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Killing Sacred Cows: Overcoming the Financial Myths That Are Destroying Your Prosperity

Garrett B. Gunderson, Stephen Palmer

Killing Sacred Cows: Overcoming the Financial Myths That Are Destroying Your Prosperity Garrett B. Gunderson, Stephen Palmer Amazon Price: $14.93
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Customer Reviews:
Total reviews: 34 Average rating: 4.5 of 5

Editorial Review:

Our culture is riddled with destructive myths about money and prosperity that are severely limiting the power, creativity, and financial potential of individuals. In Killing Sacred Cows, Garrett B. Gunderson boldly exposes ingrained fallacies and misguided traditions in the world of personal finance. He presents a revolutionary perspective that can create unprecedented opportunity and wealth for thoughtful, mission-driven individuals.

Our financial lives are intimately connected to our societal contributions, and we must be financially free in order to achieve our fullest potential. Sadly, however, most people are held captive in their financial lives by misinformation, propaganda, and limited knowledge. Through well-reasoned arguments, unflinching logic, and revelatory insight, Gunderson defeats common clichés and faulty retirement planning advice to plainly demonstrate the following and much more:

  • 401(k)s and the stock market are the most risky investments for most people and the gambling mindset they induce creates disastrous consequences.
  • Conventional retirement planning advice, products, strategies, and techniques expose you to significant danger of being unable to retire, or of running out of money prematurely if you do.
  • Building net worth is a recipe for creating a life of fear and poverty and how to escape that common trap.
  • Debt may not be what you think it is and why that matters to your prosperity.
  • 'High risk equals high returns' is destructive dogma and how reducing risk can increase your returns.

Killing Sacred Cows is a must-read for brave individuals willing to question common assumptions and teachings, overcome the herd mentality, break through financial myths, and live a purposeful, passionate, and prosperous life.

The Tipping Point: How Little Things Can Make a Big Difference

Malcolm Gladwell

The Tipping Point: How Little Things Can Make a Big Difference Malcolm Gladwell Amazon Price: $8.99
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Customer Reviews:
Total reviews: 930 Average rating: 4.0 of 5

Editorial Review:

"The best way to understand the dramatic transformation of unknown books into bestsellers, or the rise of teenage smoking, or the phenomena of word of mouth or any number of the other mysterious changes that mark everyday life," writes Malcolm Gladwell, "is to think of them as epidemics. Ideas and products and messages and behaviors spread just like viruses do." Although anyone familiar with the theory of memetics will recognize this concept, Gladwell's The Tipping Point has quite a few interesting twists on the subject.

For example, Paul Revere was able to galvanize the forces of resistance so effectively in part because he was what Gladwell calls a "Connector": he knew just about everybody, particularly the revolutionary leaders in each of the towns that he rode through. But Revere "wasn't just the man with the biggest Rolodex in colonial Boston," he was also a "Maven" who gathered extensive information about the British. He knew what was going on and he knew exactly whom to tell. The phenomenon continues to this day--think of how often you've received information in an e-mail message that had been forwarded at least half a dozen times before reaching you.

Gladwell develops these and other concepts (such as the "stickiness" of ideas or the effect of population size on information dispersal) through simple, clear explanations and entertainingly illustrative anecdotes, such as comparing the pedagogical methods of Sesame Street and Blue's Clues, or explaining why it would be even easier to play Six Degrees of Kevin Bacon with the actor Rod Steiger. Although some readers may find the transitional passages between chapters hold their hands a little too tightly, and Gladwell's closing invocation of the possibilities of social engineering sketchy, even chilling, The Tipping Point is one of the most effective books on science for a general audience in ages. It seems inevitable that "tipping point," like "future shock" or "chaos theory," will soon become one of those ideas that everybody knows--or at least knows by name. --Ron Hogan

Principles of Microeconomics

N. Gregory Mankiw

Principles of Microeconomics N. Gregory Mankiw Amazon Price: $106.56
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Customer Reviews:
Total reviews: 5 Average rating: 4.0 of 5

Easy to read. Easy to understand. Thorough. 4 out of 5 stars.
11 of 14 people found this review helpful.

I would have given it 5 stars if the price was lower, but that's what you get for text books these days. It was still cheaper than buying it at Berkeley's bookstore.

I found this book to be very informative and well written whith good flow and easy to understand examples. The author brings current events into the world of Microeconomics, and allows the reader to understand the underlying mechanism that drives the decisions we make. When used in conjunction with a class, or by itself, this book provides the novice with a thorough understanding of the principles of Microeconomics.

Editorial Review:

Mankiw's Principles of Economics textbooks continue to be the most popular and widely used text in the economics classroom. PRINCIPLES OF MICROECONOMICS, 4th Edition features a strong revision of content in all 22 chapters while maintaining the clear and accessible writing style that is the hallmark of the highly respected author. The 4th edition also features an expanded instructor's resource package designed to assist instructors in course planning and classroom presentation and full integration of content with Aplia, the leading online Economics education program. In the 4th edition Greg Mankiw has created a full educational program for students and instructors -- Experience Mankiw 4th edition. "I have tried to put myself in the position of someone seeing economics for the first time. My goal is to emphasize the material that students should and do find interesting about the study of the economy." - N. Gregory Mankiw.

Freakonomics [Revised and Expanded]: A Rogue Economist Explores the Hidden Side of Everything

Steven D. Levitt, Stephen J. Dubner

Freakonomics [Revised and Expanded]: A Rogue Economist Explores the Hidden Side of Everything Steven D. Levitt, Stephen J. Dubner Amazon Price: $18.45
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By: William Morrow
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Customer Reviews:
Total reviews: 1561 Average rating: 4.0 of 5

Editorial Review:

Economics is not widely considered to be one of the sexier sciences. The annual Nobel Prize winner in that field never receives as much publicity as his or her compatriots in peace, literature, or physics. But if such slights are based on the notion that economics is dull, or that economists are concerned only with finance itself, Steven D. Levitt will change some minds. In Freakonomics (written with Stephen J. Dubner), Levitt argues that many apparent mysteries of everyday life don't need to be so mysterious: they could be illuminated and made even more fascinating by asking the right questions and drawing connections. For example, Levitt traces the drop in violent crime rates to a drop in violent criminals and, digging further, to the Roe v. Wade decision that preempted the existence of some people who would be born to poverty and hardship. Elsewhere, by analyzing data gathered from inner-city Chicago drug-dealing gangs, Levitt outlines a corporate structure much like McDonald's, where the top bosses make great money while scores of underlings make something below minimum wage. And in a section that may alarm or relieve worried parents, Levitt argues that parenting methods don't really matter much and that a backyard swimming pool is much more dangerous than a gun. These enlightening chapters are separated by effusive passages from Dubner's 2003 profile of Levitt in The New York Times Magazine, which led to the book being written. In a book filled with bold logic, such back-patting veers Freakonomics, however briefly, away from what Levitt actually has to say. Although maybe there's a good economic reason for that too, and we're just not getting it yet. --John Moe

The Five Dysfunctions of a Team: A Leadership Fable

Patrick M. Lencioni

The Five Dysfunctions of a Team: A Leadership Fable Patrick M. Lencioni Amazon Price: $16.47
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Customer Reviews:
Total reviews: 214 Average rating: 4.5 of 5

Editorial Review:

Once again using an astutely written fictional tale to unambiguously but painlessly deliver some hard truths about critical business procedures, Patrick Lencioni targets group behavior in the final entry of his trilogy of corporate fables. And like those preceding it, The Five Dysfunctions of a Team is an entertaining, quick read filled with useful information that will prove easy to digest and implement. This time, Lencioni weaves his lessons around the story of a troubled Silicon Valley firm and its unexpected choice for a new CEO: an old-school manager who had retired from a traditional manufacturing company two years earlier at age 55. Showing exactly how existing personnel failed to function as a unit, and precisely how the new boss worked to reestablish that essential conduct, the book's first part colorfully illustrates the ways that teamwork can elude even the most dedicated individuals--and be restored by an insightful leader. A second part offers details on Lencioni's "five dysfunctions" (absence of trust, fear of conflict, lack of commitment, avoidance of accountability, and inattention to results), along with a questionnaire for readers to use in evaluating their own teams and specifics to help them understand and overcome these common shortcomings. Like the author's previous books, The Five Temptations of a CEO and Obsessions of an Extraordinary Executive, this is highly recommended. --Howard Rothman

Intermediate Accounting, Update

Donald E. Kieso

Intermediate Accounting, Update Donald E. Kieso Amazon Price: $135.64
By: Wiley
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Customer Reviews:
Total reviews: 2 Average rating: 4.5 of 5

Accounting text order 5 out of 5 stars.
4 of 15 people found this review helpful.

Outstanding purchase. I got exactly what I wanted at a great price in a timely fashion. I would definitely order from this seller again.

An Attractive and Helpful Text 4 out of 5 stars.
3 of 4 people found this review helpful.

Intermediate Accounting, Update
Intermediate Accounting is a comprehensive, attractive textbook. The usefulness of the exercises is curtailed by the lack of an answer section. I guess it is a marketing ploy to produce workbooks separately instead of providing even abbreviated answers in textbooks, nowadays. Apart from this deficiency, the book is very useful for studying accounting principles.




Editorial Review:

Keeping its finger on the pulse of the profession, the new twelfth edition update of this bestselling book effectively prepares readers for their accounting futures. They'll find the latest information in the field, including Sarbanes-Oxley Act legislation as well as proven tips for passing the computerized CPA exam. Reflecting the demands for entry-level accountants, the focus of this book is on fostering critical thinking skills, reducing emphasis on memorization and encouraging more analysis and interpretation by requiring use of technology tools, spreadsheets and databases. It integrates numerous examples from real corporations throughout the chapters to clearly demonstrate how accounting principles and techniques are applied in practice.

Managerial Accounting

Ray H Garrison, Eric Noreen, Peter C. Brewer

Managerial Accounting Ray H Garrison, Eric Noreen, Peter C. Brewer Amazon Price: $121.78
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Customer Reviews:
Total reviews: 13 Average rating: 3.5 of 5

Editorial Review:

As the long-time best-seller, Garrison has helped guide close to 2 million students through the challenging waters of managerial accounting since it was first published. It identifies the three functions managers must perform within their organizations—plan operations, control activities, and make decisions—and explains what accounting information is necessary for these functions, how to collect it, and how to interpret it. To achieve this, Managerial Accounting, 12/E, focuses, now as in the past, on three qualities:

Relevance. Every effort is made to help students relate the concepts in this book to the decisions made by working managers. With insightful chapter openers, the popular Managerial Accounting in Action segments within the chapters, and stimulating end-of-chapter exercises, a student reading Garrison should never have to ask “Why am I learning this?”

Balance. There’s more than one type of business, and so Garrison covers a variety of business models, including not-for-profit, retail, service, and wholesale organizations as well as manufacturing. In the twelfth edition, service company examples are highlighted with icons in the margins of the text.

Clarity. Generations of students have praised Garrison for the friendliness and readability of its writing, but that’s just the beginning. Technical discussions have been simplified, material has been reordered, and the entire book carefully retuned to make teaching—and learning—from Garrison as easy as it can be. In addition, the supplements package is written by Garrison, Noreen, and Brewer, ensuring that students and professors will work with clear, well-written supplements that employ consistent terminology.

The Shock Doctrine: The Rise of Disaster Capitalism

Naomi Klein

The Shock Doctrine: The Rise of Disaster Capitalism Naomi Klein Amazon Price: $10.88
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Customer Reviews:
Total reviews: 261 Average rating: 4.5 of 5

Editorial Review:

Naomi Klein's The Shock Doctrine advances a truly unnerving argument: historically, while people were reeling from natural disasters, wars and economic upheavals, savvy politicians and industry leaders nefariously implemented policies that would never have passed during less muddled times. As Klein demonstrates, this reprehensible game of bait-and-switch isn't just some relic from the bad old days. It's alive and well in contemporary society, and coming soon to a disaster area near you.

"At the most chaotic juncture in Iraq'' civil war, a new law is unveiled that will allow Shell and BP to claim the country's vast oil reserves… Immediately following September 11, the Bush Administration quietly outsources the running of the 'War on Terror' to Halliburton and Blackwater… After a tsunami wipes out the coasts of Southeast Asia, the pristine beaches are auctioned off to tourist resorts… New Orleans residents, scattered from Hurricane Katrina, discover that their public housing, hospitals and schools will never be re-opened." Klein not only kicks butt, she names names, notably economist Milton Friedman and his radical Chicago School of the 1950s and 60s which she notes "produced many of the leading neo-conservative and neo-liberal thinkers whose influence is still profound in Washington today." Stand up and take a bow, Donald Rumsfeld.

There's little doubt Klein's book--which arrived to enormous attention and fanfare thanks to her previous missive, the best-selling No Logo, will stir the ire of the right and corporate America. It's also true that Klein's assertions are coherent, comprehensively researched and footnoted, and she makes a very credible case. Even if the world isn't going to hell in a hand-basket just yet, it's nice to know a sharp customer like Klein is bearing witness to the backroom machinations of government and industry in times of turmoil. --Kim Hughes

Nickel and Dimed: On (Not) Getting By in America

Barbara Ehrenreich

Nickel and Dimed: On (Not) Getting By in America Barbara Ehrenreich Amazon Price: $11.20
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Customer Reviews:
Total reviews: 15 Average rating: 3.5 of 5

Bitter is as Bitter Does.. why I, as an employer, would NEVER hire her 2 out of 5 stars.
0 of 0 people found this review helpful.

I think the premise was a good idea as a whole, but I don't believe Barbara Ehrenreich was the one to present it.
She tends to have a victim attitude in life, and a contempt for people who are successful, which I find ironic since I am sure she is not standing on a street corner giving away her profits from the book.

She opens fine and the footnotes are somewhat interesting but then she goes off on tangents that have nothing to do with the book. She claims to have this disdain for others who she feels are elitists but then she turns around and does the same thing herself. One example, which has no place in this story, in my opinion is when she, as an avid atheist, decided to attend a revival for fun, then not only proceeded to mock the people who went but called Jesus a socialist among other things I would rather not repeat. My opinion of her formed very quickly from that point.

She also points out that management in one of the companies she works for were simply jerks. Granted we all know the types but she didn't even try to see it from a balanced point of view. The Maid Company she worked for had some hard rules, like no water on the job, etc., which I found to be unreasonable, however she ended up blaming the homeowners, some that she never met. She had disdain for a Buddhists home who had spiritual messages throughout his house, once again she never met this person, yet felt free to judge.

Also as far as management is concerned, as a business owner I realize how some people are in this position but there are also two sides to a coin. She mentions how much she dislikes the people she works for with the "rules" yet in the next breath she talks about her and the "maids" in the company car driving through a nice area with the radio blarring and yelling "F*** YOU" out the car window to moms with stollers. When they cringed she mentions how she finds this behavior hysterically funny. Gee and you wonder why they have to set up rules. I wouldn't want her representing my company.

The book is not balanced. Last but not least, she claims so many of these people are in poverty, yet I can't help notice how many of them have no "lunch " money yet have plenty of funds for smoking and having kid after kid. Just an observation. It's too bad really the subject matter would have been good had it not been so tainted by attitude.

I have no doubt there are a great deal of working poor who are making ends meet and having a hard time. Those are the people she should have sought out. I believe she was too blinded by her anger or perhaps guilt over her own success to see it clearly.

Editorial Review:

The bestselling, landmark work of undercover reportage, now updated

Acclaimed as an instant classic upon publication, Nickel and Dimed has sold more than 1.5 million copies and become a staple of classroom reading. Chosen for “one book” initiatives across the country, it has fueled nationwide campaigns for a living wage. Funny, poignant, and passionate, this revelatory firsthand account of life in low-wage America—the story of Barbara Ehrenreich’s attempts to eke out a living while working as a waitress, hotel maid, house cleaner, nursing-home aide, and Wal-Mart associate—has become an essential part of the nation’s political discourse.

Now, in a new afterword, Ehrenreich shows that the plight of the underpaid has in no way eased: with fewer jobs available, deteriorating work conditions, and no pay increase in sight, Nickel and Dimed is more relevant than ever.

A Guide to the Project Management Body of Knowledge, Third Edition (PMBOK Guides)

Project Management Institute

A Guide to the Project Management Body of Knowledge, Third Edition (PMBOK Guides) Project Management Institute Amazon Price: $33.02
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Customer Reviews:
Total reviews: 122 Average rating: 3.5 of 5

Difficult and incomprehensible 2 out of 5 stars.
0 of 0 people found this review helpful.

I was required to purchase this book as a part of a class for my master's degree. While I am not a project manager nor do I have a desire to become one, this was a required course. After reading this book over and over again, I realized that I was getting very little useful information out of it. The book does have a good amount of knowledge to transfer, but it is extremely difficult to read. The index is horrible to be point of being nearly useless.

Editorial Review:

A Guide to the Project Management Body of Knowledge (PMBOK® Guide)—2000 Edition is now available in eight additional languages to help project managers around the world.

Each of PMI's official translations includes a bilingual glossary of newly translated and standardized project management terminology. This allows candidates to study the guide in the same language in which they plan to take the Project Management Professional (PMP®) certification exam.

PMI undertook a rigorous, year-long process to ensure the maximum effectiveness of each official translation. Each translation team included qualified bilingual PMPs as well as professional translators and editors.

Official translations: Chinese, Japanese, Spanish, Portuguese, French, Korean, German and Italian.


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