Programming Books - Page 20

Beginning PHP and MySQL: From Novice to Professional, Third Edition offers a comprehensive introduction to two of the most prominent open source technologies on the planet: the PHP scripting language and the MySQL database server. Updated to introduce the features found in MySQLs most significant release to date, readers learn how to take advantage of the latest features of both technologies to build powerful, manageable, and stable web applications.

Essentially three books in one, readers not only profit from extensive introductions to the core features of each technology, but also learn how to effectively integrate the two in order to build robust data-driven applications. Packed with practical examples and insight into the real-world challenges faced by developers based on author W. Jason Gilmore's 7 years of expertise working with these technologies, readers will repeatedly return to this book as both a valuable instructional tool and reference guide.

What youll learn

• The PHP language
• How to back your web site with MySQL
• Templating so that you can apply a consistent design across all pages on your site
• How to authenticate your web site users
• How to use cookies to maintain information (such as items in a shopping cart) while a user is browsing your site

Who is this book for?

This book is written for developers seeking to take advantage of the PHP language and MySQL database to create powerful web applications.

About the Apress Beginning Series

The Beginning series from Apress is the right choice to get the information you need to land that crucial entry-level job. These books will teach you a standard and important technology from the ground up because they are explicitly designed to take you from "novice to professional." Youll start your journey by seeing what you need to knowbut without needless theory and filler. Youll build your skill set by learning how to put together real-world projects step by step. So whether your goal is your next career challenge or a new learning opportunity, the Beginning series from Apress will take you thereit is your trusted guide through unfamiliar territory!

• Learn game development concepts from 2D animation to 3D cameras and effects
• Delve into high-level shader language (HLSL) and introductory artificial intelligence concepts
• Develop three complete and exciting games using 2D,3D and multiplayer concepts
• Develop and deploy games to the Xbox 360 and the Microsoft Zune

While teaching XNA to beginning game developers, author Aaron Reed noticed that several key concepts were difficult for students to grasp. Learning XNA 3.0 was written specifically to address those issues. With this book, you can test your understanding and practice new skills as you go with unique "Test Your Knowledge" exercises and review questions in each chapter.

Why wait? Amaze your family and friends by building your own games for the PC, Xbox 360, and Zune-with Learning XNA 3.0.

"An outstanding book! Teaches you XNA development in a smart way, starting from 2D basics and going into 3D and shader development. What I really like is the 'peeling the onion' approach the author takes, which builds up knowledge from previous chapters." --David "LetsKillDave" Weller, CEO, Cogito Ergonomics, LLC, and former XNA program manager

Special Edition Using Microsoft® Expression® Web 2

The only EXPRESSION WEB 2 book you need

The successor to the best-selling book on the first release of Microsoft Expression Web, this book provides comprehensive coverage of Microsoft Expression Web 2. You’ll learn the basics of Web design and Expression Web 2 and gain valuable insight into Expression Web 2’s advanced features, such as ASP.NET and PHP development. If you’re interested in learning how to design standards-compliant Web sites using Expression Web 2, this is the only book you need.

     •    Create standards-compliant Web sites with Expression Web 2 that work consistently in all browsers.

     •    Become proficient in the use of CSS by learning how to use the powerful CSS tools in Expression Web 2.

     •    Learn how to take advantage of ASP.NET and ASP.NET AJAX without writing any code.

     •    Learn how to use the new PHP features available in Expression Web 2.

     •    Add dynamic, interactive content with Behaviors and Layers.

     •    Design your Web site for accessibility using both Section 508 and WCAG compliance.

“Expression Web was built to help web authors create standards-based and standards-compliant web sites. Jim Cheshire has a broad understanding of those standards and a deep appreciation of Expression Web. Put the two together and you’ve got a guide that helps you understand and build sites that meet the challenges of modern Web design.”

—Steven Guttman,

Product Unit Manager,

Expression Web

Jim Cheshire is the owner of Jimco Software, a freeware software company and technology review site, and is the author of several books on Web development and ASP.NET. Jim has been heavily involved in Web development for more than a decade and has operated and designed many Web sites during that time. He’s been featured in numerous publications, including MSDN Magazine and PC Magazine. Jim previously worked on the FrontPage team at Microsoft and currently is an escalation engineer on the ASP.NET and IIS teams.

Category:  Web Development

Covers    Microsoft Expression Web 2

User Level    Beginning—Advanced

On the CD-ROM

     •    Sample files from the author

     •    FREE! full version of Logo Creator (retail value of $39.95)

     •    FREE! full version of DHTML Menu Builder Lite (retail value of $25)

     •    Electronic version of this book in Adobe’s Portable Document Format (PDF)

Cover image: Digital Vision Photography/Veer Inc.

“Keeping pace with the rapidly changing search marketing landscape, the latest edition of Bill Hunt and Mike Moran’s search industry bible, Search Engine Marketing, Inc., incorporates informative and enlightening sections on optimizing multimedia, improving Web site search, and the emergence of social media and what it really means to the search marketer. There is valuable information in this book to help inform at every level from the beginner who is curious about search to the advanced enterprise search marketer. Taking a very complicated, technical, and data-driven industry and making it easily understandable and actionable is no small task, and Search Engine Marketing, Inc. succeeds on every level. If you only read one book on search marketing principles and best practices, this is the one.”

—Jay Middleton Senior Manager, WW Search Marketing, Adobe Systems, Inc.

“With Search Engine Marketing, Inc., Bill Hunt and Mike Moran have successfully updated what is already known in the industry as “The Search Marketing Bible.” With new content, examples, and insight including social media and Web site search, this is a must read book for marketers at companies of all sizes from startups to the Fortune 100.”

—Lee Odden CEO of TopRank Online Marketing and Author of Online Marketing Blog

In this book, two world-class experts present today’s best practices, step-by-step techniques, and hard-won tips for using search engine marketing to achieve your sales and marketing goals, whatever they are. Mike Moran and Bill Hunt thoroughly cover both the business and technical aspects of contemporary search engine marketing, walking beginners through all the basics while providing reliable, up-to-the-minute insights for experienced professionals.

Thoroughly updated to fully reflect today’s latest search engine marketing opportunities, this book guides you through profiting from social media marketing, site search, advanced keyword tools, hybrid paid search auctions, and much more. You’ll walk step-by-step through every facet of creating an effective program: projecting business value, selling stakeholders and executives, building teams, choosing strategy, implementing metrics, and above all, execution.

BONUS DVD Packed with Tools and Resources

DVD includes over 2 hours of exclusive how-to video presentations, plus audio interviews and white papers on cutting-edge search engine marketing topics

The authors systematically address every issue you’re likely to encounter, while helping you implement timeless strategies for delivering superior long-term results. You’ll learn how to

•   Identify and leverage new search engine marketing opportunities arising from social media
•   Align search engine marketing with your company’s evolving strategic and tactical goals
•   Implement programs that drive sustainable improvements— not counterproductive quick fixes
•   Systematically optimize your existing Web site search programs
•   Manage the unique marketing challenges associated with large sites
•   Create monthly scorecards and use them to drive improvement
•   Provide effective guidance to content developers and designers in language they’ll understand
•   Automate checking and reporting for every page on your site
•   Choose effective target keywords, optimize your content, and attract links
•   Make the most of Google, Yahoo!, Live Search, and the latest specialized and local search tools
•   Measure site-wide success rates across multiple systems and technologies
•   Hire the right SEO consultant—and avoid the wrong ones

Whether you’re a marketing, Web, or IT professional, product manager, or content specialist, Search Engine Marketing, Inc., Second Edition will help you define your SEO/SEM goals, craft a best-practices program for achieving them, and implement it flawlessly.

Foreword xxv

Preface xxvii

Acknowledgments xxi

Part 1: The Basics of Search Marketing 1

Chapter 1: Why Search Marketing Is Important…and Difficult 3

Chapter 2: How Search Engines Work 31

Chapter 3: How Search Marketing Works 57

Chapter 4: How Searchers Work 81

Part 2: Develop Your Search Marketing Program 101

Chapter 5: Identify Your Web Site’s Goals 103

Chapter 6: Measure Your Web Site’s Success 119

Chapter 7: Measure Your Search Marketing Success 143

Chapter 8: Define Your Search Marketing Strategy 171

Chapter 9: Sell Your Search Marketing Proposal 199

Part 3: Execute Your Search Marketing Program 227

Chapter 10: Get Your Site Indexed 229

Chapter 11: Choose Your Target Keywords 267

Chapter 12: Optimize Your Content 293

Chapter 13: Attract Links to Your Site 337

Chapter 14: Optimize Your Paid Search Program 383

Chapter 15: Make Search Marketing Operational 447

Part 4: Beyond Search Marketing 477

Chapter 16: Explore New Media and Social Media 479

Chapter 17: Optimize Your Web Site Search 505

Chapter 18: What’s Next? 533

Glossary 551

Index 583

ASP.NET 3.5 is the latest version of Microsoft’s revolutionary ASP.NET technology. It is the principal standard for creating dynamic web pages on the Windows platform. Pro ASP.NET 3.5 in C# 2008 raises the bar for high–quality, practical advice on learning and deploying Microsoft’s dynamic web solution.

Seasoned .NET professionals Matthew MacDonald and Mario Szpuszta explain how you can get the most from this groundbreaking new technology. They cover ASP.NET 3.5 as a whole, illustrating both the brand–new features and the functionality carried over from previous versions of ASP. This book will give you the knowledge you need to code real ASP.NET 3.5 applications in the best possible style.

The book will teach you ASP.NET 3.5 starting with core concepts to more advanced topics. You will learn

• Core concepts of ASP.NET 3.5. Why it’s special. What it’s fundamental principals are. The basics of Visual Studio. How ASP.NET 3.5 controls are created, and how they fit into ASP.NET 3.5 pages, ultimately creating full applications
• Data access details. The intricacies of ADO.NET and how to perform data binding to many sources from databases to file streams to XML. We include LINQ coverage so you’re on the bleeding edge
• Security. Once considered the Achilles heel of all Windows web applications, security has vastly improved and is a cornerstone of ASP.NET 3.5. This section explains the various forms of available security, and how to best apply them
• Taking things further using advanced user interface techniques. This includes user controls, customer server controls, client–side JavaScript, and GDI+.
• Web services. In an increasingly connected world, working with web services grows in importance. This book will show you how to work with them.
• ASP.NET AJAX, with an emphasis on comtemporary web development techniques
• Development using Internet Information Services 7, Microsoft’s premier web hosting platform.
• And much more.