E-Commerce Books - Page 4

Content Management Bible

Bob Boiko

List Price: $49.99 By: Wiley Amazon Marketplace: 17 new & used starting at $3.48

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Customer Reviews:
Total reviews: 13 Average rating: 4.5 of 5

Perfect for all kinds of content management needs 5 out of 5 stars.
5 of 5 people found this review helpful.

I am working with a company to design and manage their new CMS system, and this book really got me off on the right foot. I was actually quite surprised how detailed, specific and up-to-date the book was.

Also, the author writes with the insight of someone who has worked for a long time in the industry. He'll make a little comment about how committees get things done, what management likes to see in a project proposal, how projects get stuck in the red tape, etc. and it would spark a memories of things that have actually happened to me. "Yes," I would think, "Committees DO have that problem!"

Chapter by chapter, the book walks you through the nuts and bolts of content management - what it is, why you need it, etc. It covers issues such as:

- If you're buying a pre-built CMS, what steps you should go through to ensure you're getting the right system.

- How to step through the many hurdles of management to get buy-in and to get the right product.

- If you're building your own CMS, how you should build the product plan, which features you should look at, what kind of staff you should have, etc.

- There is also a great chapter on why you should format your data with XML (which I was very happy to find as I am a big believer in XML).

- He also discusses choosing hardware, implementing the system, etc.

- And, lastly, he goes through different data types and specific features that you need or should know about (such as author permissions and metadata).

I was extremely happy with this book and definitely recommend it to anyone charged with planning or implementing a CMS.

Editorial Review:

As the Information Age dawns, the information at our disposal expands haphazardly. The Content Management Bible answers these key questions about the system readers might employ to control the expansion of information and organize targeting and distribution:

• What does a system that handles massive amounts of information look like, and how can a single system produce a wide range of well-targeted custom publications from the same information base?
• How can a system be created that understands each piece of information and how do I transform content to fit the various distribution methods such as web, print, handhelds and others?
• What are the steps and processes you need to create such a system, and how can this system serve an organization's overall business goals and future initiatives?

Selling Beyond eBay: Foolproof Ways to Reach More Customers and Make Big Money on Rival Online Marketplaces

Greg Holden

Amazon Price: $15.96 List Price: $19.95 Usually ships in 24 hours By: AMACOM Amazon Marketplace: 41 new & used starting at $1.69

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Customer Reviews:
Total reviews: 3 Average rating: 4.5 of 5

Life after Ebay, but don't leave them out 5 out of 5 stars.
13 of 15 people found this review helpful.

I purchased this book after being suspended from EBay after being a member since 1999, a powerseller, and with a rating of over 5,000. I learned an expensive lesson and gathered great infomation due to suspension, but especially form this book. I'd recomend every Ebayer and anyone wishing to sell online to purchase this book. As I said I've been an EBayer since 1999, and learned so much from this book. I have been re-instated on EBay and this book and my suspension has given many tips,and information that has also helped changed the way I will things from now on. At 1st I was so angry at EBay that I had inquired about Amazon, Yahoo, Craigs list to name a few of other popular auction sites, I even started the process to open one with Amzazon, and will probaly eventually be listing on this site as well as others. I learned you can't put all you eggs in one basket, always needing a back up plan, and must always follow rules,read and understand policies, and make sure to always be up to date all the time. I opened my own web-site which I probaly would have never done if it wasn't for the suspension and this book. After reading this book I read that many other sellers of EBay have opened their own web-site, but many have also kept a presence with EBay, because they are the largest and most popular online site of its kind, no one even comes close.I'm continuing my reading of this book and have already highly recomended it to others. What would happen if EBay did not exist anymore? EBay fees just went up again, to some as high as 33%. It is and has become extrmely differcult to make money online, so it is important to do your homework to be successful.Before my EBay site went down I had been paying monthly fees of around $700 and at the rate I was listing that amount would have easily gone much higher. Now I have decided that I will have auctions in several areas, and sites, but most of all have my site up and it will soon become profitable.The money I was paying for fees, by splitting it up to mantain a web-site easily makes it work. I have learned all this and much more from this book, every reader will get something from this book, and for many it may change your life for the better.So I highly recomend this book to all and can't wait for an
Luke T Renchan

Editorial Review:

There's more than one way to sell online, and for savvy sellers who want to build on their eBay success or are dissatisfied with eBay, this book offers powerful strategies for targeting not just more buyers, but the right buyers. By taking advantage of specialty sites, other auction sites, and online storefronts, sellers can dramatically increase their profits, and "Selling Beyond eBay" shows them how, step by step.

E-commerce: Business, Technology, Society

Kenneth C. Laudon, Carol Guercio Traver, Carol G. Traver

List Price: $100.33 By: Addison Wesley Publishing Company Amazon Marketplace: 33 new & used starting at $0.77

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Customer Reviews:
Total reviews: 13 Average rating: 5.0 of 5

Editorial Review:

B> E-Commerce: Concepts and Issues provides an overview of the current and next generations of e-commerce. The book emphasizes the three major driving forces behind e-commerce: technology change, business development, and social controversies. Each of these driving forces is represented in every chapter, and together they provide a coherent conceptual framework for understanding e-commerce. The result is sophisticated conceptual treatment of a very diverse subject that is aimed specifically at readers interested in business concepts, IS/IT developments, and computer science applications. It is written by an author team with extensive teaching, writing, and business experience. This book offers in-depth coverage of concepts in technology, the Internet, economics, marketing, IS/IT, accounting, privacy, intellectual property, equity, and governance. Its unifying conceptual framework built around the themes of business, technology, and society helps readers make sense out of the development of this field. The book presents numerous real-world examples in every chapter. An attractive full-color design is also featured. This book is aimed specifically at readers interested in business concepts, IS/IT developments, and computer science applications of e-commerce.

Business @ the Speed of Thought: Succeeding in the Digital Economy

Bill H. Gates

Amazon Price: $12.71 List Price: $16.95 Usually ships in 24 hours By: Business Plus Amazon Marketplace: 108 new & used starting at $0.46

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Customer Reviews:
Total reviews: 149 Average rating: 3.5 of 5

The Bible: by Bill Gates. 5 out of 5 stars.
1 of 2 people found this review helpful.

I have been a software engineer for over 10 years now and have been a paperless office evangelist from the get go. Bill Gates takes you not only into the inner workings of his passion, the "Digital Nervous System" but also some of the inner workings of Microsoft® and the business model of Dell® computers.

I love Microsoft® and their technologies and I have read everyhting that I can possibly get my hands on from Bill Gates and by far this is the best. It doesn't matter if you're pro Gates or not, this book is not technology specific. It's about having the ability to make good and bad news travel quickly into the decision makers hands in an effort to become pro-active rather than re-active. I have been preaching this for years.

I keep a copy with me at work and talk about it to anyone who will listen and if you're a technology evangelist as well this is a MUST have for your library.

Now, if I can only get Bill to sign it...

Editorial Review:

Argues that the capabilities of computers, software, and networks are only beginning to be harnessed, and that companies must start building a modern, digital nervous system now in order to compete quickly and intuitively in the new millennium. Explains how to turn hardware and software into an evolving network of information. Softcover.

The Online Copywriter's Handbook: Everything You Need to Know to Write Online Copy That Sells

Robert W. Bly

List Price: $29.95 By: McGraw-Hill Companies Amazon Marketplace: 10 new & used starting at $12.99

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Customer Reviews:
Total reviews: 17 Average rating: 3.5 of 5

Editorial Review:

The Online Copywriter's Handbook is a clear, practical, and authoritative guide to writing effective advertising/marketing/sales copy for the online medium. It guides novices on taking the first steps towards getting started with Internet marketing, including e-mail marketing, e-zines, ads, Web sites, and e-commerce; internet marketing pros will learn how to take their Web promotions to the next level of sophistication, effectiveness, and results. Organized into two parts, Part I deals with the fundamentals of writing effective copy for the Web and covers how to write persuasively, the key differences between writing for the Internet vs. writing for print, and how to adapt existing print documents for the Web. Part II covers specific Web copywriting tasks including Web sites, home pages, Internet direct mail, landing pages, e-zines, e-zine ads, banner ads, and Web-based documents. The text also includes many sample Web pages and other Internet promotions readers can use as models for their own efforts. Appendices point readers to helpful Web sites and other resources.

Computer Accounting Essentials Using QuickBooks

Carol Yacht, Susan Crosson

Amazon Price: $63.44 Usually ships in 24 hours By: McGraw-Hill/Irwin Amazon Marketplace: 22 new & used starting at $41.00

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Editorial Review:

Computer Accounting Essentials Using QuickBooks Online Edition is the only textbook that teaches QuickBooks using the online version. Students gain a working knowledge of the accounting software during the free 30 day trial period-no installation required. Carol Yacht and Susan Crosson's trademark step-by-step instructions show students how to use QuickBooks Online Edition to meet the real-world accounting demands of a service corporation.

Managing Enterprise Content: A Unified Content Strategy (VOICES)

Ann Rockley

List Price: $44.99 By: New Riders Press Amazon Marketplace: 36 new & used starting at $14.25

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Customer Reviews:
Total reviews: 22 Average rating: 4.5 of 5

A must for Content Management projects 5 out of 5 stars.
7 of 8 people found this review helpful.

This book is an absolute must for Content Management projects. It touches all of the important aspects: Technical, functional and process. There is something for all stakeholders in a EMS/CMS project.

Especially good about this book is that the parts that are not your direct job are still very readable, understandable and interesting. It provides valuable insights in other peoples jobs and reasoning.

Coming from the technical side and with a lot of experience in setting up systems and also information architecture and DTD design, for me this book contained several new insights and some very helpfull checklists.

I am in the middel of a CMS project now, but I wish I had read it sooner.

Editorial Review:

Today's businesses are overwhelmed with the need to create more content, faster, cutomized for more customers, and for more media than ever before. Managing Enterprise Content: A Unified Content Strategy provides the concepts, strategies, guidelines, processes, and technological options that will prepare enterprise content managers and authors to meet the increasing demands of creating, managing, and distributing content.

Author Ann Rockley, along with the Rockley Group team, provides techniques that will help you define your content management requirements, build your vision, design your content architecture, pick the right tools, and overcome the hurdles of managing enterprise content. This book will help you visualize the broad spectrum of enterprise content, the requirements for effectively creating, managing, and delivering content, and the value of developing a unified content strategy for your organization.

eBay's Secrets Revealed: The Insider's Guide to Advertising, Marketing, and Promoting Your eBay Store - With Little or No Money

Dan W. Blacharski

Amazon Price: $16.47 List Price: $24.95 Usually ships in 24 hours By: Atlantic Publishing Company (FL) Amazon Marketplace: 30 new & used starting at $13.26

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Customer Reviews:
Total reviews: 11 Average rating: 5.0 of 5

Editorial Review:

This book is for those already operating on eBay who want to know how to make more money using online auctions. You will learn the secrets that have made a new breed of entrepreneurs very wealthy. Uncover closely guarded strategies for selling products like the pros on eBay. You will learn dozens of methods to automate your business including inventory, preventing fraud, payments, accounting, taxes, and fulfillment; learn new ways to find products and get positive feedback. This book contains marketing tricks that will help you to create interest in your product, tips about taking photos, managing e-mail, and shipping. You will also learn pricing strategies, creative methods of writing powerful ad copy that really sells, how to obtain products below wholesale, and ways to make your business work smarter while decreasing your work load. This is your resource guide for knowing just what products are in demand, how to attract lots of bids on every single auction, how to create stunning listings that grab attention, and how to bring back customers again and again. You can eliminate eBay headaches and drive bidders to your auction listings. Get started today and discover secrets for increasing your auction sales, customers, traffic, and much more!

The Perfect Store: Inside eBay

Adam Cohen

List Price: $25.95 By: Little, Brown Amazon Marketplace: 53 new & used starting at $0.42

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Customer Reviews:
Total reviews: 58 Average rating: 4.0 of 5

Editorial Review:

When Pierre Omidyar launched a clunky website from a spare bedroom over Labor Day weekend of 1995, he wanted to see if he could use the Internet to create a perfect market. He never guessed his old-computer-parts and Beanie Baby exchange would revolutionize the world of commerce. Now, Adam Cohen, the only journalist ever to get full access to the company, tells the remarkable story of eBay's rise. He describes how eBay built the most passionate community ever to form in cyberspace and forged a business that triumphed over larger, better-funded rivals. And he explores the ever-widening array of enlistees in the eBay revolution, from a stay-at-home mom who had to rent a warehouse for her thriving business selling bubble-wrap on eBay to the young MBA who started eBay Motors (which within months of its launch was on track to sell $1 billion in cars a year), to collectors nervously bidding thousands of dollars on antique clothing-irons.Adam Cohens fascinating look inside eBay is essential reading for anyone trying to figure out what's next. If you want to truly understand the Internet economy, THE PERFECT STORE is indispensable.

Buy It, Sell It, Make Money: Your Guide to Finding and Reselling Luxury Goods for Personal Wealth

Nancy Baughman

Amazon Price: $17.95 List Price: $19.95 Usually ships in 24 hours By: iUniverse, Inc. Amazon Marketplace: 21 new & used starting at $12.29

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Customer Reviews:
Total reviews: 9 Average rating: 4.5 of 5

Editorial Review:

WINNER OF THE READER VIEW AWARD - BEST BUSINESS/SALES BOOK 2007!

Buy It, Sell It, Make Money is not about clipping coupons to save twenty cents on a bottle of ketchup. It's about spending wisely to increase your buying power and living richly without working a high-powered job and earning a million-dollar paycheck. With their unique Flipster System, Daren and Nancy Baughman show you how to find, purchase, and resell luxury items for a remarkable profit. They teach you what to buy and where, how to sell and where, which risks to take, how to negotiate, and ways to avoid common-and costly-mistakes. They keep you apprised of current trends and styles and explain the "trading up" principle so that you can get the high-end goods that most people only dream of owning. The Baughmans also show you how to invest wisely by distinguishing quality goods from mass-made, production-line pieces with a categorized field guide to buying (including "good," "better," and "best" name-brand items for the resale market).

Don't be fooled by get-rich-quick schemes promising unbelievable profits. Become a Flipster with Buy It, Sell It, Make Money, and carefully build your own personal wealth as you live a more rewarding and fulfilling life-starting today!