Audiobooks Books - Page 9

Living on the Fault Line

Geoffrey A. Moore

List Price: $25.95 By: HarperAudio Amazon Marketplace: 28 new & used starting at $0.01

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Subjects -> Business & Investing -> Management & Leadership -> Leadership

Customer Reviews:
Total reviews: 2 Average rating: 5.0 of 5

Editorial Review:

The Fault Line - that dangerous, unstable seam in the economy where the Internet and other powerful innovations meet and create market-shattering tremors. Every company lives on it; no manager can control it. Everyone must learn to deal with it.

Now, Geoffrey Moore, author of The Gorilla Game and Inside the Tornado, two bestselling works that helped guide the high-tech revolution, explores the new management paradigms that will guide business in the 21st century, showing them how to survive and thrive on the fault line.

Moore turns his attention to the most important question for business in the early 21st century: How can companies that rose to prominence prior to the age of the Internet manage for shareholder value now that the Internet is upon us? The old management truths are dead. The dot.coms are overturning established relationships, reengineering markets, and attacking long-standing institutions. What should management do when it is under direct assault from companies no one had ever heard of even a few years ago? He prescribes a new agenda for management teams that include:

• New strategies for achieving and sustaining competitive advantage
• New metrics to keep management teams on course with these strategies
• A specific blueprint for how the blue chip companies can meet the challenge of the dot.coms
• Models of organizational change for each stage of market development
• The crucial role of declaring a culture to enable swift response to global change

In Living on the Fault Line, Moore once again offers a brilliant set of navigational tools to help meet today's defining management challenge - managing for shareholder value in the Age of the Internet.

 

Online Syndication

Amazon Price: $9.97 List Price: $9.97 Usually ships in 24 hours By: Tactical Execution

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The Online Syndication Opportunity
Learn what RSS stands for and the importance of syndication in building an audience online.
Understand who stands to gain the most from online syndication tools like RSS.
Learn why celebrities earn so much money and how you can establish the same value.
Learn the two primary ways people are monetizing their online audiences.
Discover how you can sell products even when you haven t yet developed any.
Learn why some people shy away from selling products on their websites in favor of advertising.

An Introduction to Blogs
See how blogs are driving the revolution online and why so many people are doing it.
Be introduced to Technorati and how many blogs it follows on a daily basis.
Understand the common characteristics of blogs and the bloggers who maintain them.
Learn why credentials are becoming less important and why content is everything today.
Discover the 3 reasons why search engines love blogs and reward them with higher rankings.
Be introduced to some great alternatives for people who hate blogs and don t like to write.
Understand what micro-blogging is and how to leverage Twitter and Utterz effectively.
Be introduced to the three leading blog platforms and the advantages of each.
Discover no-cost one-click WordPress installation and which hosting companies provide it.

Blogging Best Practices
Understand the mistakes most bloggers make, rendering their efforts ineffective.
Learn what Outbound Links = Currency means and how it should affect your blogging efforts.
Discover a process you can follow to ensure you re optimizing your time and energy.
Learn a simple trick that will increase the odds that popular bloggers will link to your blog.
Receive two other suggestions to quickly populate the internet with your blog.
Be introduced to BlogCarnival.com and how you can use it to explode your traffic overnight.
Understand the concepts and practices that perpetuate success in the blogosphere.

Podcasting
Learn the history of podcasting, what it is today and how you can benefit from them for free.
Hear my own story about podcasting and how my content got downloaded over 20,000 times.
Learn how to categorize your content and use them to achieve different marketing objectives.
Discover how to leverage your podcast audience to promote other people s products for a fee.
Learn where you can get the necessary recording software absolutely free.
Learn what type of microphone and accessories you ll need to get started podcasting.
Receive advice on organizing your podcast series and stretching your expertise further.
Learn which sound effects I use in my own podcasts and educational CD products.
Learn how to access an endless source of fresh content that will grow your audience too.
Receive tips on your podcast cover graphic and what information you can include on it.
Step-by-step instructions on registering your podcast in the iTunes Music Store.
Understand the listening habits of your audience and how to speak to those habits.

Marketing on YouTube
Learn why YouTube has taken the lead in video and how you can benefit from the resource.
See how the business model on YouTube is similar to podcasting, based on categorized content.
Learn how people can subscribe to particular tags on YouTube, targeting only certain videos.
Hear a case study of how an artist used YouTube to leverage his time and grow his business.
Discover why a video s portability fuels its viral potential and how you can encourage that.
Learn the characteristics successful videos have and the potential they can deliver online.

Social Media Tools

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Defining the Revolution
Discover what s changing on the internet and what effect it s having on online interaction.
Learn what essential ingredient social media tools rely on to engage their audiences.
Understand how social bookmarking platforms are replacing favorites on our computers.
Why social bookmarking platforms are acting as an alternative to search engines.
Understand why the teacher-student model is being replaced by the peer group educating itself.
Learn what transparent aggregation means and the role it plays in the current trends.
See how platforms like MySpace, Facebook, YouTube, Twitter and others are also playing a role.
Understand how people s natural instincts help self-regulate user generated content online.
Learn the difference between Social Media Marketing and Social Media Optimization.

Social Networks like MySpace
Discover some staggering statistics about MySpace and the impact its having on the internet.
Understand the paradigm the younger generation brings to their online lives.
Learn why musical bands use MySpace as major part of their marketing efforts.
Learn the importance of your lead picture and the role it plays in your MySpace identity.
Discover what you should envision before approaching anyone on a social network.
Understand how other MySpace users can label you as spam and how to avoid it.
Learn what some companies are doing to contribute value to their audience s MySpace reality.
How to use Friend Blaster Pro effectively and what the biggest risks are.
See how you can have someone build out your MySpace profile and add friends on the cheap.
Understand the essential principles of marketing on MySpace and how NOT to do it.

Social Bookmarking
Discover how you can get your website and your content on these platforms quickly and easily.
Understand how some stories get on the front page while others fade into the background.
Learn what s even more important than the number of people endorsing your content.
Among dozens, learn which social bookmarking platforms are the industry leaders.
Understand the critical success factors of the industry-leading social bookmarking platforms.
Discover Technorati and what makes it different from other social bookmarking platforms.

Defining and Leveraging Wikis
Learn the definition of a wiki and what makes them unique among social media tools.
Be introduced to Wikipedia.com and what makes it a perfect example of Web 2.0 appeal.
Discover a tremendous opportunity to leverage Wikipedia.com and what risks are involved.
Understand how you can create your own wiki and use it to engage your audience directly.
Learn some tips you can use to moderate the content contributions of your wiki users.
Understand the risks you face when the wiki becomes larger than you can effectively moderate.
Discover a free strategy to see how other companies are using wikis in their own businesses.

Social Media Optimization
Learn how Social Media Optimization is different from Social Media Marketing.
Discover the most important thing you need to do to make your website social media friendly.
How to integrate all of the social bookmarking platforms into one button.
Learn how to cater your content to the tagging instincts of the social bookmarking users.
Discover two different ways to reward people who link to your website or blog.
Learn what s as good as currency in the blogosphere and how you can encourage more of it.
Understand why portability is so important and how you can position yourself to leverage it.
Learn what mashups are and the mentality you have to have with newly generated content.

Discover Music

Jeremy Yudkin

Amazon Price: $54.80 List Price: $54.80 Usually ships in 24 hours By: Not Avail Amazon Marketplace: 9 new & used starting at $32.37

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Subjects -> Computers & Internet -> Games & Strategy Guides -> General AAS
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Editorial Review:

Providing readers with an insight into how music makes magic, this straightforward, accessible volume provides explanations of how music works, why it has such a special power and provides an overview of the history of Western music from the Middle Ages to the present day by focusing on great masterpieces of music from all periods. The volume outlines the art of listening and combines straightforward explanations of technical matters with graduated listening guides of a single attractive piece of music. The author examines the elements of music, music around the world, from the Middle Ages: 400-1400, the Renaissance: 1400-1600, and the Baroque Era: 1600-1750, to the Classic Era: 1750-1800, Beethoven, the Nineteenth century and the classical and jazz scenes of the Twentieth Century. For those interested in music appreciation.

The Joy of Science, Part 1, 2, 3, 4, 5 (The Great Courses, Science & Mathematics)

George Mason University and Carnegie Institution of Washington Taught by Professor Robert M. Hazen

By: The Teaching Company Amazon Marketplace: 5 new & used starting at $54.95

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Subjects -> Computers & Internet -> Games & Strategy Guides -> Internet Games

Editorial Review:

"Part 1: 12 Lectures/30 minutes per lecture, 6 Cassette Tapes with course guidebooklet. Part 2: 12 Lectures/30 minutes per lecture, 6 cassette tapes with course guidebooklet. Part 3: 12 Lectures/30 minutes per lecture, 6 cassette tapes with course guidebooklet. Part 4: 12 Lectures/30 minutes per lecture, 6 cassette tapes with course guidebooklet. Part 5: 12 Lectures/30 minutes per lecture, 6 cassette tapes with course guidebooklet." "Professor Robert M. Hazen is Clarence Robinson Professor of Earth Science at George Mason University and a research scientist at the Carnegie Institution of Washington. He received Bachelor's and Master's degrees in Geology from MIT and a Ph.D. in Earth Science from Harvard University. Among his many awards is the Educational Press Association Award. His 15 books include the best-selling Science Matters: Achieving Scientific Literacy. He has written over 220 scholarly articles." [from the back of cases]

A Rat's Tale

Tor Seidler

By: Listening Library Amazon Marketplace: 5 new & used starting at $11.99

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Subjects -> Computers & Internet -> Networking -> Networks, Protocols & APIs -> General
Subjects -> Computers & Internet -> Networking -> Networks, Protocols & APIs -> General AAS
Subjects -> Computers & Internet -> General AAS

Editorial Review:

"...home from Central Park, he is quickly introduced to a vibrant world beyond his own secluded sewer pipe. But this wider rat world, Montague learns, is threatened with extermination. And much as he longs to help his fellow rats---and win Isabel's paw---what can he, small and alone and outcast, possibly do? "Tor Seidler has created a rat to stand alongside Stuart Little." ---The New York Times Book Review [from case]

11th Hour : The Sequel to 7th Guest

Virgin

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20th Century Video Almanac

Mindscape

List Price: $36.79 By: MindScape Amazon Marketplace: 1 new & used starting at $19.99

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Editorial Review:

This 20th Century Video Almanac is a multimedia reference work that taps a high archive of full-motion video, sounds, still images, and text. It allows you to relive history as it happened. This program puts you in a veritable time machine. You can witness the first moon landing or the 1916 World Series as quick as a click. If you've ever wanted to wander to Woodstock or wished to watch the Wright Brothers make history, here's your chance. System Requirements: IBM PC or compatible; 486SX/25MHz or faster required (486DX/33MHz recommended); 4MB RAM or greater; 12MB available HD space; 6MB permanent swap file; SVGA graphics video adapter; 16-bit sound card; CD-ROM drive; MS-DOS 5.0; Windows 3.1 or later; mouse; MSCDEX 2.2.1 or higher.

Adobe Illustrator Cs2 Interactive Movie Tutorials: Starter

Karla Stroud

Amazon Price: $25.80 List Price: $33.95 Usually ships in 9 to 14 days By: Course Technology Ptr Amazon Marketplace: 10 new & used starting at $1.00

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Adventures in Odyssey 3D (Adventures in Odyssey (Software))

List Price: $25.97 By: Rhino Soft Interactive Amazon Marketplace: 3 new & used starting at $1.39

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