2.0 Influencers Bradley L. Jones Amazon Price: $13.68
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Customer Reviews:
Total reviews: 3 Average rating: 4.5 of 5

solid / ok 3 out of 5 stars.
3 of 3 people found this review helpful.

you get what's on the cover; 20 interviews with Web 2.0 influencers. as with many interview books, some interviews are more/less appealing to the reader. what is crucial is that at least some should be worth reading and useful. to me, the book succeeds mostly. i found the following interviews particularly interesting; Alan Meckler (internet.com). a lot to learn from somebody who's been in the publishing business since 1969. as to expected from a veteran, he has some challanging statements like `99% of all Web 2.0 properties will never make a diem`. Gina Bianchi (ning.com) was another great interview which sparked lots of enthusiasm for the social network supported by numbers.

a good and solid read - unfortunately far from a must Web 2.0 book

Editorial Review:

Web 2.0 may be an elusive concept, but one thing is certain: using the Web as merely a means of retrieving and displaying information is history. Todays Web is immediate, interactive, innovative. It is user-controlled and community-driven. Organizations, marketers, application developers, and communicators must be ready to respond and to innovate or be left behind, and the experts featured on these pages are leading the charge. Their ideas are fresh, sometimes experimental, necessarily flexible, and always on the leading edge to prepare you for a Web where users rule.

Microformats: Empowering Your Markup for Web 2.0

John Allsopp

Microformats: Empowering Your Markup for Web 2.0 John Allsopp Amazon Price: $23.09
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Customer Reviews:
Total reviews: 8 Average rating: 4.0 of 5

Editorial Review:

Microformats burst onto the scene a couple of years ago and are fast becoming an essential tool for all professional web designers and developers. Imagine being able to integrate all of your web-based contact details, tagged articles, and geographical information seamlessly in web and desktop applications, without having to add anything extra to your websites except a little specialized HTML markup. Microformats provide a more formalized technology for adding commonly used semantics (such as contact details, location, and reviews) to today's Web. Unlike XML or the semantic Web, microformats use ubiquitous technologies like HTML and XHTML, existing developer skills, and current web tools, and, perhaps most important, they work in all of today's web browsers. This book is a comprehensive guide to microformats. It explores why, in Bill Gates's words, "We need microformats"; how microformats work; and the kinds of problems microformats help solve. the book covers every current microformat, with complete details of the syntax, semantics, and uses of each, along with real-world examples and a comprehensive survey of the tools available for working with them. the book also features case studies detailing how major web content publishers such as yahoo put microformats to work in their web applications. Written by one of the Web's best-known educators, John Allsopp, Microformats: Empowering Your Markup for Web 2.0 will help you painlessly get up to speed with this exciting technology.

In this book you'll learn

  • How to take best advantage of the built-in semantics of XHTML and HTML
  • How to extend the semantics of HTML using microformats and open up a world of new possibilities with web applications
  • Every aspect of all the common microformats currently in use
  • How microformats help your websites and applications easily integrate with web applications like Google Maps, as well as desktop applications like iCal, outlook, and entourage
  • What innovative publishers and services, big and small, are doing right now with microformats

Summary of Contents

  • PART ONE: INTRODUCING MICROFORMATS
    • Chapter 1: What Are Microformats?
    • Chapter 2: The State of the Art in Microformats
  • PART TWO: USING MICROFORMATS
    • Chapter 3: Structural and Semantic HTML
    • Chapter 4: Link-Based Microformats: rel-license, rel-tag rel-nofollow, and VoteLinks
    • Chapter 5:Microformat to Describe Relationships Between People: XFN
    • Chapter 6: Location Microformats: geo and adr
    • Chapter 7: Contact Information Microformat: hCard
    • Chapter 8: Event Microformat: hCalendar
    • Chapter 9: Review and Resume Microformats: hReview and hResume
    • Chapter 10: Syndicated Content Microformat: hAtom.
  • PART THREE: CASE STUDIES
    • Chapter 11: Case Study: Cork'd
    • Chapter 12: Case Study: Yahoo
  • PART FOUR: DEVELOPING MICROFORMATS
    • Chapter 13: The Process of Developing Microformats
  • PART FIVE: APPENDIXES
    • Appendix A: Microformat Specification Reference
    • Appendix B: Microformat Design Patterns
    • Appendix C: People, Tools, Services, and Publishers

Web 2.0 and Beyond: Understanding the New Online Business Models, Trends, and Technologies

Tom Funk

Web 2.0 and Beyond: Understanding the New Online Business Models, Trends, and Technologies Tom Funk Amazon Price: $32.57
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Editorial Review:

"Web 2.0" has taken on buzzword status. It's now shorthand for everything that is new, cutting-edge, and gaining momentum online. Web 2.0 can describe particular Web sites; cultural trends like social networking, blogging, or podcasting; or the underlying technology that makes today's coolest Web applications possible. Many Web 2.0 innovations were pioneered by behemoths like Google, Amazon, Apple, YouTube, and MySpace. But even the smallest, leanest companies can take advantage of the new trends, new and open-source programming tools, and new networks. This book presents a wealth of ideas that will enable any business to quickly and affordably deploy Web 2.0 best practices to gain customers and maximize profits. Web 2.0 is more a series of trends than a basket of "things": --More and more, power is in the hands of individual users and their networks. --Web content is distributed, sorted, combined, and displayed across the Web in formats and places not anticipated by the content creators. --New technology now makes rich online experiences and complex software applications possible, and at a low cost. --Integration is breaking down walls between PCs and mobile devices. Web 2.0 is a landscape in which users control their online experience and influence the experiences of others. Business success on the Web, therefore, now comes from harnessing the power of social networks, computing networks, media and opinion networks, and advertising networks. Web 2.0 takes advantage of higher bandwidth and lighter-weight programming tools to create rich, engaging online experiences that compete with television and other offline activities. With examples and case studies from real businesses, this book demonstrates what makes a successful Web 2.0 company, regardless of its size or resources. A non-technical guide, it is aimed squarely at the marketer or business manager who wants to understand recent developments in the online world, and to turn them into practical, competitive advantages.

Building Web 2.0 Business Websites: Business Process Innovation with Web 2.0 and Joomla!

Jackley Cesar

Building Web 2.0 Business Websites: Business Process Innovation with Web 2.0 and Joomla! Jackley Cesar Amazon Price: $32.54
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Editorial Review:

Modern organizations use the web as a platform to foster innovation in product development, marketing campaigns, recruiting, fundraisers, sales, and support. Web strategists call that trend web 2.0. This book is about web 2.0 business websites. It provides a step-by-step procedure to build a web 2.0 business or organization website that generates results in the value chain of a company. You can use it to: 1- Define web 2.0, and its business rules. 2- Choose components, and features for a web 2.0 website. 3- Create navigation, pages, and contents for a web 2.0 website. 4- Implement the backend of a web 2.0 website. 5- Create a web 2.0 User interface. 6- Create, and organize contents in Joomla! 7- Add features to web 2.0 websites. 8- Configure web 2.0 websites to let users add values in Product Development, Marketing, and Sales and Support. 9- Integrate web 2.0 websites with CRM tools. 10- Integrate web 2.0 websites with IM, Videos, and Voice over IP tools.

People to People Fundraising: Social Networking and Web 2.0 for Charities

Ted Hart, James M. Greenfield, Sheeraz D. Haji

People to People Fundraising: Social Networking and Web 2.0 for Charities Ted Hart, James M. Greenfield, Sheeraz D. Haji Amazon Price: $23.07
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Customer Reviews:
Total reviews: 3 Average rating: 4.5 of 5

Editorial Review:

Cutting-edge strategies, data, and techniques from the world's foremost ePhilanthropy experts.

Giving donors the chance to participate in and contribute to the success of a charity beyond the online gift is proving to be successful for many nonprofits. Find out how to make the most of your online fundraising efforts with the expert advice found in People to People Fundraising: Social Networking and Web 2.0 for Charities.

Featuring a Foreword by James Austin of Harvard University, this hands-on guide is filled with creative ideas, techniques, and suggestions to help readers harness the power of social networking for your charity, including:

  • Getting supporters to do more than give
  • Evaluating your Web site
  • Blogs — an important development in fundraising
  • The power of celebrity in building communities
  • How to leverage an individual supporter's social network
  • Online marketing to ethnic and special interest communities
  • How to influence single-gift Web donors to become monthly donors
  • The opportunities and challenges of multi-channel marketing
  • Why ePhilanthropy succeeds — seven pillars of e-success
  • Connecting with planned gift donors and prospects
  • Buttons and banners on company Web sites
  • Plus much more!

Based on the authors' decades of combined real-life experiences plus scores of international case studies demonstrating ePhilanthropy success stories from around the world, People to People Fundraising provides a wealth of proven, practical techniques to help you boost your organization's success.

Pragmatic Ajax: A Web 2.0 Primer (Pragmatic)

Justin Gehtland, Ben Galbraith, Dion Almaer

Pragmatic Ajax: A Web 2.0 Primer (Pragmatic) Justin Gehtland, Ben Galbraith, Dion Almaer Amazon Price: $19.77
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Customer Reviews:
Total reviews: 13 Average rating: 4.5 of 5

Editorial Review:

It's not just another book on Ajax. It's Pragmatic Ajax: a concise, complete look at a new way of envisioning and implementing browser-based applications.

Ajax turns static web pages into interactive applications. Now you can deploy rich-client applications to clients without sacrificing the easy deployment of web applications. But to many folks, Ajax seems difficult. That's why we produced this book. As a Pragmatic guide, it strips away the mystery and shows you the easy way to make Ajax work for you.

We cover the the basics of DHTML, JavaScript, and the infamous XmlHttpRequest call. You'll see how to add Ajax to existing programs, and design new applications to exploit the power of Web 2.0. Learn the three layers of Ajax framework, and when (and how) to use each. See how to create rich clients, use visual effects, add client-side validation, and handle forms. Write applications that degrade gracefully if clients don't support JavaScript. And see how to integrate your Ajaxified clients into Java, .NET, and Ruby on Rails server frameworks.

With Pragmatic Ajax, you'll:

  • Understand the breadth of the Ajax/Web 2.0 landscape, and go-indepth on how Ajax works
  • Learn how JavaScript works with your server-side framework
  • See how to easily apply Ajax techniques to an existing application--and when not to
  • Know what's coming by looking at new features and frameworks currently in active development.

Writing dynamic applications isn't that hard. Folks are awed by Google Maps, but it isn't rocket science (apart from the satellite pictures). As a special bonus, see how to implement your own Google Maps-like application using DHTML.


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