E-Commerce Books

Always Be Testing: The Complete Guide to Google Website Optimizer

Bryan Eisenberg, John Quarto-vonTivadar

Amazon Price: $19.79 List Price: $29.99 Usually ships in 24 hours By: Sybex Amazon Marketplace: 25 new & used starting at $16.09

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Subjects -> Computers & Internet -> Business & Culture -> E-Commerce
Subjects -> Computers & Internet -> Home Computing -> Internet

Customer Reviews:
Total reviews: 2 Average rating: 5.0 of 5

An exceptionally good piece of creative/practical work about Online Testing 5 out of 5 stars.
11 of 11 people found this review helpful.

When I first saw that this book was coming to light I had mixed feelings. On one hand, I was hunger for more testing knowledge, both theoretical and practical. On the other hand, I am always apprehensive when books talk about tools. However, the book impressed me as a comprehensive guide to Online Testing. And when I read the following (p.18), I was sure the book is what the market needs:

"The important thing to keep in mind is that the Google Website Optimizer is a tool. (...)It cannot do your thinking for you. It cannot plan your tests. It cannot produce the creative. It cannot interpret your results beyond demonstrating numerical significance and confidence. These things are up to you. If you want the tests you run on the Google Website Optimizer to be meaningful and to provide the intelligence you need to make well informed marketing decisions, then this is the book you need."

The authors cover very thoroughly the Why, the What, and the How of Online Testing. All you need to know from the value of testing to how should you get started. The examples are very enriching and illustrate the power of testing and the bottom line: Testing = $$$.

Part I covers the Why; the authors delve on the power of testing and provide some amazing examples of it (including a masterpiece on Amazon's testing efforts). In addition they walk us through the Google Website Optimizer and provide powerful tips on the tool.

Part II covers the What and the How; the chapters are structured in a very actionable way: "Questions to ask", "Exercises", "What to test", and "Apply this to your site". As you read you can implement the tips instantly. A few examples of what to test are: usability, look & feel, searchability, product presentation, up-sell/cross-sell......

Part III covers some technical aspects of testing. The authors provide interesting information about Google website Optimizer scripts, statistical tests, and other special issues.

*The book is well structured, insightful and action oriented: exactly as online marketing should be! I warmly recommend it.*

Editorial Review:

The easy-to-understand, in-depth information in Always Be Testing: The Complete Guide to Google Web Optimizer will help you understand how to set up website optimization tests and improve your conversion rates.  Learn the theory behind the testing, understand Google Web Optimizer click reports, discover the “why” of clicks, and decipher the valuable data.  By the time you finish reading this book, no matter what your skill level, you will have learned how to set up tests and improve crucial page components with the help of real-world case studies and examples.

How and Where to Locate the Merchandise to Sell on eBay: Insider Information You Need to Know from the Experts Who Do It Every Day

Dan W. Blacharski

Amazon Price: $19.56 List Price: $24.95 Usually ships in 24 hours By: Atlantic Publishing Company (FL) Amazon Marketplace: 24 new & used starting at $15.49

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Customer Reviews:
Total reviews: 12 Average rating: 5.0 of 5

Editorial Review:

Entrepreneurs in record numbers are setting up shop on eBay, according to a new survey conducted for eBay by ACNielsen Media Research International. More than 724,000 Americans report that eBay is their primary or secondary source of income. In addition to these professional eBay sellers, another 1.5 million individuals say they supplement their income by selling on eBay, according to the July 2005 survey. In the last six months of 2005, eBay members in the United States sold merchandise worth approximately $10.6 billion. As you can see, finding the customers is not a problem locating quality items to sell, is the challenge. So what do you do when you are done cleaning out your closet and attics? Where do you find the merchandise you need to sell on eBay? That s precisely what this new book is about: where to find products that you can buy for a few cents on the dollar and resell for massive profits! This book is intended for online sellers who want to build a business that can be increased over time by selling primarily new merchandise in quantity. You will be provided detailed insider information on: wholesalers, drop shippers, auctions, closeouts, discontinued merchandise, overstocks, salvage items, surplus merchandise, below wholesale products, customer returns, wholesale trade shows, suppliers, liquidators, close out firms, foreign and domestic manufacturers, and places to look in your area. In short you will learn to become a product sourcing pro and make money on eBay with products including: clothing, mixed lots, electronics, tools, furniture, general mixed merchandise, domestics, housewares, antiques, books, shoes, jewelry, toys, gifts, sporting goods, hardware, and much more.

Web Marketing For Dummies (For Dummies (Computer/Tech))

Jan Zimmerman

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Customer Reviews:
Total reviews: 5 Average rating: 4.0 of 5

Editorial Review:

Just because you’re launching a Web site for your product or service doesn’t automatically mean you’ll rake in big money. Billions of Web sites are competing for consumers’ attention, and if you’re new to online sales, it may be a little daunting.

Web Marketing for Dummies provides the know-how for creating a solid Web marketing plan, from building a user-friendly site that draws attention to closing a sale on your site. This easily accessible guide leverages your offline knowledge of marketing into mastery of the Web. It shows you a number of strategies that you can apply to your business and how to put your site to work for you. The items you’ll draw from this book will enable you to:

• Understand online marketing essentials
• Prepare an online business plan
• Design the look and feel of your site
• Create a concept, develop content, and make it accessible
• Know the key components of an online store
• Use buzzing, e-mailing, and other advertising tactics
• Make your site search engine friendly
• Handle Web transactions with ease
• Stay out of legal trouble
• Wow customers with new technology

This guide also features free ways to market your site, as well as ways to revamp tired sites. In addition, there is also a list of common mistakes that are easy to make, but also easy to avoid. With Web Marketing for Dummies, you’ll be claiming your space in the online marketplace and maximizing your marketing dollars in no time!

Microsoft Dynamics CRM 4.0 Unleashed

Marc J. Wolenik, Damian Sinay

Amazon Price: $37.79 List Price: $59.99 Usually ships in 24 hours By: Sams Amazon Marketplace: 43 new & used starting at $29.79

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Subjects -> Business & Investing -> Management & Leadership -> Management

Editorial Review:

Microsoft® Dynamics CRM 4.0 Unleashed presents start-to-finish guidance for planning, customizing, deploying, integrating, and managing Dynamics CRM in your unique business and technical environment. Authored by two leading Microsoft Dynamics implementers, this book systematically explains how the system works, why it works that way, and how you can leverage it to its fullest advantage.

The authors present clear examples, proven best practices, and pitfalls to avoid in using every significant Dynamics CRM capability. The far-reaching coverage ranges from Dynamics CRM’s sales, marketing, and customer service features to its automated workflows; from Outlook and Office integration to reporting and security. The authors offer independent insight into Dynamics CRM’s most powerful new features, from its improved interface to its new mail merge and data migration tools.

This book is for every IT professional who intends to work with Dynamics CRM, regardless of their experience with Dynamics or other CRM solutions. The authors provide example-rich, realistic coverage of advanced Dynamics customization, extensibility, and integration: information that is available nowhere else.

Detailed information on how to…

• Set up, configure, and maintain all facets of Dynamics CRM in any organization or industry
• Thoroughly understand both the on-premise and hosted versions of Dynamics CRM
• Make the most of Dynamics’ new features, including email, the Outlook client, Internet Facing Deployment (IFD), and relationships
• Manage sales leads, opportunities, accounts, contacts, marketing lists, sales collateral, campaigns, quotes, orders, and invoices
• Improve customer service by integrating schedules, cases, contacts, product/service information, and more
• Build powerful automated workflows that streamline key sales tasks and liberate salespeople for more effective selling
• Efficiently administer and secure any Dynamics CRM implementation
• Drive greater value by integrating Dynamics CRM with Microsoft Office productivity tools
• Customize and extend Dynamics CRM using Visual Studio, .NET, and custom plug-ins and add-ons

ON THE WEB:

Download all of this book’s examples and source code at informit.com/title/9780672329708

The Ultimate Guide to Search Engine Marketing: Pay Per Click Advertising Secrets Revealed

Bruce C. Brown

Amazon Price: $16.47 List Price: $24.95 Usually ships in 24 hours By: Atlantic Publishing Company (FL) Amazon Marketplace: 27 new & used starting at $12.47

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Customer Reviews:
Total reviews: 12 Average rating: 5.0 of 5

Editorial Review:

Is your ultimate goal to have more customers come to your Web site? You can increase your Web site traffic by more than 1,000 percent through the expert execution of Pay Per Click Advertising. With PPC advertising you are only drawing highly qualified visitors to your Web site! PPC brings you fast results and you can reach your target audience with the most cost effective method on the Internet today. In this book we show you the secrets of executing a successful, cost-effective campaign. Pay per click, or PPC, is an advertising technique that uses search engines where you can display your text ads throughout the Internet keyed to the type of business you have or the type of products you are promoting. Successful PPC advertising ensures that your text ads reach the right audience while your business only pays for the clicks your ads receive! Master the art and science behind Pay Per Click Advertising in a matter of hours. By investing a few dollars you can easily increase the number of visitors to your Web site and significantly increase sales! Since you only pay when someone actually clicks on your ad, your marketing dollars are being used more effectively and efficiently compared to any other advertising method. The key to success in PPC advertising is to know what you are doing, devise a comprehensive and well-crafted advertising plan, and know the relationships between your Web site, search engines, and PPC advertising campaign methodology. This groundbreaking and exhaustively researched new book will provide everything you need to know to get you started on generating high-volume, high quality leads to your Web site. This new book will teach you the six steps to a successful campaign: Keyword Research, Copy Editing, Setup and Implementation, Bid Management, Performance Analysis, Return on Investment, and Reporting and Avoiding PPC Fraud. In addition, we spent thousands of hours interviewing hundreds of today s most successful PPC masters. This book is a compilation of their secrets and proven successful ideas. Additionally, we give you hundreds of tips and tricks to ensure your Web site is optimized for maximum search engine effectiveness to drive business to your web site and increase sales and profits.

Code: And Other Laws of Cyberspace, Version 2.0

Lawrence Lessig

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Subjects -> Computers & Internet -> Business & Culture -> Culture

Customer Reviews:
Total reviews: 5 Average rating: 4.5 of 5

Editorial Review:

There’s a common belief that cyberspace cannot be regulated-that it is, in its very essence, immune from the government’s (or anyone else’s) control. Code, first published in 2000, argues that this belief is wrong. It is not in the nature of cyberspace to be unregulable; cyberspace has no “nature.” It only has code-the software and hardware that make cyberspace what it is. That code can create a place of freedom-as the original architecture of the Net did-or a place of oppressive control. Under the influence of commerce, cyberspace is becoming a highly regulable space, where behavior is much more tightly controlled than in real space. But that’s not inevitable either. We can-we must-choose what kind of cyberspace we want and what freedoms we will guarantee. These choices are all about architecture: about what kind of code will govern cyberspace, and who will control it. In this realm, code is the most significant form of law, and it is up to lawyers, policymakers, and especially citizens to decide what values that code embodies. Since its original publication, this seminal book has earned the status of a minor classic. This second edition, or Version 2.0, has been prepared through the author’s wiki, a web site that allows readers to edit the text, making this the first reader-edited revision of a popular book.

The Complete Guide to E-mail Marketing: How to Create Successful, Spam-free Campaigns to Reach Your Target Audience and Increase Sales

Bruce C. Brown

Amazon Price: $16.47 List Price: $24.95 Usually ships in 24 hours By: Atlantic Publishing Company (FL) Amazon Marketplace: 13 new & used starting at $12.47

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Customer Reviews:
Total reviews: 10 Average rating: 5.0 of 5

Editorial Review:

Researchers estimate that by 2008 e-mail marketing revenues will surpass $1.8 billion dollars annually. Are you getting your share? According to Jupiter Research, 93 percent of U.S. Internet users consider e-mail their top online activity. E-mail is a fast, inexpensive, and highly effective way to target and address your audience. Companies like Microsoft, Amazon.com, Yahoo, as well as most Fortune 1000 firms are using responsible e-mail marketing for one simple reason. It works! And it generates profits immediately and consistently! In this new groundbreaking book you will learn how to create top-notch e-mail marketing campaigns, how to build stronger customer relationships, generate new qualified leads and sales, learn insider secrets to build your e-mail list quickly, deal with spam filters, and the optimum days and times to send your e-mails. You will have step-by-step ways to: * Build your business quickly using responsible, ethical e-mail marketing, *Leverage your current Web site, using auto responders * Write effective e-mail advertising copy * Develop newsletters * Write winning subject lines * Get high click-through rates * Format your messages * Put the subscription form on your site * Use pop ups * Use single or double opt-in subscriptions * Increase the response rate of your offer dramatically * Format your e-mail so that it will be received and read * Choose between text or HTML e-mail (and why) * Reduce advertising expenses * Have measurable marketing results with instant feedback * Automate the whole e-mail marketing process In addition, we spent thousands of hours interviewing, e-mailing, and communicating with hundreds of today s most successful e-mail marketing experts. This book contains their secrets and proven successful ideas, including actual case studies. If you are interested in learning hundreds of hints, strategies, and secrets on how to implement effective e-mail marketing campaigns and ultimately earn enormous profits, then this book is for you.

Tax Loopholes for eBay Sellers

Diane Kennedy, Janelle Elms

Amazon Price: $16.47 List Price: $24.95 Usually ships in 24 hours By: McGraw-Hill Amazon Marketplace: 45 new & used starting at $9.75

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Total reviews: 12 Average rating: 4.5 of 5

Editorial Review:

Hundreds of Legal Deductions for eBay Sellers!

If you’re an online seller, take note: now you can reduce--or even eliminate--the taxes you pay using the insider tips in Tax Loopholes for eBay Sellers. You’ll discover hundreds of little-known, completely legal tax deductions and reporting tips that are unique to eBay and designed to benefit small business owners. Learn what the IRS is looking for when sorting out a real business from a hobby and why it matters.

You’ll get step-by-step advice on everything from setting up your business and getting a business license to creating a bookkeeping system. Use the power of eBay and the tax strategies in this book to increase your wealth, protect your assets--and lower your tax bill.

How much can you fit into your eBay tax loophole?

• Learn what the best tax-advantaged business structures are for your type of eBay business
• Get the free “The 9 Steps to Business Test” to see if your business measures up against IRS guidelines
• Identify and take advantage of hundreds of legal deductions for eBay business owners
• Determine how often you will prepare a sales and use tax report based on volume
• Set up a payroll system with the proper withholding deductions for all employees including yourself
• Create an accounting system to pay bills, input transactions, record sales, keep track of PayPal fees, and balance your business checkbook

YouTube for Business: Online Video Marketing for Any Business

Michael Miller

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Editorial Review:

To any businessperson or marketing professional, YouTube’s 20 million viewers are a tempting target.
How can you tap into the potential of YouTube to promote your business and sell your products or services?

The answers in YouTube for Business show you how to make YouTube part of your online marketing
plan–and drive traffic to your company’s website. In this book you’ll learn how to:

• Develop a YouTube marketing strategy

• Decide what types of videos to produce

• Shoot great-looking YouTube videos–on a budget

• Edit and enhance your videos

• Create a presence on the YouTube site

• Manage a video blog

• Generate revenues from your YouTube videos

• Produce more effective YouTube videos

Includes profiles of

successful businesses

• Blendtec

• Charles Smith Pottery

• Annette Lawrence, ReMax ACR Elite Group, Inc.

• Stone Brewing Company

• D-Link

Author Michael Miller has written more than 80 how-to books over the past two decades, with more than

one million copies in print. His best-selling books include YouTube 4 You, Tricks of the eBay Business Masters,

Absolute Beginner’s Guide to Computer Basics, and Googlepedia: The Ultimate Google Resource.

Front cover quote:

“Never thought you could use YouTube for your business? Well, think again! This book gives you

a complete overview of why, how, and the technology to get you started.”

– Rhonda Abrams, USAToday small business columnist and author of
Successful Marketing: Secrets & Strategie

Principles of Money, Banking, and Financial Markets plus MyEconLab Student Access Kit (11th Edition) (MyEconLab Series)

Lawrence S. Ritter, William L. Silber, Gregory F. Udell

Amazon Price: $137.81 List Price: $153.13 Usually ships in 1 to 2 weeks By: Addison Wesley Amazon Marketplace: 29 new & used starting at $89.90

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Customer Reviews:
Total reviews: 2 Average rating: 1.5 of 5

Poorly written 1 out of 5 stars.
5 of 7 people found this review helpful.

Principles of Money, Banking, and Financial Markets contains a great deal of information regarding economics in the United States. As a student, I find it to be poorly written. The authors/editors make constant reference throughout the text to other sections of the text. For example, we will discuss this in depth in chapter seven, but for now, lets reflect our continued study from chapter two and three. By doing so, we will be better prepared to read chapter eleven when we get to it. If the authors / editors left out the references and just left the actual information needed to learn the material, the student would be able to follow the material and perhaps understand the topic better. I am strongly encouraging our economics department to seek another text for future semesters.

no math 2 out of 5 stars.
3 of 4 people found this review helpful.

Overall this book was OK. It presented the key information in money and banking and the authors often made it entertaining to read. However the one major flaw with the book is the lack of ANY math. I know that some books are marketed for a more mathematical approach and thus contain more advanced mathematics accordingly. However this book had so little math it was laughable. I recall one section where the authors said "this can be proven mathematically, but for now just take our word for it..."
NO, I won't take your word for it, because knowing the underlying principals is to truly understanding anything.