E-Commerce Books - Page 3

101 Ways to Promote Your Web Site (101 Ways series)

Susan Sweeney

Amazon Price: $21.86 List Price: $29.95 Usually ships in 24 hours By: Maximum Press Amazon Marketplace: 32 new & used starting at $15.00

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Subjects -> Business & Investing -> Marketing & Sales -> Marketing -> General
Subjects -> Business & Investing -> Marketing & Sales -> Marketing -> General AAS
Subjects -> Business & Investing -> Marketing & Sales -> General AAS

Customer Reviews:
Total reviews: 67 Average rating: 3.5 of 5

You're in the wrong place 1 out of 5 stars.
7 of 8 people found this review helpful.

I assume you're here, reading this review because you are looking for ways to promote your website, and the title of this book hit that mark for you.

Assuming this to be true, do yourself a favor. Go over to Amazon's listing for "How to Use the Internet to Advertise, Promote and Market Your Business or Website with Little or No Money" by Bruce C. Brown. It is a million times the book this one is, and the reviews that are already in place there will more than convince you.

Editorial Review:

This comprehensive, hands-on, step-by-step guide is guaranteed to attract more potential consumers to any given website. With hundreds of proven tips, tools, and techniques, this freshly updated edition provides the latest Web 2.0 trends and techniques such as RSS, blogs, podcasting, and mobile marketing. Entrepreneurs, corporate marketing managers, small business owners, consultants, webmasters, individuals, new media professionals, and website designers will find this guidebook invaluable for developing online strategies. A personal password is also included for accessing the companion website, which provides up-to-the-minute internet marketing news and expanded information. From optimizing websites for search engines and incorporating dynamite public relations strategies to offline promotion and ensuring customer satisfaction, this handbook and website combined are unbeatable for helpful online promotional resources.

Paying With Plastic: The Digital Revolution in Buying and Borrowing

David S. Evans, Richard Schmalensee

List Price: $29.95 By: Mit Pr Amazon Marketplace: 19 new & used starting at $0.77

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Subjects -> Business & Investing -> Economics -> Money & Monetary Policy
Subjects -> Business & Investing -> Finance -> General AAS
Subjects -> Business & Investing -> Popular Economics -> General

Customer Reviews:
Total reviews: 8 Average rating: 4.5 of 5

Editorial Review:

"This very readable book will appeal not only to policy makers and business executives, but also to the theoretically inclined economist. Evans and Schmalensee provide a rigorous analysis and deep insights about the credit card industry's fascinating institutional features. Paying with Plastic considerably advances the state of our knowledge and is a remarkable achievement." -- Jean Tirole, Institut D'Economie Indutrielle, France

Over the course of history there have been four major innovations in how people pay for things: metallic coins in ancient times, checks in the Middle Ages, paper money in modern times, and now payment cards. Since Diners Club issued its first charge cards in 1950, payment cards--credit, debit, and charge cards--have revolutionized how and when we pay for goods and services. In 1998 U.S. consumers had more than 720 million payment cards, which they could use to pay for goods and services at more than 4 million merchant locations in the United States and another 11 million in other countries.

David Evans and Richard Schmalensee provide a nontechnical distillation of their years of research on the economic, technological, and institutional forces that have shaped the payment card industry. They show how competition works in an industry that does not neatly fit any of the standard economic models. They describe how the entrepreneurs in this industry solved the chicken-and-egg problem: merchants will not take cards if few consumers use them, and consumers will not use cards if few merchants take them. They also describe how the payment card companies such as MasterCard and Visa have developed complex systems for coordinating transactions among their thousands of bank members and millions of cardholders and accepting merchants. Evans and Schmalensee also describe recent developments in the industry and consider its likely evolution.

eBay Timesaving Techniques for Dummies

Marsha Collier

Amazon Price: $22.49 List Price: $24.99 Usually ships in 24 hours By: For Dummies Amazon Marketplace: 56 new & used starting at $5.10

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Subjects -> Computers & Internet -> Home Computing -> Internet -> General AAS
Subjects -> Computers & Internet -> Business & Culture -> eBay
Subjects -> Computers & Internet -> Business & Culture -> E-Commerce

Customer Reviews:
Total reviews: 12 Average rating: 5.0 of 5

Editorial Review:

So, you’ve gotten started on eBay. You’ve made a few purchases and your first sale. You may have even built a moneymaking business. Now you’re looking for ways to ratchet things up. You’re looking for the insider tips and tricks for the easiest ways to take care of listing items, completing transactions, and keeping good records and you don't have the time to do all the research. eBay Timesaving Techniques For Dummies is the book for you.

Marsha Collier, an eBay University instructor and best selling author of eBay For Dummies and Starting an eBay Business For Dummies, has collected the fastest and most effective techniques for finding items to sell, setting up your sales pages, pricing items to move, getting the word out about your business, collecting payments, shipping your item, and taking care of all the paperwork. Time is money after all. So why waste time when you can be making money on eBay. This book contains over 60 step-by-step techniques proven to add efficiency to your eBay operation.

Includes coverage of:

• Finding sources for merchandise to sell on eBay
• Setting attractive prices and shipping costs
• Handling multiple sales without losing your cool
• Prettying up your auctions with digital photo and HTML tricks
• Tracking payments and shipments and keeping your customers happy
• Working with PayPal, both on and off of eBay
• Enhancing your status in the eBay community
• Simplifying your bookkeeping
• Creating marketing, merchandising, and advertising plans

Solving problems quickly when they occur

Tax Loopholes for eBay Sellers

Diane Kennedy, Janelle Elms

Amazon Price: $16.47 List Price: $24.95 Usually ships in 24 hours By: McGraw-Hill Amazon Marketplace: 55 new & used starting at $9.40

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Subjects -> Business & Investing -> Industries & Professions -> Accounting -> Taxes -> Personal Taxes
Subjects -> Business & Investing -> Industries & Professions -> Accounting -> Taxes -> Tax Planning
Subjects -> Business & Investing -> Industries & Professions -> E-commerce -> General

Customer Reviews:
Total reviews: 12 Average rating: 4.5 of 5

Editorial Review:

Hundreds of Deductions for eBay Sellers!

If you’re an online seller, take note: now you can reduce--or even eliminate--the taxes you pay using the insider tips in Tax Loopholes for eBay Sellers. You’ll discover hundreds of little-known, completely legal tax deductions and reporting tips that are unique to eBay and designed to benefit small business owners. Learn what the IRS is looking for when sorting out a real business from a hobby and why it matters.

You’ll get step-by-step advice on everything from setting up your business and getting a business license to creating a bookkeeping system. Use the power of eBay and the tax strategies in this book to increase your wealth, protect your assets--and lower your tax bill.

How much can you fit into your eBay tax loophole?

-Learn what the best tax-advantaged business structures are for your type of eBay business -Get the free "The 9 Steps to Business Test" to see if your business measures up against IRS guidelines -Identify and take advantage of hundreds of legal deductions for eBay business owners -Determine how often you will prepare a sales and use tax report based on volume -Set up a payroll system with the proper withholding deductions for all employees including yourself -Create an accounting system to pay bills, input transactions, record sales, keep track of PayPal fees, and balance your business checkbook

Electronic Commerce

Gary Schneider, James T. Perry

List Price: $52.95 By: Course Technology Amazon Marketplace: 49 new & used starting at $0.01

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Subjects -> Business & Investing -> Small Business & Entrepreneurship -> New Business Enterprises
Subjects -> Business & Investing -> General AAS
Subjects -> Computers & Internet -> Business & Culture -> Manager's Guides to Computing

Customer Reviews:
Total reviews: 10 Average rating: 4.0 of 5

Nothing but an e-commerce glossary... 2 out of 5 stars.
13 of 17 people found this review helpful.

This book serves as an introduction to e-commerce terms and principles. To me, it reads like a shallow glossary of a large number of e-commerce terms.

Do not get the impression that this will teach you how to carry out e-commerce. Instead, this book merely introduces you to e-commerce terminology. For that, the book serves its purposes, but for anything else, you may be better off looking elsewhere.

I thought it was very expensive considering the fact that all of the information could be found in e-commerce summaries for free on the internet.

Alot of good information, but not what it should be 2 out of 5 stars.
4 of 5 people found this review helpful.

My heart goes out to Ben Matthews (below) who had this thing for a level 4700. That's nuts. I had this book for a level 222 and it was a complete joke. There's a lot of good information and stories about what makes a good e-commerce site, I'll give it that. But there's nothing in here to really give you an edge as far as this stuff goes. The entire point of this book can be summed up in this statement:

"Look at amazon, look at google and look at yahoo. Look for reasons why they're successfull and take note. Do the same practices in your online sites".

This book is an interesting read, but for a bunch of stories and business jargon it's not worth the money.

Editorial Review:

Electronic Commerce is a complete introduction to the world of electronic commerce, including balanced coverage of technical and business topics. Case studies and plentiful business examples complement conceptual coverage to provide a real-world context. Implementation strategies are analyzed, using examples of both successful and unsuccessful implementations.

eBay: Top 100 Simplified Tips & Tricks (Top 100 Simplified Tips & Tricks)

Julia Wilkinson

Amazon Price: $13.59 List Price: $19.99 Usually ships in 24 hours By: Visual Amazon Marketplace: 54 new & used starting at $7.61

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Subjects -> Business & Investing -> Industries & Professions -> E-commerce -> General
Subjects -> Business & Investing -> Industries & Professions -> E-commerce -> General AAS
Subjects -> Business & Investing -> General

Customer Reviews:
Total reviews: 10 Average rating: 4.5 of 5

Great 5 out of 5 stars.
18 of 20 people found this review helpful.

If you sell on ebay, you should read this. It's a quick, easy read and one you should keep handy for a reference. Good for buyers too. One of the best for ebay sellers.

Excellant Tips & Tricks 5 out of 5 stars.
3 of 3 people found this review helpful.

Excellant Tips & Tricks even for the experienced seller

New to eBay? 3 out of 5 stars.
2 of 2 people found this review helpful.

This book is well-written and full of helpful hints for the person who is new to eBay or just getting started. The information is pretty basic, but you do find some "gems", too. This particular edition (2004) is only helpful to a point since eBay recently made some sweeping changes to its policies. For the right price, it's a good buy. But, if you want current information, buy the newer version.

Editorial Review:

You already know eBay basics. Now you'd like to go beyond with shortcuts, tricks, and tips that let you work smarter and faster. And because you learn more easily when someone shows you how, this is the book for you. Inside, you'll find clear, illustrated instructions for 120 tasks that reveal cool secrets, teach timesaving tricks, and explain great tips guaranteed to make your eBay experience more productive.

Web Analytics For Dummies (For Dummies (Computers))

Pedro Sostre, Jennifer LeClaire

Amazon Price: $16.49 List Price: $24.99 Usually ships in 24 hours By: For Dummies Amazon Marketplace: 56 new & used starting at $1.39

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Subjects -> Computers & Internet -> Home Computing -> Internet -> General AAS
Subjects -> Computers & Internet -> Business & Culture -> Web Marketing
Subjects -> Computers & Internet -> Business & Culture -> E-Commerce

Customer Reviews:
Total reviews: 1 Average rating: 5.0 of 5

Good Introduction 5 out of 5 stars.
4 of 4 people found this review helpful.

Excellent book for those who know little or nothing about web analytics.
It explains the what and the why of web analytics. It then does a good job of discussing software. The pros and cons of each without any bias.
I am already using Awstats, a server side analytics tool, and still learned a few things. It also covers Google analytics, which is free and a very valuable tool for any website.

Editorial Review:

Performing your first Web site analysis just got a whole lot easier. Web Analytics For Dummies offers everything you need to know to nail down and pump up the ROI on your Web presence. It explains how to get the stats you need, then helps you analyze and apply that information to improve traffic and click-through rate on your Web site.  You’ll discover:

• What to expect from Web analytics
• Definitions of key Web analytics terms
• Help in choosing the right analytics approach
• How to collect key data and apply it to site design or marketing
• Techniques for distinguishing human users from bots
• Tips on using Google and other free analytics tools
• Advice on choosing pay and subscription services

A detailed and accurate analysis is crucial the success of your Web site. Web Analytics For Dummies helps you get it right the first time—and every time.

eBay PowerSeller Business Practices For Dummies (For Dummies (Business & Personal Finance))

Marsha Collier

Amazon Price: $17.72 List Price: $29.99 Usually ships in 24 hours By: For Dummies Amazon Marketplace: 57 new & used starting at $15.95

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Subjects -> Business & Investing -> Industries & Professions -> E-commerce -> General
Subjects -> Business & Investing -> General
Subjects -> Computers & Internet -> Home Computing -> Internet -> General AAS

Customer Reviews:
Total reviews: 1 Average rating: 5.0 of 5

Editorial Review:

With over a million copies of her books in print, Marsha Collier is the leading eBay author in the world. Her books help eBay users get started, find bargains, make their first purchases, sell their first items, and start generating a steady income on eBay. This book, eBay PowerSeller Business Practices For Dummies, shares the techniques you need to know to either achieve the coveted PowerSeller status on eBay, make your PowerSeller-level business run more smoothly, or simply employ the tips the site's best sellers use every day. A PowerSeller herself, Marsha has done the research and developed tried and true techniques for boosting your sales and keeping them at high levels. Best of all, she breaks all the practices down into short, step-by-step tasks that don't require a lot of time to accomplish, leaving you more time to build your business!

The book breaks PowerSeller selling into:

• Powering Up: Understanding how to use eBay's tools and community to get sales up to PowerSeller levels
• Hitting Your Sales Targets: Establishing a strategy for choosing the items that work for you, buying items for resale on eBay, and creating a business plan that incorporates marketing, shipping, eBay Stores, and expanding into a separate Web site.
• Build Better Listings: Upgrading your HTML and photography skills to build sale pages that command buyer confidence
• Become a Model Seller: Enhancing your customer service skills from packing and shipping to insuring items to communicating with buyers
• Manage Your Business: A crash course in accounting, including the unique issues with operating an online store

The book also includes a CD-ROM that includes samples of Marsha's 5-DVD video training kit, "Your eBay Business Plan;" trial versions of helpful software from DAZzle, Fast Photos, and QuickBooks; and tools created by the author to help you better operate your business including a fee calculator and list of sources for wholesale merchandise.

Sams Teach Yourself Web Services in 24 Hours (Sams Teach Yourself)

Stephen Potts, Mike Kopack

Amazon Price: $23.09 List Price: $34.99 Usually ships in 24 hours By: Sams Amazon Marketplace: 45 new & used starting at $2.60

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Subjects -> Computers & Internet -> Home Computing -> Internet -> Internet & Education
Subjects -> Computers & Internet -> Business & Culture -> E-Commerce
Subjects -> Computers & Internet -> Networking -> Networks, Protocols & APIs -> General

Customer Reviews:
Total reviews: 5 Average rating: 4.0 of 5

A good way to learn what web services are 4 out of 5 stars.
13 of 13 people found this review helpful.

To learn how to build and use web services, you first must determine what they are and how they differ from current technologies used in the development and use of web pages. With the exception of being based on eXtensible Markup Language (XML), they are only different in degree from widely used web technologies such as Active Server Pages (ASPs) and Java Server Pages (JSPs).
The authors do a good job of explaining what web services are and how they differ from other technologies. They also do not fall victim to the evangelical bug, being very explicit in pointing out the disadvantages of web services as well as the advantages as a chapter is devoted to each point. Another chapter is devoted to comparing how web services differ from other technologies such as ASPs, JSPs, Common Gateway Interface (CGI), Common Object Request Broker Architecture (CORBA) and Java Remote Method Invocation (RMI).
The middle section of the book is devoted to describing the architecture of web services , the basics of XML, how web services communicate using XML and Simple Object Access Prototcol (SOAP), how web services are described using Web Services Description Language (WSDL), and how to advertise a web service using Universal Description , Discovery and Integration (UDDI). While not detailed, it is a complete introduction to all of the steps you must go through to create a complete web service that others can use.
The third section is devoted to describing several tools that can be used to build web services. Commercial tools such as Apache Axis, Java, .NET, IBM Websphere and BEA Weblogic are covered and the authors are to be commended in also showing how they can be built using inexpensive and free toolkits. Finally, the last section covers topics such as the interoperability of web services, how security is included in web services and what some of the future trends in web services may be.
This book is an introduction to web services, so it is not possible to learn all of the specifics you need to build complex web services from it. However, if you are a beginner, there is enough information to get you started and to help you make decisions concerning whether you want to start building them.

Editorial Review:

According to recent press reports, everyone is developing Web Services, but many are still in the exploratory phase - learning what's involved and how to achieve ROI. This book is designed to give a working introduction to Web Services to help decision-makers prepare for the implementation in their companies. It demystifies the topic by providing a beginning level explanation of what this technology is, what it means to businesses, where to apply it, and how to make it work.

Using numerous simple examples, the book explains the core concepts of Web Services: SOAP, UDDI, and WSDL, as well as tools and related concepts that will help create the "big picture" in readers' minds.

101 Internet Businesses You Can Start from Home: How to Choose and Build Your Own Successful e-Business (101 Internet Businesses You Can Start from Home: How to Choose &)

Susan Sweeney

Amazon Price: $19.77 List Price: $29.95 Usually ships in 24 hours By: Maximum Press Amazon Marketplace: 29 new & used starting at $18.78

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Subjects -> Business & Investing -> Small Business & Entrepreneurship -> Home Based
Subjects -> Business & Investing -> Small Business & Entrepreneurship -> General
Subjects -> Business & Investing -> Small Business & Entrepreneurship -> General AAS

Customer Reviews:
Total reviews: 5 Average rating: 2.5 of 5

More comprehensive than similar titles. 5 out of 5 stars.
96 of 111 people found this review helpful.

If you've ever dreamed of owning your own business but don't want to be tied down to a brick and mortar building, then this is the book for you. Starting an Internet business could not be easier with the help of the information provided. The book starts with interview information from three successful Internet businesses and then follows that with how to get your point across, the various formats for a storefront, required features of the successful storefront, payment options, and levels of e-business. From there it moves to helping determine what is important to you and how to use that to find the right business for you. From there it moves to the profiles of successful businesses. These profiles are complete with how to market the business, startup costs, skills needed, online examples, etc. It finally concludes with information on how to build your site, get it submitted to search engines, e-mail marketing, using links and pretty much just about everything that you need to know in order to get the business up and running.

Susan Sweeney, the owner of an international Internet firm, has produced a very thorough and easy to understand book. Probably the best book available today on starting an Internet business from scratch, it is a highly recommended read.

Editorial Review:

In a freshly-updated third edition, this invaluable resource takes an in-depth look into the new American dream—running one’s own e-business from home. Starting with a guide to defining what is most important—time with family, a flexible schedule, financial freedom, and risk levels—this study moves into an investigation of how online business works, followed by profiles of 101 proven ideas guaranteed to fuel entrepreneurial thinking. From getting started in online and offline promotion, this handbook is sure to accommodate all needs and interests. The guidebook also includes a password that provides access to the companion website, offering the latest internet business news, expanded information, and additional online resources.