Robert Blumstein
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Subjects -> Business & Investing -> Marketing & Sales -> Marketing -> Research
Subjects -> Computers & Internet -> Web Development -> Website Analytics
Editorial Review:
This IDC Flash discusses the impact of Google's announcement of free Web analytics on the Web analytics market, as well as its implications for future changes in the larger CRM analytics market. On November 14, Google announced that its Web analytics would be made available to its customers for free. The analytics, newly anchored by Google's acquisition of Urchin earlier this year, go beyond Web traffic analysis to include keyword analysis.